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Tag: Affiperf

  • Havas appoints Mediacom’s Karl Wu as Greater China CEO

    Havas appoints Mediacom’s Karl Wu as Greater China CEO

    MUMBAI: Havas Media Group has appointed media and marketing specialist, Karl Wu, as the CEO for Greater China. Based in Beijing, Wu will be responsible for Havas’s brands — Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group currently has five offices in China, Hong Kong and Taiwan.

    Wu joins the agency with an impressive track record in integrated marketing and advertising space, having held senior roles both on the agency and the client side. He was most recently the COO of Mediacom China and concurrently the Asia Pacific Managing Director of one of the agency’s largest clients – Volkswagen.

    Prior to joining Mediacom, Wu led Digital Marketing for Nokia as Marketing Director for Asia Pacific as well as China. He has also held senior positions at Dentsu Aegis Media and Publicis Vivaki, and his experience on the brand side extends to blue chip companies such as Intel and NBA in China, and Bell Canada in Toronto Canada.

    Wu will report to the Global Executive Committee represented by Christophe Cases, who will relinquish his role as CEO of Greater China but continue to be based in China in his global role as Deputy Global Managing Director of Havas Media Group.

    Cases said, “We are delighted to have Karl as CEO for Greater China. He is a very important hire for us and integral to our ambition for this market as we strengthen our client-centred collaborative model. Karl brings with him an international mindset and deep knowledge of not only China market but Asia Pacific as a whole. His experience in leadership roles both on the agency and the client side will be a definite asset as we move our business to next level of growth.”

    Wu said, “I have been on both sides of the table, and I can see the changes needed for our industry to deliver better customer value. Havas Group not only has the vision and strategy but has also started executing to that vision. The Havas Village integration is an example of the many initiatives that will ultimately re-shape our industry. I am excited about what the future holds and looking forward to my new role.”

  • Havas appoints Mediacom’s Karl Wu as Greater China CEO

    Havas appoints Mediacom’s Karl Wu as Greater China CEO

    MUMBAI: Havas Media Group has appointed media and marketing specialist, Karl Wu, as the CEO for Greater China. Based in Beijing, Wu will be responsible for Havas’s brands — Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group currently has five offices in China, Hong Kong and Taiwan.

    Wu joins the agency with an impressive track record in integrated marketing and advertising space, having held senior roles both on the agency and the client side. He was most recently the COO of Mediacom China and concurrently the Asia Pacific Managing Director of one of the agency’s largest clients – Volkswagen.

    Prior to joining Mediacom, Wu led Digital Marketing for Nokia as Marketing Director for Asia Pacific as well as China. He has also held senior positions at Dentsu Aegis Media and Publicis Vivaki, and his experience on the brand side extends to blue chip companies such as Intel and NBA in China, and Bell Canada in Toronto Canada.

    Wu will report to the Global Executive Committee represented by Christophe Cases, who will relinquish his role as CEO of Greater China but continue to be based in China in his global role as Deputy Global Managing Director of Havas Media Group.

    Cases said, “We are delighted to have Karl as CEO for Greater China. He is a very important hire for us and integral to our ambition for this market as we strengthen our client-centred collaborative model. Karl brings with him an international mindset and deep knowledge of not only China market but Asia Pacific as a whole. His experience in leadership roles both on the agency and the client side will be a definite asset as we move our business to next level of growth.”

    Wu said, “I have been on both sides of the table, and I can see the changes needed for our industry to deliver better customer value. Havas Group not only has the vision and strategy but has also started executing to that vision. The Havas Village integration is an example of the many initiatives that will ultimately re-shape our industry. I am excited about what the future holds and looking forward to my new role.”

  • Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    MUMBAI: Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

    Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas
    Media Group, Singapore.

    In the new role, Melvin will be responsible for regional business development across all brands of Havas Media Group, including Havas Media, Arena Media and the specialist brands: Socialyse, Ecselis, Mobext and Affiperf.

    In addition to the CCO role, he will continue to be the regional lead for Havas Sports & Entertainment, a concurrent role he took over in 2014.

    Melvin joined Havas Media in 2011 and is credited with not only exponentially growing the Singapore operations but also transforming the agency into one of the most respected and competitive agencies in the country.

    Commenting on the promotions, Havas Media Group, Asia Pacific, CEO Vishnu Mohan said, “Our Singapore operations has grown from strength to strength under Melvin’s leadership and we were keen to utilise his strong business acumen at a regional level. The role of Chief Commercial Officer is a natural fit for him given his background as a marketer, his experience with the network and his relationship with the wider global and local teams. I am confident that Melvin will be big asset to the regional team.”

    “Jacqui is a natural leader and has more than proven her credentials for taking on a bigger role. She is a new business star, a talent magnet and a strategic thinker. I have no doubt that she will lead our Singapore operations to new heights of success,” added Vishnu.

    Prior to joining Havas Media, Melvin was Head of Marketing for DBS Consumer Bank in Singapore where he led and managed all of DBS’ and POSB’s marketing programmes. Before this, Melvin spent four years as Deputy Director, Consumer Marketing at Singtel and
    10 years with Asia Pacific Breweries, where he developed his foundation in Marketing and
    Brand Management.

    Jacqui joined Havas Media as Managing Director in October 2014 after having spent six years in ZenithOptimedia. In her previous role, she was Executive Director, General Manager, followed by Managing Director of the Singapore office. She was pivotal in leading and winning the Changi Airport Group pitch in 2013 as well as the Asia Pacific Breweries pitch in 2010.

  • Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    Havas Media Singapore’s Melvin Lim is new APAC CCO; Jacqui Lim to replace him

    MUMBAI: Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

    Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas
    Media Group, Singapore.

    In the new role, Melvin will be responsible for regional business development across all brands of Havas Media Group, including Havas Media, Arena Media and the specialist brands: Socialyse, Ecselis, Mobext and Affiperf.

    In addition to the CCO role, he will continue to be the regional lead for Havas Sports & Entertainment, a concurrent role he took over in 2014.

    Melvin joined Havas Media in 2011 and is credited with not only exponentially growing the Singapore operations but also transforming the agency into one of the most respected and competitive agencies in the country.

    Commenting on the promotions, Havas Media Group, Asia Pacific, CEO Vishnu Mohan said, “Our Singapore operations has grown from strength to strength under Melvin’s leadership and we were keen to utilise his strong business acumen at a regional level. The role of Chief Commercial Officer is a natural fit for him given his background as a marketer, his experience with the network and his relationship with the wider global and local teams. I am confident that Melvin will be big asset to the regional team.”

    “Jacqui is a natural leader and has more than proven her credentials for taking on a bigger role. She is a new business star, a talent magnet and a strategic thinker. I have no doubt that she will lead our Singapore operations to new heights of success,” added Vishnu.

    Prior to joining Havas Media, Melvin was Head of Marketing for DBS Consumer Bank in Singapore where he led and managed all of DBS’ and POSB’s marketing programmes. Before this, Melvin spent four years as Deputy Director, Consumer Marketing at Singtel and
    10 years with Asia Pacific Breweries, where he developed his foundation in Marketing and
    Brand Management.

    Jacqui joined Havas Media as Managing Director in October 2014 after having spent six years in ZenithOptimedia. In her previous role, she was Executive Director, General Manager, followed by Managing Director of the Singapore office. She was pivotal in leading and winning the Changi Airport Group pitch in 2013 as well as the Asia Pacific Breweries pitch in 2010.

  • Havas launches the world’s first ‘Meta DSP’

    Havas launches the world’s first ‘Meta DSP’

    MUMBAI: Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand side platforms with one single point of contact with the launch of its “Affiperf Meta DSP” solution. This represents a significant leap forward in what is now called “the age of programmatic” as the topic continues to dominate the agendas of events such as this week’s Advertising Week in NYC.

     

    As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Despite this, the potential of automated programmatic methods for real-time buying have been limited by the fact that until now, agencies were limited to using inventory from different Demand Side Platforms (known as DSPs) in parallel. As the number of DSPs in the market exploded, this added a rather frustrating and inefficient complexity to the process of optimisation and data collection in programmatic buying.

     

    Algorithms data and advertising

    Following three years of research from Affiperf, a Fields Medal holder and renowned data scientists MFG Labs, the Affiperf Meta DSP solution offers for the first time, a way to unify and make sense of data sets across multiple platforms. It aggregates multiple assets using their APIs, i.e. data inventory, features and algorithms from a number of DSPs. It then uses modelling and decision engines to allow traders to recommend wider, more sophisticated strategic options and monitor them.

     

    MFG Labs co-founder and Fields Medal holder 1994 Pierre-Louis Lions commented, “Thanks to three years of extensive R & D we have been able to bring technical neutrality to the conception, implementation and optimisation of campaigns. This works both in the real-time bidding process as well as the design for even more integrated approaches that will enable us before the end of the year, to start managing our Affiperf Meta DSP solution for online and offline data and media.” 

     

    A unique answer to growing complexity

    The Affiperf Meta DSP is powered by enhanced proprietary algorithms that offer clients fluid digitalisation, optimisation and addressability across formats. This ability to collate results and information into one unified marketing statistic marks the end to complexity in this critical area. Although increasing in size, the competitive landscape is not dominated by one DSP, but a fragmented ecosystem of DSP display, mobile and video, rich media DSPs, each of them having different rules, inventories and features. This makes it increasingly difficult for brands to get consistent answers and to see the bigger picture.

    Technologically agnostic, this is the first solution that is open to all DSPs and all technologies. Through this platform brands can therefore take advantage of the best technology available to reach out to and relate to people with greater speed in a more tailored environment than ever before.

     

    Havas Media Group global managing partner and Chairman of Havas Media Group France and UK chairman Dominique Delport said, “In today’s world, media is code and digital campaigns are like software. The idea behind programmatic when it first started was to secure instant contact between traders and brands that would enable our clients to benefit from an infinite number of connections with consumers in real-time. The explosion of data and the significant rise in the number of DSPs on the market has meant that this promise of programmatic was lost to complexity and silos.

     

    Affiperf Meta DSP disrupts the market with the creation of one single tool that enables our clients to optimise choice across multiple platforms. As a result, our industry can finally take programmatic buying to the next level to help brands generate more tailored, more effective and more meaningful connections with people. This is programmatic without compromise.”

     

    A worldwide roll-out

    The initial roll out of the Affiperf Meta DSP includes, amongst others, the recently launched ONE by AOL, onto one open infrastructure. Accessible in over 102 markets, Affiperf will continue to develop the product in the coming months to increase the number of DSP platforms that can be analysed at the same time.