ITV

Tag: Agastya Nanda

  • Prime Video reels in Maddock Films with blockbuster eight-film deal

    Prime Video reels in Maddock Films with blockbuster eight-film deal

    MUMBAI: When it comes to streaming, Prime Video clearly isn’t afraid of commitment. The platform has just inked a multi-year global licensing deal with Maddock Films, securing exclusive streaming rights to eight upcoming films that will drop on Prime shortly after their theatrical run. The pact makes Prime Video the one-stop home for Maddock’s celebrated horror-comedy universe, including the upcoming Thama and two yet-to-be-titled instalments slated to roll out between 2025 and 2027. The deal follows the monster success of Stree 2, which didn’t just scare up big numbers at the box office but also streamed to blockbuster status on Prime, amassing a global fandom well beyond India.

    The eight-film slate packs serious star power. Topping the line-up is Param Sundari, headlined by Sidharth Malhotra and Janhvi Kapoor, premiering in cinemas on 29 August 2025 before making its digital debut on Prime. Franchise fever continues with Shiddat 2 and Badlapur 2, both extending Maddock’s well-loved cinematic worlds. Also in the mix is Ikkis, directed by Sriram Raghavan and starring Agastya Nanda, along with other unannounced titles.

    The partnership is not new Maddock and Prime Video have a track record of shared hits, from theatrical-to-digital blockbusters like Stree, Teri Baaton Mein Aisa Uljha Jiya, and Stree 2, to the co-produced Bhool Chuk Maaf, and the Prime Original Jee Karda.

    “From our horror-comedy universe to our most beloved franchises, our endeavour has always been to create worlds that audiences love to revisit,” said Maddock Films CEO & founder Dinesh Vijan adding that the deal marks a natural extension of their shared goal to take Indian stories global.

    Prime Video India director and head of content licensing Manish Menghani echoed the sentiment: “This multi-film slate not only builds on Maddock’s popular franchises but also delivers fresh storytelling that travels across geographies.”

    With streaming rights locked across 240 plus countries and territories, Prime Video is betting big on Maddock’s mix of chills, thrills, and sequels ensuring its members can binge the blockbusters long after the popcorn’s gone cold.

  • Meta and Netflix partner to launch Archies-themed stickers on WhatsApp

    Meta and Netflix partner to launch Archies-themed stickers on WhatsApp

    Mumbai: Giving GenZ a chance to celebrate the upcoming Archies movies, Meta and Netflix India have partnered to launch an Archies-themed sticker pack on WhatsApp. The sticker pack will include key characters from Riverdale, i.e., Agastya Nanda as Archie Andrews, Khushi Kapoor as Betty Cooper, Suhana Khan as Veronica Lodge, Vedang Raina as Reggie Mantle, Mihir Ahuja as Jughead Jones, Aditi Dot as Ethel Muggs, and Yuvraj Menda as Dilton Doiley.

    The stickers are an exciting way for users to express themselves and their emotions on a WhatsApp chat without having to use words and are available to download on Android and iOS devices.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by WhatsApp (@whatsapp)

     

    Netflix India VP marketing Srivats TS, “The Archies, releasing on December 7 on Netflix, reimagines the classic Archie Comics. The film takes you on a nostalgic journey with these unique and charming characters, making them a perfect fit for stickers on WhatsApp. With the growing popularity and relatability of stickers, this collaboration will enable fans across India to connect with their favorite characters.”

    Meta director of consumer marketing Vyom Prashant said, “We want to bring more contextual and engaging experiences on WhatsApp that resonate with our users. We are thrilled to announce our partnership with Netflix India on the special Archies-themed stickers, and foresee great traction, especially by Gen Z and millennials when they are texting their friends, family, or in their group chats.”

    Stickers have become one of the most popular ways of communicating on WhatsApp, helping people share thoughts and expressions effortlessly and become even more exciting with their favourite characters.

    Download here – https://wa.me/stickerpack/TheArchiesOnNetflix 

  • Vistara presents ‘Flight to Riverdale’ A 1964 journey with Netflix’s The Archies

    Vistara presents ‘Flight to Riverdale’ A 1964 journey with Netflix’s The Archies

    Mumbai: Vistara, a full-service carrier and a joint venture of the Tata group and Singapore Airlines is thrilled to announce its exclusive collaboration with Netflix for the highly anticipated upcoming film, The Archies, for a one-of-a-kind experience – ‘Flight to Riverdale.’ The special flight UK 1964, welcomed aboard the cast of the film for this unique experience along with lucky fans and select Club Vistara members amongst others. Set in the 1960s, the film reimagines the legendary Archie comics as a live-action musical set in the imaginary idyllic town of Riverdale in India.

    UK 1964; the ‘Flight to Riverdale’ commenced from Indira Gandhi International Airport, Delhi at 14:40 hours and arrived at Manohar International Airport, Goa at 17:15 hours. The flight was operated on Vistara’s iconic retrojet and aimed to offer the passengers a nostalgic journey by recreating the world of Archies on board and by flying them to Riverdale; thereby offering a chance to bring a dream destination alive, one that was set up at the Manohar international Airport, Goa! The celebration onboard was marked by retro-themed décor in line with the film’s aesthetics, specially curated meals and beverages reminiscent of Pop Tate’s, customised Vistara and Netflix giveaways, and a chance for the passengers to travel with their favourite characters from The Archies.

