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Tag: advisory board

  • Primebook ropes in Bhavesh Gupta and Tathagata Ray to scale strategy and storytelling

    Primebook ropes in Bhavesh Gupta and Tathagata Ray to scale strategy and storytelling

    MUMBAI: There’s a new script being written at Primebook—and this time, it comes with financial savvy and a flair for storytelling. The Android-based computing company has made a two-pronged leadership move, bringing on board fintech heavyweight Bhavesh Gupta as an advisory board member, and appointing creative leader Tathagata Ray as head of content.

    The announcement signals Primebook India’s push to merge business strategy with brand building. The former Paytm president & COO, Gupta, brings over 25 years of experience across banking, digital lending and fintech. His new role at Primebook is set to strengthen the firm’s go-to-market strategy and expand digital access for India’s youth.

    “What compelled me to join Primebook’s advisory board is its futuristic approach to building deeptech solutions…” said Gupta. CEO & co-founder Chitranshu Mahant welcomed the appointment as a validation of Primebook’s long-term vision and scaling ambitions.

    Simultaneously, Ray steps into the role of head of content. With over 15 years in advertising and branding, Ray’s past includes stints at Air India Limited, Meta, The Glitch, and Grapes Digital. At Primebook, he is tasked with leading creative strategy and shaping a new-age brand identity.

    Ray remarked, “I’m thrilled to join the Primebook team at such an exciting time in the company’s journey…”. CMO & co-founder Aman Verma echoed that sentiment, stating, “We’re thrilled to welcome Tathagata Ray, whose creative leadership will elevate our brand narrative…”

    With these senior appointments, Primebook is tightening the screws on both execution and storytelling. The company aims to push ahead on its mission to deliver high price-to-performance computing and broaden access to digital tools across India.

     

  • Asha Kulkarni joins Rise advisory board to promote gender diversity in mediatech

    Asha Kulkarni joins Rise advisory board to promote gender diversity in mediatech

    MUMBAI: Asha Kulkarni, vice-president of  partnerships &  ecosystem**  Zee Entertainment Enterprises Limited (Zeel), has announced her involvement with the Rise advisory board, a nonprofit organization that champions gender diversity within the broadcasting and media technology sectors. 

    Under the leadership of Shivani Kochhar in India, Rise focuses on impactful initiatives designed to empower women through programs like an annual mentoring initiative, the Rise Awards that honor outstanding women, and the Rise Up Academy that aims to inspire the next generation. Recently, media veteran Sulina Menon too had been co-opted onto  the board too. 

    Asha expressed her gratitude for the opportunity, stating, “It’s a privilege to contribute to empowering women and promoting inclusivity in our field. Serving as a mentor for the past year has been incredibly rewarding.” She invites others to support Rise and join their dynamic community.

    With over 20 years of experience in the media industry, Asha has developed expertise in launching and scaling OTT/D2C platforms, managing large delivery teams, and fostering strategic partnerships across the media value chain.

  • Media veteran Sulina Menon joins Rise India Chapter’s advisory board

    Media veteran Sulina Menon joins Rise India Chapter’s advisory board

    MUMBAI: Sulina Menon, a seasoned professional with over 37 years of experience in advertising and communications, has joined the advisory board of Rise India Chapter. Rise is a global organisation committed to fostering gender diversity in the broadcast and media technology sector, with initiatives such as its award-winning mentoring program, the Rise Awards, and the Rise Up Academy that inspires the next generation.

    Having served as a mentor at Rise for the past two years, Sulina expressed her excitement about contributing further to the organization’s mission to empower women and promote inclusivity. 

    She remarked, “Being part of this transformative journey is an honor.”

    Sulina’s career spans leadership roles across major advertising agencies, broadcasters, and brands, including Zee group, Carat Media, Cheil, Starcom, and Omnicom group. Her extensive portfolio includes work with globally renowned brands like Airtel, Gillette, Nestlé, Samsung, Dabur, and Levi’s, where she helped shape impactful brand strategies.

