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Tag: Affle Group

  • Affle Group launches $3.3 million M2X fund to boost mobile ads

    Affle Group launches $3.3 million M2X fund to boost mobile ads

    NEW DELHI: Affle Group, a leading smart media company, has announced the launch of M2X, a $3.3 million (Rs 20 crore) fund, in association with the Mobile Marketing Association (MMA).

    M2X or Mobile 2x is set up to enable brands, publishers, agencies, app developers and entrepreneurs to create mobile assets, increase mobile ad spends and promote development of innovative technologies in emerging mobile markets with particular focus on India, Indonesia, Vietnam, Thailand, Malaysia, Philippines and Singapore.

    M2X is an industry-first effort, spearheaded by Affle Group with support of MMA, to fuel the growth of the mobile marketing ecosystem in emerging markets. Qualifying companies will be able to submit their applications to M2X to gain access to funds under two broad categories: (i) dollar-for-dollar co-investment with advertisers, agencies and publishers for mobile asset creation and advertising campaigns that use mobile as a medium with Affle; and (ii) investment in start-ups or existing companies that are investing into technology innovation and IP creation in the field of mobile advertising.

    Affle Groupe chairman Anuj Khanna Sohum said, “We see huge untapped potential for mobile advertising in developing Asian markets. Some significant bottlenecks we see the industry facing in this part of the world include lack of quality mobile assets, limited or no investments in mobile advertising by some brands and limited investments in technology innovation. Affle’s M2X fund is a very unique sector-focused fund that will help grow the industry and help boost entrepreneurship in this domain. Through our dollar-for-dollar matching co-investment scheme, we plan to help qualified brands and publishers increase the value proposition and user traction of their mobile assets. Also through our entrepreneur acceleration program we are confident of providing a significant impetus to ad technology innovation in mobile-first markets.”

     “Half of world’s mobile population is located in Asia, and a substantial portion of this is in emerging markets and the race is on to connect with the next billion consumers. The launch of Affle’s M2X fund comes at an opportune time to mitigate any reticence on the part of advertisers and publishers to add mobile to their media mix, particularly where budgets have been cited as a reason. M2X will also enable faster go-to-market for companies in this region who are creating products and solutions for the mobile advertising space. M2X is a strategic industry-focused initiative that aims to encourage this community to place their bets on the power of mobile, while sharing in risk and therefore increasing return-on-investment,” said Mobile Marketing Association Asia Pacific MD Rohit Dadwal.

    As part of the MMA’s involvement in M2X, applications from existing members will be reviewed on a priority basis. In addition, non-members that meet the criteria for funding will automatically be eligible for co-funding towards regional MMA membership. Through the MMA, qualifying companies will benefit from access to international guidelines on global standards, measurement and best practise in mobile marketing and advertising.

    The launch of M2X is in line with Affle Group’s commitment and determination to lead the change and drive growth for the mobile ad industry. This mobile ad fund will aid and assist all major stakeholders as well as industry players to capitalize on the opportunities in this market.

  • ad2c sets up shop in Indonesia

    ad2c sets up shop in Indonesia

    MUMBAI: Full service mobile advertising and marketing agency ad2c has expanded its South East Asia operations with the launch of its Indonesia office.

    The joint venture between Singapore headquartered Affle Group and D2C INC of Japan was launched in India one year ago with the acquisition of mobile marketing agency MobiMasta.

    The launch of ad2c in Indonesia comes at a time when the region is experiencing a significant increase in the penetration of smart devices. The mobile phone has become a core device through which consumers receive information and stay connected. This presents a significant opportunity for brands to reach out to consumers but the key challenge is how to do so in a creative, engaging and interactive way.

    The marketing and advertising industry in Indonesia has been experiencing steady growth over the years that has extended from traditional avenues to online and social media platforms. Indonesia has a mobile penetration rate of 80 per cent and boasts the region‘s largest smartphone market. As it stands, 50 per cent of internet users in Indonesia access the web through their mobile devices and this figure is set to grow. With the increasing use of smart devices in Indonesia, the country‘s mobile advertising spend is expected to reach $100 million by 2015.

    ad2c India cofounder and managing director Madan Sanglikar said, “My team and I are delighted to have gotten off to a great start in Indonesia. There is a very high level of acceptance for our specialism amongst colleagues from the Indonesian marketing industry. We are committed to providing innovative, engaging, result oriented strategies to brand owners and our agency partners in the region. In addition to our marketing services, our unique campaign management platform, ad2campaign, will be very useful for brand owners. We will be able to plan and place campaigns across multiple publishers, ad networks, apps and ad exchanges, for any TG with much greater efficiencies.”

    Affle Group and ad2c founder and chairman Anuj Khanna Sohum said, “ad2c‘s launch in Indonesia opens a new chapter for Affle Group. Launching our second company in Indonesia is a sign of our deep commitment to this very exciting market. Mobile industry will play an important role in the economic and social development of the country, as has been witnessed in other developing markets. We will certainly play our part in bolstering the mobile economy in Indonesia.”

    D2C Inc CEO Takayuki Hoshuyama said, “We are delighted to see the growth registered by ad2c in its very first year and congratulate them for opening up their South East Asia operations. In Japan we have been through the cycle, which consumers and brands are experiencing in Indonesia and other SEA markets. From D2C Inc.‘s experience we feel super-specialist companies like ad2c can play an important role of a catalyst in improving experiences on mobile both for consumers and brands alike. It is wonderful for the industry and great for consumers.”

  • Affle’s Ripple ad network to power advertising on Sony Liv

    MUMBAI: Affle Group, a leading international smart-media company, has partnered Multi Screen Media (MSM) to exclusively power all advertising during the Sony Liv launch phase through its ‘Ripple‘ rich media and video ad-network.

    As a part of this partnership, MSM would employ Affle‘s Ripple ad network to serve all video and mobile advertising on Sony Liv across all screens (Mobiles, Tablets & PC‘s).

    Sony Liv is MSM‘s new Video-on-Demand service, which will provide viewers viewing experience of their favourite shows from the Sony stable – Sony, Sab and Max.