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Tag: Agneepath

  • Ghost, Chaalis Chaurasi haunted by poor collections at BO

    Ghost, Chaalis Chaurasi haunted by poor collections at BO

    MUMBAI: Poor performance at the box office has haunted the makers of Ghost and Chaalis Chaurasi. The other two releases last week, Sadda Adda and Tutiya Dil, have even fared more dismally.

    While Ghost has netted Rs 68 million in its first week, Chaalis Chaurasi collected Rs 21 million. Sadda Adda and Tutiya Dil couldn‘t even touch Rs 10 million.

    With almost two blank weeks behind, the starved cinema halls are betting high on Agneepath; speculations are made on the opening day collections crossing Rs 250 million as Thursday is the Republic Day holiday.

    Players, despite no opposition, collected a mere Rs 49 million in its second week, taking its two-week total to Rs 265 million.

    Don2 has collected a symbolic Rs 15.5 million in its fourth week, taking its four-week tally to Rs 1.10 billion.

    The Dirty Picture has added Rs 3.5 million in its seventh week, taking its total to Rs 833.5 million.

  • Agneepath to tap viewers at McDonald’s

    Agneepath to tap viewers at McDonald’s

    MUMBAI: Ahead of the release of the movie Agneepath, Dharma Productions has collaborated with fast food chain McDonald‘s to roll out a promotional activity.

    McDonald‘s India (West and South) senior director marketing Rameet Arora said, “We are extremely elated to announce the association of McDonald‘s India with Agneepath the movie and through this association we want to give our patrons the chance to have lunch with their favourite actor. At McDonald‘s we believe in giving our customers an “I‘m lovin it” experience every time they visit our restaurant and with this association we hope to take the experience further.”

    As part of the promotion which will be carried out from 19 January – 2 February, every purchase of a meal at McDonald‘s will assure the customer Rs 50 off on movie tickets for Agneepath. Also, selected winners will get a chance to win free movie tickets, or preview the movie before it is released. Few winners will get the mega prize of meeting the star of the movie and enjoying lunch at McDonald‘s.

    Agneepath is a remake of the 1990 film by the same name. The original version was directed by Mukual Anand and starred Amitabh Bachchan in the lead role with Danny Denzongpa playing the villain. The 2012 version is directed by Karan Malhotra and features Hrithik Roshan in the lead and Sanjay Dutt in the negative charecter.

  • Players and Agneepath to release in January

    Players and Agneepath to release in January

    MUMBAI: Breaking away from the practice of keeping away from big ticket films in the opening month of the year till yet, filmmakers are gearing up to release the films in January net year.

    Slated for January are two mega-budget films, Abbas-Mustan‘s Players that releases on 6 January and Karan Johar‘s Agneepath that releases on Republic Day. Meanwhile, the Vidya Balan-starrer Kahaani and Ratan Jain‘s Tezz have been pushed ahead.

    “Though the year would have started on a cracking note if Agneepath would have clashed with Tezz, but unfortunately that has been averted. But there‘s enough buzz about Players to keep the anticipation high,” observed trade analyst Taran Adarsh.

    Apart from these two, there are almost eight to 10 mid to small-budget films that would release in the opening month. They are 3 Bachelors, Chaalis Chauraasi, Chaar Din Ki Chandni, Ghost, It‘s My Life, Sadda Adda, Tutiya Dil and Ghantey Mein 5 Crore.

    Filmmakers have for long been wary of releasing their films in the month of January, but now they have realised that a well-marketed, good product will work no matter the time of the release while a bad product will flop no matter how auspicious the date of release.

    But all that finally changed this year, after four of the seven films released were declared hits thus breaking the January jinx.

  • South African Tourism launches new ad campaign

    South African Tourism launches new ad campaign

    MUMBAI: South African Tourism has launched its annual advertisement campaign in order to promote the destination in India.

    The 60 seconds ad film captures various activities, destinations and travel experiences that one look can forward to in South Africa and is being screened across leading multiplexes and cinema halls.

    The nationwide campaign is being undertaken across seven key markets in India for a period of six weeks. The ad will be featured during Bollywood movies like Ladies Vs Ricky Behl, Agneepath and Don 2.

