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Tag: ADZPRESSWAY

  • Ad-tech upstart AdzPressway presses in new co-founder to fuel global expansion

    Ad-tech upstart AdzPressway presses in new co-founder to fuel global expansion

    MUMBAI: New Delhi-based AdzPressway, a fast-growing martech outfit with global ambitions, has elevated marketing whizz Vasudha Kalia to co-founder status in a move designed to turbocharge the company’s expansion plans.

    Kalia, who has experience in brand strategy and digital transformation, has been instrumental in crafting marketing strategies that boost brand visibility and customer engagement. Her promotion signals AdzPressway’s determination to beef up its performance marketing, data intelligence and audience targeting capabilities.

    “AdzPressway is at the forefront of redefining digital advertising and I am thrilled to take on this role as co-founder,” stated Kalia. “Together, we will drive impactful strategies, unlock new growth avenues and deliver value-driven solutions for brands navigating the digital ecosystem.”

    AdzPressway, founder & CEO Simran Khandelwal was equally effusive about the appointment: “Vasudha’s leadership and strategic acumen make her an invaluable addition to AdzPressway’s growth journey. As we continue to scale, her expertise will be instrumental in shaping the company’s future.”

    The company, which specialises in connecting advertisers with publishers across various categories, already boasts a footprint spanning the GCC, MENA, India, UK, US and Brazil. With its leadership ranks now bolstered, AdzPressway is poised to press the accelerator on its already impressive growth trajectory.

    Industry watchers reckon the firm’s commitment to delivering measurable results for brand partners could help it carve out a larger slice of the increasingly crowded ad-tech pie. The company’s focus on what it calls “approved promotional methods” suggests it aims to sidestep the dodgy practices that have occasionally tarnished the sector’s reputation.

  • The Future of affiliate marketing: Trends in social media advertising

    The Future of affiliate marketing: Trends in social media advertising

    Mumbai: As digital interactions dominate consumer behaviour, affiliate marketing is establishing a significant presence within the broader advertising sphere. The rise of social media platforms as powerful marketing tools has transformed how brands connect with audiences. This shift has not only altered traditional marketing strategies but has also redefined the role of affiliate marketing in driving conversions and brand awareness.

    As businesses look to adapt to changing consumer engagement patterns, understanding the future trends of affiliate marketing—particularly in social media advertising—is crucial.

    Growing Influence of Social Media

    Social media platforms such as Instagram and Facebook have become essential channels for affiliate marketing. These platforms allow brands to reach a wider audience and tap into the trust and influence of social media personalities. According to a survey conducted by Forbes, 83% of marketers leverage affiliate marketing to enhance brand awareness, highlighting the increasing reliance on social media channels to foster customer engagement and drive sales.

    The influence of social media personalities is significant. Their ability to connect with niche audiences provides a unique avenue for brands to promote products authentically. As a result, 6 in 10 brands are increasing their budgets for affiliate commissions, as reported by Martech Record, reflecting a growing recognition of the value that influencers contribute.

    Evolving Strategies in Affiliate Marketing

    With the surge in affiliate marketing, brands are revisiting their strategies to maximise effectiveness. A notable trend is the shift towards performance-based compensation models. Instead of paying flat fees for placements, brands are increasingly inclined to offer commissions based on actual sales or leads generated. This approach motivates affiliates to put more effort into their promotions and ensures that brands receive value for their investments.

    Moreover, the use of data analytics is becoming increasingly prominent. Brands are utilising advanced tracking and reporting tools to analyse the performance of their affiliate campaigns. By understanding which strategies yield the best results, companies can optimise their marketing efforts and allocate resources more effectively. This results in driving more traffic and improving conversion rates.

    Rise of Micro-Influencers

    While traditional influencers with large followings remain valuable, there is a noticeable shift towards micro-influencers. These individuals, typically with follower counts ranging from 1,000 to 100,000, often enjoy higher engagement rates compared to their more famous counterparts. According to Rakuten, 81% of advertisers are utilising affiliate marketing, and many are finding success by partnering with micro-influencers who can offer authentic recommendations to their dedicated followers.

    Micro-influencers tend to have a closer relationship with their audience, leading to a higher level of trust. This connection can be particularly beneficial for brands looking to penetrate niche markets. The authenticity that micro-influencers provide often results in increased conversions, making them an appealing option for affiliate marketing strategies.

    Affiliate Marketing Across Different Stages of the Buyer Journey

    Understanding the stages of the buyer journey is essential for effective affiliate marketing. Current data from eMarketer indicates that 56% of marketers use affiliate marketing during the awareness stage, 58% during the consideration stage, and 50% during the conversion stage. These statistics highlight how affiliate marketing serves as a valuable tool at multiple points in the customer journey.

