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Tag: Agra

  • Yoodlee Films’ ‘Agra’ wins Best Film at Prestigious NYIFF Awards

    Yoodlee Films’ ‘Agra’ wins Best Film at Prestigious NYIFF Awards

    Mumbai: Globally acclaimed and celebrated film, ‘Agra’ has won two major awards at the New York Indian Film Festival Awards. The film won the award for Best Film, and actor Mohit Agarwal was awarded Best Actor Male for the film amidst eminent nominations. After receiving high praise across film festivals such as Cannes, Jio MAMI, Busan, and IFF Melbourne, Agra continues to put India on the global map by winning at the most celebrated NYIFF Awards. ‘Agra’ was one of the most awarded Indian films at NYIFF, with director Kanu Behl and actors Mohit Agarwal and Priyanka Bose nominated in principal categories.

    Alongwith the nominees, the film features a stellar cast led by Rahul Roy in a remarkable comeback, Ruhani Sharma, Vibha Chibber, Sonal Jha, and Aanchal Goswami. Directed by the renowned filmmaker Kanu Behl, the narrative delves into the complexities of love, desire, and familial bonds against the backdrop of a dysfunctional household in small-town India.

    Kanu Behl shared his excitement, “Cinema is truly a universal language, and it is overwhelming that something so personal to me is being recognized on a global stage. It is an honour to win such a prestigious award and a proud moment to represent India at this festival. The love and appreciation from audiences and critics globally have been exhilarating.”

    Saregama India Ltd. senior VP Siddharth Anand Kumar said, “Agra is a daring journey into the human psyche. For audiences across the globe to not just relate, but to celebrate the film, is a great honour for us. Representation at NYIFF is a proud moment, but winning Best Film and Best Actor is phenomenal. We are proud to continue this global journey for ‘Agra’.”

    Mohit Agarwal expressed his joy in winning the prestigious award, “I am ecstatic to receive the Best Actor award at the NYIFF film festival. It’s a recognition for our hard work and toil and to represent India on such a prestigious platform feels surreal!”

    The film is written by Kanu Behl and Atika Chohan.

     

  • 76% listen to FM radio using mobiles: Study

    MUMBAI: Seventy six per cent of people now listen to FM radio using their mobile phones, AZ research has shown. AZ Research Partners, a market research player in South East Asia, conducted a comprehensive survey to study current trends in FM Radio Listenership across India. Parameters for study included listenership, frequency, mediums, drivers and motivators, preferences and recall amongst others. Some of the key findings are included below.

    ·Representation: According to the study, respondents were asked about the radio station they thought represented the essence of their city best. Radio City topped the charts in Bangalore, Mumbai, Delhi and Pune while Suryan FM came out in front in Chennai and Radio Mirchi in Hyderabad. The cultural essence of the city was measured using parameters like local flavor, local preferences with locally popular activations and programs.

    ·Consumption patterns: With regards to the place and medium of radio consumption, the study found that a whopping 76 per cent  of consumers accessed FM Radio through their mobile phones while an average of 22.5 per cent of them listened to the radio while driving. Another 36 per cent used the radio at home. With mobile phone penetration growing in rural India, radio as a medium of mass communication is now reaching the remotest corners of the country  via the mobile phone.

    ·Listener Preferences: The study identified a set of drivers that motivated listeners to listen to one particular type of radio channel. These motivators were centered on four parameters including the image of the radio station, the kind of programs it aired, the kind of music it played and the Radio Jockey who hosted these activations. It is seen that while 100 per cent of respondents considered good music as a motivator, only 50% felt the image of the station and RJs impacted their listening patterns. A whopping 83% of respondents thought that the quality of programs aired highly impacted their frequency of listening on a particular station.

    ·Listenership: In terms of listenership, the study concluded that Radio City topped the list with a listenership of 5.2 crore followed by Radio Mirchi and Big FM with 4 crore and 2.6 crore respectively.

