Tag: Agneepath

  • Eros Now forges advertising partnership with ‘Quantico’

    Eros Now forges advertising partnership with ‘Quantico’

    MUMBAI: Eros International and International Media Distribution (IMD) have inked an advertising partnership for Priyanka Chopra’s upcoming US television series Quantico. Chopra will make her American television debut as Alex Parrish on the series, which will begin airing in the US on ABC from 27 September.

     

    The OTT platform Eros Now will showcase an entire line-up of Chopra’s films in celebration of Quantico’s premiere. Through a special advertising agreement, ABC will feature Quantico promotional spots before each of Chopra’s films on Eros Now On Demand from 4 September to 29 October to drive tune-in for the new FBI series.  

     

    “We are excited to bring Priyanka Chopra’s collection of Eros films to television viewers around the world in celebration of her historical crossover from Bollywood to Hollywood. We, along with the thousands of proud South Asian families in the US, are anxious to support an Indian actor in a lead role on a television show airing on a mainstream US network. This is truly momentous and we are delighted to curate a collection of Eros titles to honor the occasion,” said Eros International president Ken Naz.

     

    Sneak peeks and behind-the-scenes footage from Quantico will be available to watch in addition to Bollywood films featuring the star. 

     

    The movies starring Chopra that will be showcased on Eros Now On Demand are God Tussi Great Ho, Teri Meri Kahaani, Agneepath, Mary Kom, Shootout at Wadala, Anjaana Anjaani, Krrish, Krrish 3, Salaam-E-Ishq and Ra.One.

     

    All titles on Eros Now On Demand are in Hindi and subtitled in English.

     

    To access the special collection of Priyanka Chopra Bollywood films on Comcast, customers can go to On Demand > Premium Channels > Eros Now > Priyanka Showcase. For other operators, customers can consult the On Demand menu.

  • ‘Brothers’: Messed up

    ‘Brothers’: Messed up

    MUMBAI: Brothers was expected to be next best thing to happen after Bajrangi Bhaijaan, at least for the exhibition trade. Coming as it does from Dharma Productions and director Karan Malhotra, who made his debut with the Agneepath remake in 2012.

    While Agneepath was a remake of director Mukul Anand’s Amitabh Bachchan 1990 starrer of same name, Brothers, Malhotra’s new film, has been adapted from the Hollywood film, Warrior (2011).

    It follows the story of two estranged brothers practising a no-holds-barred body combat sport, which is said to have its roots in ancient Greece and has, since then, travelled through various countries through eras in various forms and finally named as Mixed Martial Arts (MMA). 

    While, Malhotra tried and made his version of Agneepath more contemporary, here he has tried to make Brothers more Indian in that trying to add desi emotions. In the process he ends up making it dated instead. 

    Jackie Shroff is due to leave jail after serving his time and when his possessions are returned to him, the only thing he is looking for is the picture of his wife, Shefali Shah, for whose killing he served the sentence in jail. As he comes out, his son, Sidharth Malhotra, is there to receive him. As Jackie enters his home, he goes hyper, remembering his loving wife, the way she liked her furniture and the way she liked to set her comfort chair where she could read.

    You would think that Jackie loved his wife immensely and cared for the family. As it turns out in the flashbacks, Jackie was a drunkard, a wife beater, who was disloyal to her. What’s more, he also brings home the son from his other woman to Shefali. The boy grows up to be Sidharth. This multifaceted characterisation of Jackie is the first hint at the things that will follow. In an attempt to give the film Indian emotions, things have been messed up. 

    Jackie is an ex MMA trainer and to coincide with his release, MMA has been legalised in the country! Kiran Kumar, an ex-pro at this sport, has returned to India from the US to promote it and organise a world champions contest. The contest often proves fatal for the loser but certain rules have been formed to make it safe, which are not exactly evident in practise. 

    But, there is huge money in this contest of Kiran Kumar and Sidharth want to be a part of it. Jackie takes it upon himself to train Sidharth. It is time for Akshay to make his presence felt. Akshay is the elder and legitimate son who has made his own life and hates Jackie for killing his mother. He is a school teacher, sports tattoos all over, is married to Jacqueline Fernandez and has a six year old daughter.