    In terms of post-purchase retention, 32% of marketers report employing affiliate marketing strategies to keep customers engaged after their initial purchase. This approach fosters loyalty and encourages repeat business. Brands that implement post-purchase affiliate programs can benefit from ongoing customer relationships, ultimately driving long-term success.

    Impact of Technology and Automation

    As the affiliate marketing sector develops, technology plays a pivotal role in shaping its future. Automation tools are streamlining various processes, making it easier for brands to manage their affiliate programs. From tracking sales to optimising campaigns, technology enables marketers to work more efficiently and effectively.

    Additionally, advancements in artificial intelligence and machine learning are providing marketers with deeper insights into consumer behaviour. By analysing patterns and preferences, brands can tailor their affiliate marketing efforts to resonate more strongly with their target audience. This data-driven approach enhances the overall effectiveness of campaigns and increases the likelihood of conversions.

    As companies continue to invest in affiliate marketing, the potential for growth and innovation remains significant. By keeping an eye on emerging trends and adapting to the evolving nature of social media, brands can utilise affiliate marketing to achieve measurable success and drive long-term growth. According to eMarketer, anticipated spending on affiliate marketing is expected to reach $14 billion, emphasising the growing recognition of this marketing channel. Furthermore, as reported by Martech Record, 23.9% of companies attribute a notable portion of their marketing-driven revenue to affiliate marketing, indicating its strategic importance.

  • Adzpressway unveils successful digital campaigns across GCC

    Adzpressway unveils successful digital campaigns across GCC

    Mumbai: Adzpressway, a  marrech company, has launched and executed a series of high-impact campaigns for major brands in the GCC region, further strengthening its position in the digital marketing space. Leveraging advanced techniques and data-driven strategies, Adzpressway has helped its clients achieve significant growth in user engagement, app installs, and brand visibility, all while maintaining a strong focus on results.

    One of the standout campaigns was for Careem, a ride-hailing and delivery service provider, aimed at expanding its user base in Jordan. Leveraging a cost-per-acquisition (CPA) model, the strategy effectively boosted engagement, generating 2x food orders per month. The heightened visibility and tailored content marketing approach resonated with target audiences, ensuring effective reach and connection.

    Similarly, Adzpressway worked with Jeeny, a prominent ride-hailing app in Saudi Arabia, to increase app installs and user base. The campaign focused on both male and female users, capitalizing on Jeeny’s strong reputation and exclusive offers. By continuously refining strategies, Adzpressway was able to double the monthly results, surpassing key performance indicators and driving sustained growth in user acquisition.

    The company also played a key role in promoting Mashreq Bank across the GCC and MENA regions. The campaign aimed to generate high-quality leads for Mashreq’s seamless banking services. Adzpressway leveraged the bank’s strong reputation and innovative platform to double monthly results and exceed performance targets, establishing Mashreq Bank as a top choice for banking solutions in the region.

    In the entertainment sector, Adzpressway partnered with Shahid, the leading Arabic streaming platform, to boost user subscriptions and solidify its position as the go-to service for Arabic content in the MENA region. The campaign exceeded expectations by driving a significant increase in premium subscriptions, leveraging innovative digital marketing tactics to reach a broader demographic.

    Adzpressway collaboration with Virgin Mobile UAE also proved to be a success. The telecom provider sought to enhance user acquisition and customer loyalty, and through a comprehensive marketing strategy, Adzpressway helped Virgin Mobile exceed its KPIs. The campaign solidified the brand’s position as a preferred telecom provider in the UAE, particularly among digitally savvy consumers.

    These campaigns highlight Adzpressway’s ability to adapt to the unique challenges of each brand while focusing on driving tangible results. The company’s deep understanding of local market dynamics, combined with its innovative and tailored approach, continues to deliver outstanding outcomes across sectors. As Adzpressway expands its reach, it remains committed to maintaining excellence in performance marketing across the GCC, Mena, and Indian regions.

    Says Adzpressway founder Simran Khandelwal:  “It’s been an incredible journey to witness Adzpressway’s growth and the impact we have been able to create for our clients. Our focus has always been on delivering real value, not just traffic, and it’s exciting to see how our campaigns are driving meaningful results. Each success is a testament to the hard work of our team and our ability to adapt to the unique needs of our clients. We’re not just meeting KPIs; we’re surpassing them, and that’s the kind of growth we aim to sustain.”

    Adds Adzpressway business head  Vasudha Kalia:  “Our commitment is to go beyond the conventional methods and offer solutions that truly resonate with the target audience. These campaigns aren’t just about metrics—they’re about building lasting relationships between brands and their customers. It’s gratifying to see the results we’ve achieved in creating strong brand recall within target geographies, and we’re only just starting to tap into our full potential.”