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Tag: Agnello Dias

  • Goafest “CREATIVE ABBY” Jury Chairs announced for Film, Digital and Publisher Verticals

    Goafest “CREATIVE ABBY” Jury Chairs announced for Film, Digital and Publisher Verticals

    Mumbai, 7th March, 2016: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing, is all set to kick start the jury deliberation process. The Awards Governing Council of Goafest 2016 has announced the Jury Chairs of Film, Digital and Publisher Verticals. Agnello Dias, Chief Creative Officer of Taproot Dentsu Private will chair the Film Jury of Creative Abby, Karl Gomes, Chief Fanatic at Fanatics will chair the Digital jury and Mitrajit Bhattacharya, President& Publisher of the Chitralekha group will chair the jury for the Publisher Vertical.

    Jury Chair of the Film Category Agnello Dias Agnello Dias, fondly called Aggie amongst his peers is reckoned in the advertising community as a creative powerhouse.  Dias is credited with catapulting India into the Global Advertising map by winning India’s very first Grand Prix and Titanium/Integrated Lion at Cannes.  He has also won various other awards like the double Grand Prix at Asia’s Media Spikes Awards for his landmark and inspiring “Teach India” campaign.   His work has been featured across awards books for The One Show, the Clio Awards and Cannes Lions, D&AD, AdFest, New York Festival, and Media Spikes among others.

    The Jury Chairs for other Creative Abby verticals will be announced shortly.

    Presented by the Advertising Club and AAAI the Goafest ABBYs 2016 will once again see the entire advertising and marketing fraternity come together in Goa from 7th April, 2016 to 9th April 2016 at   The Grand Hyatt, Bambolim, North Goa. 

  • Taproot creates Airtel Challenge TVC to mark 4G launch

    Taproot creates Airtel Challenge TVC to mark 4G launch

    MUMBAI: Creating a buzz amongst Indian techies and netizens lately is the new Airtel 4G TVC. The ad features a duo competing against each other by completing different tasks assigned to them by an adjudicator. They had to use their respective mobile internet connection to complete the tasks. The scene unfolds on the rooftop of a building and the ethnic joint rooftop is filled with people cheering their favourite candidate. The joint roof top and other landscape captured by the camera clearly indicates that the scenes were shot in Delhi.

    The entire star cast of the TVC was between 20 – 40 years, which is also the target audience of the TVC.

    Speaking to Indiantelevision.com, Taproot co-founder Agnello Dias says, “The video was targeted towards each and every internet user of the country, which mostly comes under 20 – 40 years age group.”

     

    In the TVC, the first task that the two girls were given was to find out about Lucknow station. The girl using Airtel 4G does it before the other one. The next task given was to find out top 10 MBA colleges, which was yet again won by the Airtel 4G user. The last task that was given to them was to download a full movie and the 4G user does it surprisingly fast. The crowd around her is anxious to know her Internet service provider, which she then reveals to be Airtel 4G. The video ends with the 4G user throwing a challenge that if someone has a faster network than Airtel 4G, their one year phone bill will be taken care of.

     

    Speaking on the location of the ad, Dias said, “We wanted the ad to look real and connecting, and hence we selected Delhi as the location. However, just because we shot in Delhi, doesn’t mean that it’s our target city.”

     

    While speed was rapidly talked of, the pricing factor was totally ignored in the communicating video. The adman feels since at this stage the telco is providing 4G at the price of 3G, there was no point showcasing that. “This is the first launch of 4G operations in India and hence the product was more important than pricing,” he said.

     

    The video uploaded a week back already fetched more than 2.5 million on YouTube. “I am amazed by the reaction that we garnered so far from the TVC and I must say that people have liked the TVC,” he says.
     

  • Birla Sun Life campaign gets over three million views on YouTube

    Birla Sun Life campaign gets over three million views on YouTube

    NEW DELHI: ‘Khud ko kar buland’, a short film for Birla Sun Life Insurance’s latest campaign, has garnered over three million views on YouTube within three weeks of being posted.

