Tag: Agent Raghav

&TV hops on to StarHub platform in Singapore

MUMBAI: Zee Entertainment Enterprises’ newest Hindi general entertainment channel (GEC) &TV will launch on Singapore’s StarHub platform.

From 16 September onwards, &TV will be available on StarHub TV’s Channel 165. To enable customers to view the channel on-the-go and across multiple devices, &TV will also be made available on StarHub Go, StarHub’s online streaming service.

At launch, viewers will be able to catch content such as Agent Raghav – Crime Branch, a fast paced crime-mystery thriller;Bhabi Ji Ghar Par Hai!, a comedy television series, Deal or No Deal, a game-show that revolves around the opening of a set of numbered briefcases and Gangaa, an inspiring story of a child widow.

“Zee Entertainment is one of India’s top entertainment companies, so we are delighted to introduce &TV to our viewers, adding yet another quality Zee channel into our Hindi lineup. We are confident that &TV will be a breath of fresh air and delight our viewers with its exciting and contemporary content,” said StarHub head of media business unit Lee Soo Hui.

Zee TV senior vice president – international business Tripta Singh added, “&TV focuses on young and edgy story-telling that preserves traditional Indian values at the same time. We are certain that the programme line-up of &TV will be welcomed by Indian viewers in Singapore. The launch of &TV takes the number of Zee channels on StarHub TV to six, augmenting our leadership in the Indian entertainment industry.”

To enable customers to sample the channel, &TV will be available for a month-long free preview from 9 am on 16 September to 12 pm on 16 October via StarHub TV and StarHub Go. Additionally, StarHub TV customers can subscribe to &TV as an a la carte channel at $8.56 (including GST) per month through Instant Buy via the blue button on their remote control, or sign up for Manoranjan Pack at a monthly subscription of $25.90. Both the subscribers of &TV and Manoranjan Pack will be able to view this channel via StarHub Go.

Manoranjan Pack comprises seven other Indian channels such as Zee TV, Zee TV HD, Zee News, Colors, Life OK, SET Asia and Star Plus.

September 15, 2015
&TV ropes in multiple sponsors for two new weekend shows

MUMBAI: &TV has roped in multiple sponsors for two new shows Deal or No Deal and Agent Raghav – Crime Branch, which are slated to go on air from 5 September.

SnapDeal has come on board as the title sponsor of the game show Deal or No Deal, powered by PayU Money and supported by Syska Total Security. On the other hand, Agent Raghav is co-powered by Quick Heal Gadget Securance and Quikr Cars.

As was reported earlier by Indiantelevision.com, &TV plans to ramp up its weekend programming starting 5 September with the family game show Deal Or No Deal in 8 pm slot and the crime thriller Agent Raghav – Crime Branch in the 9 pm slot.

&TV business head Rajesh Iyer said, “Launch of Deal or No Deal opens up a new time slot of 8:00 pm for weekend viewing on &TV and Agent Raghav – Crime Branch will be replacing The Voice India which has established a loyal viewership. While Deal or No Deal as a format has been experimented with in the past, our approach is new and we are confident that the viewers will enjoy this show. Ronit as a host was our first choice. The kind of connect he has with the audience is immense and I am sure this will only encourage weekend viewing. Agent Raghav – Crime Branch marks our foray into the crime-mystery genre and we believe there is a considerable amount of appetite for the same.”

To be aired twice a week, the show will be launched with a bank of 26 episodes for 13 weeks.

Speaking to Indiantelevision.com, Endemol Shine India managing director and CEO Deepak Dhar said, “Deal Or No Deal is a hugely popular format internationally and has been aired in almost 130 countries. The show did fantastic in its time and it’s a classic game show of ours. So we are bringing it back in a different avatar – a game, which you can play with your family. Last time it was played with 25 models, this time it will be played with 26 friends and family.”

With a contemporary look and international appeal, Agent Raghav – Crime Branch is the channel’s entry into the crime genre with popular actor Sharad Kelkar in a completely different avatar – that of Agent Raghav Sinha. Talking about the same, Iyer said, “With Agent Raghav – Crime Branch, we have aimed to present an intelligent crime and mystery series with sleek execution, fresh look that is designed for the Hindi GEC audience.”

Commenting on commercial advertising, Madison Media COO Karthik Lakshminarayan said, “Deal Or No Deal is a tested format and has done well but the audience has moved on from then. It’s a dated show and it will be interesting to see its quote. As for Agent Raghav, I’m told it is on the lines of an international detective show and I’m sure it’s bound to do very well as it’s exciting.”

August 26, 2015
&TV to unveil two new shows in September

MUMBAI: Come September and &TV is all set to unveil its new weekend programming lineup. In order to keep the momentum alive, the channel will launch a fast paced crime and mystery series titled Agent Raghav – Crime Branch. &TV will also bring back the international format show Deal or No Deal on Indian television after a decade.

Produced by Contiloe Productions, Agent Raghav – Crime Branch will replace the channel’s singing reality show The Voice India. The new show will go on air starting 5 September, every Saturday and Sunday at 9 pm.

Endemol Shine’s big ticket family game show Deal or No Deal will also go on air in September on &TV. It may be recalled that way back in 2005, the game show ran for three seasons on Sony Entertainment Television as Deal Ya No Deal and was hosted by actors R Madhavan (season 1), Mandira Bedi (season 2) and Rajeev Khandelwal (season 3).

July 29, 2015