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Tag: Adwaita Nayar

  • Kay Beauty makes historic UK debut at Space NK

    Kay Beauty makes historic UK debut at Space NK

    MUMBAI: Kay Beauty, the make-up brand co-founded by actor Katrina Kaif and Indian beauty retailer Nykaa, has made its first international move with an exclusive launch at Space NK in the UK. The tie-up marks the first time a home-grown Indian beauty brand has been stocked by the British luxury chain.

    Founded in 2019, Kay Beauty has built its reputation on performance-led, skin-friendly formulas and an inclusive brand voice, encapsulated in its slogans #ItsKayToBeYou and #MakeupThatKares. Its portfolio of 197 products across eyes, lips and face will now sit alongside Space NK’s curated line-up of global labels.

    Kaif called the launch “a powerful opportunity to connect with a global community that shares our values.” Nykaa co-founder & head of its owned bands Adwaita Nayar described the step as “more than just a brand milestone,” positioning Kay Beauty as proof that Indian consumer labels can compete on the global stage. 
    Space NK  chief commercial officer Margaret Mitchell said the addition would help the retailer better serve Britain’s growing south Asian community while offering “something genuinely unique”.

    The UK launch brings bestsellers such as the Hydra Crème Lipstick, Hydrating Foundation and Velvet Creme Blush, as well as a range of kajals infused with chamomile and ceramides.

    Kay Beauty, named Vogue India’s Beauty Brand of the Year in 2022, has already carved a cult following at home with 1.6 million social media followers, 700-plus retail outlets and more than 2.5 million customers. With Space NK’s 80-store network and online reach, the brand is betting that its blend of inclusivity, heritage and innovation will resonate with British consumers too.

  • Bhumi Pednekar stars in Nykd by Nykaa’s latest flight-themed campaign for comfiest bras

    Bhumi Pednekar stars in Nykd by Nykaa’s latest flight-themed campaign for comfiest bras

    MUMBAI: It isn’t every day a bra campaign takes flight — quite literally. Nykd by Nykaa has launched a new campaign titled ‘Comfiest Bras Ever’, featuring Bhumi Pednekar in a witty, cinematic spin on a bumpy flight that tests comfort at 30,000 feet.

    The film unfolds aboard a blush-hued aircraft, where Pednekar doubles as a charming flight attendant and a passenger navigating turbulence with elegance and ease.

    The punchline?

    If Nykd’s bras can keep you comfortable during mid-air chaos, they can support you through anything.

    Since its debut in 2020, Nykd by Nykaa has sought to strip away the myths around lingerie and redefine it for the everyday woman. The campaign embodies the brand’s ethos — comfort-first engineering designed for real bodies, routines, and lives.

    “At Nykd by Nykaa, innovation in intimate wear begins with listening”, said Nykaa Fashion ED & CEO Adwaita Nayar. “This campaign is about reengineering comfort for real women. With Bhumi as our voice, we’re showing that support means more than just the physical”.

    Pednekar, a long-standing brand ambassador for Nykd, added, “Comfort, to me, is feeling supported without even thinking about it — and that’s what these bras deliver. They move with you, never against you”.

    The film adds humour and relatability to a segment often bogged down by overpromise. It delivers its message loud and clear: bras should feel like second skin, not an obligation.

    Nykd by Nykaa’s latest range features seamless designs, inclusive sizing, and thoughtful styling. The campaign is currently live across TV, digital platforms, and theatres in Maharashtra and Gujarat, with a call to action for women to rethink their comfort zone.

    Check out the latest collection here: https://www.nykaafashion.com/designers/nykd-by-nykaa/c/7059

  • Foot Locker to make its India debut

    Foot Locker to make its India debut

    Mumbai: Foot Locker, a prominent name in sneaker culture, will inaugurate its omnichannel launch in India on 19 October, with Metro Brands operating physical stores and Nykaa Fashion managing the e-commerce business.

    The first store, located at Select City Walk, will feature Foot Locker’s Reimagined concept, offering an innovative retail experience for consumers and sneaker enthusiasts.

    Alongside the physical store launch, Nykaa Fashion will provide an online shopping experience that mirrors the excitement of the in-store journey through its Foot Locker website and Shop-in-Shop on the Nykaa Fashion and Nykaa Man platforms. This digital platform aims to deliver a superior online shopping experience with a focus on convenience and personalisation.

    Foot Locker India will connect youth, culture, and passion-driven communities. The brand ambassadors, known as Stripers, will be category experts who enhance the shopping experience and lead community programs.

    Customer-centric initiatives, such as India’s FLX(TRA) Rewards Program, will be part of the brand experience. Metro Brands and Nykaa Fashion will provide access to top sneaker and apparel brands, including Nike, Jordan Brand, adidas, PUMA, New Balance, FILA, Asics, New Era, and more. Customers can also personalise their sneakers at the Sneaker Hub and protect their footwear with sneaker care brands like Crep.