    An ICF-approved Grow More Coach, Sulina is also passionate about mentoring high-performing individuals and leaders, offering strategic counsel to help them overcome challenges and realize their potential. Known for her empathetic and intuitive coaching style, she combines deep industry knowledge with a results-driven approach to foster growth and innovation. She currently runs her own consultancy Media Power and has been doing so for the past three years or so. 

    As a new advisory board member, Sulina aims to leverage her expertise to further Rise’s mission of creating a more inclusive industry and inspiring the next generation of leaders.

  • SG Analytics appoints Rob Mitchell as its new advisory board member

    SG Analytics appoints Rob Mitchell as its new advisory board member

    Mumbai: SG Analytics, a leading global Insights and analytics company, has announced the addition of Rob Mitchell to its advisory board. Mitchell, an industry veteran and accomplished professional with over 25 years of experience is the co-founder & CEO of FT Longitude, a London specialist thought leadership agency that advises global B2B brands.

    “I am excited to welcome Rob as his rich experience will bolster our efforts to provide more value to our customers and strengthen our relationships,” said SG Analytics CEO Sid Banerjee.

    “Our board of advisors are committed to enabling our growth plans and championing our vision globally, and with Rob on the team, I visualize us further strengthened to achieve our business goals including our resolve to go public in 2025,” he added.

    As the co-founder and CEO of FT Longitude, Mitchell secured investment for Longitude from the Financial Times Group in 2018, and in 2022 Longitude became a fully owned subsidiary of the FT Group. Rob has led many consulting engagements and projects with global multinational companies, and he also enjoys writing and speaking on content strategy, thought leadership, and maximizing the return on marketing investments.

    An alum of Oxford University, prior to co-founding Longitude, Mitchell worked as a senior editor at the Economist Intelligence Unit, and before that, he edited sponsored reports for the Financial Times, including the Mastering Management series.

    “Data and analytics are now a critical asset for companies worldwide and SG Analytics is in a strong position to help organisations use those assets to make better decisions and drive long-term sustainable growth at a time of ongoing economic and geopolitical change,” said Mitchell.

    He further said, “I am looking forward to joining SG Analytics at a pivotal moment in its growth and in bringing my expertise in brand marketing, content and international business expansion to help accelerate the company’s impressive growth around the world.”

  • Stepathlon’s advisory board onboards Alison Lee & Rowena Samarasinhe

    Stepathlon’s advisory board onboards Alison Lee & Rowena Samarasinhe

    Mumbai: Global fan engagement platform Stepathlon has appointed Alison Lee and Rowena Samarasinhe to its advisory board.

    ATP Tour executive vice president of interaction region Alison Lee and GenSport managing director Rowena Samarasinhe, who is also a partner at sports, media, and entertainment law firm LEVEL, will join Stepathlon’s advisory board, which will comprise diverse and prominent thought leaders from sports, media, entertainment, technology and wellness.

    On the appointment, Stepathlon founder and chairman Ravi Krishnan said, “Our mission is to create a healthier, happier planet by leveraging popular culture to deliver value for all stakeholders. The point of view of women is critical to building a platform that serves the entire global community. Our incredible investor group is made up principally of middle-aged men – all very accomplished and supportive. We have only two female investors. I hope to change that in the next round. Having said that, I intend to ensure that our advisory board has diverse representation, and the appointment of Lee and Samarasinhe is just the beginning. We are thrilled to have such accomplished and enthusiastic women join the Stepathlon movement.”

    Krishnan added, “I’ve known Lee for over 25 years and have seen her rise through the ranks on the ATP Tour. She has a sterling reputation both as a professional and as a person. Samarasinhe has immediately become a valued and trusted sounding board. She has a very broad and deep perspective on women and women’s sport and is both open-minded and single-minded—a compelling combination.”

    On the appointment, Lee enthused, “I’ve known Krishnan for many years and have witnessed how driven the Stepathlon mission is to deliver continuous fan engagement, actionable first-party data, and create a healthier planet. I’m honoured to be invited to support him and his growing team, as well as enthusiastic to share my learnings across the sports industry to help ensure that fans receive much deeper value from their unwavering loyalty.”

