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Tag: Agency

  • DDB Mudra Group advances gender equality with Phyllis India Project

    DDB Mudra Group advances gender equality with Phyllis India Project

    Mumbai: DDB Mudra Group has launched ‘The Phyllis India Project’- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth.

    The comprehensive training program includes a customised career plan for each participant based on their goals and development areas. The idea is to help participants navigate mental and societal challenges such as experiencing motherhood guilt-free, overcoming the imposter syndrome, courage, and self-belief, making your voice heard, and other such themes. Each participant’s career plan and development is tracked and reviewed monthly with the leadership team. 

    The program also includes one-on-one and group mentoring sessions conducted by several industry leaders including Titan Watches CEO Suparna Mitra, Sequoia Capital CMO – India & SEA Gayatri Yadav, Jio Saavn VP – brand solutions Virginia Sharma, Inmobi MD- APAC Vasuta Agarwal, Mirchi – national content director –digital Indira Rangarajan as well as DDB Worldwide global business director Varsha, DDB Germany CCO Diana Sukopp, DDB Chicago VP and strategy director Noelle Baer among others.

    “Gender gaps influence the society, culture, economy, and the way in which we shape our world for the next generation. Supporting the advancement of women and non-binary individuals by addressing the challenges they face is a global priority for the Group, and we in India have taken it very seriously. It’s inspiring to watch the participants of the Phyllis program grow personally and professionally, take on new roles, and steer the company towards a future with unbound potential,” said DDB Mudra Group CEO and MD Aditya Kanthy.

    The DDB Mudra Group first entered participants into the global Phyllis Project in 2017, and later introduced the Indian edition that addresses the cultural challenges that women leaders face in the country. The Phyllis India Project pilot kicked off in 2020. The program has since been training its pilot batch of women leaders. The program is named after Phyllis Robinson – DDB Worldwide’s first copywriter and the first female copy chief in US history, who was known for her rebellious creative spirit, for challenging the rules, and opening the doors for women in the industry. 

  • Rediffusion appoints Suraj Nagappa as digital lead for south

    Rediffusion appoints Suraj Nagappa as digital lead for south

    New Delhi: Rediffusion SmartMedia has appointed Suraj Nagappa as the senior vice president. He will now take over as the agency’s digital lead in the south. Nagappa will be based out of Bangalore, and will also oversee the Chennai market, the agency said on Monday.

    With over two decades of experience in digital media strategy and planning, Nagappa has previously worked with Dentsu International, Dentsu Media, Ogilvy India, Omnicom Group, IPG Media Brands and Mediaturf Worldwide. He was last working with Isobar, a Dentsu agency which he joined in October, 2017. As head of South, he was responsible for generating insights as well as recommendations for different channels (display, SEM, email campaigns) based on data extracted from Google Analytics.

    On his new role, Nagappa said, “Rediffusion is readying a completely new team of domain experts in this space and together we hope to move the needle substantially for brands. There are so many opportunities today to more cost-effectively and cost-efficiently target consumers, which can benefit brands through the right use of tools and digital techniques.”

    Rediffusion joint president, Navonil Chatterjee said, “Suraj has many years of good digital experience. Being based in the hub of India’s Silicon Valley – Bangalore – he is ideally located to access and service all the new age brands coming out from Bangalore.”

  • Madison Media acquires Kolkata-based agency Crow’s Nest

    Madison Media acquires Kolkata-based agency Crow’s Nest

    Mumbai: Madison Media has acquired Kolkata-based full service digital agency, Crow’s Nest.

    Crow’s Nest, a unit of Bengal Internet Marketing Pvt Ltd was founded 14 years ago by Samrat Mukherjee, who carries over two decades of experience in advertising. Under the arrangement, the agency will fully integrate with Madison Digital and operate as Madison Digital Kolkata with Mukherjee reporting to Madison Digital, chief executive officer Vishal Chinchankar.