     

    The three and a half minute film by Taproot India tells the story of a single father as he deals with unpredictability of life. His journey begins at the doctor’s office where he is informed of his son’s autism, and how he grapples with life’s various setbacks while managing the family’s finances.

     

    The film ends with a voice-over that says, “Honi ko aap rok nahi sakte. Par honi bhi aap ko kahaan roh sakegi. Apno ko, apne sapno ko karo surakshit.” (You can’t control the inevitable, but the inevitable can’t control you either. Protect yourself and your dreams)

     

    Aditya Birla Group CMO – financial services Ajay Kakar said, “BSLI through this campaign takes the lead in defining the invaluable role that life insurance can play in all our lives. But going beyond that, we urge mass India to stand tall against adversity. We believe there are two kinds of people in the world – those who succumb to life’s uncertainties, and those who take it in their stride. We must be the only authors of our own life stories -Khud Ko Kar Buland,”

     

    Kakar added, “Nothing can come in the way of those who stand prepared against all odds. Life insurance helps safeguard your family and you from the uncertainties of life. In keeping with our marketing mission across all businesses at ABFSG to be an agent provocateur in low penetration categories, we have gone a step ahead to reposition the fragmented perception of the life insurance category, in the minds of mass India.”

     

    Taproot India chief creative officer Agnello Dias said, “Insurance communication usually harps on how vulnerable we are in the face of destiny. Never about how strong the human spirit can be. By emotionally empowering one to stay resilient in the face of whatever is in store is a bold, powerful stance by BSLI.”

     

    Taproot’s senior creative director Pallavi Chakravarti added, “Look around. See if you can spot a single person who has never faced uncertainty. It’s a given. We don’t know what form it will take – but if one believes that tomorrow will be better, and acts on that belief by safeguarding one’s dreams, then there is little destiny can do. And that is the stand BSLI has taken.”

  • Airtel ad: What’s wrong in cooking?

    Airtel ad: What’s wrong in cooking?

    At a party I attended recently, a woman narrated how at her job interview she was asked if she was planning to get married soon. The question angered us all, as we asked, “Why aren’t the men ever asked the same question?”

    The discussion led to Pepsico CEO Indra Nooyi’s recent statement on work-life debate where she declared that women can’t have it all. Of course, her statements created a lot of furor; the feminists were the ring leaders as the ones, who after their 9-5 jobs go back home to cook for their families, wondered what the big deal was all about.

    But a question that hovers on my mind is why can’t we have it all? Why is it that we have to always choose?

    While I am still trying to figure an answer to that, there is a new debate that has been ignited and this time by a TVC. And I am sure, by now, everyone would have seen the latest Airtel data services advertisement. 

    The TVC shows a woman boss ordering her subordinates to finish an assigned job no matter what. It turns out that the woman boss is the wife who goes back home to cook for her husband who happens to be the junior she had ordered. The ad is about the telecom giant’s data services, but the buzz created by it on the social media has nothing to do with the services.

    ‘They couldn’t afford a cook?’ is the question everyone needs an answer to. As many applaud the first half of the ad for showing the woman as the boss, there is another set of people who can’t digest the fact that she went home and cooked.

    While people are criticising it, I ask what is wrong in that? What if it was one of those days when she wanted to cook for her husband? Is that a wrong thing? Most of us have seen our mothers do that for years and sometimes we do it too. Does that make us less of a feminist? She a boss and she loves to cook.

    Click here to watch the Ad

    Would we have the same reaction if the genders were reversed? Most of us would have gone ‘awwww’ on the man cooking for his wife.

    The question here isn’t about who cooks or not. What is needed is a changed mindset. The husband/employee is fine with a wife who is also his boss. This is a good move in a patriarchal society. So instead of debating on the latter half, we need to focus on the first.

    The ad is forward looking, it should, according to me, be applauded and not criticised. It is a reflection of the fact that a woman can have all that she wants. It’s a choice she makes, and no one can dictate her.