    Akshay’s daughter suffers from an ailment as both her kidneys are weak since birth and she needs urgent attention. To make some side money, Akshay fights in underground MMA for which the school principal reprimands him and later sacks him. His lender refuses to renew his loan and Akshay decides to do the next best thing he knows, go for MMA for the money needed for his daughter. For him, Kiran has come just in time and the ‘TV media’ has gone gaga over him and his contest.

    The MMA contest is announced with a huge press conference and a few WWF-reject kind of champions from various countries are introduced with high decibel music in the background, which distracts instead of adding to the effect of the scene. Also on the menu are Akshay and Sidharth, the brothers. 

    Sidharth sails through with ease in his initial rounds felling some of the ‘reputed’ fighters in one or two knocks. Akshay has to struggle but, being a hero, manages to win them. It is time for the finals and the opponents are the two brothers putting Jackie in a great dilemma. Somehow, here Akshay proves to be superior to Sidharth because a hero can’t lose. He even manages to break Sidharth’s arm. That is when the director recalls some flashbacks of the brothers’ past, the growing up years and how they cared for and loved each other. And, while pretending to be still fighting, both call for a truce, swearing on their growing up love!

    The film has a poor script full of contradictions with its unnecessary and unsuccessful attempt to make it Indian. Direction is patchy with no clue where it is heading. There is no help coming from music or dialogue or romance. The kind of fights the film depends on have been part of innumerable films in Hindi cinema as a passing sequence since 1970s, and here it is the main theme. Editing is missing. 

    The film stars mostly non-performers and among them, Jackie excels, Akshay remains his usual self and Sidharth packs his acting and performance in one perpetually sinister look. Jacqueline is fairly good in an insignificant role. Rest are caricatures. 

    The theme of Brothers will find little identification with the audience and looks fated to go down unsung. The opening is poor and so are reports.

    Producers: Hiroo Yash Johar, Karan Johar, Endemol India

    Director: Karan Malhotra

    Cast: Akshay Kumar, Sidharth Malhotra, Jackie Shroff, KIran Kumar, Ashutosh Rana and Kareena Kapoor in an item number

    Gour Hari Dastaan’: The forgettable freedom file

    Gour Hari Dastaan is a story that starts in pre-independence days sometime in 1945 and traverses a period of over 60 years. It is a bio-film about a young freedom fighter, who spends most of his life to get his due. He wants his sacrifice and honour to be recognised. 

    There have been bio-films on freedom movement of leaders like MK Gandhi, Sardar Patel, Ambedkar, Savarkar and so on. These films were about their big struggles against British rule. Compared to these great names, Gour Hari’s crusade is the opposite: it is totally personal. It is not that he is doing it for pension. He just wants to be certified by the powers that be, as is done by awarding a Tamra Patra (copper plaque usually given to a freedom fighter) by the government along with lifelong pension and other benefits to freedom fighter and his family. 

    Gour Hari is a young lad (older one, the crusader, played by Vinay Pathak) yet to knock on his teens but the fire of the freedom struggle has been ignited within him. His desire is to see the Indian tricolour fly high. But this is not allowed since the British rule India and the official flag according to them is the Union Jack. India is not yet free but for some reason, Gour is trying to plant a Congress tricolour with a charkha in the centre atop some single storey structure in his town when a British officer tries to stop him but dies accidentally in the attempt. Nothing points back to Gour or his village; the story never refers to it again. The incident was just supposed to tell you how devoted Gour was to his cause of freeing his country.

    After a brief flashback into Gour’s past to establish that he was a freedom fighter, you now see Gour running from pillar to post to get himself identified and get enrolled into the list of freedom fighters. He visits government departments dealing more regularly with them than he signs his own office muster at the Handicraft Board where he is employed. For everybody from his office folk to the neighbourhood, he has become a butt of joke and teased as freedom fighter. But, he also finds a sympathisers in two tabloid journalists, Ranvir Shorey and Tanishtha Chetterjee, who take up his cause against the wishes of their editor, who thinks only stories on gay movement and Section 377 merit coverage. 