    Mukherjee said, “With our creative strategy, media and digital content creation strength, paired with Madison’s core of media, data and analytics, we truly believe to deliver the most value to our clients. May new ambitions be laid. May new dreams be hatched. May this new association go miles as the Crow flies.”

    Madison World chairman, Sam Balsara said, “Many companies find Madison to be a good collaborative partner to grow their business independently with our support. A few more collaborations are on the cards in the area of Digital, PR and Creative.”

    Madison Media partner and group CEO Vikram Sakhuja said, “In keeping with our Digital growth acceleration we are thrilled to welcome Samrat and his vibrant Crow’s Nest team into the Madison fold. Not only will Crow’s Nest help grow our overall Digital practice in Kolkata Office, but it will also add considerable heft to Madison’s Social, Content and Creative agenda.”

  • Schbang announces key appointments to senior leadership team

    Schbang announces key appointments to senior leadership team

    Mumbai: In announcement of two key appointments, marketing solutions agency Schbang on Friday introduced Amisha Gulati as vice president – integrated solutions, and Sharmeen Indorewala as head of new business, especially for its technology transformation service.  

    Gulati was previously associated with Zee5 as the marketing manager. At Schbang, she will report to co-founder and CEO Akshay Gurnani. She comes with ten years of industry experience with stints at organisations such as The Glitch, Spark Eighteen Lifestyle, and Vyas Gianetti Creative.

    Gulati said, “Schbang has done a fantastic job in the short six years and I am very excited to be part of its trailblazing journey. Work doesn’t feel like work when you are living your passion. Fueled by such passion, I aim to bring about Impact in society – through the company, its clients and my team. Hence, it’s my endeavour to build teams and work that deliver value and that we are proud of, at Schbang,”    

    Indorewala will report to Schbang’s co-founder and chief technology officer Sohil Karia. She joins from Proof Analytics (a Schbang partnership) where she was the head of business. Prior to that, she was also the founder and CEO at The Parfait Co. At Schbang, she will responsible for growth strategy and new business development for the technology vertical.  

    Indorewala said, “My prior business experience working with startups like The Parfait Co. and Proof Analytics has enabled me to work towards the company goal of building out the technology transformation division while showcasing our deep research and consultancy capabilities, our consumer-centricity focused skills, with a keen eye on brand meditation as well as our established and rapidly growing tech department under Sohil’s leadership.”

    Speaking on the new development, Schbang founder Harshil Karia, said, “It is great to see our leadership team strengthen with both Sharmeen and Amisha, extremely strong women with varied and diverse experience. They are bringing in with them an entirely new perspective to the leadership at Schbang. Sharmeen growing our technology transformation and Amisha to bring in depth of strategy to our work, both will act as pillars for Schbang as we grow. Both of them will help in strengthening our offering to companies and groom our strong talent pool of over 600 Schbangers.”

  • Dentsu Webchutney bags digital duties for Virender Sehwag’s new venture, Cricuru

    Dentsu Webchutney bags digital duties for Virender Sehwag’s new venture, Cricuru

    MUMBAI: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital creative and media duties for Cricuru, the recently launched learning platform for Cricket.

    While Cricket remains the biggest and the most loved sport in India, what is rather surprising is the level of motivation needed to make it to the highest levels. While many dream of becoming cricketers, most don’t even get a chance. The biggest barriers here tend to be a lack of proper guidance, coaching, and/or the aspirant-to-coach ratio. To make cricketing a reality for millions and to leave them with skills of hard work and excellence, Cricuru has enlisted a star-studded line-up of 30+ masters of International and first-class cricket. These players will now come together to pass on their learnings to every nook and corner of the world, starting with India. Through this initiative, Cricuru aims to bring the ‘+’ advantage for every lover of this game.

    This cricket coaching program is a business venture by ex-Indian cricketer, Virender Sehwag along with Sanjay Bangar, a former assistant coach of the Indian men’s team. Cricuru was born out of their love and passion for the game and the philosophy that world-class cricket coaching should be accessible to everyone.

