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Tag: Aegon Religare

  • iProspect Communicate 2 wins AEGON Religare’s social media account

    iProspect Communicate 2 wins AEGON Religare’s social media account

    MUMBAI: iProspect Communicate 2, the global digital performance agency from the Dentsu Aegis Network (DAN), has won the additional mandate to optimise social media platforms (SMO) for AEGON Religare.

     

    The agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company joint venture between AEGON, Religare and Bennett, Coleman & company. 

     

    Speaking on the win, AEGON Religare chief operating officer Yateesh Srivastava said, “As an organisation we truly understand the impact that social media has on our brand and on our reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect we believe we have found the right match since the agency has been doing very well on our performance campaigns and we are sure they will do the same with Social Media, as well. The holistic approach will ensure uniformity in messaging across the digital space and will engage customers in a manner that creates maximum impact.”

     

    iProspect Communicate 2 CEO Vivek Bhargava added, “We are glad to deliver our expertise to AEGON Religare in the social media domain, after a successful stint in both SEO and SEM. We have some extremely ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding all expectations.”

     

    iProspect Communicate 2 specialises in result-driven campaigns and comprises an established team of certified digital and social media marketers. With a purely content driven strategy, iProspect Communicate 2 aims to engage and connect with users across various social media platforms. The account will be handled from the Mumbai office, thus ensuring complete integration of AEGON Religare campaigns across the digital space.

  • Water Brand Consulting launches new platform ‘Synerzence’

    MUMBAI: Mumbai-based digital media advertising and communications agency, Water Brand Consulting, has announced the launch of its new platform – Synerzence.

    With this new launch, Water Brand Consulting aims to create an opportunity for the architecture and interiors industry to forge and build business relationships. Synerzence is a platform for meeting of minds from all dimensions of the architectural, building and construction and design world.

    Water Brand Consulting director and founder Vandana Sethi said, “Synerzence is a serious meeting ground for serious business. The pleasure is a corollary. It is great to see great minds from the world of architecture and construction come together on a single platform and share ideas and discuss important issues. This is a first of its kind platform and we are hoping to see success as we go along the route.”

    Water Brand Consulting was started by Vandana Sethi with a vision of diversifications in creative thinking backed by intensive consumer research, which brings out determined results.

    Water Brand Consulting‘s clientele comprises companies including Future Generali, Aegon Religare, Marshalls Wallpapers, Foam Home, The Artist, Tata AIG and Bliss GVS Pharma.

  • Water Brand Consulting’s last 3 wins amount to Rs 100 mn

    Mumbai: Water Brand Consulting has won three accounts amounting to Rs 100 million. The latest catch is ‘The Artist‘, an artifact brand for which it will handle the creative, media and digital duties.

    ‘The Artist‘ following a multi-agency pitch.

    The other two wins over the last three months include Update Advertising (a cable advertising solution provider) and Foam Home (mattress).

    The three businesses collectively amount to Rs 100 million, an agency official said.

    Water Brand Consulting handles clients such as Future Generali, Aegon Religare, Marshalls Wallpapers, Tata AIG and Bliss GVS Pharma.

    Update Advertising Water Brand Consulting director Vandana Sethi said, “Artifact is an interesting category to work on. Just like the creative nature of the business, it requires creative thinking on the part of the communications partner as well to be able to handle such a brand.”

    The Artist CEO Karuna Samtani said, “We at ‘The Artist‘ have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Water Brand Consulting was found closest in identifying and understanding our needs and vision and how we would like to place ourselves”.

  • Aegon Religare Life ups ad spends by 150% to Rs 250 mn this fiscal

    Aegon Religare Life ups ad spends by 150% to Rs 250 mn this fiscal

    BANGALORE: Aegon Religare Life Insurance (Religare LI) has increased its ad spends to around Rs 250 million for this fiscal as compared to the Rs 100 million that it spent last year.

    “We will be maintaining the same levels of spends for the next fiscal too”, revealed Religare LI Chief Marketing Officer Yateesh Srivastava.

    Srivastava was speaking with www.indiantelevision.com on the sidelines of a press conference in Bangalore held for the launch of a new online life insurance plan – iTerm by Religare LI.

    Since iTerm is a product that we will sell only online, the thrust will be on online and mobile SMS promotions. We will be on portals such as yahoo and insurance products aggregator portals such as policybazaar and myinsurance,” said Srivastava.

    Religare LI claims to be the first mover in the online term insurance place and has a 20 per cent of the online term insurance market share at about 1000 policies per month. There are other seven or eight private life insurance players that have launched online term insurance plans and Srivastava estimates the overall online term insurance size currently at 5000 policies per month, a figure that is growing rapidly.

    Religare LI has a twin pronged ad spend strategy – its spends money to promote individual product plans or themes, and another one to build the Aegon Religare Life Insurance mother brand. It had Bollywood actor Irfan Khan on TVCs’ in the Bennett Coleman & Co (Times) Group channels exhorting people to ensure that they are not under-insured or have deficit insurance cover for pension.

    Ogilvy & Mather handle the creative work for Religare LI, while MediaCom is handling media buying.

  • Aegon Religare selects Windchimes to handle social media duties

    Aegon Religare selects Windchimes to handle social media duties

    MUMBAI: Windchimes Communications has been assigned with the social media duties by insurance brand Aegon Religare.


    Windchimes will leverage Aegon Religare‘s presence in the social media space along with managing the brand‘s online reputation. It will support Aegon Religare‘s online and offline insurance offerings to an increasingly growing online audience.


    Aegon Religare CMO Yateesh Srivastava said, “Social Media has become a very important tool for disseminating information. It is extremely essential for us to be accessible to our customers on the web, connect better with them and help solve their insurance related needs. Windchimes comes with the requisite social media experience and therefore was our preferred partner to drive our brand imagery online.”


    Windchimes Communications head maven Nimesh Shah added, “Social media provides seamless opportunities to build interest groups for an insurance brand like Aegon Religare. Building this brand online on social networks is a great opportunity and we look forward to it. We would like to use social media to establish connect with people and generate brand recall while we get fans interact and educate themselves about the brand and its offerings.”


    Insurance plans like the iTerm Plan which are offered online as well as offline will be promoted using social media platforms. There will be engaging activities for attracting customers online