    Pathak is not willing to compromise or use any short cuts. But, ironically, when he does get his due, it is through an influential high profile lawyer, Rajit Kapoor, who has influence up to and including the Chief Minister, Vikram Gokhale, and is feared enough to threaten him with legal action. 

    Sadly, it is Pathak’s reach to the powers that brings him justice at the end of 32 years of struggle and not his crusade! The politicians, wary of the media where Pathak is making prime time, make a compromise, and agree to certify him with a Paper Patra instead of a Tamra Part on the contention that they don’t have budget for Tamra. 

    Gour Hari Dastaan is an alien story for the national audience. Like the recent Marathi film,Court, which won the National Award, this film could have served a better purpose in a regional language. 

    The film is about performances and, on that count, Pathak leads the pack. It is his story, after all. Ranvir, Tanishtha and Konkona Sen Sharma (as Pathak’s wife) match him step by step. The film has a horde of cameos by Saurabh Shukla, Gokhale, Rajit, Saurabh Shukla, Vipin Sharma, Asrani etc. 

    As for the script, while Pathak’s crusade is what most of the film is about, there is not enough footage of his fighting for freedom to make up for his 32 years of chasing authorities. What he did and why he merits his copper plaque find little justification in the film since he is one of the mob protesting and jailed for 90 days but never tried in a court of law. 

    The reason why he has to run from pillar to post is because there is no record of him being tried and jailed so he could qualify as a freedom fighter and the benefits, which ensued from it. 

    Direction is on predictable lines and suffers because too much time is taken on telling this insipid story. Musical score is good. Editing is overshadowed by the director’s vision. Dialogue is positive and, often, peppered with wit and cutting edge. 

    Gour Hari Dastaan has no domestic box office value and will make merry only on the festival circuit. 

    Producers: Sachin Khanolkar, Bindiya Khanolkar

    Director: Ananth Narayan Mahadevan

    Cast: Vinay Pathak, Konkona Sen Sharma, Ranvir Shorey

  • Akshay Kumar to star in the ‘Warrior’ remake- ‘Brothers’

    Akshay Kumar to star in the ‘Warrior’ remake- ‘Brothers’

    MUMBAI:  Finally making it official, Karan Johar has announced the Hindi remake of Gavin O’Connor’s 2011 contact sports drama Warrior. Named Brothers, the movie stars Akshay Kumar, Sidharth Malhotra, Jacqueline Fernandez and Jackie Shroff and will be produced by Dharma Productions and Lionsgate, Endemol India.

     

    Tweeting about the same, Karan Johar posted, “Dharma Productions, Lionsgate, Endemol India present Brothers directed by Karan Malhotra and starring Akshay Kumar, Sidharth Malhotra, Jacqueline Fernandez and Jackie Shroff. Releasing Oct 2nd, 2015.”

     

    The original film shows the story of two brothers, one a former Marine and the other a former UFC fighter-turned-school teacher. Driven by their own motives, the siblings eventually find themselves competing in the same mixed martial arts tournament with the grand prize of 5 million dollars. It starred Nick Nolte, Tom Hardy and Joel Edgerton.

     

    Lead star Akshay Kumar who will be seen playing the role originally played by Tom Hardy posted on Facebook, “My first association with @karanjohar…Brothers”

     

    Going on floors on 2 October 2015, the movie will be directed by the Agneepath famed Karan Malhotra.

     

    Interestingly, this will be Sidharth Malhotra’s third film with the Dharma banner after his debut Student of The Year and Hasee Toh Phasee. In the meanwhile, director Karan Malhotra’s next release however is the much-talked about film Shuddhi which stars Salman Khan in the lead.

     

  • &pictures launches HD feed

    &pictures launches HD feed

    MUMBAI: The second-largest media and entertainment company in India, Zee Entertainment Enterprises has added another channel to its catalogue.

     

    A year after Zee launched its second brand ‘&’ with &pictures, it has added the HD version of the channel to its growing bouquet of channels.

     

     &pictures HD will focus on bringing the Bollywood blockbusters, mega premiers and Hollywood hits together to a single destination. The channel is currently available on Dish TV and will soon be available on Videocon d2h.

     

    Aimed at targeting the younger mindset, ‘&pictures’ went on-air on August 18 2013. The channel endeavors to build upon the existing film and digital resources to create a continuing conversation with an audience and engaged with the world around them. 

