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MUMBAI: It’s back to offices for most digital marketing companies, remote working is passe at the entry level – maybe hybrid working is ok – according...
Mumbai: Mobavenue Media is a 360° growth and tech platform dedicated to empowering brands, agencies, and media publishers with mobile-first solutions to drive growth, engagement, and...
Mumbai: Disney+ Hotstar has announced the launch of LEAP – An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar....
NEW DELHI: Covid2019 impacted every category of the television business. In the news genre, ad volumes, as well as ad rates, were hit initially, but have...
MUMBAI: Every individual during the lockdown is trying to master one or the other skill. But they are not realising that it is okay to ignore...
MUMBAI: The news genre should be included by agencies for its impact as a full planning platform and not just an add-on. This was the view...
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To...
GOA: Often clients are in a quandary when it comes to partnering with an agency. A session at Goafest 2016 organized by AAAI and the Advertising...
GOA: Often clients are in a quandary when it comes to partnering with an agency. A session at Goafest 2016 organized by AAAI and the Advertising...
MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year....
MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year....
MUMBAI: If the chairman and CEO of a multinational advertising and public relations company comes to India, then canards are definitely going to gain currency. And...
MUMBAI: The EFFIE 2013 awards in its 13 year history, has received the highest number of entries ever this year. Last year the Ad Club received...
NEW DELHI: Government agencies in the UK and US along with Google have announced a joint venture by the name of “Alliance for Affordable Internet” to...
MUMBAI: Is busy schedules, hectic targets and meetings all you can picture while imagining a media agency? Well! At least for a change, you can shed...
NEW DELHI: The Evaluation Panel of the Technical Committee of the Broadcast Audience Research Council (BARC) will meet from 14 to 17 August in the hill...
MUMBAI: India’s premier media monitoring agency – Esha Media Research Ltd has posted a robust rise in Apr-June net profit to Rs 62.14 lakhs, up over...
Advertising agencies in Delhi are now on the radar of the producers of “Commercial Break”, the show on JANMAT that re-discovers the advertising world for television....
MUMBAI: The International Cricket Council (ICC) today began meetings with broadcasters and agencies in Dubai, marking the latest stage of its sale of media and sponsorship...
MUMBAI: India’s tourism ministry has today empanelled 15 agencies for marketing and promotion for the ‘Incredible India’ campaign. The agencies were selected on the basis of...
MUMBAI: Service integration is the new key word in the advertising business. According to Strategic management consultant, Rama Bijapurkar, advertising agencies will have to re-think the...
MUMBAI: The Rural Network comprising major rural marketing agencies like Anugrah Madison, Sampark Marketing and Advertising Solutions, MART and Rural Relations along with other players like...
MUMBAI: With the growing importance of rural markets in corporate marketing strategies, there is an increased recognition of rural specialties in helping companies plan and implement...
MUMBAI: A perfect excuse for ad agencies to blow their own trumpet! Spinn, a chic bar located at Residency Road, has announced a contest, inviting advertising...
MUMBAI: Now that it has reached all India coverage Audience Measurement and Analytics (AMA) which runs aMap which delivers television ratings overnight is looking to add...
NEW DELHI: Dubai-based Emirates Airline has short-listed two agencies Grey Worldwide and Everest Integrated Communications for its Indian sub-continent advertising account. Besides Grey and Everest, the...
NEW DELHI: Following a prolonged battle, spanning over two months, Chhattisgarh Tourism Board seems to have chosen three agencies for its creative account. The three empanelled...
NEW JERSEY: The ABC Television Network has committed to co-sponsor the 2003 Total TV Audience Monitor (T-TAM) study in the US. The study was announced by...
