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Tag: Affordable

  • American Swan- Online Global Fashion Brand

    American Swan- Online Global Fashion Brand

    MUMBAI : AMERICAN SWAN – THE BRAND

    American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic ‘Americana’ style with a quintessential European Fashion: its refinement, tailoring & sensibility.

    American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.
    www.americanswan.com

    THE AMERICAN SWAN LIFESTYLE COMPANY

    American Swan is a brand owned by The American Swan Lifestyle Company(TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
    We’re proud of our blue-blooded lineage: our promoters, Four Cross Media (FCM), a global digital conglomerate. This, in turn, is backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. Our aim: to build an enterprise that is different in spirit, form and culture.

    THE AMERICAN SWAN COLLECTION- CONCEPT NOTE:

    Rooted in Americana, the launch collection from “The American Swan Lifestyle Company” is an eclectic mix of lifestyle products spanning categories like men’s and women’s apparel, footwear, accessories, fashion jewellery beauty & fragrance and home. This collection of Smart Casuals & Casual Sportswear offers Aspirational, Glamorous yet restrained lifestyle for the core consumer group. Based on brand tenets of ASPIRATIONAL, ACCESSIBLE and AFFORDABLE, the product line has been designed to cater to an identified market gap of International designs and styling at affordable pricing.

    Inspired by classic American Prep lifestyle, products have been designed in Europe and sourced out of the best in class manufacturing facilities globally. Benchmarked to the best each and every product in the collection has been carefully crafted out of most premium fabrications, superior tailoring, sophisticated washes, subtle details- prints, graphics and branding.

    Taking inspirations from Americana, Navy, White and Red are prime colors of the collection with shades of sporty hues like nautical, forest green, yellow and green completing an interesting and trendy color story. Prints and graphics draw their inspirations from the stars and stripes of the “American Flag” bringing in elements of cool and classic casualness. Cutting edge packaging solutions developed in collaboration with International packaging and trimming agencies add to the entire consumer “touch and feel experience” of the product.

  • Multihued and Affordable – the C139 from Motorola

    New Delhi, 15 February 2006: Motorola launched the C139, a chic candybar handset with a vibrant color display at an affordable price. The Motorola C139 sacrifices neither function nor style to meet your everyday communication needs, keeping you in touch and entertained while on the move. The C139 is the latest in the series of mass market phones from the technology giant making an aggressive stance at capturing the Indian market.

     

    The Motorola C139’s small shape fits comfortably in your hand and the keypad is designed for easy dialing. If you prefer your thumbs to do the talking, enjoy text messaging made effortless with iTAP predictive text entry. The zoom font makes typing faster and easier. Charged with an unbelievable battery power – up to 700 minutes of talk time – there is plenty of time to talk or text! The C139 is also equipped with multiple organizational features, making it a one-stop shop for on-the-go time management. Offering daily and weekly calendars, calculator, currency converter and stop watch, this mobile keeps you on top of your game. The C139 has been competitively priced at an amazing amount of Rs 3000.

     

    Speaking at the launch, Mr. Lloyd Mathias, Director Marketing India – Mobile Devices, said, “The C139 is a smart option for those looking for a chic handset packed with efficient features to serve their communication needs. The C139 is a symbol of Motorola’s efforts to serve mass-market consumers that hold tremendous growth potential. It is our constant endeavor at Motorola to drive technological innovations that cater to the needs of the consumer.”

     

    Motorola is on a concerted drive to serve the needs of the masses. The launch of the C139 is a statement that the company is reaching out to Indian homes to provide excellent mobile solutions at a reasonable price. Motorola aims to drive its growth as the definitive solution in telecommunications for the Indian market.

     

    About Motorola

    Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks — along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.