     

    The Ampersand depicts the new age viewer’s graceful ability to connect with cultures, people and practices, says the channel.

     

    India’s premium interactive and movie channel, ‘&pictures’, has always endeavored to provide its audiences blockbuster films through innovative and ground-breaking campaigns. The channel aims to showcase the best of Bollywood and provide complete entertainment to its viewers. The channle’s library consists largely of films released in the last 10 years including blockbusters like ‘Kai Po Che’, ‘ABCD’, ‘Barfi’, ‘English Vinglish’, ‘Love Aaj Kal’, ‘Agent Vinod’, ‘Desi Boyz’, ‘Kambakt Ishq‘ and ‘Break Ke Baad’, ‘Chennai Express’, ‘Zanjeer’, ‘Besharam’ etc.

  • Reliance MediaWorks studios emerges as a preferred destination

    Reliance MediaWorks studios emerges as a preferred destination

    MUMBAI: Reliance MediaWorks studios Mumbai’s Largest and India’s first ‘Hollywood benchmarked’ super silent ‘sync sound’ capable sound stages built to stringent acoustical and structural specifications attracts the entire film television and commercial facility, as a one stop destination for all their production needs. Next years most awaited releases Salman Khan Starrer, Jai Ho and Aamir Khan’s P.K. were amongst of a host of movies shot at the studio.

    Commenting on the Reliance MediaWorks studio actor Salman Khan said, “It is fun to work in such a close to nature environment, with utmost peace and best standard of quality, the best thing about working in RMW Studios is that everything is so organized that we do not have to wait for anything, all shooting measures have been taken care of, nicely”.

    Commenting about the facilities at the Reliance MediaWorks Studio, Director Mr. Sohail Khan, said, “The RMW studio is a unique experience that makes filming a simple, effortless experience. We shot at the RMW studio for “Jai Ho”, our next production starring Salman Khan, and I am very impressed with the ease in which they were able to manage our shoot. Thank you so much for a stress free and enjoyable shooting schedule. The Reliance MediaWorks studio is a great facility and has great people to work with. I will definitely be back with bigger projects.”

    Raj Kumar Hirani, who filmed P.K. starring Aamir Khan at the Reliance MediaWorks studio, commented “We had a great time filming at Reliance MediaWorks Studios, things were made much easier by the access to all the facilities and having everything we needed at our fingertips. I was very impressed with the level of detail and focus on Western standards that went into building your sound stages and the supporting workshops. Way to go Reliance MediaWorks team. The combination of great facilities and friendly, knowledgeable staff made sure the shoot was problem free”.

    “The studios have been designed to meet both local and international film needs. “We aspired to create a total world-class facility here to enable producers capture their creative imagination in celluloid. What has been really encouraging is the number of producers and shows that keep coming back to use our facilities which are of real International standards.” Mr. Ashish Chakravorty of Reliance MediaWorks said. He further added that Phases II and III of the studio is gearing up to be operational from FY’14.

    The RMW studios offer enviable height options; unmatched data transfer connectivity and sync sound, making it an ideal choice for both film productions and broadcasters. RMW has fully operational 3 Sound Stages (Popularly called Studio 7), and 24 rooms of attached comprehensive production support facilities, to make the most extensive and complex design concepts possible. The RMW studio encompasses multipurpose workshops, art departments, make-up rooms, wardrobe rooms, star rooms, production offices, green rooms and storage spaces form part of the of the studio.

    The studios provides uncompromised access to a range of production & post production services for all media including Film and Digital Cameras, Broadcast Multicam Solutions, Automated Lighting Solutions, the finest Film Lab in India, DI Suites, VFX facilities and a world class Dolby Certified Preview Theatre.

    The Reliance MediaWorks Studio is on par with international standards. It provides sync-sound i.e. a noise co-efficient less than 30 db, which is not offered by any other Indian studio. It is the largest, fully air-conditioned facility in Mumbai with a clear internal height of 58ft. enabling enormous ‘live load’ bearing capacities and elephant doors which allow full truck access on to the stages. The fire safety and security measures are as per Los Angeles County Fire Department regulations.

