Tag: Ae Dil Hai Mushkil

  • Good content, not big banners, brings in revenue

    Good content, not big banners, brings in revenue

    MUMBAI: *The Diwali week saw two releases, both from major production houses.

    ‘Ae Dil Hai Mushkil’ had Karan Johar directing a home production after Bombay Talkies in 2013. Ajay Devgn, on the other hand, directs his second film, Shivaay, after his directorial debut in 2008 with ‘U Me Aur Hum.’ Starved of footfalls and collections, the exhibition trade held high expectations from both.

    Since the period till the Diwali day is considered dull at the box office, both the films rest their best hopes on Monday and Tuesday (in parts) being holidays.

    *Ae Dil Hai Mushkil met with highly mixed reports. Though a youth-oriented film, it lacked consistency even as Ranbir Kapoor continued to essay the role of a perpetual loser. While the first half was a time pass, the film dipped post interval.

    With an average opening response, with no good word of mouth, the film went on dropping through the weekend to end its opening weekend with figures of Rs 35.25 crore. However, the film emerged with its best figures on Monday, a holiday and added about Rs 16 crore for day four.

    *Shivaay had an indifferent opening response as, somehow, the film could not generate enough curiosity and, hence, draw the audience expected for its opening shows or over its day one. The film failed to generate positive word of mouth and the collections only dipped over next two days making it a very poor opening weekend performance for high budget film.

    With the first weekend of Rs 27.8 crore, however, the film derived some benefit from the Monday holiday adding another over 15 crore. Following reports of the film’s length/duration of 172 minutes affecting the collections, Ajay Devgn has carried out deletion of 10 minutes of running time from the film

    *31st October (tax exempt in Punjab), My Father Iqbal, Ek Tera Saath had a disastrous outcome as they could not collect beyond a few lakh during their first week.

    *Beiiman Love, a Sunny Leone film, collected Rs 5 lakh in its second week taking its two week total to Rs 1.95 crore.

    *Saat Uchakkey collected Rs 35 lakh in its second week to take its two-week tally to Rs 1.95 crore.

    *Motu Patlu: King Of Kings (3-D: animation) sustained reasonably well during the dull pre-Diwali period to add Rs 1.25 crore in its second week taking its two week total to Rs 4.15 crore.

  • Good content, not big banners, brings in revenue

    Good content, not big banners, brings in revenue

    MUMBAI: *The Diwali week saw two releases, both from major production houses.

    ‘Ae Dil Hai Mushkil’ had Karan Johar directing a home production after Bombay Talkies in 2013. Ajay Devgn, on the other hand, directs his second film, Shivaay, after his directorial debut in 2008 with ‘U Me Aur Hum.’ Starved of footfalls and collections, the exhibition trade held high expectations from both.

    Since the period till the Diwali day is considered dull at the box office, both the films rest their best hopes on Monday and Tuesday (in parts) being holidays.

    *Ae Dil Hai Mushkil met with highly mixed reports. Though a youth-oriented film, it lacked consistency even as Ranbir Kapoor continued to essay the role of a perpetual loser. While the first half was a time pass, the film dipped post interval.

    With an average opening response, with no good word of mouth, the film went on dropping through the weekend to end its opening weekend with figures of Rs 35.25 crore. However, the film emerged with its best figures on Monday, a holiday and added about Rs 16 crore for day four.

    *Shivaay had an indifferent opening response as, somehow, the film could not generate enough curiosity and, hence, draw the audience expected for its opening shows or over its day one. The film failed to generate positive word of mouth and the collections only dipped over next two days making it a very poor opening weekend performance for high budget film.

    With the first weekend of Rs 27.8 crore, however, the film derived some benefit from the Monday holiday adding another over 15 crore. Following reports of the film’s length/duration of 172 minutes affecting the collections, Ajay Devgn has carried out deletion of 10 minutes of running time from the film

    *31st October (tax exempt in Punjab), My Father Iqbal, Ek Tera Saath had a disastrous outcome as they could not collect beyond a few lakh during their first week.

    *Beiiman Love, a Sunny Leone film, collected Rs 5 lakh in its second week taking its two week total to Rs 1.95 crore.

    *Saat Uchakkey collected Rs 35 lakh in its second week to take its two-week tally to Rs 1.95 crore.

    *Motu Patlu: King Of Kings (3-D: animation) sustained reasonably well during the dull pre-Diwali period to add Rs 1.25 crore in its second week taking its two week total to Rs 4.15 crore.

