Tag: Aegis Media

Aegis Media and Dentsu Network join hands to create Dentsu Aegis Network

MUMBAI: From 1 January 2014 Aegis Media and Dentsu Network combined to form the Dentsu Aegis Network. Together they form the first truly global communications network for the digital age, in 110 countries worldwide with over 22,000 dedicated specialists.

Nick Waters will lead Dentsu Aegis Network in Asia Pacific and will be responsible for the management of the business and the development of network, specialist and local brands across the region.

With over 5,500 employees in China including associates, full integration in China will begin in 2015. Until then, Aegis Media and Dentsu Network will continue to work in parallel, managed by Phil Teeman CEO Aegis Media China and Motohiro Yamagishi CEO Dentsu Network China. KF Lee will take the role of Chairwoman Dentsu Aegis Network China working across the two businesses. Motohiro Yamagishi will additionally lead the Dentsu agency brand across North Asia. Rohit Ohri will lead the Dentsu agency brand across the rest of the region – Asia Pacific South.

Luke Littlefield will lead Dentsu Aegis Network Australia and New Zealand as CEO and Rob Hughes, Dentsu Aegis Network North Asia. Ashish Bhasin is appointed CEO Dentsu Aegis Network South Asia and Dick van Motman takes leadership as CEO for the group in Southeast Asia.

Brand leaders:

Motohiro Yamagishi                                 CEO Dentsu China & North Asia

Rohit Ohri Chairman Dentsu India & CEO Dentsu Asia Pacific South

Sean O’Brien                                              CEO Carat Asia Pacific

Jean Lin                                                     CEO Isobar Asia Pacific & Global Chief Strategy Officer

Ruth Stubbs                                              CEO iProspect Asia Pacific

Kristian Barnes                                          CEO Vizeum Asia Pacific

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said: “With our brand and leadership structures confirmed we have the opportunity to develop the Dentsu Aegis Network, and our client base, by delivering a wider range of distinctive products and services across the region. The new Dentsu Aegis Network has a unique position in the market, and with this brings the opportunity to grow our clients’ businesses with our own.”

The Dentsu Aegis Network will be headquartered in London. Carat, the Dentsu agency brand, iProspect, Isobar, Posterscope and Vizeum will work together for the first time under the operating model of one P&L per country alongside growing multi-market specialist and local brands.

January 21, 2014
Aegis Media’s Vizeum India appoints Subhas Warrier VP – South India

MUMBAI: Vizeum India has appointed Subhas Warrier as vice president south India.

Subhas will play an important role in the agency‘s growth strategy in south India. He will be based in Chennai and will report to Vizeum managing director Indian subcontinent S Yesudas.

On the appointment, S Yesudas said, “Vizeum has consolidated Chennai well and is at an interesting juncture in its journey as we look at spreading our wings in more markets in the region. We just announced our Kochi launch. Subhas brings on board all that‘s needed for our South India strategy. I‘m delighted to welcome him into the Vizeum family and wish him all the very best as I look forward to working with him.”

Commenting on the new role Subhas Warrier said, “What attracted me to Vizeum is the inspiring leadership, the determination with which the company has been built from scratch as well as the faith of clients. What I see of Vizeum from the inside simply amazes me. I would passionately take it to as many clients as possible as I feel every advertiser needs to be exposed to the Vizeum way of thinking. I look forward to partnering Yesu (S Yesudas) and the leadership team in taking Vizeum to the next level.”

Subhas held various positions during his 20 plus years media career in agencies like JWT, Ogilvy & Mather, MindShare, Eye-2-Eye Media & Dentsu. He was last leading the south India team at Initiative, based in Bangalore.

August 21, 2013
Nilesh Pathak is Isobar India CTO

MUMBAI: Digital agency Isobar India which is part of the Aegis Media India group has appointed Nilesh Pathak as its chief technology officer, in keeping with its technology thrust.

Now the agency will also endeavour to become India‘s fastest growing tech agency, servicing both global and national clients from India.

He is a technology leader with over 16 years of experience building high quality enterprise software for various domains using wide range of methodologies and technologies. He comes to Isobar India, from JP Morgan (India). At JP Morgan as VP, his responsibilities included providing technology leadership to its Treasury Services platforms. During this time he managed technology deliveries of large scale enterprise applications while growing technology quotient of the teams in India.

Prior to JP Morgan, Nilesh had been one of the co-founders of Vizualize Technologies (now LBi India). He was one of the key players in growing Visualize Technologies from a single digit team to over 100.

Isobar India MD Shamsuddin Jasani said, “Nilesh is joining us at a very exciting time in Isobar. Technology will play a key role in our goal to become the most sought after digital agency and nilesh will play a key role as a member of our senior management team to make this happen.”

Pathak said, “I am very thrilled to be part of one of the fastest growing digital agency and look forward to take Isobar India to next level. With digital marketing spends on the rise this is perfect timing for Isobar India to be further reinforcing its technical expertise and delivery capabilities.”

May 29, 2013
Ashish Bhasin is on Festival of Media Global Jury 2013

Mumbai: Aegis Media South East Asia CEO and India chairman India Ashish Bhasin will be a part of the Final Jury Panel at the Festival of Media Global 2013 in Montreux, Switzerland.