    The recently concluded IPL “Extra Innings” has used the studio as its home base; Set Max did their direct to edit setups too. Reality shows like, Indian Idol, X-Factor, MTV Coke Studio have used the Reliance MediaWorks sound stages repeatedly over the years.

    Feature Films like Agneepath, Lootera, Agent Vinod, Student of the Year, Singham, Dhoom 3 and Ram Leela amongst others have been extensively shot here. On account of the monsoons in Mumbai, Sanjay Leela Bhansali Films had moved their entire outdoor set into the RMW’s studio facility which ensured continuity of the shoot and no delays.

  • Priyanka Chopra, the 500 crore heroine

    Priyanka Chopra, the 500 crore heroine

    MUMBAI: Establishing herself as a force to reckon with, Priyanka Chopra couldn’t be more excited as her recent release Krrish 3 makes its way into the 200 crore club, making this her 4th  film to surpass the 100 crore mark.

     

    While Don 2 went on to garner an approximate 107 crores in the domestic market, Agneepath grossed over 133 crores and Barfi had cash registers ringing to the tune of 175 crores worldwide, her recent Krrish 3 has raked in Rs 255 crore worldwide in just 12 days and is still going steady at the ticket windows, reiterating the fact that Priyanka Chopra – the 500 crore heroine now stands one of the most sought after actresses in the industry given her tryst at the box office.

     

    An industry source said, “Apart from working with some of the biggest actors in the industry, Priyanka has also proved herself as a powerhouse of talent. Taking into consideration the business that four of her films have done in the last two years, she is one of the most bankable stars in the industry, not to mention amongst the most successful.”

     

    Talking about her success, Priyanka Chopra said, “It’s a great moment. I feel very proud of being a part of such successful films. Box Office is the King”.
    It’s been a busy week for Priyanka, apart from being flooded with congratulatory calls for Krrish 3, her recent special song in Sanjay Leela Bhansali’s Ram-Leela, Ram Chahe Leela… has also been well appreciated.

  • Zoom in on the Bollywood 100 Crore club

    Zoom in on the Bollywood 100 Crore club

    MUMBAI: Love it or hate it, you can’t ignore it. We are talking about the popular 100-crore club which since last few years has taken away the Bollywood fraternity by storm. Whether they say it or not, almost every filmmaker aims to reach the mark. And looking at the popularity of the club, channel Zoom has come up with a new show, 100 Crore Club that will expose the trade secrets that goes behind making a film a part of the coveted club.

     

    With this show, the channel is taking its viewers closer to Bollywood. The show will go on air from 30 October, every Wednesday at 8 pm.

     

    The half an hour show will feature the great minds behind the Blockbusters’ raging glory in the year 2012. So, how is the show going to benefit the channel? A source from the channel reveals: “The channel’s programming explores every aspect of Bollywood – be it the films, the music, the stars, the film-makers or any other aspect. Films that have crossed the magical Rs 100 crore mark at the c are obviously the ones that have got massive popular appeal and Zoom is going to take its viewers inside the coveted 100 Crore Club to find out what the secret of their success is.”

     

    “The show will not only be an interesting and entertaining treat for young Bollywood fans but also an insightful analysis for anyone who is professionally associated with the film industry,” adds the source.

     

    The first episode of the show will feature the 2012 blockbuster Barfi that not just broke the Box Office records but also came out of the typical masala movie mold and made a space in the 100 crore club. Other blockbuster movies that would feature in the series include Ek Tha Tiger, Dabangg 2, Rowdy Rathore, Agneepath, Jab Tak Hai Jaan, Housefull 2, Son of Sardaar and Bol Bachchan.

     

    The channel has already produced nine episodes for the first season of 100 Crore Club where each episode will focus on one of the above films in detail. It is an in-house production by the channel.

     

    Over the past weeks, the channel has launched and refreshed a number of shows to enhance the weekday prime-time experience for its viewers. The 100 Crore Club is Zoom’s latest launch in this line-up and will strengthen the weeknight’s 8 pm slot. “The weekday prime-time slot has always been a strong slot for Zoom and we have a loyal base of viewers that comes to the channel on weeknights for their daily dose of Bollywood entertainment,” says the source.
    So, Bollywood buffs buckle up and get ready for a masaledaar infotainment and learn the tricks of the film trade from the industry insiders including the director, producer, choreographer, singer and star cast to the PR professionals and marketing geniuses.

