ITV

Tag: advertisors

  • VH1 (UK) coming to India? Speculations on the rise

    VH1 (UK) coming to India? Speculations on the rise

    VH1 the division of MTV Networks owned by Viacom International, Inc. will set its foot in the Indian air space. MTV India has drawn up plans for bringing the channel to India. The UK edition of VH1 will enter Indian territory by the beginning of next year when PanAmSat (PAS) 10 is launched.

    The channel targets music lovers between the age group 25-44.It’s playlist features the best music from todays charts as well as classic tracks and one-hit wonders from the 60s through 90s. VH1 UKs programming includes mood-driven contemporary music throughout the day with focused shows featuring classic and current charts, live studio performances, documentaries and archive recordings. The network achieved 100% broadband cable distribution in the UK within seven months of launch becoming one of the most successful launches in UK satellite and cable history.

    MTV India will thus have two channels-one focussed on Indian music and the other clearly on the international music. It thus hopes to make international music freaks satisfied with 24 hours of music of their choice.

    But, will the channel garner enough revenues? Lack of advertising and penetration had earlier forced MTV India to cut down massively on International music and focus on the local scenario. Are the advertisors ready? Will many subscribers pay for the channel? Or will MTV India actually get in VH1 in India?

  • CHANNEL V RESTRUCTURES ITSELF; ADAPTS A DIFFERENT STRATEGY; CALLS OFF AWARDS

    CHANNEL V RESTRUCTURES ITSELF; ADAPTS A DIFFERENT STRATEGY; CALLS OFF AWARDS

    Channel V has adapted a new strategy to lead the market (or is it for survival?). The earlier confused channel will now refocus itself and concentrate on more businesess including the Internet, radio and merchandising. The channel will make a foray in the radio arena through FM radio. It has not ruled out Internet radio as another platform.

    The emptying coffers of the channel has forced it to restructure its activities and adapt an agressive marketing approach to lure advertisors. It has drawn a three-point revenue plan – “e-commerce, merchandising and syndication”.

    The channel will enter the merchandising business and is in talks with distributors for the same. It is in the process of designing ad campaigns for this business stream. The rival channel MTV has already finalised its merchandising plans.

    [V] will not ignore the WWW. It’s website www.vindia.com recently won the “Best Indian Website of the Year” award at the Abby 2000 awards ceremony. Abby 2000 is hosted by the Advertisers’ Club of Mumbai. The youth channel will acquire portals and enter the broadband arena. It plans to an create online youth channel. It will also webcast tailor-made programmes specially for the Internet.

    Channel V has decided to rectify the earlier mistake of ignoring ground-level activities. Ground-level events are a major focus. In the coming academic year, the channel will reach out the youth at college campuses in the urban and semi-urban areas all over the country. It has also lined up a series of road shows. It will concetrate on more semi-urban areas. It has already tied up with a discotheque in Kolhapur!

    It plans to export television software to US and European countries where “India” is hot and Indians are in plenty. It will also focus on the neighbouring markets including Pakistan, Sri Lanka, Nepal and Bangladesh where there are a lot of Hindi-speaking population.

    The drying pockets has made the channel cancel the 1999 Channel V awards which were postponed till March 2000. The channel officials have ruled out cancelling the 2000 Channel V awards. Three veejays have been sidelined thus prompting them to leave the channel. “We want to utilise our monetory resources wisely” said a Channel V official. “We know what we are doing. We are in the right direction to lead the Indian market”, he added.

    The channel claims a reach to 12 million cable & satelite (C&S) homes out of the total 22 million. It is vying for more a bigger reach.

    Will the channel achieve what its aiming? Will it beat all its rivals and lead the market? No one is sure about this. But the channel seems to be working really hard on this.