  • Ae Dil Hai Mushkil: Youthful fun in parts

    Ae Dil Hai Mushkil: Youthful fun in parts

    MUMBAI: ‘Ae Dil Hai Mushkil’ deals in romance and music, something that Karan Johar is good at. What is different here is that this film is not about the usual pursuit of love till the families object, then agree and all ends on a happy note. 

    The film is also not about sacrifices made in the cause of love. The film is supposed to be about contemporary romances where the characters falling in and out of love are on the rebound, the sufferers of failed love. Ranbir Kapoor’s character, however, is a bit different, he seems to fall in love with anybody on two legs wearing skirts.

    The film has mostly music-oriented characters in that Ranbir Kapoor is an aspiring singer, Fawad Khan’s character is a DJ while Aishwarya Rai Bachchan’s is a shayera. The film is splashed with a generous dose of old hits used to fit in the situation. The film is also peppered with cliché-ridden dialogue from old films for fun.

    Ranbir is the son of a rich father with even a private jet to his command. In the UK to pursue a course in business management, he meets Anushka Sharma at a pub. 

    Acquaintance made, Anushka leads him to the pub’s loft with ideas of her own. As kissing begins, Anushka finds Ranbir clumsy and is instantly put off. Anushka has however taken a liking to Ranbir and plans to meet again as friends. 

    Ranbir is accompanied by his live-in girlfriend, Lisa Haydon, and Anushka is with her family’s choice of a suitor for her, Imran Abbas. The film being about fickle or uncertain relationships.

    While Ranbir keeps falling deeper in love with Anushka, she looks at him just as a friend so what if they share the hotel room and bed. That is when, while at a pub, Anushka spots her ex, Fawad Khan, the DJ. Old love is rekindled and they decide to tie the knot. Ranbir is dispatched home heartbroken.

    Ranbir is at the airport where he meets Aishwarya, a divorcee. After some romancing with Ranbir, Aishwarya realizes that she still loves her former husband Shah Rukh. 

    The film starts off with promise and is breezy while Ranbir chases Anushka as most of it is light banter between the two with the use of popular old songs. Come the second half and his romance with Aishwarya is mostly insipid. It is towards the winding-up that the film loses track totally as it gets into a rut bringing in cancer as a compromise conclusion.

    The script follows the formula once the initial novelty of modern day Muslim characters played by Anushka, Aishwarya, Fawad and Shah Rukh, living a trendy European lives, ride the merry-go-round of relationships. 

    Direction shows the Karan Johar’s touch in ambience, music and locales but lacks solid control once the script falters. Dialogue, especially the one-liners, is effective. 

    The music is a plus point with some good lyrics as songs like “Ae dil hai mushkil…”, “Bulleya…, Channa mereya…” and the Breakup song have popular appeal. 

    Cinematography is good. Editing wise the film sags often.

    Ranbir is cast in a role he has been doing wittingly or otherwise through most of his career; here he lives that role. Anushka excels. Aishwarya is okay. Shah Rukh, Fawad and Lisa Haydon have small parts to be or relevance.

    Producers: Hiroo Johar, Karan Johar, Apporva Mehta.

    Director: Karan Johar.

    Cast: Ranbir Kapoor, Aishwarya Rai, Anushka Sharma, Fawad Khan, Lisa Haydon with Shah Rukh Khan and Alia Bhatt in cameo. 

    Shivaay…Uphill task! 

    Shivaay is an action thriller. Actor Ajay Devgn wields the megaphone and, when that happens with an actor’s home production, his aspirations as well as ambitions exceed his range as an actor as well as his commercial potential in most cases. 

    Also, when it comes to nurturing such an ambition, the inspiration tends to come from foreign films. If one maker finds inspiration in a popular theme, many others would have too, leading to the theme being exploited threadbare leaving no novelty in the subject.

    Ajay Devgn’s character is that of a mountaineer. He is a sought-after trekker with explorers from all over coming to him. On one of his expeditions, Erika Kaar (a TV actor of Polish origin), is among the climbers under his wing. The climb and attraction between Ajay and Erika are rising on the same scale.

    As is the norm in any such risky situation, women are the first to be seen to safety and Erika should have been among them. But, not having her with Ajay would have stalled the progress of the narrative.