    Samarasinhe added, “I’m delighted to be helping Krishnan and his passionate Stepathlon team at this exciting time for the industry and the business.  I know from experience that rights holders are constantly looking at innovative ways to build fan loyalty, and Stepathlon’s digital and data capabilities will enable us to offer something special and, importantly, target diverse audiences at the same time. So many of my own values are reflected in Stepathlon, and to be part of a project to make the world a healthier place is really very exciting.”

  • Shashi Sinha, Vikram Sakhuja join Axis My India advisory board

    Shashi Sinha, Vikram Sakhuja join Axis My India advisory board

    Mumbai: Consumer data intelligence company Axis My India on Tuesday announced the constitution of a pioneering advisory board with IPG Mediabrands CEO Shashi Sinha and Madison Media Group CEO Vikram Sakhuja joining the board. Sakhuja is nominated as chairman of the board.

    “The company has embarked on an audacious mission of solving the problems of 25 crore Indian households and transforming a billion lives, and the advisory board will serve as the guiding ship to enable the success of these endeavours,” it said in a statement.

    “Our company is certainly at an inflection point, as we look to take to fruition some marquee ideas – India’s first offline-online people empowerment platform focused on listening and facilitating resolution of various issues of an everyday Indian, the country’s largest syndicated brand study, Consumer Trust Index, as well as aggressively expanding by engaging with all echelons of industry with our superior data and research offerings,” stated Axis My India CMD Pradeep Gupta. “Shashi and Vikram along with other advisory board members, with their deep understanding of India’s business landscape will be invaluable as guides and mentors as we navigate challenges in our trajectory towards rapid growth and disruption.”

    The board’s primary responsibility would be to keep track of the big picture of the organisation, anticipate challenges in the ambitious path and suggest mitigation tools to avoid the same.  Board members would also be expected to bring in diversity of thought and action, and help broaden the company’s horizons to engage with constituencies and stakeholders out of its conventional realm, said the statement.

    “Axis My India has over the years established itself to be the most accurate psephologist in India. Underlying that is one of the most innovative organisations I have encountered, in terms of their leadership, team and processes,” said Vikram Sakhuja. “As they now roll out more exciting products, they have the potential to provide not only authoritative insights about both Bharat and India, but also create a platform for meaningful dialogue with consumers that can be invaluable for marketers and policy makers. It is my privilege to be able to participate in this journey as an outside-in advisor.”

    “There is tremendous innovation and bustling activity coming out of India’s non-metros. India’s small towns and villages will power its rise to an economic powerhouse in the 21st century,” remarked Shashi Sinha. “It is my privilege to be able to engage with Axis My India on its larger vision to empower these communities and to be a part of this exercise underpinned in nation-building.”

    Axis My India, recently launched Consumer Trust Index (CTI) which is India’s largest syndicated consumption study measuring current product consumption and future purchase intent across 40 categories with yearly one million+ sample spread across 737 districts. The All-Media Measurement module (AMMS) of CTI will capture media consumption habits across touchpoints – TV, print, OTT, digital, social media, daily used apps, radio, cinema, OOH. As part of CTI, brands will also be able to do media and product consumption linkage analysis.

  • Jawhar Sircar, CVL Srinivas, Suhel Seth to talk at Social Media Week

    Jawhar Sircar, CVL Srinivas, Suhel Seth to talk at Social Media Week

    MUMBAI: Seven days to go for Social Media Week (SMW) which will make its debut in the maximum city on 23 September.