    South African Tourism country manager Hanneli Slabber said, “Given the fact that Bollywood movies are one of the strongest consumer influencers and attention drawers, it is the best time to leverage the medium to launch an advertising campaign. It is also an appropriate time to start an annual campaign of this scale, with the New Year round the corner a time when people are planning to go on holidays or keep aside a budget for summer holidays.”

    “South Africa as a destination is a complete family package, the nation provides various forms of activities and travel experiences for every age group. Our advertisement has been able to brilliantly capture the same. We are confident that the advertisements will definitely tempt the Indian audience to consider a holiday in South Africa”, he added.

    According to the official communiqué, South African Tourism has witnessed an exceptional 22 per cent increase in Indian tourist arrivals to the country between January-July 2011. The month of July witnessed a total of 8,609 Indian travellers visiting the nation compared to 7,043 in July 2010. There has been an overall increase of 38.2 per cent in Indian arrivals between January-July of this year vis-?-vis the previous year with 52,588 Indians visiting the country.

    South Africa saw more than 8 million tourist arrivals in 2010, compared to just over 7 million in 2009.

  • Eros Intl to distribute Agneepath internationally

    Eros Intl to distribute Agneepath internationally

    MUMBAI: Eros International Media Ltd will be releasing Dharma Productions‘ upcoming film Agneepath, in the international markets on 26 January, 2012.

    Agneepath directed by Karan Malhotra is homage to the cult 1990 classic directed by the late Mukul S Anand. The action drama stars Hrithik Roshan playing the role of Vijay Dinanath Chauhan originally played by Bachchan. The film also stars Priyanka Chopra, Sanjay Dutt as Kancha Cheena and Rishi Kapoor who also essays an antagonist in the film.

    Eros International president – marketing and distribution Pranab Kapadia said, “Agneepath marks the first of the big ticket releases next year and Eros is excited about associating with Dharma Productions to present this thrilling action film on a global platform. Audiences are looking forward to Hrithik‘s portrayal of the legendary Vijay Dinanath Chouhan, made famous by Amitabh Bachchan while Sanjay Dutt‘s villainous look has stirred up much curiosity. The promos have evoked very good reactions and we are anticipating a very encouraging response to the film.”

    Dharma Productions CEO Apoorva Mehta added, “We are delighted that Dharma Productions is collaborating with Eros. We have always been appreciative of Eros‘ endeavour in the world of commercial cinema and we hope this coming together for the first time helps both of us to take a giant leap in the coming years!”

  • PVR Pictures’ Shanghai release date deferred

    PVR Pictures’ Shanghai release date deferred

    MUMBAI: The release date of PVR Pictures’ Dibakar Banejee-directed Shanghai has been postponed. Earlier, the film was to release on 26 January 2012.

    The makers have postponed the release because Karan Johar has decided to release his Hrithik-Roshan-starrer Agneepath on the same day.

    The political thriller has been inspired by a mid-1960s book, ‘Z‘, written by Greek writer and diplomat Vassilis Vassilikos. The book was first translated on the big screen through an eponymous French film released in 1969.

    Shanghai stars Abhay Deol, Emraan Hashmi, Kalki Koechlin, Prosenjit,
    Farooque Shaikh and Supriya Pathak.

  • Karan Johar’s Agneepath to release on 26 January

    Karan Johar’s Agneepath to release on 26 January

    Mumbai : Karan Johar has decided to release his ambitious film Agneepath on 26 January. The producer took the decision going by reports that Reema Kagti’s Aamir Khan yet-to-be titled film will not release as originally planned on Repubic Day.

    Both Kagti‘s film and Venus‘ multi-starrer Tezz were scheduled to release on 26 January 2012, but Kagti felt that post-production could take some time and, hence, postponed the release of the film to a later date.

    With one slot open on the Republic Day weekend, Johar thought it best to release his film on Republic Day. This because the producer thought that he would be able to take advantage of the long weekend, with the film releasing on Thursday.

    Meanwhile, the makers of Priyadarshan-directed film Tezz have confirmed that they are in no mood to change the release date of the film. Also to release on the same day is Dibakar Banerjee‘s Shanghai that stars Abhay Deol and Emraan Hashmi.