MUMBAI: The Bhaskar Group has awarded Agency Purple Focus the Kirtikaar Bhaskar creative award. Purple Focus from Indore has bagged four golds, four silvers and one bronze in all, two golds in the campaign and events and promotions category for Suncity Amusement park, one in the real estate category for its brand Opal Developers and, one gold for direct mailers for its client Eicher.
The Kirtikaar Bhaskar Creative Awards invited entries in the following categories – consumer durable/electronic/automobiles, campaign, education, lifestyle/fashion/FMCG, direct mailer, outdoor campaign, events and promotions, real estate and telecom and IT.
In the education category – Deepak Advertising (Indore) bagged a gold, in the automobile/ Electronics and Consumer Durables and outdoor campaign categories Percept Swift advertising (Indore) bagged two gold medals for its brands Kirloskar Brothers Ltd and Kanika Digital respectively. In the fashion and life style promotion- Aquarius( Bhopal) won a gold for its brand Llyas, informs an official release.
The jury for the Kirtikar Bhaskar Creative awards included personalities from media – McCann Erickson executive chairman Prasoon Joshi, Euro RSCG VP creative Asokh Karnik, Starcom executive director India-West Manish Porwal and OMS president C. D Mitra.
Bhaskar Group National head – brand strategy and communication Sanjeev Kotnala said, “The Bhaskar Creative Awards aim at encouraging the agencies in Bhaskar states to develop better communication for their clients. This competition will work towards improvement in the quality and efficiency of the communication developed by these agencies.”
Kirtikaar Bhaskar Creative Awards is aimed at promoting excellence in creativity at regional level specifically developed by agencies having their offices in Bhaskar markets for advertisers in Bhaskar Markets including Rajasthan, Madhya Pradesh, Gujarat, Chattisgarh, Punjab, Chandigarh , Himachal Pradesh and Haryana. The objective of the awards is to motivate and further push regional teams so as to reduce the gap between state level and metro advertising agencies.