  • Anurag Basu’s Barfi! gets 13 nominations at IIFA 2013

    Anurag Basu’s Barfi! gets 13 nominations at IIFA 2013

    MUMBAI: The votes for the 14th International Indian Film Academy (IIFA) Awards are in, after the IIFA voting weekend ended in March.

    The nominations reflect the diverse and thriving landscape of the Indian Film Industry today, showcasing 2012 as an eventful year for Bollywood with more than 155 new releases receiving global acclaim.

    Taking the lead with an impressive total of 13 nominations is Anurag Basu’s Barfi, followed by Shoojit Sircar’s comedy Vicky Donor that has garnered nine nominations. Following closely is Gangs of Wasseypur 1 and Dharma Productions‘ remake of Agneepath. Films like Cocktail, Kahaani, Paan Singh Tomar and the Yash Chopra‘s last film as a director Jab Tak Hai Jaan have also secured themselves a place in the 14th IIFA nominations.

    This year’s award will have directors, Anurag Basu (Barfi), Anurag Kashyap (Gangs of Wasseypur-1), Sujoy Ghosh (Kahaani), Tigmanshu Dhulia (Paan Singh Tomar) and Shoojit Sircar (Vicky Donor) compete for the accolade of being the best director.

    Hrithik Roshan (Agneepath), Ranbir Kapoor (Barfi!), Manoj Bajpayee (Gangs of Wasseypur-1), Shahrukh Khan (Jab Tak Hai Jaan), Irrfan Khan (Paan Singh Tomar) and Ayushmaan Khurrana (Vicky Donor) are all contenders for the prized IIFA Award for Best Performance in a Leading Role (Male) while among leading ladies Priyanka Chopra (Barfi!), Deepika Padukone (Cocktail), Sridevi (English Vinglish), Huma Qureshi (Gangs of Wasseypur-1), Kareena Kapoor (Heroine) and Vidya Balan (Kahaani) will battle it out for the Best Performance in a Leading Role (Female).

    Pritam has got two nominations in the category of Best Music Direction for his scores in the films Barfi! and Cocktail. Other nominees in the category include A.R. Rahman (Jab Tak Hai Jaan), Ajay-Atul (Agneepath) and Sneha Khanwalkar (Gangs of Wasseypur-1).

    Mika Singh for ‘Pungi’ (Agent Vinod), Sonu Nigam for ‘Abhi Mujh Mein Kahin’ (Agneepath), Ajay Gogavale for ‘Deva Shree Ganesha’ (Agneepath), Mohit Chauhan for ‘Main Kya Karoon’ and ‘Aashiyan’ (Barfi!) and Ayushmann Khurrana for ‘Paani Da Rang’ (Vicky Donor) are in contention for the Best Playback Singer Male award.

    In the female category, those battling for the Best Playback Singer Female are Shreya Ghoshal for the songs ‘Chikni Chameli’ (Agneepath) and ‘Ashiyan’ (Barfi!) along with Rekha Bhardwaj for ‘Phir Le Aya Dil’ (Barfi!), Kavita Seth for ‘Tumhi Ho Bandhu’ (Cocktail) and Shalmali Kholgade for ‘Pareshan’ (Ishqzaade).

    Wizcraft International Entertainment and IIFA director Sabbas Joseph said, “It’s been a phenomenal year for the Indian Film Industry and the nominations for this year will definitely reflect this. The growth has been remarkable. 2013 will witness the 14th year of the IIFA celebrations, honouring the best of the year gone by.”

  • ‘There is no major differentiation among the top 3 players’ – Mohan Gopinath

    ‘There is no major differentiation among the top 3 players’ – Mohan Gopinath

    Zee Cinema, the Hindi movie channel from the Zee stable, has seen it all since its inception in 1995. Right from being the uninterrupted ruler to seeing its territory being eaten into by new players like Star Gold and Max, the channel has weathered all kinds of climate. And it continues to be a cash cow within the Zee network of entertainment channels.