  • Mirchi Kaan Awards 2014 names Scarecrow as Agency of the Year

    Mirchi Kaan Awards 2014 names Scarecrow as Agency of the Year

    MUMBAI: The 11th edition of Mirchi Kaan Awards saw some of the big names of the ad and corporate world such Josy Paul, Pops, Sajan Raj Kurup, Rekha Nigam, Sunil Lulla, Sanjay Tripathi, Gaurav Seth and Sripad Nadkarni present at the awards as the winners were felicitated in front of a packed audience.

     

    Scarecrow Communications emerged as the ‘Agency of the Year’, with a total of 6 awards, including 5 Gold and 1 Bronze. JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen- A Lintas Group Company, walked away with a total of 11 awards, including 4 silver and 7 bronze.

     

    Last year’s agency of the year, Ogilvy & Mather, bagged 2 silver and 1 bronze award. Scarecrow Communications also won the ‘Crystal Award’ and ‘Best Radio Creative of the Year – Client’s Choice’ for the Nitco Tiles radio spot captioned ‘Pinkesh’. Kapil Tammal, Manish Bhatt, Raghu Bhat and Sarvesh Raikar walked away with the ‘Radio Writer of the Year’ award.

     

    NITCO was honored with the title of ‘Client of the Year’. Sounds Good Production won ‘Excellence in Production’ while Madison Media Pinnacle won the ‘Best use of Radio as a Medium’ for Cadbury Celebrations – Songs for Sisters campaign. At a regional level, Radio Mango won 2 bronze awards.

     

    The Mirchi Kaan Awards was introduced in 2004 to celebrate creativity in the challenging field of radio advertising. The 11th edition of the awards, centered on the theme of ‘Mute the Clichés’, attracted over 250 entries from 36 agencies across 20 categories.

     

    Commenting on the success of the event, GG Jayanta, National Marketing Head, ENIL (Radio Mirchi), said, “We are extremely delighted to see the turnout of our initiative in acknowledging the potential of radio. The surge in participation is a testament to the acceptance of radio as an important medium in creative communication. This year we have opened the way for regional entries too. We hope to continue our efforts in awarding and showcasing some of the most innovative advertising campaigns on radio. We congratulate all the winners and take this occasion to thank the jury.”

     

    This year’s jury included eminent creative personalities such as Josy Paul, Prathap Suthan, Agnello Dias, Anurag Agnihotri, Priti Nair, Amit Akali, Manohar Nayak, Tista Sen, Rekha Nigam , Prateek Bharadwaj & Tapas Sen.

     

  • Agnello Dias to speak at agIdeas

    Agnello Dias to speak at agIdeas

    MUMBAI: After making a grand entry for itself with Har ek friend zaroori hota hai, Taproot India has created a niche for itself in the market.

     

    And since then, many have wanted and loved to listen to the soft-spoken Agnello Dias. Here is a good news for all the students who will now get a chance to hear the co-founder and chief creative officer at agIdeas, Melbourne International Design Week, Australia.

     

    agIdeas International Design Week is the largest and most prestigious design festival in the world. Established in 1991 by Ken Cato, developed and presented by the Design Foundation, agIdeas offers an extraordinary line-up of events that celebrate design excellence and promotes the value of design driven innovation.

     

    Agnello is speaking at ‘Look Upstairs’ and ‘Design Futures’. ‘Design Futures’ is an informative way for 2,500 secondary school students to discover the different design disciplines and choose a course that best suits their skills and interests. In a two-hour presentation, students hear creative leaders tell illuminating stories describing what it’s like to build a career in their specific field of expertise. Design Futures assists in the transition from secondary into the tertiary education sector and explores pathways to a career in a broad range of design disciplines including communication design, branding and identity, product and industrial design, interactive and multimedia design and design for the built environment.

     

    ‘Look Upstairs’ brings together the largest gathering of international design leaders from across 2D, 3D and digital disciplines, as a professional development resource for creative practitioners. 41 speakers from 20 nations, global leaders from across communication, product, advertising, digital and the built environment will share their insights about practicing in a world where design is converging with business, society, science and technology.

