ITV

Tag: Agentic AI

  • Vida unveils agentic AI-powered media factory at IBC 2025

    Vida unveils agentic AI-powered media factory at IBC 2025

    LONDON:  Vida, the London- and Los Angeles-based cloud-native media management outfit, has launched Media Factory, an agentic AI-powered workflow automation engine set to debut at IBC 2025.

    Billed as a “smarter, faster way” to run the digital media supply chain, Media Factory integrates directly into Vida’s content OS and ships with more than 300 pre-built connectors, from AI tagging and transcription to compliance checks and delivery to fast channels, YouTube and social platforms. What once took weeks of bespoke software coding can now be built, tested and deployed in hours.

    “Media Factory is about giving teams the tools to connect content, configure any workflow, and integrate with any business system. The possibilities are mind-blowing,” said Vida managing director Symon Roue.

    The tool uses a visual drag-and-drop interface to let both humans and AI models orchestrate ingest, metadata packaging, age-appropriateness flagging, analytics integration, and trigger-based delivery. Workflows can be fired by events, webhooks, asset changes or file activity. Unlike legacy systems demanding top-tier software engineers, Media Factory is pitched at operations and technology teams asked to do more with less.

    Vida’s customers already manage over 43m assets and 26 petabytes of content on its platform. The new engine will be available to enterprise clients and partners from September 2025. Demonstrations will run at IBC 2025 in Hall 5, stand 5.D50.

  • Vodafone bets big on AI with veteran’s promotion to digital HR chief

    Vodafone bets big on AI with veteran’s promotion to digital HR chief

    LONDON: Vodafone has elevated Purwa Rathor to global senior human resources product manager for digital and artificial intelligence, promoting a 17-year company veteran as the telecoms giant accelerates its push into AI-powered workplace solutions.

    Rathor, who joined Vodafone in 2008, will spearhead the rollout of AI-driven HR technologies including Microsoft Copilot and experimental “agentic AI” assistants designed to handle everything from interview scheduling to maternity queries. The promotion marks Vodafone’s latest attempt to harness artificial intelligence for competitive advantage in an industry grappling with mounting cost pressures.

    Her track record suggests the appointment is more than corporate window-dressing. As global candidate experience manager, Rathor delivered a 50 per cent reduction in cost-per-hire and time-per-hire, while boosting application rates by 80 per cent across 28 countries. She also improved diversity hiring by 34 per cent and lifted candidate satisfaction scores by 58 points.

    The promotion comes as traditional telecoms operators face intensifying competition from digital-native rivals and pressure to slash operational costs. Vodafone’s bet on AI-powered HR automation reflects broader industry efforts to extract efficiency gains from back-office functions.

    Rathor’s career spans from financial services training roles at ICICI Prudential and India Infoline to nearly two decades architecting Vodafone’s talent acquisition systems. Her experience navigating complex regulatory environments—including negotiations with German and Spanish works councils—may prove crucial as AI deployment raises fresh concerns about worker surveillance and algorithmic bias.

    Whether Vodafone’s AI ambitions translate into sustainable cost savings or merely create new technological dependencies remains an open question. For now, the company appears willing to gamble on internal promotion over external expertise as it races to digitise its workforce operations.

  • Anuj Sahai exits Peak XV, sets sights on fresh ventures in AI and startups

    Anuj Sahai exits Peak XV, sets sights on fresh ventures in AI and startups

    BENGALURU: After a two-year stint as chief product officer at Peak XV Partners (formerly Sequoia India & SEA), Anuj Sahai is charting a new course. Sahai, who announced his exit this week, said the role offered him a ringside view of the startup ecosystem and hands-on experience with artificial intelligence.

    Sahai, who has held senior posts at Walmart Global Tech, Ola, Flipkart, Payback and Yahoo!, is now advising early-stage founders on tech stacks, workflows and agentic AI. “I’ll be recharging and reflecting over the next few months while exploring new opportunities,” he said, inviting connections from entrepreneurs and investors alike.

    Over a two-decade career, Sahai has built a track record of scaling digital businesses: he led Walmart’s US marketplace product team to a significant share of e-commerce revenues, launched Flipkart’s advertising platform into India’s No 2 ad business within 15 months, and forged landmark partnerships for Ola Play.

    For now, the industry will be watching which venture the product veteran picks as his next big play.

  • LTIMindtree and Google Cloud team up for AI-powered business makeovers

    LTIMindtree and Google Cloud team up for AI-powered business makeovers

    MUMBAI: LTIMindtree, the digital transformation firm, has announced a strategic alliance with Google Cloud, promising to inject a dose of agentic AI into businesses worldwide. Think of it as giving your company a digital shot of espresso, powered by Google’s Gemini models and a whole lot of cloud magic.

    This isn’t just a casual fling; it’s a full-blown partnership aimed at redefining the cloud landscape. LTIMindtree plans to whip up industry-specific solutions, creating a “green corridor” for AI-powered innovation. The company is talking market development initiatives, go-to-market strategies, and enough training to turn its workforce into AI whisperers.

    The collaboration will see LTIMindtree leverage Google Cloud’s Vertex AI to create bespoke solutions for the BFSI, manufacturing, hi-tech media and entertainment, retail, and CPG sectors. It’s aiming for rapid deployment and top-notch customer support, promising to maximise ROI while modernising infrastructure.

    LTIMindtree president global AI services, strategic deals, partnerships and whole time director Nachiket Deshpande said: “Our partnership with Google Cloud marks a significant milestone in our journey towards innovation and growth. By combining our strengths, we are poised to deliver unparalleled value to our customers and drive transformative change in the cloud ecosystem.”

    Google Cloud  president global partner organisation Kevin Ichhpurani added, “Generative AI has the power to increase business efficiencies and transform how organisations operate. With LTIMindtree’s expertise and Google Cloud’s leading AI technology, customers can deploy powerful solutions that solve industry challenges and significantly improve business performance.”

    LTIMindtree is setting up a dedicated team of AI aficionados to ensure a smooth ride, promising seamless implementation and consistent growth for its  clients. In essence, this partnership isn’t just about cloud computing; it’s about cloud conquering, with a dash of AI flair.

  • Gaurav Agarwal elevated to VP of APAC region at Automation Anywhere

    Gaurav Agarwal elevated to VP of APAC region at Automation Anywhere

    MUMBAI: Gaurav Agarwal is no stranger to innovation, and his latest role proves it. Automation Anywhere has officially elevated him as vice president of the APAC region from VP India region, marking a bold step in the company’s vision for AI-driven efficiency and enterprise automation across Asia, Japan, and India.

    With a career built on transforming operations and enhancing business agility, Agarwal now takes the reins to lead the company’s dynamic regional teams. His mission? Revolutionise efficiency, unlock creativity, and set new industry standards in automation. Given his proven leadership in the India region, this promotion was anything but surprising.

    Agarwal’s vision is clear, “This is our chance to revolutionise efficiency, unleash creativity, and empower our teams to focus on what truly matters. Excited to be able to lead the Agentic AI revolution with our exceptionally talented teams across APJ & India. We aim to enhance our operational capabilities, deliver exceptional value to our customers, and set new industry standards for excellence.”

    Agarwal’s promotion aligns perfectly with the company’s global push for AI-enhanced automation. His leadership promises not only sustained business growth but also a new era of digital transformation for enterprises in the region. With his expertise and strategic foresight, Automation Anywhere is set to redefine intelligent automation in the APAC region.