    According to Zee Cinema business head Mohan Gopinath, there is no major differentiation among the top three players. “We are all battling for the same share of the slice and there is no huge lead to say that this channel is number one as that keeps oscillating,” he says.

    Gopinath also believes that digitisation would throw open a lot of growth opportunities for the genre. Segmentation of movie channels would be one such area. He also believes that movie acquisitions would have to be in line with the business economics and strategies of the channel. In a conversation with Indiantelevision.com‘s Javed Farooqui, Gopinath talks about how Zee Cinema has managed to remain steady and relevant all these years despite the rise in competition and the changing consumption pattern.Excerpts:

     

    What are the key takeaways for Zee Cinema from 2012?

    The key takeaways were the premieres that we did. We did a premiere of Agneepath, English Vinglish, Agent Vinod and Joker. So those were the kind of refreshed content that was displayed on Zee Cinema. Then we had ‘Bollywood’s Most Wanted‘ festival during Dussehra which was a take on glorifying the villains. This has been a good year in terms of imagery and mileage that was displayed on Zee Cinema.

    How was the content different from what was offered in 2011?
    Refreshing content, that was the difference. We had heavyweight content which had superstars; and we also had English Vinglish which was so strong on content that people didn’t mind that it lacked a hero. Besides, we had Agent Vinod and Joker which also had stars which we as a channel could boast about.

    Zee Cinema used to rule the roost as numero uno Hindi movie channel but now it is at the second spot on the ratings table?
    In a scenario where you have very little to choose from, it is wrong to say that one is at number one or two because there is no major differentiation among the top three players. We are all battling for the same share of the slice and there is no huge lead to say that this channel is number one as that keeps oscillating. So I would like to believe that all three are on an even par and that is where the content resides at this point of time. The important fact is have you been able to maintain a steady base at the level that you were operating on and are you in the game right now because of so many environmental changes where certain channels have taken a huge lead and certain channels have gone off the boil. So a lot of things have happened in the last 45-50 days. It has been heartening to note that Zee Cinema has been rock steady and continues to do so.

    Have you seen any drastic changes in the ratings post digitisation?
    Not much. In fact competitor channels have fallen by certain points but nothing to suggest that any great upheaval has taken place. So all three are on the same even play. The averages for across the year and the past 13 weeks would seem to suggest so.

    How do you think  digitization will  help Hindi movie channels?

    The opportunity for broadcasters is the level playing field. In fact if I am not seen at all, then what is the incentive for me to say that whether I am good or bad. So I think digital (cable) will help cure that ailment in the sense that I will at least be seen. Then you can shout about the uniqueness that you bring to the table. Secondly, it becomes a completely viewer medium. All this while we were catering to a certain type of viewers who was interested in certain kind of movies but who also wanted to see something different. A case in point being classic: it is a very premium category that watches the the Bharat Bhushan’s and Dilip Kumar’s of the world. The newer generation may not know about them but they have always heard from their parents or grandparents that used to exist. So the quality of song will attract movie watching also. If per se I were to name an Awaara or an Arzoo, it will not ring a bell. But if I sing or hymn a particular song, you will say ‘let’s see that movie’ just to know what is in it that makes my parents rave about them. So that is a huge opportunity of how we can go about things.

    You have already segmented the genre with channels like Premier, Action and Classic. Are these channels getting any traction and how do you see them faring in digital era?

    We have to wait before we pass judgments on these channels because digital offers good scope. We are on the threshold of something that is about to explode, so in three-four months time we will be able to tell what has happened and what hasn’t. We are just waiting on the edge to appreciate it. The availability of these channels have increased. Zee Classic is getting carried across all the DTH operators. So I think that leads to a greater consumption of the channel.

    Zee Cinema was not very aggressive in acquiring big-ticket acquisitions but last year you changed gears?

    See, it depends on where you are and where you want to be in terms of taking the channel forward. Acquisition for the sake of acquisition will never work as you have to take into account the economics, the kind of strategy that the company has in place and the strategy that you (as a channel) have in place. It was a very informed call that this is the year we are going to make our presence felt in the market. You wouldn’t want to be counted out of the race of airing new movies, so that was clear decision and I am happy that it bore fruit.