    The cast of the Archies, accompanied by the renowned directors Zoya Akhtar and Reema Kagti participated in this experience onboard UK 1964. The cast was present in character to give an authentic touch to the experience and included Suhana Khan as Veronica Lodge, Khushi Kapoor as Betty Cooper, Agastya Nanda as Archie Andrews, Aditi Saigal as Ethel Muggs, Vedang Raina as Reggie Mantle, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley. While the Archies soundtrack played as part of the boarding and landing music, our in-flight entertainment system Vistara World showcased exclusive behind-the-scenes glimpses into the making of The Archies, enhancing the overall experience.

    Vistara vice president marketing Deepti Sampat said, “We are delighted to be the first Indian airline to partner with Netflix to curate a journey down memory lane with our special ‘Flight to Riverdale’. Vistara Retrojet, with its nostalgic charm, not only transports us back to a golden era but also propels us into a future where the boundaries between cinema and air travel seamlessly merge, offering passengers an experience that transcends the ordinary. UK 1964 will surely leave a permanent trail of enduring memories while also evoking nostalgia.”

    Netflix senior director of marketing partnerships – APAC, Shilpa Singh added, “The Archies celebrates all things food, fashion and music from the 1960s. UK 1964, Vistara’s Retrojet ‘Flight to Riverdale’ is a unique and immersive experience curated to transport the passengers back in time, all while enjoying the company of the cast and crew. This special collaboration will carry the participants into the world of The Archies before it launches on Netflix.”

    Upon touching down in Goa, the celebrations continued with the arrival hall having been transformed into a mini-Riverdale adorned with retro-themed props and backdrops from the film. A lively flash mob, featuring the cast, a dance troupe, and the Vistara crew ensured a memorable welcome for all.

  • Skybags unveils exclusive ‘Skybags x The Archies’ backpack collection

    Skybags unveils exclusive ‘Skybags x The Archies’ backpack collection

    Mumbai: Skybags, the vibrant youth-centered brand from the House of VIP Industries, has announced an exciting collaboration with the upcoming Netflix original movie ‘The Archies’. The Archies Backpack Collection’ by Skybags is a range of new backpacks that not only celebrates the much-anticipated Gen-Z-focused movie but also redefines the standards of style and innovation for the youth.

    In the spirit of the groovy 1960s, ‘The Archies’ reimagines the legendary Archie Comics in a live-action musical set in India. The film marks the debut of Agastya Nanda as Archie Andrews, Khushi Kapoor as Betty Cooper, Suhana Khan as Veronica Lodge, Vedang Raina as Reggie Mantle, along with Dot as Ethel Muggs, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley. The film has already created a lot of buzz on social media. Celebrating pop culture, the new Skybags collection includes a range of trendy backpacks, including daypacks, professional backpacks, and school and college backpacks inspired by the film. Tailored to fit the interests, functional needs and style of India’s Gen Z, Skybags’ new backpack collection promises to add chic flair and sophistication to any look.

    Directed by Zoya Akhtar, The Archies has struck a chord with the Gen Z demographic and created unmatched cultural significance over the last few months. By introducing a range of Archies-themed backpacks, Skybags aims to create a powerful connection with their consumers, blending style with the beloved Archies fandom.

    Renowned for its cutting-edge designs, innovative features and fashion-forward aesthetics, Skybags has been a leader in the Indian luggage market for many years. The brand will roll out an extensive 360-degree campaign for this collaboration across print, digital, and outdoor advertising with eye-catching hoardings, below-the-line (BTL) activations, and the in-store experience. To add an extra layer of excitement, exclusive giveaways are offered for those who choose to purchase through the official website, enhancing customer engagement and making this collaboration even more exciting.

    VIP Industries Ltd VP marketing Praful Gupta expressed his excitement about the collaboration, saying, “This partnership with The Archies is a remarkable step in our journey to engage more deeply with India’s youth. The Archies, with its huge cast, has already garnered a massive fan following, and we see great potential in this collaboration. ‘Skybags x Archies’ represents the perfect blend of style and sophistication, offering a unique, trendy product range that resonates deeply with the spirit of the youth.”

    Get ready to immerse yourself in the nostalgia of Archies with a modern twist as “Skybags x Archies” is set to redefine your backpack game. This much-awaited Skybags collection is available at VIP retail stores, all top e-commerce platforms, departmental stores, leading multi-brand outlets and the Skybags webstore at www.skybags.co.in.

  • Star studded cast of the ‘Archies’ joins Star Sports Cricket Live

    Star studded cast of the ‘Archies’ joins Star Sports Cricket Live

    Mumbai: In an exciting fusion of entertainment and sports, the much-anticipated cast of the upcoming film “The Archies” will make their first-ever public appearance on the Star Sports “Cricket Live” pre-show to extend their support to Team India during their thrilling encounter against Sri Lanka. This star-studded collaboration promises an extraordinary blend of cricket and cinematic charisma.

    “The Archies” movie is creating a buzz in the film industry as it features a fresh lineup of new-age actors- Suhana Khan, Khushi Kapoor, Agastya Nanda, Vedang Raina, Dot & Mihir Ahuja making their debut on the silver screen. The cast’s enthusiastic participation in the pre-show adds a unique dimension to the cricketing experience, amplifying the excitement for the match. The “The Archies” gang are excited to spill some beans on their upcoming movie, while sharing their passion for cricket and celebrating the spirit of Team India with fans across the nation. Fans can expect lively conversations, cricket anecdotes, and, of course, a healthy dose of movie-related banter as the cast interacts with the show’s expert panel. Tune into Cricket Live at 12:30 pm on Star Sports to meet the cast and catch all the fun that unfolds!