    The event will see an exciting list of some of the most renowned professionals as speakers. Interacting with the crowd of Mumbai and speaking in special sessions on every possible aspect of social media will be names like:

    1.Subramanian Swamy, President, Janata Party

    2.Suhel Seth, Managing Partner, Counselage India

    3.Milind Soman, Runner, Model, Actor and Film Producer

    4.Gul Panag, Actress and Activist

    5.Jawhar Sircar, Chief Executive Officer, Prasar Bharati

    6.Dr. Sharad Kale, Padma Sree Award Winner, Professor- Homi Bhabha National Institute

    7.Devika Bhojwani, Socialist

    8.Alex Oberberg, Global Head of Markets Engagement, Social Media & Digital at Nokia

    9.Toby Daniels, CEO & Founder, Social Media Week

    10.Richard Lui, Journalist, MSNBC

    11.CVL.Srinivas, CEO, GroupM South Asia

    12.Max Hegerman, Managing Director, Edelman

    13.Simon Ashwin, Head of Digital, Mindshare North Asia

    14.Kiruba Shankar, Digital Entrepreneur, Author, Teacher & Farmer

    15.Kiran Khalap, Co-Founder, chlorophyll

    16.Kalyan Varma, Freelance Wildlife Photographer

    Mantralaya is one of the main venues where multiple events will take place for the government employees. Further, many Govt. of Maharashtra officials are actively taking part in this mega festival. Ajay Ambekar, Deputy Secretary Protocol, is on the Advisory Board and Rajesh Aggarwal, Secretary, Directorate of IT, will initiate the proceedings at Mantralaya with an opening address on 24 September.

    Multiple venues across the city are hosting the various events at SMW Mumbai. Catch these 100 plus exciting events across five days at iconic venues like: National Centre for Performing Arts (NCPA), blueFROG, Barking Deer, GroupM office, Westin and Trident.

    Kick start the week running with Milind Soman and end it with a ‘Chai & Pakoda’ bike ride with more than 250 bikers, while partying every evening at various hotspots of the city.

    One can register on www.socialmediaweek.org/Mumbai. Registration for all events is free of cost except for some events on the opening & the closing Day.

  • Natpe looks to expand digital presence with advisory board

    Natpe looks to expand digital presence with advisory board

    MUMBAI: The National Association of Television Program Executives (Natpe) in the US is establishing a digital advisory board to be led by Ross Levinsohn who is Guggenheim Digital Media CEO.

    The advisory board will serve as a consultant to help expand the organisation‘s presence and direction in the digital world.

    Natpe Content First president, CEO Rod Perth said, “We are incredibly fortunate to have Ross agree to lead this effort as we develop plans to bring together the linear and digital content businesses, which are increasingly interdependent.”

    This new digital brain-trust will be made up of executives from all segments of digital content including creation and production, distribution, social media, advertising and technology. Its members will be announced over the next few weeks.

    “Natpe is dedicated to acting as a bridge between content creation and monetisation across all platforms. We believe that by bringing scale and efficiency to the content marketplace, we can connect the linear and digital ecosystem of the Hollywood, international, digital and advertising communities,” Perth added.

  • Madurai Kamaraj University to rope in Kamal Hassan as guide for its film institute

    Madurai Kamaraj University to rope in Kamal Hassan as guide for its film institute

    MUMBAI: The Madurai Kamaraj University is in talks with Kamal Hassan to rope him as a key guide for its ambitious film institute situated in its campus. A state-of-the-art film institute is being set up on the campus on the lines of the ones in Pune (FTII) and Chennai (South India Film Institute).

    Soon after the Vice-Chancellor Kalyani Mathivanan made an announcement about the project after assuming office in April, preliminary discussions have been going on with popular film personalities in order to get them on the Advisory Board of the institute. In the process, the University authorities also approached Hassan and explained him the project details. His participation was sought thereafter.

    A detailed project report is now being prepared by a reputed auditor of Chennai which will be taken to the Chief Minister‘s attention seeking funding support. Apart from Hassan, a few more personalities of the film industry will also be roped in to have their participation on the Advisory Board.

    The film institute will have a five-year integrated course in which a range of specialities in film making such as editing, sound, cinematography, music among others will be offered. The syllabus for this course would be prepared by the University taking expert inputs from film personalities.

    The University is trying hard to get some funding assistance from the University Grants Commission under its innovative scheme, according to Professor Mathivanan.