Tag: Aegon Life Insurance

Aegon Life Insurance pledges ‘no violence’ against doctors through #savethesaviour initiative

MUMBAI: Aegon Life Insurance has launched a unique digital campaign, #Savethesaviour, to show gratitude towards the doctors and thank them for their hard work and dedication, during these times of crisis. Doctors give more than 100 per cent of their effort to the society, leaving behind their families to help the country combat the novel Coronavirus every single day. In this heart-warming digital campaign, Aegon Life has thrown light on the horrid violence faced by the doctors in the country almost every day. Through the #Savethesaviour initiative, Aegon Life is urging people to take a pledge to protect the doctors who protect us.

Violence against doctors has been prevalent even before the pandemic and has increased many-folds in the past few months. As per the Indian Medical Association (IMA) report, in most of the cases (60 per cent -70 per cent), violence against the healthcare workers was in the form of either verbal abuse or physical assault. Almost 75 per cent of doctors have been a victim of violence while diligently carrying out their professional duties.

Aegon Life Insurance principal officer Satishwar Balakrishnan said, “Doctors are the ones we put our trust in to recuperate from any illness or medical condition. This digital campaign is a tribute to them for all the hard work and the uncountable number of hours they have given to protect the citizens of our country from the pandemic. We are extremely grateful as they stand by us as a pillar of support, and selflessly help the patients to overcome the pandemic.”

He further adds, “Doctors are our superheroes who have been on the frontline in the fight against this pandemic. However, their determination is not reciprocated with the respect they deserve. We want people to spread the message of ‘no violence’ by greeting their doctors with a smile and saying, ‘thank you’!”

The #savethesaviour initiative has been conceptualized by independent digital marketing and communications consulting firms Arm Worldwide.

Arm Worldwide co-founder and CEO Manas Gulati shares, “Doctors have been the bedrock of our society and have been working relentlessly to protect us at all times. Even during this time of the coronavirus crisis, they have gone out of their way to save lives and bring a smile on people’s faces. As a society, we have not been thankful enough.

On the other hand, there have been attacks on doctors. In today's times especially, we will not be able to survive Covid2019’s onslaught without these saviours. We believe that society at large owes them, and it should always be our concerted effort to protect them. This message is for the people of India to come together and sensitise them about violence against doctors and express our gratitude with a smile”

The campaign is live across Aegon Life’s social and digital channels.

Link to the video: https://www.youtube.com/watch?v=jYIL974QihE

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May 26, 2020
Socxo wins brand advocacy mandate for Aegon Life Insurance India

MUMBAI: Socxo, the Bangalore based brand advocacy solutions start-up, gets the brand advocacy mandate of Aegon Life Insurance.

Aegon Life Insurance is a new-age digital insurance company with a unique model of business built around direct to customer with their own company-employed service team. It encourages direct dialogue with customers to make for greater clarity, transparency and better customer experiences.

Aegon Life was seeking ways to increase organic content reach. While paid media is something they were already doing, they were seeking ways to increase trusted reach and awareness. Through employee advocacy, they would be leveraging the social networks of their employees to generate incremental reach and trust.

Aegon Life VP marketing Mandeep Singh said, “As a business and brand we are constantly seeking new and innovative methods to add wings to our marketing initiatives, while delivering benefits to our customers. By encouraging our charged up Aegon Life employee army, which believes in the brand, to communicate to their personal networks, we are looking at a way to increase the trusted and organic reach of our campaigns and content. We also found the end to end attribution analytics from the Socxo platform an insightful way to measure what’s working and what’s not in our brand advocacy marketing.”

Socxo co-founder and CEO Sudarsan Rao said, “We’re delighted to bag the Brand Advocacy Mandate for Aegon Life and hope to take it beyond the initial scope. In the BFSI segment, it’s not enough for brands to promote content. People trust people and trust in financial products is built by word of mouth.”

He further added, “Millennials are the new target segment for financial products, they are more active on Social Media than traditional media, and hence Brand / Employee Advocacy is a key channel to reach out to them to drive awareness and leads. We plan to help Aegon Life build a strong Employee Advocacy Program which will enable them to leverage the trusted networks of their biggest brand ambassadors -their Employees.”

Socxo is a SaaS and mobile-based Brand Advocacy Marketing platform, based in Singapore, Bangalore, and Kochi. Aegon Life Insurance, one of the leading digital insurance companies in India, is a new-age digital service company and is amongst the first companies to launch Online Term Plan in India.