    Commenting on the launch of India’s first Foot Locker store, Foot Locker, Inc Sr VP, strategic planning & growth Peter Scaturro said, “Bringing Foot Locker to India, via licensing arrangements  with Metro Brands and Nykaa Fashion, is a pivotal milestone in our global expansion. India’s vibrant sneaker culture offers a unique opportunity for Foot Locker to become a leading brand in the market. With our Foot Locker Reimagined concept, we aim to elevate the sneaker experience by blending innovation and technology in an immersive environment. Together with Metro Brands and Nykaa Fashion, we’re thrilled to inspire and empower Indian sneakerheads to express their individuality and connect with the Heart of Sneakers.”

    Metro Brands CEO Nissan Joseph said, “With India’s athleisure market expanding rapidly, the strategic relationship between Metro Brands Ltd, Foot Locker Inc, and Nykaa is a huge step in leveraging this tremendous opportunity. The commitment to customers and community is deeply rooted in Foot Locker’s ethos, and with Metro’s deep understanding of Indian consumers, we are excited to shape the next generation of sneaker culture, making the shopping experience more conversational and enriching for sneaker enthusiasts.”

    Commenting on the partnership, Nykaa co-founder and Nykaa Fashion CEO Adwaita Nayar said, “As the exclusive e-commerce platform for Foot Locker’s launch in India, we are thrilled to collaborate with such an iconic retailer that is revolutionizing the sneaker market. With sneaker culture gaining significant momentum in India, Nykaa Fashion is set to deliver a next-gen retail experience through our sophisticated digital platforms. Together, we are excited to create a seamless shopping journey that caters to the diverse and passionate sneaker community in India, bringing them closer to the global sneaker movement.”

  • Falguni Nayar: The billionaire founder of Nykaa who dared to dream at 50

    Falguni Nayar: The billionaire founder of Nykaa who dared to dream at 50

    Mumbai: An IPO banker for close to two decades, Falguni Nayar the billionaire founder of beauty startup Nykaa had led many companies to the stock market. As someone who always nurtured the ambition of becoming an entrepreneur, steering her own company to stellar IPO was the most fulfilling experience.

    Nayar is today the richest self-made woman billionaire in India. She is among the country’s 20 richest people. But that’s not all. What makes the stock market debut of her business unique is the fact that it is the only profitable unicorn going public and an exceptional new-age firm where its promoter group still owns more than half the company. The Sanjay Nayar Family Trust which includes Nayar, her husband and their two twin children holds more than 53 per cent in FSN E-Commerce Ventures, Nykaa’s parent company.

    FSN E-Commerce Ventures launched its IPO on 28 October to raise as much as Rs 5,352 crore by offering shares in a price band of Rs 1,085-1,125 apiece. The share price nearly doubled over the IPO range on the listing, ascribing India’s biggest cosmetics etailer a market cap of over Rs one lakh crore and its founder Falguni Nayar a net worth of nearly $7.5 billion. On Wednesday, Nykaa was listed at nearly 80 per cent premium and ended the day 96.15 per cent higher than its issue price at Rs 2,206.70—that translates to a market capitalisation of Rs 1,04,360.85 crore on day one, according to the Economic Times.

    An alumnus of Indian Institute of Management, Ahmedabad, and former managing director of Kotak Mahindra Capital Company, Falguni Nayar founded Nykaa in April of 2012 when she was nearing 50. With her family and professional responsibilities balanced, and having gained two decades of experience guiding businesses to success, she felt it was the perfect time to take the entrepreneurial plunge. Within less than a decade her brainchild Nykaa became one of the most successful e-tailers in the country and among the few profitable start-ups in India. It entered the unicorn club in March 2020.

    It has been a journey of dreams and determination, but unlike many others in the Indian start-up ecosystem it was guided by a larger vision and practical business outcomes. In an interview with Moneycontrol.com Nayar revealed that the most valuable learning she imbibed from Uday Kotak was the importance of corporate governance and a financially sustainable approach to business. In a discount and fancy-metrics-led e-commerce market, she decided to run Nykaa with a focus on quality, product benefits, and variety rather than on heavy discounting. Her vision for the company is to see it evolve as a ‘house of brands,’ national and international.

    Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion and Nykaa Man. Delivering a comprehensive Omnichannel e-commerce experience, it offers 4,078 brands and over 3.1 million product SKUs through its 80-odd brick-and-mortar stores, website, and mobile applications. Nykaa has launched its private labels Nykaa Cosmetics, Nykaa Naturals and K-Beauty (with Indian actor Katrina Kaif as celebrity brand endorser). The company entered luxury offerings in 2016. Recently, it acquired Dot & Key Skin Care brand to address the gaps in the market. Nykaa also launched a global store thus ensuring the availability of the largest variety of luxury brands on its platform.

    The beauty e-commerce business is run by Nayar’s son Anchit – a Columbia University Graduate. Her daughter Adwaita has an MBA from Harvard Business School. She operates the fashion vertical. She is married to KKR India CEO Sanjay Nayar.