MUMBAI: Oneindia is betting big on fresh leadership to fuel its next growth spurt. The digital news platform has roped in Anand Sreenivasan as its national head of monetisation and special projects, tasking him with steering revenue growth and bolstering advertiser partnerships across the country. For Sreenivasan, the mandate is expansive: drive sales strategy, client engagement, and revenue delivery across Oneindia’s bouquet of offerings, including digital, video, branded content, and strategic solutions. He will also be responsible for nurturing regional sales teams and connecting brands to millions of users in multiple Indian languages through campaigns that are not only data-driven but culturally resonant.
The timing is crucial. India’s digital story is increasingly being written in vernacular tongues, and Oneindia already a strong player in multilingual media, is positioning itself to lead that charge. With over 20 years of experience, Sreenivasan brings the kind of firepower the company needs to capitalise on this moment.
He most recently served as national head of branded content at Republic World until 2022, after stints at Quint Digital, AETN Media, and 9X Media.
Explaining the move Oneindia CEO Ravanan N said: “In my first conversation with Anand Sreenivasan, I saw a leader who not only understands the market but also sees where it’s headed. His track record in building revenue engines and forging deep client relationships makes him invaluable as we strengthen our leadership in the multilingual digital space.”
Sreenivasan himself is bullish on the challenge: “India’s digital growth story is being written in multiple languages, and Oneindia is at the forefront of that transformation. My goal is to unlock the full commercial potential of our reach and deliver campaigns that don’t just advertise, but truly resonate with audiences across every region and culture.”
With 1,000-plus advertisers already on its roster and a growing user base across Hindi, Tamil, Telugu, Bengali, and more, Oneindia is looking to Sreenivasan’s vision and experience to cash in on the multilingual boom and deepen its footprint in the country’s diverse digital landscape.