    The romance in a suspended tent has its effects and Erika, who was packing up to return to her native Bulgaria (in the film she is from Bulgaria) is now pregnant. While Ajay is very keen to have his child, having no family to call his own, Erika wants to have none of it since she has responsibilities of looking after her mother and kin back home.

    Erika agrees to deliver the child on the condition that, once delivered, she will return home and have nothing to do with the child ever again. The girl child, Abigail Eames, is now eight years old. She is speech impaired but is bent on seeing her mother. 

    She is a stubborn child and also apple of Ajay’s eye. He takes her to Bulgaria but Erika is nowhere to be found. Bulgaria seems to be notorious for kidnap and trade of children and Abigail is kidnapped. Ajay’s attempt to save her results in one long action chase but the kidnappers foil his attempts. 

    Most of what follows now is action and stunts to save Abigail. There is some attempt at creating melodrama at the end, just as there is some in the beginning of the film, but it does not quite work out.

    Shivaay tells a familiar story seen on a regular basis in many films and on crime-based television serials. Coating it with romance, adventure, emotions, locations and stunts worth millions don’t change the essence. What it does is to stretch a predictable story to an old-fashioned 172-minute length.

    The scripting is loose and allows a lot of liberties without logic. Like, Ajay’s expertise with mountaineering was expected to be used extensively to save the girl considering it takes a lot of footage initially. However, it has just one brief sequence when it is used. 

    Direction by Ajay Devgn himself shows no spark, no moments of genius; instead, it borders on routine. The penchant for locations and stunts is well justified by cinematography team. Songs have no place but are inserted anyway. The editing is slack.

    This is an Ajay Devgn film all the way and he tries to be at his expressive best with the cameras going in tight close-ups on him. He is good in action as always. Erika Kaar is good in romantic scenes. 

    Vir Das as a computer hack is bad and so is Saurabh Shukla as the Indian ambassador.
    Shivaay tries to cram in too much and loses its grip on the narration in the process. It is certainly not an entertainer to regale the Diwali audience. Also, the film needs total acceptance to better Ajay Devgn box office average figures.

    Producer/Director: Ajay Devgn.
    Cast: Ajay Devgn, Erika Kaar, Sayesha Saigal, Abigail Eames, Vir Das, Girish Karnad, Saurabh Shukla.

  • Ae Dil Hai Mushkil: Youthful fun in parts

    Ae Dil Hai Mushkil: Youthful fun in parts

    MUMBAI: ‘Ae Dil Hai Mushkil’ deals in romance and music, something that Karan Johar is good at. What is different here is that this film is not about the usual pursuit of love till the families object, then agree and all ends on a happy note. 

    The film is also not about sacrifices made in the cause of love. The film is supposed to be about contemporary romances where the characters falling in and out of love are on the rebound, the sufferers of failed love. Ranbir Kapoor’s character, however, is a bit different, he seems to fall in love with anybody on two legs wearing skirts.

    The film has mostly music-oriented characters in that Ranbir Kapoor is an aspiring singer, Fawad Khan’s character is a DJ while Aishwarya Rai Bachchan’s is a shayera. The film is splashed with a generous dose of old hits used to fit in the situation. The film is also peppered with cliché-ridden dialogue from old films for fun.

    Ranbir is the son of a rich father with even a private jet to his command. In the UK to pursue a course in business management, he meets Anushka Sharma at a pub. 

    Acquaintance made, Anushka leads him to the pub’s loft with ideas of her own. As kissing begins, Anushka finds Ranbir clumsy and is instantly put off. Anushka has however taken a liking to Ranbir and plans to meet again as friends. 

    Ranbir is accompanied by his live-in girlfriend, Lisa Haydon, and Anushka is with her family’s choice of a suitor for her, Imran Abbas. The film being about fickle or uncertain relationships.

    While Ranbir keeps falling deeper in love with Anushka, she looks at him just as a friend so what if they share the hotel room and bed. That is when, while at a pub, Anushka spots her ex, Fawad Khan, the DJ. Old love is rekindled and they decide to tie the knot. Ranbir is dispatched home heartbroken.

    Ranbir is at the airport where he meets Aishwarya, a divorcee. After some romancing with Ranbir, Aishwarya realizes that she still loves her former husband Shah Rukh. 

    The film starts off with promise and is breezy while Ranbir chases Anushka as most of it is light banter between the two with the use of popular old songs. Come the second half and his romance with Aishwarya is mostly insipid. It is towards the winding-up that the film loses track totally as it gets into a rut bringing in cancer as a compromise conclusion.

