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Tag: Aegis Media

  • Posterscope celebrates 3 years in India

    Posterscope celebrates 3 years in India

    MUMBAI: Aegis Media’s OOH company, Posterscope, has completed three years in India.


    To celebrate, Posterscope has planned India’s first celebration party on a billboard in Worli, below the Aegis Media office, to highlight the impact and largeness of the OOH medium. The event will be webcast live on Facebook.


    To commemorate its third anniversary, Posterscope hired the 60ft high hoarding in the office complex and took the party there.


    Aegis Media chairman India and CEO South East Asia Ashish Bhasin said, “Posterscope India is a jewel in the Aegis Media India’s crown and Haresh Nayak and his Team have proven that there is a great demand for a professional and knowledge led OOH operation in India.”


    Posterscope is present across 25 cities in the country with a team of 92 people.


    Posterscope MD Haresh Nayak said, “We have had 3 great years in India and we have successfully ensured diversity in business presence to attain stability and scale in India. Our presence across Traditional OOH, Retail, Digital OOH, Digital Retail, Airports and International campaigns have helped us in scalable and consistent growth. We would like to thank some of our key clients like Philips, P&G, U B Group, ABD, Renault, Blue Star, Essar, Intel, Bharati AXA, Ray Ban, India Bulls, for helping us reach this scale and position of strength.”

  • Aegis Media sets up integrated media office

    Aegis Media sets up integrated media office

    MUMBAI: Aegis Media India is bringing all its subsidiary companies under one roof. The first integrated media office will house Aegis Media, Carat Media, Posterscope, Vizeum, Isobar, Brandscope and Carat Fresh Integrated & Hyperspace.

    The initiative, being first of its kind in India, will enable clients to get media planning & buying, OOH, full service digital facilities including creative, SEM, SEO, social media, retail, visual merchandising and activation services will come under the single umbrella office.
     
    Aegis Media chairman India & CEO South Asia Ashish Bhasin said, “This is a landmark move for us and I predict it will be a trendsetter in the industry. Our unique country level P & L allows us to be able to offer everything to our clients, without worrying about silos but retaining the advantages of specialization. It is a competitive advantage we have. We have made this large investment, encouraged by the spectacular growth that we have seen in Aegis Media India over the last two years. It’s now time for us to take the next step towards leadership status in the industry by providing a world class product, which India has far missed. This marks the start of the next generation of Media & Communication services in India”.

    The office incorporates the latest in technology. It is designed by the interior specialist Shashikala Chander.

    The new Aegis Media office is strategically located on the top floor of Poonam Chambers ‘B‘ in Worli.
     

  • Carat to handle media duties of ABC Consultants

    Carat to handle media duties of ABC Consultants

    MUMBAI: Carat Media has won the media planning and buying duties of recruitment services brand ABC Consultants.

    ABC will conduct an identity revival exercise and plans to execute a high voltage mass media campaign through Carat by investing close to Rs 100 million. The company aims to further strengthen its brand recall in the premier executive search and selection business.

    Carat would be providing solutions for ABC Consultants through all its Aegis media partner agencies — Isobar, Posterscope, Carat Fresh and iProspect.

    The campaign that is expected to break soon will be a combination of both ATL and BTL activities. The company is looking at print and online activities, along with direct B2B communication with clients, while the electronic medium, too, might be taken forward.

    ABC Consultants CEO Shiv Agrawal said, “We are undergoing a major strategic renewal. In a growth-oriented scenario, we want to be the mind leader as far as quality manpower recruitment is concerned. We are delighted to have Carat Media as our partner in this endeavour of ours.”

    Carat Media senior VP Vidhu Sagar added, “We feel privileged to be chosen for this exercise as ABC Consultants already has a significant draw in the marketplace as far as its brand equity is concerned. We would look to partner ABC Consultants through our integrated communication planning process and help them achieve their objectives.”
     

  • Isobar wins digital duties for Tata Housing’s brands

    Isobar wins digital duties for Tata Housing’s brands

    MUMBAI: Aegis Media Group‘s digital marketing outfit, Isobar India, has won the digital duties for real estate developers, Tata Housing‘s La Montana and New Haven.

    Isobar has been roped in to develop and execute the brands‘ display and social media strategies. This follows Tata Housing‘s campaign for its premium housing range on the traditional media.

    Says Isobar country head Shamsuddin Jasani Isobar, ” This win and the confidence bestowed by TATA housing on Isobar is the result of some outstanding work, both across display media buying as well as social media, that we have done. Any agency would be proud to be associated with the TATA name and so are we.”

