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Tag: Agency of the Year

  • Joy Mohanty joins Dentsu Creative India as chief creative officer

    Joy Mohanty joins Dentsu Creative India as chief creative officer

    Mumbai: Dentsu Creative India has announced the appointment of Joy Mohanty as its chief creative officer. He will report to the company’s group chief creative officer, Ajay Gahlaut.

    Joy will be instrumental in accelerating Dentsu Creative India’s growth trajectory in the North region. He will align with the agency’s ambition and work closely with the creative teams to build solutions that have the power to transform brands and businesses through the lens of modern creativity.

    In a career spanning over three decades, Joy’s professional journey has been deeply rooted in Indian culture. He has worked on a host of brands such as Maruti Suzuki, Google, Nestle, Absolut, Thums Up, Makemytrip.com, Housing.com, HP, to name a few. In his previous roles, he held creative leadership positions in agencies like Publicis Capital and Lowe Lintas. Prior to joining Dentsu, he led Goldilocks, an agency from the Usha International Group.

    Some of the notable campaigns Joy has worked on include: Maruti Suzuki’s “Kitna Deti Hai,” Absolut’s “Colourless,” Google Search & Google Maps’s “Paanch Minute ko Paanch Minute Banate Hain,” Google Maps 2-wheeler’s “Paaon Zameen Se Door Rahenge,” Housing.com’s “Yahan Search Khatam Karo” and Google Railwire’s “#StoriesFromTheStation.” He was also a part of the “Money Made Simple” campaign for Google Pay and Google Assistant’s India launch.

    Commenting on Joy’s appointment, Ajay Gahlaut said, “Dentsu Creative is transforming into a powerhouse of creativity. We are rapidly building capabilities to stay ahead of the curve in a dynamically evolving industry. However, the tallest structures are built on strong foundations. Joy’s appointment is, thus, vital to our plan for the times ahead. He is a veteran who has worked on some of the most groundbreaking campaigns. I am certain that his experience will bring solidity and wisdom to the fresh, bubbling cauldron of creativity at Dentsu.”

    Joy Mohanty added, “I am excited to join forces with Ajay and Amit and be part of the superb talent hub they have turned Dentsu Creative into. An enviable list of clients makes this a big opportunity. I look forward to adding to the energy and doing some great work.”

    It may be recalled that Dentsu Creative India was declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022—a first-ever for India. It was a historic hat-trick, with the agency also lifting a Titanium for its “Unfiltered History Tour (UHT)” campaign, in addition to bagging three Grand Prix—another first, two Gold Lions and three Silver Lions—making UHT the most awarded work not only from India but globally.

  • Kaizzen bags communication mandate for Konica Minolta

    Kaizzen bags communication mandate for Konica Minolta

    Mumbai: Konica Minolta announced on Thursday that it has appointed Kaizzen, India’s fastest-growing agency, as a strategic communications partner. With this partnership, Kaizzen will drive corporate reputation management, thought leadership, and brand partnerships across multiple stakeholders and communities.

    Japan-based Konica Minolta has expertise in empowering enterprises through digital printing and intelligent work solutions. Driven by innovation, Konica Minolta is a customer-centric organisation undertaking challenges to optimise other ventures through inclusiveness and collaboration with customers and partners.

    Konica Minolta general manager-office marketing division Sanjay Monga said, “We are delighted to partner with the country’s fastest-growing public relations agency, Kaizzen. We believe, with this collaboration, we hope to create a more vocal presence as a brand that helps organisations build, sustain, and thrive digitally.”

    Through an integrated communications strategy, Kaizzen will propel Konica Minolta towards building lasting brand recognition, media positioning of the top-brass, and increasing social visibility through an integrated communications strategy, while also assisting with their greener, sustainable initiatives.

    Speaking on the partnership, Kaizzen CEO Vineet Handa said, “Konica Minolta has established itself as a leading brand that empowers businesses through digital intelligent work solutions and printing. We are privileged to have them on board and look forward to creating success stories for our patrons. For us, each new client is equivalent to an award win that we cherish most. Our goal at Kaizzen is to strengthen our client’s reputation and to bring their leadership views to the stage.”

    Over the years, Kaizzen has grown into a prominent PR and digital media agency with a diverse portfolio in education, hospitality, FMCG, and technology. The company has recently won the “Agency of the Year (mid-sized)” at the ET Brand Equity – Kaleido Awards’21.