    The script follows the formula once the initial novelty of modern day Muslim characters played by Anushka, Aishwarya, Fawad and Shah Rukh, living a trendy European lives, ride the merry-go-round of relationships. 

    Direction shows the Karan Johar’s touch in ambience, music and locales but lacks solid control once the script falters. Dialogue, especially the one-liners, is effective. 

    The music is a plus point with some good lyrics as songs like “Ae dil hai mushkil…”, “Bulleya…, Channa mereya…” and the Breakup song have popular appeal. 

    Cinematography is good. Editing wise the film sags often.

    Ranbir is cast in a role he has been doing wittingly or otherwise through most of his career; here he lives that role. Anushka excels. Aishwarya is okay. Shah Rukh, Fawad and Lisa Haydon have small parts to be or relevance.

    Producers: Hiroo Johar, Karan Johar, Apporva Mehta.

    Director: Karan Johar.

    Cast: Ranbir Kapoor, Aishwarya Rai, Anushka Sharma, Fawad Khan, Lisa Haydon with Shah Rukh Khan and Alia Bhatt in cameo. 

    Shivaay…Uphill task! 

    Shivaay is an action thriller. Actor Ajay Devgn wields the megaphone and, when that happens with an actor’s home production, his aspirations as well as ambitions exceed his range as an actor as well as his commercial potential in most cases. 

    Also, when it comes to nurturing such an ambition, the inspiration tends to come from foreign films. If one maker finds inspiration in a popular theme, many others would have too, leading to the theme being exploited threadbare leaving no novelty in the subject.

    Ajay Devgn’s character is that of a mountaineer. He is a sought-after trekker with explorers from all over coming to him. On one of his expeditions, Erika Kaar (a TV actor of Polish origin), is among the climbers under his wing. The climb and attraction between Ajay and Erika are rising on the same scale.

    As is the norm in any such risky situation, women are the first to be seen to safety and Erika should have been among them. But, not having her with Ajay would have stalled the progress of the narrative.

    The romance in a suspended tent has its effects and Erika, who was packing up to return to her native Bulgaria (in the film she is from Bulgaria) is now pregnant. While Ajay is very keen to have his child, having no family to call his own, Erika wants to have none of it since she has responsibilities of looking after her mother and kin back home.

    Erika agrees to deliver the child on the condition that, once delivered, she will return home and have nothing to do with the child ever again. The girl child, Abigail Eames, is now eight years old. She is speech impaired but is bent on seeing her mother. 

    She is a stubborn child and also apple of Ajay’s eye. He takes her to Bulgaria but Erika is nowhere to be found. Bulgaria seems to be notorious for kidnap and trade of children and Abigail is kidnapped. Ajay’s attempt to save her results in one long action chase but the kidnappers foil his attempts. 

    Most of what follows now is action and stunts to save Abigail. There is some attempt at creating melodrama at the end, just as there is some in the beginning of the film, but it does not quite work out.

    Shivaay tells a familiar story seen on a regular basis in many films and on crime-based television serials. Coating it with romance, adventure, emotions, locations and stunts worth millions don’t change the essence. What it does is to stretch a predictable story to an old-fashioned 172-minute length.

    The scripting is loose and allows a lot of liberties without logic. Like, Ajay’s expertise with mountaineering was expected to be used extensively to save the girl considering it takes a lot of footage initially. However, it has just one brief sequence when it is used. 

    Direction by Ajay Devgn himself shows no spark, no moments of genius; instead, it borders on routine. The penchant for locations and stunts is well justified by cinematography team. Songs have no place but are inserted anyway. The editing is slack.

    This is an Ajay Devgn film all the way and he tries to be at his expressive best with the cameras going in tight close-ups on him. He is good in action as always. Erika Kaar is good in romantic scenes. 

    Vir Das as a computer hack is bad and so is Saurabh Shukla as the Indian ambassador.
    Shivaay tries to cram in too much and loses its grip on the narration in the process. It is certainly not an entertainer to regale the Diwali audience. Also, the film needs total acceptance to better Ajay Devgn box office average figures.

    Producer/Director: Ajay Devgn.
    Cast: Ajay Devgn, Erika Kaar, Sayesha Saigal, Abigail Eames, Vir Das, Girish Karnad, Saurabh Shukla.

  • Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

    In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.

    ‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.

    UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”

    Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.” 

    Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.

    UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

  • Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    Mobile promotions Fox ‘Ae Dil…’ on UCWeb

    NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

    In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.

    ‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.

    UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”

    Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.” 

    Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.

    UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.

  • Bollywood supports Govt’s Pak policy; pleads for ongoing projects

    Bollywood supports Govt’s Pak policy; pleads for ongoing projects

    NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.”

    Even as it expressed unflinching support to the Central Government and solidarity with the Armed Forces on their supreme sacrifice at Uri during the recent counter-terrorism operations, it noted there had been some discourse in the media recently with regard to certain threats to disrupt the release of these movies.

    The Guild, which represents most of the active Hindi film producers, said there were many producers who had either already shot their films or were in the process of completing their unfinished films prior to the escalation of hostilities with Pakistan, including Karan Johar’s soon to be released film ‘Ae Dil Hai Mushkil’ which has also been certified by the Central Board for Film Certification (CBFC).

    Similarly, there are many other films which are scheduled to be released in months ahead including ‘Dear Zindagi’ and ‘Raees’ which also feature artistes from across the border.

    Guild President Mukesh Bhatt said, “The Guild in no uncertain terms confirms that the film industry stands in unison with the Government’s recent steps to counter terrorism and will naturally abide by decision with regard to government’s policy on issuance of work visa to foreign artistes. We would however urge the government to appreciate that the film producers who have already shot their films or are in the process of completing their unfinished films should not end up paying heavy price for no fault of theirs.”

    He further added: “The Central Government has taken several steps in the past to foster cultural exchanges by inviting industry representatives to participate in the Government’s efforts to improve our relationship with Pakistan”.

    Meanwhile, the Cinema Owners and Exhibitors Association of India President Nitin Datar has requested all theatres to ban Karan Johar’s film which stars Pak actor Fawad Khan, who was also seen in ‘Kapoor and Sons’ and earlier in ‘Khoobsoorat’ opposite Sonam Kapoor .

  • Bollywood supports Govt’s Pak policy; pleads for ongoing projects

    Bollywood supports Govt’s Pak policy; pleads for ongoing projects

    NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.”

    Even as it expressed unflinching support to the Central Government and solidarity with the Armed Forces on their supreme sacrifice at Uri during the recent counter-terrorism operations, it noted there had been some discourse in the media recently with regard to certain threats to disrupt the release of these movies.

    The Guild, which represents most of the active Hindi film producers, said there were many producers who had either already shot their films or were in the process of completing their unfinished films prior to the escalation of hostilities with Pakistan, including Karan Johar’s soon to be released film ‘Ae Dil Hai Mushkil’ which has also been certified by the Central Board for Film Certification (CBFC).

    Similarly, there are many other films which are scheduled to be released in months ahead including ‘Dear Zindagi’ and ‘Raees’ which also feature artistes from across the border.

    Guild President Mukesh Bhatt said, “The Guild in no uncertain terms confirms that the film industry stands in unison with the Government’s recent steps to counter terrorism and will naturally abide by decision with regard to government’s policy on issuance of work visa to foreign artistes. We would however urge the government to appreciate that the film producers who have already shot their films or are in the process of completing their unfinished films should not end up paying heavy price for no fault of theirs.”

    He further added: “The Central Government has taken several steps in the past to foster cultural exchanges by inviting industry representatives to participate in the Government’s efforts to improve our relationship with Pakistan”.

    Meanwhile, the Cinema Owners and Exhibitors Association of India President Nitin Datar has requested all theatres to ban Karan Johar’s film which stars Pak actor Fawad Khan, who was also seen in ‘Kapoor and Sons’ and earlier in ‘Khoobsoorat’ opposite Sonam Kapoor .

  • Amazon Prime, Dharma enter licensing deal

    Amazon Prime, Dharma enter licensing deal

    MUMBAI: Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

    The digital premiere will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Amazon Video India country head director Nitesh Kripalani. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

    “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Dharma Productions CEO Apoorva Mehta. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

    The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.

    Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Amazon Prime, Dharma enter licensing deal

    Amazon Prime, Dharma enter licensing deal

    MUMBAI: Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

    The digital premiere will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Amazon Video India country head director Nitesh Kripalani. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

    “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Dharma Productions CEO Apoorva Mehta. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

    The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.

    Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.