September 26, 2019
Satishwar Balakrishnan appointed CFO of Aegon Life Insurance

MUMBAI: Aegon Life Insurance, pioneer of digital insurance in India today announced the appointment of Satishwar Balakrishnan as the new Chief Financial Officer (CFO) of the company. Satishwar brings with him a rich experience of close to two decades in the Insurance and Finance Industry. He joins Aegon Life from IndiaFirst Life where he was the Chief Financial Officer.

Mr. Vineet Arora, CEO, Aegon Life said, “We are thrilled to welcome Satishwar to the Aegon Life leadership team. His expertise in the field will be a great asset to us. With addition of Satishwar’s vast experience, we are confident in the ability of our experienced management team to lead Aegon life Insurance into a new phase of profitable growth.”

On his appointment Satishwar shares, “The insurance business in India is on growth path and being associated with a new age digital insurance company with remarkable capabilities such as Aegon Life is exciting and challenging. I look forward to leverage my experience within the life insurance industry to attain and set new achievements and benchmarks.” Satishwar is a Chartered Accountant by qualification.

July 26, 2019
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success. The video series was launched today in conjunction with BloombergQuint and will feature entrepreneurs such as Purplle.com founder Manish Talreja, No Broker.in founder Amit Agarwal, Gozoop founder Ahmed Aftab Naqvi, Chumbak founders Prabhakar and Shubhra Chadda, Rakyan Beverages founder Anuj Rakyan.

Commenting on the launch of the series Aegon Life Insurance DVP marketing Mandeep Singh Gulati said, “We are in the business of life insurance where we always encourage our customers to secure their future so that available resources can be pooled in to fulfil present aspirations. By making them financially secure we aim to inculcate a ‘never stop’ attitude in them. AEGONs of Business is our way of bringing to the fore inspiring stories to motivate new age Indians.”

In a culture that either treats entrepreneurs as heroes to be emulated or abject failures, this show aims to honour the spirit of entrepreneurship, which embraces both of these experiences as transient, and very much a part of the game with a ‘never stop’ attitude towards growth.

The interview series will be led by by Govindraj Ethiraj, a versatile and renowned Indian business journalist. The series is unique as it focuses not just on what “worked” for these entrepreneurs in their journey, but on what didn’t and how they overcame the challenge.

August 13, 2018
Saba Adil gets additional responsibility at Aegon life insurance

MUMBAI: Online insurance company, Aegon Life Insurance, has appointed Saba Adil as the chief operating officer with a mandata to drive the strategic goals and operating plans of the company. Along with this new responsibility, Saba will continue to serve as the chief people officer.

In the new role, Saba will be responsible for creating a differentiated and superior customer experience and will continue reporting to the MD and CEO Vineet Arora.

Arora says, “Her rich experience of over 18+ years in diverse roles including human resources, project management, customer insights and operations will be very relevant and valuable for Aegon Life Insurance. She has led transformational roles in digital innovation; created and launched a well thought business strategy working with a core group of people as well as led a recent project on customer driven innovation. Saba has been a part of the Aegon Life family since inception and we are very delighted to have her in the new role.”

Aegon Life Insurance chief people and operating officer Saba Adil mentions, “Aegon Life, over the years, has established itself as a digital specialist in the Life Insurance sector. We have constantly redefined the space we operate in and have set a clear vision and roadmap for the benefit of our customers. I am excited about this new role and look forward to be a strategic partner as we continue our growth journey.”

Saba joined the company in 2007 as one of the founding members and has since played an important role in creating a powerful culture, aligning the organisation to company values, building a strong employee value proposition, capability building for a future fit organisation and personalised employee experiences.

Aegon Life Insurance Company Limited launched its pan-India operations in July 2008. The company is headquartered in Mumbai serving over 4.4 lakh customers across India.

June 11, 2018
Aegon Life Insurance focuses on relieving tension in new ad

MUMBAI: Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

Contrary to other life insurance ads, this digital-only campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents.

Aegon Life Insurance chief digital officer Martijn de Jong says, “The primary landing thought behind this campaign was to establish and take responsibility of eliminating people’s fear towards insurance buying. With this campaign, we are optimistic that we will be able to burst the myth that insurance buying is complicated.”

He adds, “Through this campaign, we pledge to take away the tensions and anxiety associated with insurance solutions. Hence, Aegon toh tension gone.”

Enormous Brands creative director Ajeet Shukla mentions, “With the otherwise serious tonality of insurance communication, we have taken steps to break the conventional approach towards buying insurance. With this campaign, we aim to communicate the subject of insurance buying with a pinch of humour attached to it. To attract the target audience in an innovative way, we took a creative call to feature astronauts in a spacecraft and address that buying an insurance plan is no rocket science.”

February 19, 2018