ITV

Tag: Adyanthaya

  • Star News to launch three shows in December

    Star News to launch three shows in December

    MUMBAI: Even as Star News plans to launch a full-fledged crime news channel, it seems to be testing the waters with two new crime shows that will go on air soon.

    Early December will see the launch of Insaaf Ka Tarazu and Sansani. Star News already airs a successful weekly crime-based show Red Alert, which is produced for the channel by BAG Films.

    Additionally Star News, which has introduced some changes in the programming line up recently, is also launching Janbaaz in December. “A weekly show, Janbaaz talks about acts of bravery shown by ordinary people in real life situations. The unsung heroes will be honoured and we will also take up the bravery acts which go unreported,” says Star News brand manager Keertan Adyanthaya.

    According to Adyanthaya, “There is no scarcity of crime shows in the country. The TAM statistics suggest that crime-based programmes garner ratings in line with other popular genres like political news and lifestyle shows. Our Red Alert show, in fact, has been topping the rating charts.”

    Sansani will air from Monday to Friday, while Insaaf ka Tarazu , a weekly show, will be based on court cases. The novelty factor in the latter is that viewers too would be involved and, as per a proposal, may also get to be
    the judge for cases.

    Crime-based shows seem to be the flavour of news channels. While NDTV 24X7 has Dial 100 and Crime and the City, Aaj Tak has Jurm. Zee News has Crime File and Crime Reporter while Sahara Samay Rashtriya airs Charge Sheet.

  • Adyanthaya moves from [V] to Star News as brand director

    MUMBAI: Keertan Adyanthaya, Star India’s vice president content & communication for Channel [V], has moved on to take over as brand director, Star News. Amar Deb, creative director at [V], has moved into Adyanthaya’s post since last week.
    Adyanthaya, who took charge at Channel [V] last May, essentially a chemical engineer, who detoured into advertising before landing up as content head of a music channel, will now handle both on air and off air communication for Star News.
    Deb, meanwhile, says his aim to carry forward the vision of Star and COO Sameer Nair for the music channel. A whole lot of fresh programming is on the cards for the Channel V, says Deb, who too has an advertising background and has spent the last three years with [V] as the creative director of the channel, has been associated with [V]’s programming initiatives like Popstars and reality shows like Crush and Patli Gali.
    Star India’s head of corporate communications Yash Khanna confirmed the developments.