  • Mindshare India is agency of the year at global media fest

    Mindshare India is agency of the year at global media fest

    MUMBAI: Mindshare India and Lodestar UM shone at the Festival of Media Global Awards 2021 announced Thursday night. While Mindshare India won the grand prix: Agency of the year award bagging two gold and three silver medals, Lodestar UM won two gold, one silver and a bronze medal.  Wavemaker also bagged a silver, taking India’s total tally at the global awards to eleven.

    Mindshare won its two golds for its campaigns for Active Wheel and Boost brands. The winning campaigns included, career from home – beyond the confines of her kitchen for Active Wheel and Boost stamina meter – A new currency in town! for Boost. These awards were under the best campaign for a local brand and best use of data & insight award categories respectively.

    The agency won its three silvers also for the same campaigns- two for the Active wheel campaign and one for the Boost campaign.

    Lodestar UM’s four major awards came for the The punishing signal campaign done for the Mumbai Police. This included, a gold in the impact award category, gold in best use of event or experiential category, silver in best use of traditional media – OOH category and bronze in the creative use of media category. 

    You can watch the award-winning campaign video here:

    The Festival of Media Awards programmes have been showcasing the very best in media and marketing campaigns, while upholding and maintaining global industry benchmarks throughout the sector for over 14 years. 

    With events in Singapore, New York, Milan, Miami and London the portfolio covers all corners of the world providing a platform for the best in class in media and marketing and the opportunity for companies to amplify their work, generate PR, boost internal motivation, win new business and create a competitive edge.

  • Effies 2015: MullenLowe Lintas crowned Agency of the Year

    Effies 2015: MullenLowe Lintas crowned Agency of the Year

    MUMBAI: It’s that time of the year again when the entire advertising, marketing and creative media fraternity converge together to laud the most effective creative work amongst their peers. The Effie Awards, organised by The Advertising Club, has entered its 15th chapter with much pomp and show.

     

    Even as the Effie Awards 2015 left agencies wanting for more Gold trophies as several categories went without any takers in the category, MullenLowe Lintas was crowned Agency of the Year with the most number of metals to its name. Claiming victory over four different categories and tying with themselves on a single, MullenLowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze trophies, making their overall count 24. The agency’s winning streak was bagging the Grand Effie for the campaign, ‘Drinks and Memories’ for Paperboat under the Integrated Advertising Campaign category.

     

    Amongst marketers, Hindustan Unilever was named as the Client of the Year for its award winning campaigns for various brands.

     

    A total of 15 Gold, 26 Silver and 54 Bronze statuettes were given away at the Effie Awards 2015.

     

    Defending champions, Ogilvy and Mather (O&M) emerged as the agency to take home the most number of metals — four Gold, four Silver and a whopping 20 Bronze statuettes  — taking their award tally to 28.

     

    McCann Worldgroup India was third in line to bag the maximum awards with two Gold, four Silver and four Bronze, followed by DDB Mudra with four Silver and five Bronze. BBDO India took home two Gold, and one Bronze. The last Golden trophy was taken home by Contract Advertising for its campaign for Truecaller under Telecom and related products category.

     

    The Leo Group India bagged two Silver and one Bronze statuettes.

     

    Law & Kenneth Saatchi & Saatchi won Silver for the newly introduced category of New Product or Service – ‘Best campaign for a Start up category’ for their offline to online furniture shopping campaign for Pepperfry.com, while MullenLowe Lintas Group India bagged the bronze for ‘Life Mein Campaign’ for Practo. JWT also took home two Bronze.

     

    The Effie India Awards 2015 were adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. Some of the key categories included were consumer products, consumer durable, services, healthcare, small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me,” said Effie India Awards 2015 chairman Ajay Kakkar.

     

    Elaborating further on the entries, Effie India Awards 2015 co-chairman Vikram Sakhuja said, “The Effies this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change,” added The Advertising Club president and Colors CEO Raj Nayak in parting.

  • Effies 2015: MullenLowe Lintas crowned Agency of the Year

    Effies 2015: MullenLowe Lintas crowned Agency of the Year

    MUMBAI: It’s that time of the year again when the entire advertising, marketing and creative media fraternity converge together to laud the most effective creative work amongst their peers. The Effie Awards, organised by The Advertising Club, has entered its 15th chapter with much pomp and show.

