MUMBAI: Scaling peaks gives her a high like nothing else. Bhavisha Jogi, a seasoned marketer and branding strategist, is also an intrepid mountaineer chasing a dream that only a handful dare to pursue: the “seven summits challenge”—conquering the tallest peaks on each continent. With Kilimanjaro in Africa, Elbrus in Europe, and Kosciuszko in Australia already under her belt, Bhavisha now has her sights set on the remaining four summits.
Her latest mountaineering effort – the fourth of the seven summits – was a bold step into uncharted territory—South America. Fuelled by a desire to push her limits, she embarked on an expedition to summit Mount Aconcagua, the highest peak in the southern hemisphere. As a proud Bhramshatriya woman from Gujarat, Bhavisha carried the pioneering spirit of her heritage to the base camp of Plaza de Mulas and beyond, navigating rugged terrains and unforgiving conditions.
Each phase of the climb was a test of her resilience, particularly the ascent to Camp 3, which she describes as one of the most challenging moments of her life. “The journey wasn’t just about reaching higher altitudes—it was about discovering what I’m made of,” she reflects.
But for Bhavisha, mountaineering has always been about more than just summits and accolades. It’s a deeply personal endeavour—one that has taught her invaluable lessons about persistence, humility, and the importance of knowing her limits.
“At this point, I’ve decided not to push myself beyond 6,000 metres anymore—not because I can’t, but because I’ve learned to honour my body and the life I want to live,” she shares.
This decision marks a shift in her approach to extreme mountaineering. While her passion remains undeterred, Bhavisha now focuses on balancing ambition with self-care. “Know your limits, but don’t let them define you. Push when it matters, rest when it’s wise, and always be grateful for the journey,” she advises.
But she also confessed that her mindset could change going forward in terms of going beyond 6,000 metres. “”It was brutal – the mountain terrain as well as the winds and temperature,” she shivers, even recollecting the experience. “And that’s why I am probably feeling the way I am now. But the feelings could change.”
Bhavisha’s gratitude extends to her professional mentors, including Ruchi Chawla, Mayank Rastogi, Anurag Gupta, and Vivek Soni, who supported her in taking time off to pursue her dream. And of course her husband Bipin Mundada who’s stood by her side to help her move closer to her dream.
“Every time I go up into the mountains, his heart is in his mouth,” she says.”But he’s always encouraging me. I communicate with him too whenever I get a wifi signal to let him know I am all right. And this time Vodafone was good in south America.”
Her mountaineering pursuits serve as a source of inspiration, not only for her community but also for aspiring adventurers worldwide.
Beyond the mountains, Bhavisha’s career as a marketing leader is equally impressive. Currently serving as associate director at EY, she has a robust track record of success in brand strategy, digital marketing, and customer experience.
Her previous roles at Edelweiss Financial Services and ING Vysya Bank showcase her expertise in crafting impactful campaigns and managing large-scale digital initiatives.
Yet, despite her corporate accolades, it’s the mountains that have left an indelible mark on her. “The privilege to stand amidst such grandeur and the strength to endure it have profoundly shaped me,” she says. For Bhavisha, mountaineering is as much about inner growth as it is about physical achievement.
As she continues her pursuit of the Seven Summits, Bhavisha remains a beacon of perseverance and inspiration. Her journey is a testament to the power of dreams, the courage to explore, and the wisdom to reflect. “In the end, the summit within is what matters most,” she concludes.
With four summits down and four to go, Bhavisha’s story is far from over. Whether scaling towering peaks or leading transformative marketing campaigns, she is proof that determination and balance can lead to extraordinary heights—both literally and figuratively.