    ·Most popular Radio Jockeys: Based on overall recall and approval ratings, popularity of Radio Jockeys are ranked as below:

    City

    1

    2

    3

    Hyderabad

    Love Guru – Radio City

    Bharghav – Radio Mirchi

    Chaitu – Red FM

    Delhi

    Sayema – Radio Mirchi

    Annu Kapoor – Big FM

    Love Guru – Radio City

    Bangalore

    Love Guru – Radio City

    Rashmi – Big FM

    Didha – Red FM

    Chennai

    Love Guru – Radio City

    SHakthi – Radio City

    Munna – Radio City

    Mumbai

    Archana – Radio City

    Salil – Radio City

    Jeetury – Radio Mirchi

    Pune

    Shonali – Radio City

    Bandya– Radio City

    Filmy Chokri RJ Aparna – Radio City

    Methodology: The survey was conducted among a sizable portion of the population across 23 cities including male and female participating above the age of 12. The report documents factors like most popular radio channel based on listenership, drivers for listening behaviour and preferences, perception of these channels among listeners, top-of-the-mind recall of channel names, programs, jingles and names of radio jockeys (RJ). Additionally, it also compares radio listenership against other mass mediums of communication like print and television. It covers 23 cities including Jaipur, Nagpur, Bangalore, Mumbai, Delhi, Bareilly, Varanasi, Gorakhpur, Agra, Pune, Ranchi, Chennai, Hyderabad, Coimbatore, Vizag, Surat, Vadodara, Ahmedabad, Hisar, Jalandhar, Karnal, Lucknow and Ahmednagar with over 7000 respondents across cities.

     

     

  • Vh1 expands its advertiser outreach with Vh1 All Stars

    Vh1 expands its advertiser outreach with Vh1 All Stars

    MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.

    Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”

    Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.

    Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.

  • Vh1 expands its advertiser outreach with Vh1 All Stars

    Vh1 expands its advertiser outreach with Vh1 All Stars

    MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.

    Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”

    Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.

    Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.

  • Vashu Bhagnani presents Youngistan with son Jackky in the lead

    Vashu Bhagnani presents Youngistan with son Jackky in the lead

    MUMBAI: With movies like Ajab Gazab Prem, FALTU etc, actor Jackky Bhagnani has almost become a youth icon. Now, the actor will be seen in MSM Motion Pictures and Vashu Bhagnani, Youngistan, a love story set in the backdrop of Indian politics. The film, besides Jackky stars Neha Sharma, Farooq Shaikh and Boman Irani.

     

    While the first schedule of the film has been shot overseas and Lucknow, the second schedule of the film will go on floors soon at the picturesque Taj Mahal in Agra making it the ideal locale to launch the film and its unique campaign titled “Yo Youngistan Go Youngistan”. Uttar Pradesh lends itself very nicely to this film that has a political backdrop. To add to it, Agra, a symbol of power and love supplements the entire setting. Yo Youngistan Go Youngistan is a ground rally that will travel across the country and collect youth pledges and will also see several youth icons from various walks of life join Jackky Bhagnani in getting the young Indians to pledge to vote. The campaign will also generate findings on the change Young India wishes to see in their policies and their politicians.

     

    Jackky Bhagnani said in a press release, “For me as the name suggests Youngistan stands for the youth by the youth and of the youth of India. The film is a common live story in a very uncommon premise “.

     

    The film is scheduled to release on 1 May 2014.

  • WWIL to pump in Rs 3 billion over 2 years in STBs

    WWIL to pump in Rs 3 billion over 2 years in STBs

    MUMBAI: Wire & Wireless India Ltd. (WWIL), the demerged cable outfit of Zee Group, is planning to invest Rs 3.28 billion on set-top boxes (STBs) over a period of two years to spread its presence in digital cable.

    This will comprise 46 per cent of its overall funding requirement of Rs 7.14 billion. The next big expenditure will be towards hardware. The multi-system operator (MSO) has earmarked Rs 2.21 billion for investments in hardware during the two-year period.

    “We have planned such investments for two years. We are bullish about digitalisation,” says WWIL CEO Jagjit Singh Kohli.

    Another area where WWIL will be pumping in big money is customer acquisition. The company plans to put in Rs 1.14 billion towards this. “We are aggressive on customer acquisition. We have ramped up 250,000 subscribers in recent months through aggressive acquisitions,” says Kohli.

    WWIL has made MSO acquisitions in Lucknow, Shimla, Agra, Nagpur, Pune Jalgaon and Indore. It is under negotiations with 15 MSOs in places like Meerut, Allahabad, Jaipur, Noida and Kohlapur.

    The company is planning to launch a headend-in-the-sky (HITS) platform and has booked transponders on Thaicom satellite. It has already lined up a debt of Rs 2.15 billion and plans to make an initial investment of Rs 5 billion.

    WWIL recently set up a digital headend at Worli in Mumbai. “We already have nine digital headends,” says Kohli.