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  • Film tourism convention ‘Locations’ attracts delegates from 10+ countries

    Film tourism convention ‘Locations’ attracts delegates from 10+ countries

    NEW DELHI: The fourth edition of the annual film tourism convention IIFTC Locations Show 2016 will take place in three locations – Chennai, Hyderabad and Mumbai – this month.

    Organized by the Film Federation of India, the IIFTC Locations Show will to take place in Chennai on 23 February at Crowne Plaza Hotel, in Hyderabad on 25 February at Radisson Blu Plaza and in Mumbai at JW Marriott, Juhu on 27 February.

    According to a study conducted by Mercury Integrated Marketing Services, more than 200 Indian film are shot abroad in over 50 countries around the world every year.

    IIFTC Locations Show promises to be a grand affair with participation from various Asian, African and European countries vying to garner a larger slice of this ever increasingly foreign shoots market in India.

    IIFTC Locations Show 2016 will see participation from some exotic countries such as Kenya, Namibia, South Africa (KwaZulu Natal), Fiji, Spain, Germany, Sri Lanka and Thailand among others.

    FFI secretary general Supran Sen said, “Our filmmakers are constantly looking for new and exotic destinations to shoot. At IIFTC Locations Show, FFI will gather the most prodigious Indian film makers and studios under one roof to meet the visiting delegations of tourism and cultural ministries from various countries and states.”

    IIFTC director Harshad Bhagwat added, “Films have been one of the most vital motivations for putting a destination on a travel itinerary. Films provide many positive impacts for the destination in terms of economic and cultural value, brand awareness and positive image building. With IIFTC, we aim to create conducive environment for Locations Scouting for creative industries in India as well as a credible B2B platform for film induced tourism promotion.”

  • Film tourism convention ‘Locations’ attracts delegates from 10+ countries

    Film tourism convention ‘Locations’ attracts delegates from 10+ countries

    NEW DELHI: The fourth edition of the annual film tourism convention IIFTC Locations Show 2016 will take place in three locations – Chennai, Hyderabad and Mumbai – this month.

    Organized by the Film Federation of India, the IIFTC Locations Show will to take place in Chennai on 23 February at Crowne Plaza Hotel, in Hyderabad on 25 February at Radisson Blu Plaza and in Mumbai at JW Marriott, Juhu on 27 February.

    According to a study conducted by Mercury Integrated Marketing Services, more than 200 Indian film are shot abroad in over 50 countries around the world every year.

    IIFTC Locations Show promises to be a grand affair with participation from various Asian, African and European countries vying to garner a larger slice of this ever increasingly foreign shoots market in India.

    IIFTC Locations Show 2016 will see participation from some exotic countries such as Kenya, Namibia, South Africa (KwaZulu Natal), Fiji, Spain, Germany, Sri Lanka and Thailand among others.

    FFI secretary general Supran Sen said, “Our filmmakers are constantly looking for new and exotic destinations to shoot. At IIFTC Locations Show, FFI will gather the most prodigious Indian film makers and studios under one roof to meet the visiting delegations of tourism and cultural ministries from various countries and states.”

    IIFTC director Harshad Bhagwat added, “Films have been one of the most vital motivations for putting a destination on a travel itinerary. Films provide many positive impacts for the destination in terms of economic and cultural value, brand awareness and positive image building. With IIFTC, we aim to create conducive environment for Locations Scouting for creative industries in India as well as a credible B2B platform for film induced tourism promotion.”

  • Mindscapes One Ideas signs a joint venture agreement with DEFI

    Mindscapes One Ideas signs a joint venture agreement with DEFI

    MUMBAI: Mindscapes One Ideas has roped in DEFI group and have signed an exclusive agency JV agreement with equal share holding pattern and launching DEFI groups’ services in India as DEFI-Mindscapes.

     

    The statement issued said, “We would like to change the OOH skyline of India and bring in the international standards spectacular OOH signs in India and encourage more of corporate brand building than just product campaign , we will also be adding glitz to the product campaign through OOH with international communication and visual technologies. We will launching our first project in Mumbai and then slowly move to the other cities of India.”

     

    DEFI also pioneered in city architectural planning for OOH standardisation which helps the local municipal corporation to increase its advertising revenue without making the city look clutter and ugly and maintain the esthetic value.

     

    The company will be working hand on hand with all existing OOH media owners of each city along with the city planners and city councils and try to bring the city skyline to the international standards.

     

    “We also have the most advanced and the biggest corporate signage factory of our own under our sister concern DBS in Beijing and will initially produce all our signs over there and import it for installation but within an year we plan to open our 2nd state of the art factory in India which will mainly cater to our clients in India, Russia, Sri Lanka, Middle East, part of east Europe and African continent,” the statement continued.

  • TV homes in US to touch 163.7 mn by 2050: Nielsen

    TV homes in US to touch 163.7 mn by 2050: Nielsen

    MUMBAI: The total number of TV households in the US is expected grow 47 per cent from 111.4 million to 163.7 million by r 2050.

    Estimates have been released by Nielsen Media Research in its annual report `Projected Estimates of TV Households and Persons 2008 to 2050.’

    The report also includes projected estimates for African-American, Hispanic and, for the first time, Asian TV households in the US.

    The total number of TV households will grow 66 per cent for African-Americans, 167 per cent for Hispanics and 166 per cent for Asians.

    The number of people in the US living in TV households will grow by 40 per cent (from 283.5 million to 396.3 million). The number of African-Americans in TV households will increase 59 per cent, Hispanics 136 per cent and Asians 155 per cent.

  • Vod users in the US tuning in to reality shows: Study

    Vod users in the US tuning in to reality shows: Study

    MUMBAI: US market research firm Scarborough Research, which works in the area of identifying the shopping, media and lifestyle patterns of Americans, has released an analysis of video-on-demand (VOD) users – those consumers who live in households that used VOD during the past month.

    The analysis found that VOD users are 27 per cent more likely than all consumers to cite reality programmes as a television genre that they typically watch.

    Across America seven per cent of consumers live in a household that used VOD during the past month. VOD users are 24 per cent more likely to tune in to music videos. 22 per cent more likely than all consumers to watch news magazine shows, science fiction (21 per cent more likely) and dramas (18 per cent more likely), round out the top television genres among VOD users as compared to the general population.

    Today’s VOD users hail from upscale, young families. According to the Scarborough analysis, VOD users are 27 per cent more likely than all consumers to be between the ages 18-24; 20 per cent more likely to have two or more children in the household; and more than twice as likely as all consumers to have an annual household income of more than $150,000. VOD users are 27 per cent more likely than all consumers to be African-American.

    VOD users are avid consumers of entertainment and information technologies. VOD users are 50 per cent more likely than all consumers to spend 20 or more hours online weekly. They have high-speed Internet connections, and are more likely than all consumers to have a cable modem, DSL or wireless Internet connection. VOD users are 38 per cent more likely than all consumers nationally to have purchased something on the Internet in the past year. 39 per cent of VOD users use online services for travel reservations and 47 per cent of VOD users use on-line services for news. VOD users are almost three times as likely as all consumers to have purchased pay-per-view (PPV) five or more times during the past year.

    When it comes to advertising categories, home improvement is a top category among VOD users. 73 per cent of VOD users live in a household that has bought hardware, building, paint, or lawn and garden items in the past year. They are 15 per cent more likely than all consumers across the US to have spent $3,000 or more on all home improvements in the past year.