    Added Tata Housing head marketing services Rajeeb Dash, “We are happy to partner with Isobar for our social media activities. Through social media, we would like to communicate the project differentiators to our consumers. Real Estate being an unorganised sector, this initiative will be first of its kind and at the same time there are lots of other opportunities to be explored.”

    Since its inception two years ago, Isobar has bagged over 35 brands, including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti.

     

  • Vizeum wins media duties of TI Cycles

    Vizeum wins media duties of TI Cycles

    MUMBAI: TI Cycles of India, a part of $3.2 billion Murugappa group, has assigned its media duties to Aegis Media‘s Vizeum India.

    Industry sources peg the value of the business at Rs 200 million.

    The business was earlier handled by Mindshare.

    Said TI Cycles & BSA Motors GM Marketing Rajesh Mani, “The professional approach exhibited by Vizeum, coupled with their ability to think beyond traditional solutions, comparative saving on our overall cost as well their involvement in our business at all levels convinced us of this partnership. We look forward to working with them.”

    Vizeum will handle the account out of its Chennai office under the leadership of E M Sreeneelakandhan, GM, South.

    Averred Vizeum managing director Indian sub-continent S Yesudas, “We are proud of the work we have done on BSA Motors and are thankful to the TI cycle Management and Marketing Team for their faith in us. We will ensure TI cycles will get added to the list of our client ambassadors.”

    TI Cycles are the makers of brands like Hercules and BSA.

  • Aegis Media to launch second OOH agency Brandscope on 1 December

    Aegis Media to launch second OOH agency Brandscope on 1 December

    MUMBAI: After the successful launch of Posterscope in India, Aegis Media Group will launch its second OOH agency, Brandscope, on 1 December.

    The agency, which will function from Mumbai, Delhi and Bangalore, will start operations with five clients – Indiabulls, Fin Air, Arcil, JK Paper and Kewal Kiran – under its belt.

    Said Aegis Media and Posterscope Director – APAC chairman India and CEO South East Asia Ashish Bhasin, “Brandscope will be in a unique proposition that puts the brand at the heart of an OOH solution, using the world‘s latest tools and a global knowledge bank. Haresh Nayak, MD Posterscope, will be the domain expert on OOH for both our OOH businesses in India. This is an advanced and a new concept in the field of OOH and I am sure Brandscope will revolutionise the role of OOH in brand communications in India.”

    Brandscope will use the expertise of the group‘s offerings such as Hyperspace and the groups proprietary PRISM suite of tools that have been developed over time in order to provide cutting edge solutions to the clients. 

    Avers Nayak, “Brandscope will look into the brands personality and its promise through its creative use of OOH. It will not necessarily look at using an existing medium, but will be more about innovation and creativity in the ambient space, keeping in mind the brand‘s aspirations and the communication premise.

    “We believe that the future of OOH depends on how well we can use the environment and ambience to engage the audience with the brand. We are also pleased to announce that Fabian Cowan will be the Business Head of Brandscope in India.”

    Brandscope, part of Posterscope Worldwide that has its presence in 26 countries across North America, Europe, Asia Pacific and South Africa, intends to expand its team of seven brand specialists in India to 18 by 2011.
     

  • Aegis to launch iProspect in India

    Aegis to launch iProspect in India

    MUMBAI:Aegis Media will bring into India the world‘s leading search engine marketing company, iProspect.

    iProspect will start operations in Mumbai and Delhi on 27 October and will add on Bangalore and other cities from the first quarter of 2011.

    iProspect has been instrumental in helping many of the world‘s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services.

    Announcing the launch, Aegis Media chairman India and CEO South East Asia Ashish Bhasin said, “I believe that search marketing, both SEM and SEO, will be the key drivers of communications in the years to come, in India.

    “We are lucky to have iProspect as a part of our Aegis Media family. iProspect as a world leader in search, will give Indian clients an opportunity for the first time to get a world class search marketing product in India. iProspect will be a part of our Power Brands in India and Shamsuddin Jasani will oversee it at the India Executive Council level.”

    Already, through the rapid success of Isobar India, an impressive roster of iProspect‘s clients like Adidas, Reebok, Tourism Australia, UTI Mutual Fund, Rayban, Philips, Perfetti and others, have search as an integral part of their digital campaigns. iProspect will now further embellish that as well as target ‘Search Only‘ clients.

    With the strengths that India has in the IT and knowledge sector, iProspect India will soon  start doing off shoring work from USA, Europe and Asia Pacific.

    iProspect, founded in 1996 and acquired by Aegis in 2004, is considered a thought leader on the world stage of search. It has 28 offices in 22 global markets.