  • First edition of Kyoorius Advertising Awards in association with D&AD announces its call for entries

    First edition of Kyoorius Advertising Awards in association with D&AD announces its call for entries

    MUMBAI: Kyoorius together with D&AD, today announced the call for entries for the First edition of the Kyoorious Advertising Awards to be held in association with D&AD. D&AD, with its over 50 years of experience, brings its online systems, process and machinery into managing the Kyoorius Advertising Awards jury sessions.

     

    The categories for this year include: Press Advertising, Outdoor Advertising, Film Advertising, Radio Advertising, Direct Marketing and Activation, Integrated, Art Direction, Craft for Advertising, Film Advertising Craft.

     

    These entries will be judged by creative experts and industry stalwarts from across the globe, including names like Rosie Arnold – Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly – Regional Executive Creative Director, Isobar, and Woon Siew Hoh – Regional Executive Creative Director, Hakuhodo. From India, jury members include Abhijit Avasthi – Executive Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, TapRoot India, Sonal Dabral – Chairman and CCD – DDB Mudra Group and Senthil Kumar – National Creative Director, JWT, and to name few.

     

    The winners and the nominations will feature in a specially produced Kyoorius Advertising Annual book, 7500 copies of which will find its way to the desk of senior marketing and brand managers across 3500 corporates apart from agencies themselves — providing an unmatched source of creative encouragement. The category winners will take home the prestigious Blue Elephant and the Black Elephant will go to the best of show.

     

    Both D&AD and Kyoorius are committed to stimulate the creative industry and the surplus from the proceeds will be ploughed back into the YOUNG BLOOD PROGRAM via Kyoorius FYIDay’s in association with D&AD.

     

    The entries shall close on 21st April, 2014.

     

    Rajesh Kejriwal, Founder CEO Kyoorius commented, “After an fruitful partnership with D&AD last year coupled with an overwhelming response from the industry for the Kyoorius Design Awards last year, we are all set to widen the award categories to include advertising and digital – we hope to make this platform bigger year after year. ”

     

    Tim Lindsay, CEO D&AD, further added, “Innovation and Merit has always been the primary motive for D&AD. Sharing the same objective as Kyoorius, we hope to inspire Indian professionals and encourage them to innovate brilliance year after year. “

     

    For more information, log on to awards.kyoorius.com for more information.

     

  • Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the expansion of Kyoorius Awards to include Kyoorius Advertising Awards and Kyoori- us Digital Awards, alongside the existing Design and Student components.

    Advertising continues to be a crucial medium for companies to communicate with customers and communicate their brand. However, it has become increasingly complex, since agencies have to create unique messages for multiple channels and platforms to resonate with customers. This called for a critical assessment when defining awards categories – Kyoorius Advertising Awards are comprehensive, and structured to recognise individual components as well as entire ad campaigns.

    The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of retweets; the ultimate goal is to create outstanding work that works.

    Merit involves beating your own best work and setting new benchmarks for creative excellence. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

    For the Advertising Awards, international jury members include Rosie Arnold – Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly – Regional Executive Creative Director, Isobar, and Woon Siew Hoh – Regional Creative Director, Hakuhudo. From India, jury members include Abhijit Avasthi – Executive Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, TapRoot India, Senthil Kumar – National Creative Director, JWT, and Sonal Dabral – Executive Creative Director, Ogilvy & Mather with more to be added soon.

    Together with D&AD, Kyoorius has chosen this specific mix of the top international, regional, and Indian creative minds to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

    Further, Kyoorius and D&AD aim to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

    Kyoorius Advertising Awards are unlike any other advertising awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Funds are used in developing Kyoorius FYIdays, an initiative aimed at stimulating  creative professionals and educating students – India’s future creative superstars.

    Call for entries open 20th March and close on 21st April 2014. Visit awards.kyoorius.com for more information.

