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  • M&C Saatchi and Delhi-based February join forces

    M&C Saatchi and Delhi-based February join forces

    MUMBAI: M&C Saatchi Worldwide is strengthening its presence in India through a tie- up with Delhi-based independent creative agency, February. The tie-up sees the launch of a new Indian agency christened M&C Saatchi February with immediate effect.

     

    Offering  advertising, design, digital, social, mobile, events and activation, M&C Saatchi February’s founding portfolio of blue-chip  clients  will  include  Nando’s,  Typhoo,  Avis,  Blossom  Kochhar  Aroma  Magic,  DLF  retail, Ananda in the Himalayas, SBI Cards and Panasonic Mobility.

     

    M&C Saatchi Worldwide CEO Moray MacLennan said, “India is a fundamental part of our global strategy, and we’re delighted to join forces with a brilliant team to help us create a global hub in this critical market.”

     

    The deal follows a strategic review of the agency’s Indian operations and will see M&C Saatchi’s new Indian  agency  –  M&C  Saatchi  February  –  headquartered  in  February’s  offices  in  Delhi’s  Shahpur Jat.

     

    February’s  founders  Gopal  Krishnan  and  Nirmal  Pulickal  will take over  the leadership  of  the combined operation. They will be supported by M&C Saatchi Delhi CEO Anjali Nayar, who has been appointed as the president of the new venture.

     

    MacLennan  added, “In Gopal, Nirmal and the team at February, we have found our perfect partners. They’ve built an agency producing world-class work for both local and international clients.  They share our obsession with ‘Brutal Simplicity of Thought’, and our laser-like focus on building business results for our clients.”

     

    Initially, the  partners  of  February  will  have  a  majority  stake  in  the  venture,  with  M&C  Saatchi Worldwide taking over the majority stake over an agreed timescale.

     

    Krishnan said,  “We’re  delighted  to be  joining  forces  with  M&C Saatchi  as we embark  on the next phase  of February’s  exciting  journey.  We’ve been doing some great work for some wonderful clients over the last couple of years, and this new partnership will help us play on an even bigger stage going forward.”

     

    Pulickal added, “When we launched February two years ago we had a simple goal – to create great work that works for our clients’ business.  It’s great to find a partner in M&C Saatchi who shares our vision entirely. We’re very excited about the future of M&C Saatchi February.”

  • AdColony to be acquired by Opera Software to strengthen mobile advertising

    AdColony to be acquired by Opera Software to strengthen mobile advertising

    NEW DELHI: Norwegian mobile phone software firm Opera Software ASA is to buy US -based mobile video advertising platform AdColony.

     

    The aim is to deliver mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. 

     

    “Opera is growing rapidly and we are constantly looking for opportunities to bring best-of-breed services to the market. AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks. This acquisition will augment our services with a robust specialisation around mobile video – the fastest growing segment within the mobile advertising industry,” according to Opera Software CEO lars Boilesen.

     

    AdColony’s skills are largely in delivering innovative, clear video ads instantly in HD across iOS and Android smartphone and tablet apps in the world. AdColony’s customers include Fortune 500 brands, performance advertisers and more than 70 per cent of the world’s top grossing app publishers, according to Digital Market Asia.

     

    “AdColony’s team, technology and execution will elevate Opera Mediaworks’ already strong position in the mobile advertising industry. The combination will deliver an even better results-oriented, end-to-end offering for brands, agencies and publishers globally,” said Opera Mediaworks CEO Mahi de Silva said.

     

    AdColony will continue to support its existing customers as usual following the acquisition. Will Kassoy will continue to lead AdColony as CEO, and he will additionally take on the role of chief marketing officer of Opera Mediaworks.

     

    “Opera Mediaworks shares our vision to enhance the mobile ecosystem and deliver the highest quality mobile video experience in the world. Our keen focus on the consumer experience in mobile apps combined with the massive growth of mobile video consumption worldwide, has catapulted our growth and made us a go-to partner for app developers and advertisers. We are excited to now be part of Opera Mediaworks’ renowned global organisation and look forward to unlocking tremendous synergies together,” said Kassoy.

     

    The addition of AdColony will make Opera Mediaworks the most comprehensive suite of brand and performance-based mobile ad solutions, delivering creative, targeting, analytics, measurement, programmatic buying, and video and rich-media offerings. The combination should offer the world’s largest mobile-focused ad server along with a larger scope of managed, self-service and programmatic tools creating powerful ways to monetise their inventory effectively.

     

    Mobile video advertising is the fastest-growing advertising segment in all of digital advertising. Mobile advertising spend is expected to grow to $ 41.9 billion by 2017, with mobile video advertising showing the highest growth rate, according to Gartner.