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Tag: AEIM

  • Interactive entertainment marketers form trade body; Microsoft’s Moore to chair

    Interactive entertainment marketers form trade body; Microsoft’s Moore to chair

    MUMBAI: A new non-profit trade organization, the Association of Electronic Interactive Marketers (AEIM), has been formed in the US.

    The intiative has been spurred by the response garnered by MI6: Marketing Interactive ‘06, the special conference that addresses the challenges facing marketers in the interactive entertainment sector. The inaugural MI6 Conference and Awards Show will be be held on 27–28 June in San Francisco.

    Peter Moore, corporate vice president, Interactive Entertainment Business in the Entertainment and Devices Division of Microsoft Corp., has been named to chair the new organization.

    Jim Chabin, president and CEO of Promax/BDA, is the MI6/AEIM president/CEO while Dale Hopkins, the COO of G4, is MI6 chairman.

    Said Moore, “The AEIM will serve to enhance the professional value of video game marketers and will seek to build strong partnerships between the gaming, entertainment, technology, distribution and retail sectors of this business.”

    Looking to increase the effectiveness of interactive marketers by spearheading idea sharing within the sector and encouraging communication with marketers in other entertainment areas, AEIM will provide education and training opportunities for marketers. Moving forward, AEIM will assume full responsibility for organizing subsequent MI conferences and developing additional means for contributing to members’ professional development and education. AEIM will also be overseeing the Senet-Muse annual marketing and promotion awards program. AEIM will Operate in collaboration with Promax/BDA and will be housed in the Promax/BDA offices in Los Angeles.

    Among the future objectives for AEIM are the development of an online community for educating, inspiring and facilitating idea sharing among its fledgling members; regional seminars and workshops, as well as networking opportunities, and, eventually, a certification program.

  • AEIM To honour Wright with ‘Hall of Fame Award’

    AEIM To honour Wright with ‘Hall of Fame Award’

    MUMBAI: The Association of Electronic Interactive Marketers (AEIM) has announced that The Sims creator Will Wright will be honoured with its first-ever Hall of Fame Award.

    As a recipient of the award, Wright will also make a speech at the inaugural MI6 Conference and Awards Show on 27 and 28 June 2006

    The award recognizes Wright’s career of creative achievements, which include SimCity released in 1989 and credited as one of the most influential computer games ever made. Following on its success, Wright designed numerous other “Sim” games and earned the reputation as a designer of “software toys”-games. In 2000, The Sims was released, surpassing all previous sales records and became the best-selling computer game of all time.

    Following such success it was no doubt that Wright was named one of the most important people in gaming, technology and entertainment by Entertainment Weekly, Time, PC Gamer and GameSpy.

    “Will Wright has had a revolutionary impact on the electronic games industry,” said MI6 and AEIM president & CEO Jim Chabin. “As our industry and millions of fans worldwide anxiously await what promises to be a spectacular experience with his newest creation, ‘Spore,’ our board felt that now was an excellent time to acknowledge this person’s impact on all of us.”

    The AEIM is a new non-profit, professional trade organization designed to support the video game industry’s marketers and related professionals.

    MI6 speakers and participants include a list of gaming and entertainment industry executives involved in participating in professional development seminars, educational workshops and keynote sessions. Companies onboard include Microsoft, G4, Xbox, Activision, THQ, Electronic Arts, MTV Networks/Spike TV, Midway Games and ABC Entertainment, among others.