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Tag: Agilitas

  • Lotto puts its best foot forward with Happy Feet

    Lotto puts its best foot forward with Happy Feet

    MUMBAI: Lotto is letting its feet do the talking. Riding high on early success in India’s sportswear and athleisure scene, the brand has launched Happy Feet, a campaign celebrating the simple yet profound way our feet express energy, joy, and individuality.

    The film pairs modern, dynamic visuals with the iconic Kishore Kumar and R.D. Burman track Yeh jawani hai deewani, capturing everyday moments where every step tells a story. It’s a playful, youth-driven narrative that positions feet as the ultimate storytellers, and Lotto as the brand empowering them.

    Happy Feet also kicks off a wider community movement, inviting audiences to celebrate authenticity and personality in motion. With this campaign, Lotto reinforces its place in India’s growing sneaker culture, blending heritage with contemporary relevance.

    Agilitas, holding exclusive rights for Lotto in India, South Africa, and Australia, plans to expand the brand into sportswear, apparel, and accessories over the next year, signalling a shift in the market towards performance-driven yet personality-packed sportswear. 
     

  • Virat Kohli drops Puma for Agilitas

    Virat Kohli drops Puma for Agilitas

    MUMBAI: Indian cricket maestro and RCB long-timer  Virat Kohli switched teams. The 36 year old has pulled the plug on his eight-year partnership with Puma, and has reportedly put his best foot forward to back Agilitas Sports, an Indian athleisure startup. The star batter, currently in red-hot form in IPL 2025, is now not just the face of Agilitas but also an investor, signalling a bold move to champion homegrown brands.

    Agilitas was founded in 2023 by Abhishek Ganguly, Puma India’s former managing director. The brand has already made waves, securing long-term rights for Italian sportswear giant Lotto in India, Australia, and South Africa. Now, with Kohli on board, Agilitas is gearing up for a serious innings in the global sportswear arena.

    Kohli’s split from Puma marks the end of a landmark Rs 110 crore deal that revolutionised Indian sports marketing. The partnership saw him lead multiple campaigns and launch the popular One8 line, a crucial driver in Puma’s rise in the Indian market.

    Puma acknowledged the departure, thanking Kohli for an “outstanding journey filled with memorable campaigns and collaborations.” The brand vowed to continue investing in the next generation of athletes.

    Meanwhile, Kohli remains focused on both his new business venture and his cricketing form. The RCB stalwart has racked up 180 runs in his last five IPL innings and is set to face Rajasthan Royals on 13 April.

    Whether on the pitch or in the boardroom, Kohli continues to rewrite the game.

  • Agilitas snags ex-Bumble director Samarpita Samaddar for comms lead

    Agilitas snags ex-Bumble director Samarpita Samaddar for comms lead

    MUMBAI: Agilitas is making bold moves, and this time, it’s off the track. India’s fastest-growing, end-to-end futuristic sportswear company has roped in Samarpita Samaddar as its communications lead, ensuring the brand sprints ahead in storytelling, reputation, and PR-led campaigns.

    With a stellar track record, Samaddar is no stranger to crafting narratives that resonate. As the former communications director, India and southeast Asia at Bumble Inc., she was the force behind the women-first dating app’s award-winning campaigns, leading its communication strategies and serving as its official spokesperson in India for nearly four years. If Bumble made headlines, chances are, she had a hand in it.

    But her expertise goes beyond swiping right. With 14 years of experience under her belt, Samaddar has built aspirational brands across consumer technology, entertainment, arts, lifestyle, and sports. Before diving into the world of dating apps, she shaped India’s film industry, helping establish powerhouse studios such as Zee Studios and Eros International. Her portfolio boasts over 40 film campaigns, including blockbusters like Bajirao Mastani, Newton, Aligarh, Dhadak, Ki & Ka, and Kesari.

    Now, at Agilitas, she steps into a world where performance meets innovation—this time, in sportswear. Her challenge? To drive brand and corporate communications while ensuring Agilitas makes as much noise in the media as it does in the athletic arena.

    Sharing her excitement on LinkedIn, Samaddar stated, “Super excited to share that I’ll be leading communications strategies at Agilitas in my new role! Building a pathbreaking journey for and telling the story of India’s fastest growing end-to-end, agile, futuristic, consumer-focused sportswear company is a rare opportunity, and I’m all geared up to go! I’m thrilled to help revolutionise India’s sports, fitness and fashion landscape, working closely with visionaries and an incredibly talented team. Here’s to making moves to change how people look and feel as they move!”

    From Hindi cinema to Bumble and now to bold new beginnings in sportswear, Samaddar’s journey proves that storytelling has no boundaries—only new arenas waiting to be conquered.

  • Shiba Bhutani makes a dash for Agilitas as brand director

    Shiba Bhutani makes a dash for Agilitas as brand director

    MUMBAI:  Shiba Bhutani has officially joined Agilitas as brand director, bringing over a decade of diverse marketing experience to the role. Agilitas  is a sportswear  brand promoted by former  Puma south east Asia boss Abhishek Ganguly and has the licence to make and sell Lotto shoes in India.

    Bhutani has a proven track record in sectors ranging from cheese and protein supplements to personal care and beverages.

    At Agilitas, a company committed to transforming the sports category, Bhutani will leverage her consumer-focused approach to drive product innovation and enhance brand engagement. The company emphasises robust manufacturing, advanced R&D, and interconnected retail strategies to deliver quality products that resonate with consumers.

    Previously, Bhutani held several key positions at AB InBev, including associate sirector of marketing for Budweiser, where she led successful campaigns and brand activations. Prior to that she managed the personal care creams brands for the Himalaya Drug Co.  She also had short brand management stints at Glanbia Performance and Ornua besides doing corporate sales for HDFC Life.

    Her educational credentials include a Level 1 certification from the Wine & Spirit Education Trust, and a PGDM in marketing from the Goa Institute of Management.

    “Excited to score new life goals at my role as brand director.,” Bhutani enthusiastically exclaimed.