The final jury deliberations are slated to happen on 27 and 28 April.

In addition, Bhasin will also be a speaker at the Agency Jeopardy event at the Festival of Media Global 2013, to be held on April 29.

Bhasin said “I look forward to being a member of the final jury at the Festival of Media Global this year. It is a great opportunity for me to see the best of the media work globally and to interact with some of the best minds in our profession. I also look forward to speaking at the Agency Jeopardy event. I am sure it will be a great experience for me and a good representation for India in this global forum”.

Bhasin, who is also the honorable secretary and executive committee member of AAAI, on the Board of Governors of the Media Research Users Council, serves on the managing committee of the Readership Studies Council of India and Co-chairs the AAAI-IBF committee amongst other industry bodies.

In the past he has served and chaired several national and international juries, including Cannes Lions 2007 Direct Jury and Dubai Lynx 2008 Direct and Interactive juries.

April 23, 2013
Manas Mishra moves to Vizeum

MUMBAI: Aegis‘ Vizeum India has appointed Manas Mishra as executive vice president and national strategy director.

Mishra moves from Lintas Initiative Media (LIM) where he held the post of president.

Mishra will be based in Delhi with a national responsibility and will report to Vizeum MD Indian subcontinent S Yesudas.

Yesudas said, “I had the pleasure of working with Manas when I was looking after Initiative Media. Vizeum is at an interesting juncture in its journey. Manas brings on board all that‘s needed for its future growth.”

Mishra said, “Aegis Media overall and Vizeum in particular have had a dream run in 2012. What attracted me to Vizeum is the determination with which the company has been built from scratch as well the faith of clients.”

Mishra held various positions during his 18 years of media career in agencies like Contract Advertising, Initiative Media, Mudra Max and Starcom China. He joined LIM in 2012 to replace Sudha Natrajan when she left the agency to start her media venture The Media Cafe.

March 4, 2013
Aegis Media acquires Japan’s performance marketing and search agency Hablar

MUMBAI: Aegis Group plc has acquired Japan-based performance marketing and search agency Hablar as it seeks to increase its digital profile and capability.

Hablar will be merged into iProspect Japan‘s existing operations, strengthening its capabilities and providing additional service for its clients.

Tokyo-based Hablar is a specialist performance marketing agency whose focus is on search marketing and digital performance media. Established in 2003, Tokyo-based Hablar has built a fast growing business in this important sector for clients, including a long partnership with Aegis Media in Japan.

Aegis Media Japan comprises iProspect, a search and performance marketing agency; Carat, an independent media communications specialist; Vizeum; and Isobar.

November 3, 2012
Aegis Media launches CCS in India

MUMBAI: Aegis Media has launched its proprietary research based tools Consumer Connections System (CCS) in India.

CCS was originally launched 12 years ago in the UK. It has now expanded globally and is available in 40+ countries covering over 250,000 respondents accounting for over 90 per cent of global advertising expenditure, the company said.

In APAC, CCS is currently active in China, Australia, New Zealand, Japan, South Korea, Thailand, Malaysia, Singapore and now India.

CCS is an “in-depth” single source of media, marketing and consumer targeting data in the world and will provide India and Aegis Media clients, actionable insight into communication usage and engagement across bought, owned and earned digital, experiential and media channels.

The investment in the tool stems from a belief that digital is changing everything, and, crucially, contributes to the way advertisers put an understanding of how consumers think and behave at the heart of everything they do, the company said.

According to the company, with a focus on digital, this is the first study to have a significant focus on the digital touchpoints and e-commerce which is on a growth spurt in India. In-depth information is available for the through CCS which is capable of evaluating the comfort of the consumer with e-commerce.

In the new era of media, CCS helps to create powerful connections between client‘s brands and their most valuable consumers.

Aegis Group chairman India and CEO South East Asia Ashish Bhasin said, “CCS is based on a communications, lifestyle and product survey conducted across 18 towns and cities across SEC A, B, C and D thus making it the most in-depth tool available in the country. It facilitates the consumer-centric philosophy that we apply to strategy and communications. This is combined with insight into our clients‘ brands and categories making bespoke consumer segmentations truly actionable through communication. This is India‘s largest research of this nature, with a global footprint.”

“We will be introducing all of our clients to this tool which will become an integral part of our Integrated Communication Planning (ICP) process for all of them. Our investment is not a one off and we will be repeating the research whenever required, from now on. We will also make available to our clients an opportunity to go back to each of the consumers who have been interviewed as the part of the benchmark study and run a deep dive analysis specific to their categories. This would further enable our clients to understand the way the consumers interface with media and how they respond to their brands,” Bhasin added

The research was conducted across 18 cities and across 9000 respondents to measures the Consumer‘s relationship with communications generically and by category. It measures aspects like Generic Channel Involvement across 39 touch points (Bought, Owned and Earned) addressing questions on consumption, level of interest/enjoyment, level of attention paid to the Touch-point, level of engagement with the Touch-point. It goes further into understanding the Category Specific Channel Involvement across 61 touch-points (Bought, Owned and Earned) answering queries like Action as a result of noticeability and What channel facilitated post engagement.