    Speaking about Cricuru and the upcoming partnership with Dentsu Webchutney, Virender Sehwag said, “With Cricuru, we are reaching talent in every part of the country, especially to the kids in smaller towns who don’t have access to high-class coaching. Our aim is to guide them with their skills and technique and help them get across those mental challenges that we have undergone as players in our careers. Backed with AI and dial-a-coach modules, this innovative and one-of-a-kind program needed the strategic and creative thinking of an agency like Dentsu Webchutney for our long-term success. Together, we hope to give every cricket aspirant an added ‘You+’ advantage.”

    Dentsu Webchutney EVP & National business head Prashant Gopalakrishnan said, “Dentsu Webchutney is thrilled to innovate for this exciting category, where ed-tech and cricket are coming together in a new way. This mandate brings with it a chance to work with the experience of legends across the globe. Their passion is contagious for our die-hard cricket fans at Webchutney. In fact, Viru’s philosophy of learning has played a huge role in helping craft our creative approach.”

    For the record, Perfect Relations – the PR arm of dentsu India, handles the Public Relations mandate for Cricuru. The mandate also included the launch of the brand, nationally.

    Cricuru, launched on 9 June, provides content from Virender Sehwag, Sanjay Bangar, AB de Villiers, and cricketing greats like Muttiah Muralitharan, Brian Lara, Jonty Rhodes. Check out: www.cricuru.com for more!

  • Pride Month: Chimp&z Inc celebrates with workplace coming-out stories

    Mumbai: Ad agency Chimp&z Inc celebrated the LGBTQIA+ members of the advertising community by bringing them together for its digital Pride parade, #PrideOfAdvertising, all through the month of June. Conceptualised and executed by the integrated digital agency, the campaign was initiated to understand, support, and celebrate the culture of inclusivity and acceptance at workplaces. The agency collaborated with other agency professionals, brand managers, and freelancers who are out, proud & successful.

    The #PrideOfAdvertising brings out the perspective of people who identify as queer from various facets of advertising and media through a candid yet meaningful ‘Q&A’ series on the agency’s social media pages. The responses beautifully captured their coming-out emotions, reaction to homo/transphobic comments, and some heartening tips for others to come out.

    https://www.instagram.com/chimpandzinc/guide/pride-of-advertising/17950009009463873/

    “Coming out is a challenge for the LGBTQIA+ community, not just personally but professionally and psychologically as well,” Chimp&z Inc CEO & co-founder Angad Singh Manchanda said. “The urban LGBTQIA+ activism has created space for individuals to defy societal norms and perceptions and choose to live as per their will. With awareness of LGBTQIA+ rights rising, the list of Pride-themed campaigns taking over the internet in June keeps getting longer and more meaningful. We wanted to do more than just tell stories. We brought out the perspective of each individual and their experience in the industry after coming out professionally. This digital campaign sets out a virtual pride parade that honors LGBTQIA+ members of the advertising community. I trust it will evolve and adapt to the changing society in the coming years.”

    The campaign featured agency-smiths: Chimp&z Inc group account manager Sumitro Sircar, AdGlobal 360 associate creative director  Dev Mitra Roy, Schbang’s design lead Krina Satra, Gozoop account planner Romario Fernandes, WATConsult’s lead copywriter Mansi Shanbag, and Sugar Rush Media House’s talent & creative head Tanya Nagrani.

    The agency also partnered with media and brand mavens: The Red Pen marketing manager  Archit Ambekar, Humans of Queer founder Yash Sharma, Beunic’s co-founder Ashish Chopra, Amaltas Apparel & Accessories brand manager Anish Prasad, and make-up trainer Saikat Chakraborty. The agency also collaborated with creative freelancers: social media manager & content creator Priyesha Nair, celebrity makeup & hair artist Abhijit Chanda, queer artist Suvajit Mandal, content strategist & e-commerce content marketing expert Sunny Pandey, and social media influencer Gaurav Pandey.

    The agency summed up the campaign by featuring the national award-winning filmmaker, Onir, also known for being one of the earliest advocates for LGBTQIA+ rights in India.