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Tag: Affle

  • Affle to handle India Today Group’s video and rich media advertising

    MUMBAI: Digital media company Affle has partnered with India Today Group to exclusively power all video and rich media advertising for the India Today Group through its recently launched rich media and video ad network – ‘Ripple‘.

    As a part of this partnership, the India Today Group would employ Affle‘s ‘Ripple‘ ad network to serve all video ads on its online properties and to serve video and rich media ads across India Today Group‘s properties on the iPad/Tablet platforms.

    The announcement comes close to Affle‘s declaration of similar partnerships with Yahoo! and ESPN Cricinfo for rich media and mobile advertising in India.

    Commenting on the partnership, Affle Co-founder and CEO Anuj Kumar said, “We have experienced tremendous growth on the Ripple network since its launch in August 2012. Our technology innovations for engaging media experiences are delivering great returns for top publishers and advertiser partners and we are very pleased to welcome the India Today Group as a partner for Ripple.

    “In recent months top advertisers like Samsung, Nokia, Microsoft, Maruti Suzuki, adidas, Coca Cola, Hyundai have partnered with us to deliver cutting edge ad experiences across our network and we believe that our leading advertisers would also welcome the addition of a top & highly reputed publisher partner like the India Today Group on Ripple.”

    India Today Group CEO Ashish Bagga said, “Over the years the India Today group has built some very solid digital assets for its top properties including India Today, Business Today, Aaj Tak, Cosmopolitan and many others. We are seeing tremendous growth on video consumption on these digital properties with an increasing consumption skew on mobile devices and are thus very pleased to partner with an industry leader like Affle to integrate their truly innovative advertising technologies and benefit from their well established partnerships on the Ripple ad network business.”

  • Affle in agreement with ESPNcricinfo for rich media advertising

    MUMBAI: Affle, a leading international smart-media company, has signed an agreement with ESPNcricinfo for rich media advertising in India. As part of the agreement, Affle‘s recently launched rich media ad network – “Ripple” – will power some of the leading digital cricket destination‘s rich media advertising.

    The two companies will also work together to create customised digital media solutions for leading brands and agencies that take advantage of ESPNcricinfo‘s best-in-market content, community and position as the leading digital destination for cricket.

    Commenting on the agreement, Affle Co-founder & CEO Anuj Kumar said, “In a short span our rich media ad platform ‘Ripple‘ has received overwhelming acceptance from top publishers and advertisers due to the significant technology innovations we have built. This collaboration with ESPNcricinfo is very special for us as it helps us deliver engaging ad experiences to passionate cricket fans who throng to ESPNcricinfo daily to engage with its hugely popular and relevant content.”

    ESPNcricinfo head Ramesh Kumar said, “Through our popular mobile site, as well as applications on phones and tablets, ESPN already connects more than any other digital brand with cricket fans on the move. Working with Affle, we‘ll add to that by creating new, meaningful and premium ways for brands to connect with those fans alongside ESPNcricinfo‘s industry-leading cricket content.”

  • Affle, Samsung launch ‘Cricket Hub’ ad campaign on the net

    Affle, Samsung launch ‘Cricket Hub’ ad campaign on the net

    NEW DELHI: Cashing in on the IPL fever beginning to grip the country, the leading Asian mobile media company Affle has tied up with Samsung Mobile to launch ‘The Cricket Hub’ – a mobile marketing campaign for Samsung’s new Omnia W phone.

    As part of this campaign, Affle has created a branded mobile cricket destination (m.thecrickethub.com) on which cricket fans can access unprecedented and unique cricket content delivered within an innovative Samsung Omnia W Windows Phone experience.

    The content is being created exclusively by Affle and its partners and includes various off-the-field facts, trivia, news bites, live score and exciting contests.

    The user experience is designed such that users when accessing ‘The Cricket Hub’ will experience it in Samsung Windows interface highlighting key product features of the Windows style design, which includes User Interface being built on the “Live Tiles” concept.

    Affle regional director, business development Sankalp Mehrotra said: “With the launch of The Cricket Hub, we are confident of creating, nurturing and sustaining an interesting platform for all cricket fans by offering them an inside view of an exciting off-the-field cricket action. What’s even more interesting is that through this launch we have ushered into an era of creating custom branded content properties for top advertisers on the mobile platform. Given the significant growth happening for mobile content consumption, we expect a lot more advertisers to leverage the branded content route to build consumer engagement going forward.”

    The Cricket Hub will customise content delivery to highlight key product features. The integration of concepts like “Spotlight”, “My Hub”, “Avatar Stories”, “Live Score”, “Leadboard” and blending of the Windows experience with sticky content are some of the salient features of the platform, which will encourage users to engage with the brand in a simulated environment.

    Samsung India vice president Asim Warsi said, “Mobile has become a key medium of consumption for consumers to meet their information and entertainment needs, hence it is an important platform for us to engage with them using this platform. We saw Cricket Hub as an appropriate medium to give our unique Window’s Phone experience and exciting cricket content on the user’s mobile. “