    But viewers also want more of new content on movie channels?

    New and fresh content always appeals to the viewer but they do not let go the old content. There is this huge fallacy that viewers only like to watch new content. What is also important is do you have enough back-up content and plans in your kitty that once you are done with your premieres and once you are done with three-four telecasts (of new movies) do you have the library to sustain viewership and that is where the history and pedigree of the channel comes and that is where Zee Cinema is on a good footing at this point. We have a huge library to back-up the newer lot. It is so easy to say that I will buy everything in town but it doesn’t work even our competitors would agree it’s just a matter of what you have as a back-up plan.

    What is the brand philosophy of Zee Cinema?

    It carries along the company ethos with it which is that of being a family entertainment channel. We don’t want to be counted as a channel that does bizarre stuff and goes beserk with the kind of movies that we air. We have always been a rock steady channel keeping in mind the consumption pattern of the viewer. We believe that what appeals to us at a certain basic primal level will also appeal to viewers. The numbers (ratings) and the kind of response we have generated seems to suggest so.

    Have movie consumption habits been changing particularly due to the emergence of new platforms?

    It has impacted consumption habits a little bit, but to attribute everything to external factors will also not be right. People initially thought that DVDs would lead to the demise of movie consumption in theatres, but actually you have seen the theatre business grow multi-fold. I think they will co-exist because they are all appealing to a different set of TG.

    How do you decide on the scheduling of content?

    There is a lot of thought that goes into the scheduling because movie consumption can happen at any time. So am I at any given point satisfying the need of my viewer at that particular point in that particular mood? That is the kind of study that goes into deciding the schedule and acquisition of movies for that particular slot. There are lots of packages that are being done.

    Like the branded slots that you have?

    A case in point being ‘Dopahar Zee Cinema Par’ in the month of May. So those kind of things or if there have been new acquisitions that we will have to put into it to give it a different flavour and a different positioning. If I keep on scheduling movies, then not everyone will come to know about it by just running a promo. Here I am giving a different flavour, I am tapping into that aspect of a never before scene or a great content that helps you understand the ethos of the movie or what goes into the making of it.

     

  • Zee Cine Awards 2013 nominations announced

    Zee Cine Awards 2013 nominations announced

    MUMBAI: The Zee Cine Awards 2013 announced the nominations for the popular and technical category for the 13th Annual Zee Cine Awards. The channel has also revealed stars including Shah Rukh Khan, Anushka Sharma, Katrina Kaif, Deepika Padukone and Ayushman Khurana will be giving performances at this year‘s awards ceremony.

    Zee Cine Awards 2013 will be held in Mumbai on 6 January 6 at the Yash Raj Studios and the same will be telecast on Zee TV on the 20 January at 8 pm.

    To encourage more viewer participation, the channel has devised an innovative ‘Free Call’ service and has activated a centralized website www.zeecineawards.com where viewers can cast their votes free of cost. The voting started on 28 December 12 noon IST and closes on 4th January at 12 noon.

    The nominations for Zee Cine Awards 2013 are

    1

    SONG OF THE YEAR

    i

    Chikni Chameli- Agneepath

    ii

    Pungi Baja Kar- Agent Vinod

    iii

    Tumhi Ho Bandhu- Cocktail

    iv

    Chinta Ta Ta- Rowdy Rathore

    v

    Radha- Student Of The Year

    2

    BEST FILM

    i

    Agneepath

    ii

    Barfi

    iii

    English Vinglish

    iv

    Kahaani

    v

    Paan Singh Tomar

    3

    BEST ACTOR – FEMALE

    i

    Deepika Padukone- Cocktail

    ii

    Kareena Kapoor- Talaash

    iii

    Priyanka Chopra- Barfi

    iv

    Sridevi- English Vinglish

    v

    Vidya Balan- Kahaani

    4

    BEST ACTOR – MALE

    i

    Irrfan Khan –           Paan Singh Tomar

    ii

    Hritik Roshan-          Agneepath

    iii

    Ranbir Kapoor-        Barfi

    iv

    Shah Rukh Khan-    Jab Tak Hai Jaan

    v

    Salman Khan-        Dabang 2