     

  • Birla Sun Life Insurance’s new campaign emphasizes on regular savings

    Birla Sun Life Insurance’s new campaign emphasizes on regular savings

    NEW DELHI: Over the past many years, India has been undergoing a palpable transformation with the modern citizen more conscious of the need to enjoying their today instead of worrying about tomorrow as their seniors of yesteryears did.

     

    Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group through its latest campaign on “savings with protection solutions” seeks to bring certainty and confidence in customers’ lives in line with the Group’s commitment through its latest television commercial which stresses the need to plan for the future even as one enjoys the present.

     

    The TVC on this new solution captures the customers’ desires to live in the present together with the anxiety to secure the future. Life may continue to surprise us with its many uncertainties but if finances are planned smartly, money will never be the reason for breaking our loved one’s heart.

     

    Aditya Birla Group Chief Marketing Officer – Financial Services Ajay Kakar, says, “We live in rapidly changing times where the needs of mass Indians are fast expanding, and so is our spectrum of solutions. Savings with Protection Solution enables you to strike the right balance between living comfortably today and staying financially secure in the future, with small disciplined savings at regular intervals.”

     

    He adds, “Through our new TVC we wanted to take this thought to the masses taking inspiration from everyday situations in Indian households.” 

     

    Taproot India Chief Creative Officer Agnello Dias says, “Life is what happens to you when you’re busy making other plans. That’s the insight this campaign stems from. It tells the audience that you cannot predict what will get in the way of your plans, but you can prepare for it, in a way that lets you enjoy today and secure tomorrow.”

     

    Using a slice-of-life story of an everyday Indian couple, the TVC begins with the husband animatedly talking on the phone excited about the first foreign trip the middle-aged couple is planning to undertake post their wedding. In contrast, the wife who has just quit her job is discussing raising unwanted expenditure with her friend on her way home from work. In this emotional dichotomy, the wife overhears the husband’s conversation where he states he is not worried of expenses as his wife continues to work and supplement the family income. This is when the wife breaks the news of her quitting the job expecting that her husband will cancel their trip to avoid the unnecessary expenditure. However, he continues to be carefree and still willing to undertake the holiday owing to his practice of steady savings. Through this TVC, the company aims to urge viewers to plan their future through regular small savings in a life full of uncertainties with Birla Sun Life Savings with Protection Solution.

     

    The television commercial (TVC) went on air today and the campaign will go on for five weeks. The campaign will be present across different mediums including television, radio, and digital, along with ample support from on-ground activation. BSLI will for the first time associate with a cricketing event and engage in content integration on radio to drive the savings message. 

     

    Some very creative minds in the business have worked on the campaign. While Shimit Amin of Chak De India fame has directed it, the campaign features Swanand Kirkire, award winning lyricist and playback singer as the lead actor.

  • AD Club to conduct ad review in Gurgaon, Delhi

    AD Club to conduct ad review in Gurgaon, Delhi

    MUMBAI: The Advertising Club is completing 60 years of its successful existence this year.  The Managing Committee with a view to celebrate this momentous occasion has planned a series of new activities.

     

    We kick start with the 2013 Creative Review, one of the most erstwhile popular programs of the Ad Club. This event will happen on Friday, 28 February, 2014 at Vivanta by Taj – Gurgaon, NCR, Sector 44, Gurgaon at 6.30 pm and will be presented in an interesting new format where two Creative stalwarts – Agnello Dias (Chief Creative Officer, Taproot India Communication India) and Josy Paul (Chairman & CCO, BBDO India) will present the Review.

     

    COLORS have come on board as Presenting Sponsor where as Bharti Airtel and PepsiCo India will be the Associate Sponsors.

    The donor passes will be charged at Rs 850 per head and will be available from 26 February, 2014 from 3 pm to 6 pm at the reception of DLF City Club, Moulsari Road, DLF City Phase – III, Gurgaon, Haryana, Ph: +91 124-4999100.  The passes will also be available from 4 pm at the venue on 28 February, 2014.