     

    Even as the Effie Awards 2015 left agencies wanting for more Gold trophies as several categories went without any takers in the category, MullenLowe Lintas was crowned Agency of the Year with the most number of metals to its name. Claiming victory over four different categories and tying with themselves on a single, MullenLowe Lintas took home six Gold Effies, followed by five Silver and 13 Bronze trophies, making their overall count 24. The agency’s winning streak was bagging the Grand Effie for the campaign, ‘Drinks and Memories’ for Paperboat under the Integrated Advertising Campaign category.

     

    Amongst marketers, Hindustan Unilever was named as the Client of the Year for its award winning campaigns for various brands.

     

    A total of 15 Gold, 26 Silver and 54 Bronze statuettes were given away at the Effie Awards 2015.

     

    Defending champions, Ogilvy and Mather (O&M) emerged as the agency to take home the most number of metals — four Gold, four Silver and a whopping 20 Bronze statuettes  — taking their award tally to 28.

     

    McCann Worldgroup India was third in line to bag the maximum awards with two Gold, four Silver and four Bronze, followed by DDB Mudra with four Silver and five Bronze. BBDO India took home two Gold, and one Bronze. The last Golden trophy was taken home by Contract Advertising for its campaign for Truecaller under Telecom and related products category.

     

    The Leo Group India bagged two Silver and one Bronze statuettes.

     

    Law & Kenneth Saatchi & Saatchi won Silver for the newly introduced category of New Product or Service – ‘Best campaign for a Start up category’ for their offline to online furniture shopping campaign for Pepperfry.com, while MullenLowe Lintas Group India bagged the bronze for ‘Life Mein Campaign’ for Practo. JWT also took home two Bronze.

     

    The Effie India Awards 2015 were adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. Some of the key categories included were consumer products, consumer durable, services, healthcare, small town and rural marketing etc.

     

    “In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me,” said Effie India Awards 2015 chairman Ajay Kakkar.

     

    Elaborating further on the entries, Effie India Awards 2015 co-chairman Vikram Sakhuja said, “The Effies this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

     

    “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change,” added The Advertising Club president and Colors CEO Raj Nayak in parting.

  • OgilvyOne defends its ‘Agency of the Year’ title at DMAi Awards

    OgilvyOne defends its ‘Agency of the Year’ title at DMAi Awards

    MUMBAI: OgilvyOne Worldwide has successfully defended its title as ‘Agency of the Year at the DMAi Awards 2014.’ The DMAi which brings to India the DMA International Echo awards is spearheading the response marketing movement in the country. 

     

    The agency bagged a total of eight gold, seven silver and five bronze on its way to the title. Metals were won across categories ranging from effectiveness and craft to innovative use of technology and loyalty.

     

    Commenting on the agency’s performance, OgilvyOne worldwide president and country head Vikram Menon said, “To be ‘Agency of the Year’ twice in two years feels truly wonderful. Needless to say we couldn’t have managed this without a set of clients that are not just supportive, but always pushing us to do better. What makes each of these wins even more special is that they are awarded by a jury that comprises not just agency veterans but CMOs and brand managers from some of India’s most revered marketing companies. Heartiest congratulations to all our clients and special thanks to the DMAi.”

     

     Focus will now shift to the DMA International Echo awards that are ranked among the oldest and most revered effectiveness awards on the calendar. Last year, OgilvyOne Worldwide had spurred India to its best ever performance at the show winning five out of the eight metals.

  • Dentsu wins three awards at AdFest 2014

    Dentsu wins three awards at AdFest 2014

    MUMBAI:  Dentsu Inc Tokyo has achieved a triple win at AdFest 2014 by winning Agency of the Year, Agency Network of the Year and Interactive Agency of the Year awards.

     

    AdFest 2014 was held in Pattaya over the last weekend and had ‘Co-Create the Future’ as its theme.

     

    The agency won the three awards in the Special Award category which aim to recognise outstanding agencies, production companies and advertisers and are compiled from the tally of AdFest Lotus Awards won during the festival.

     

    Other agencies which won awards under the category were Hakuhodo Tokyo (Direct & Promo Agency of the Year) and Illusion (Film Production House of the Year, for the second year in a row).

     

    The Advertiser of the Year was presented to Coca-Cola.

     

    AdFest president Jimmy Lam said: “This year’s Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, AdFest 2014 has welcomed the region’s brightest creative talent to this year’s festival – creatives who will now go on to ‘Co-Create the Future’ together.”

     

    Founded in 1988, AdFest, an annual advertising festival celebrating and raising the standard of creativity, this year the festival aimed to bring together a group of experts that have successfully co-created with others.

     

    This year, 1,063 delegates attended AdFest from 49 cities in 28 countries.