ITV

Tag: Affle India

  • Affle India rides high on Adtech surge, poised for strong growth

    Affle India rides high on Adtech surge, poised for strong growth

    Mumbai: As per Elara diet report, global adtech leaders like Trade Desk and PubMatic have seen an average 16.0 per cent year-on-year revenue growth in developed markets (DM), with Trade Desk outperforming at 27.3 per cent. The shift from linear TV to connected TV (CTV), which offers higher ROI, is driving this growth. Programmatic advertising is also gaining traction as CMOs seek better results from their ad spend.

    Trade desk reported strong 25.9 per cent year-on-year growth in Q2CY24, while PubMatic saw a modest 6.0 per cent due to changes in a major DSP buyer’s strategy. Despite this, both companies are maintaining solid growth in the US, with Trade Desk’s International segment performing especially well.

    The adoption of CTV is accelerating, with PubMatic’s omnichannel video revenue, including CTV, growing 19 per cent year-on-year, and Trade Desk seeing significant gains in CTV as well. Lower CTV ad costs are attracting more ad dollars due to higher ROI.

    Google’s decision to retain cookies has eased concerns about rising data costs. PubMatic and Trade Desk are well-positioned, with Trade Desk’s Unified ID 2.0 gaining traction.

    Affle India, with 26.8 per cent exposure to DM, is expected to benefit from these trends. The company is projected to see steady eight to 10 per cent growth in DM, supported by CTV adoption and increased programmatic spending. Its strong presence in emerging markets (EM) further enhances growth potential, with an expected 21.0 per cent organic revenue CAGR for FY25E-27E. Analysts recommend a “Buy” with a target price of Rs 1,727.

    Affle India is poised to capitalise on the ongoing adtech trends, making it a promising player in the industry.

  • Affle to acquire strategic stake in Bobble AI

    Affle to acquire strategic stake in Bobble AI

    NEW DELHI: Affle (India) Ltd today announced the signing of definitive agreements to acquire eight per cent ownership in Talent Unlimited Online Services Private Ltd (Bobble AI), India. The company also has an option to acquire incremental ownership on attainment of certain key performance targets within the next three years. Affle has secured exclusive global ad monetisation rights of tech products of Bobble AI for five years. Bobble AI is the conversation media platform offering indigenous social keyboard with 10+ patents filed and significant investments from Xiaomi and SAIF Partners.

    Bobble AI’s flagship offering – “Bobble Indic Keyboard” includes speech-to-text capabilities and is accessible in approximately 100 international languages including 23 Indian languages. It lets users personalise their communication while offering AI-based contextual recommendations and expressive endorsements with branded stickers and emojis. Bobble AI has partnered with Xiaomi to pre-embed its custom made “Mint Keyboard” as a default keyboard across multiple Xiaomi devices in India. Bobble AI has leveraged its strengths in both Indian and International languages and is partnering with multiple Original Equipment Manufacturers (OEMs), Mobile Network Operators (MNOs) and financial services companies as distribution partners adding significantly to their customer engagement. 

    Affle chairman, MD and CEO Anuj Khanna Sohum said, “We are excited to announce our strategic investment in Bobble AI. A keyboard is the core of a user’s smart device experience and is one of the most used apps daily. We believe Bobble AI complements our vernacular strategy and significantly strengthens our partnership with OEMs where this keyboard is a default/pre-installed app. We remain committed to Affle2.0 growth strategy leveraging upon strategic consolidation opportunities to augment our market leadership position globally. We also continue to be a strong enabling platform for the indigenous apps ecosystem in India.”

    Bobble AI founder and CEO Ankit Prasad commented, “We are elated to have found partners in Affle as we enter into the next phase of growth and monetization. Affle’s investment reinforces our vision to build world’s largest Conversation Media Platform. Affle’s strong market position, differentiated business model and our deep AI-driven tech is setting us together on a long-term growth trajectory. As a founding team, me and Rahul would like to thank our team, users and partners for their continued support, and looking forward to exciting days ahead.”

    Existing investor of Bobble AI, SAIF Partners noted, “Bobble AI has grown rapidly in the past couple of years driven by Ankit and Rahul's leadership and focus on execution. We welcome Affle's strategic investment into the company, which will further strengthen Bobble's market position and create a leading and unique engagement model for both users and partners. We look forward to a strong growth path for Bobble AI.”