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Tag: AFA

  • ITC’s Sunfeast YiPPee and Bingo became the regional sponsor of AFA

    ITC’s Sunfeast YiPPee and Bingo became the regional sponsor of AFA

    Mumbai : In an recent move that is certain to delight football fans in India, Bingo! And Sunfeast YiPPee! from ITC Ltd have joined hands with the Argentine football association (AFA), as their official regional sponsor.

    The World Champion Argentina Football team enjoys huge fan following in India. The admiration for the team and game is significantly growing especially among the young audience. YiPPee! and Bingo! as youth-oriented brands, are all about fun, excitement, being playful, which beautifully resonates with the spirit of AFA.

    As part of this partnership, YiPPee! and Bingo! will harness the rich legacy of AFA to engage with consumers through a series of unique initiatives. Participants will have the chance to win match tickets, meet and greet team players, branded merchandise, memorabilia and much more. Further, through this association the brands aim to deepen their reach and offer unparalleled experience that celebrates the shared adoration for the sport.

    Celebrating the partnership, the respective brands unveiled exclusive packs featuring star players like Lionel Messi, Ángel Di María, Julián Álvarez and Emiliano Martínez, merchandise and memorabilia at an event held at ITC Sonar.

    Commenting on the exciting association, ITC Foods, vice president & head of marketing, snacks, noodles & pasta, Suresh Chand, said, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina, is a testament to our continuous efforts to delight our consumers by offering them memorable experiences. Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”

    Echoing the excitement, Argentine Football Association chief commercial and marketing officer Leandro Petersen said, “We are thrilled to welcome Bingo! and YiPPee! as our regional sponsor in India. Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India, but also create unforgettable experiences for fans. Together, we look forward to crafting cherished memories for fans across India.”

    YiPPee! also launched a unique G.O.A.T (greatest offer of all time) promo, where participants will have to sign up for the contest and share their YiPPee! happy moment with the Argentina football players to receive personalised digital memorabilia and compete to win original autographed jerseys and several other AFA branded merchandise.

  • Sengupta, Rakeshiya to attend Asian Film Academy

    MUMBAI: Director Reema Sengupta and cinematographer Tarun Kumar Rakeshiya will participate in the 8th Asian Film Academy (AFA) that runs parallel to the Busan International Film Festival 2012.

    While Reema Sengupta has directed a short film Tigers, They‘re All Dead, that won awards at Nasik International Film Festival and Jaipur International Film Festival 2012, Tarun Kumar Rakeshiya, a student of Satyajit Ray Film and TV Institute, has cinematographed the short film Thug Beram.

    Asian Film Academy is an educational program for new Asian talent in cinema, the program will provide its participants opportunities for short-film production, workshops, master class, and mentoring with renowned film directors.

    Twenty four filmmakers from various Asian countries will participate in the AFA to be held from 27 September to 14 October.

  • adidas, Argentine Football Association extend partnership until 2022

    adidas, Argentine Football Association extend partnership until 2022

    MUMBAI: adidas and the Argentine Football Association (AFA) have announced the extension of their sponsorship agreement, extending their current relationship until December 2022.

    The extension agreement comes as a result of the close relationship between both parties that started over 37 years ago. At the 1974 FIFA World Cup in Germany, Argentina already wore Adidas jerseys.
     
    adidas Group CEO Herbert Hainer said, “We are very proud and excited to announce the extension of our successful partnership with the Argentine Football Association. adidas is the global leader in football and Argentina is without any doubt one of the strongest teams in the world. Therefore, we are very much looking forward to continuing our successful partnership and to supporting AFA in their preparations for the 2014 Fifa World Cup in Brazil and beyond.”

    In addition to this adidas and AFA will continue working together to promote football at all levels of the game and in all age groups, both in Argentina and globally.

    AFA president Julio Grondona said, “We appreciate the continuity and the confidence of adidas. It contributes to building an unbreakable bond with AFA. This agreement fully satisfies AFA and brings important values to continue to develop football in Argentina. AFA is committed and will continue wearing the shirt with pride all around the world.”

  • Asian Film Awards to be held at 31st Hong Kong Intl Film Fest on 20 March

    Asian Film Awards to be held at 31st Hong Kong Intl Film Fest on 20 March

    MUMBAI: Hong Kong International Film Festival Society chairman Wilfred Wong has announced the launch of the Asian Film Awards (AFA) which will take place on 20 March 2007, on the opening night of the 31st Hong Kong International Film Festival (HKIFF).

    Organized by the HKIFF and held in conjunction with Entertainment Expo, the Asian Film Awards will honour the best of Asian cinema over the past year, including filmmakers with outstanding career achievements and emerging artists who demonstrate extraordinary talent in the field of cinema.

    Awards will recognize films and filmmakers from all over Asia – from Iran to China to India – in 10 categories including Best Film, Best Director, Best Actor, Best Actress, Best Screenwriter, Best Cinematographer, Best Production Designer, Best Composer, Best Editor and Best Visual Effects.

    A jury of 17 film professionals, whose experiences and expertise in cinema are internationally recognized (filmmakers, key personnel from international film festivals, and industry experts from all over the world) have screened over 700 eligible films produced in the region in 2006. Up to six nominees in each category have been selected. AFA winners will be announced at the Awards Gala on 20 March 20, informs an official release.

    “With more than 4 billion people in Asia – 60% of the global population – a celebration of the Asian cinema is long overdue” stated Wong. “We aim to make the AFA the most prominent and definitive film awards for the region by highlighting excellence in Asian filmmaking and by bringing broader attention to the rich and diverse stories and storytellers from all over Asia today.”

    The red-carpet gala and award ceremony will be broadcast throughout Asia. AFA is currently in negotiation with major TV outlets for international broadcast throughout Asia. The gala’s presenters and performing acts as well as the design of the AFA trophy will be forthcoming.