On the digital space and e-commerce, the research shows a growing role for e-commerce in the market and early studies suggest.

September 18, 2012
Vizeum bags Akshaya’s media mandate

MUMBAI: Aegis Media‘s media planning and buying agency Vizeum has been appointed as the media AoR for real estate player Akshaya.

The account will be handled out of agency‘s Chennai office.

Akhshaya is Vizeum‘s third account win within a week. The agency had recently won media accounts of CRI Pumps and DeOleo last week.

Vizeum MD- Indian Subcontinent S Yesudas said, “It is a matter of pride for us that more and more clients are finding value in their association with Vizeum. It also makes us very humble. I would like to say this to all our clients that we will stay focussed on your business with utmost sincerity, in as selfless a manner as possible. We thank the Akshaya management for considering us worthy. I take this opportunity to welcome the client into the Vizeum family.”

Akshaya VP sales and marketing K Srikanth said, “We are on the growth path with a need to set ourselves apart from the other players in the industry. Hence, we have been looking for a media partner who will help us with our ambitions. Vizeum came to us with good references. Once we started interacting with them, we were convinced we could safely embark on this relationship. We look forward to a long term and productive partnership with Vizeum.”

September 17, 2012
Vizeum bags CRI Pumps’ media mandate

MUMBAI: Aegis Media‘s Vizeum India wins the media duties of C.R.I. Pumps, a new entrant in the Coimbatore market.

The business will be handled out of Vizeum‘s Chennai Office.

Vizeum managing director India sub-continent S Yesudas said “With the communication initiatives planned, the journey ahead would be quite interesting. This also opens up a new market for us and increases the width and breadth of our Southern operations.”

The company was established in 1961 and is in the business of manufacturing water lifting pumps – be it for agriculture, industry, domestic, mining or civil applications.

September 11, 2012

Carat revises downwards ad spend growth to 5% in 2012

MUMBAI: Media Communications specialist Carat, part of Aegis Media, has revised downwards the global ad spend due to economic stresses in Europe and the US.

In its new forecast, Carat has predicted global advertising expenditure to grow at five per cent in 2012, down from its earlier forecast of six per cent.

For 2013, Carat has downgraded the global ad growth to 5.3 per cent from 5.8 per cent. The company had made its previous forecast in March 2012.

These latest forecasts are consistent with the view of the two-speed world whereby we continue to see significant growth from the faster-growing regions of the world versus the lower levels of growth in the developed economies of the US and Western Europe, with Western Europe being impacted by low or negative growth, particularly in Southern Europe.

The data also shows that global investment in Digital Advertising will overtake investment in Newspapers sooner than expected, in 2012 rather than 2013, as audiences continue to move online.

By media, digital remains the driving force in the market in terms of growth, continuing to outstrip growth in other verticals, followed by Out-of-Home (OOH) and television.

Year on year percentage growth at current prices
(Figures in brackets show the previous forecasts from March 2012)

2012	2013
Global	5.0 (6.0)	5.3 (5.8)
North America	4.9 (5.0)	5.3 (4.3)
USA	4.9 (4.9)	5.3 (4.2)
Canada	3.3 (5.4)	4.3 (6.1)
Western Europe	0.2 (1.5)	1.1 (2.2)
UK	2.8 (4.0)	2.8 (3.4)
Germany	1.1 (1.2)	1.5 (2.0)
France	0.5 (1.5)	1.9 (1.9)
Italy	-5.0 (1.2)	-0.4 (1.0)
Spain	-8.0 (-4.7)	-5.4 (1.6)
C&EE	7.9 (9.5)	8.8 (9.0)
Russia	14.1 (15.2)	13.1 (12.8)
Asia Pacific	6.8 (8.7)	6.5 (8.6)
Australia	1.0 (2.9)	2.0 (2.7)
China	11.0 (14.7)	9.8 (14.6)
Japan	2.9 (3.0)	2.8 (0.7)
Latin America	12.0 (10.7)	9.0 (8.2)
Brazil	12.8 (10.5)	9.4 (8.0)

Commenting on the Carat forecasts Aegis Group CEO Jerry Buhlmann said, “Carat‘s latest ad spend forecasts show the continuation of two fundamental trends which have changed the advertising industry. Firstly, Digital Media continues to grow materially ahead of all the other media and has overtaken newspapers – a year earlier than expected – to become the second largest medium in terms of advertising spend, behind TV. The trend of audiences moving online shows no sign of slowing down, as demand for online content and the proliferation of internet and mobile access increases. In parallel to this, the trend of the two-speed world continues, with the rates of growth in the emerging economies remaining well ahead of the US and Western Europe.

“With these two themes – globalisation and convergence – the media landscape is becoming increasingly complex. In addition, it is creating exciting new growth opportunities for the global advertisers and changing the demands they place on the advertising groups. In these changing times, for those that have the most focused and specialist offerings, along with the global reach and scale to provide innovative integrated solutions that deliver real results, there are exciting times ahead.”

September 1, 2012