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Tag: advertising

  • Omnicom Q4 net income up 10% to $272 mn

    Omnicom Q4 net income up 10% to $272 mn

    MUMBAI: The Omnicom Group has posted a 10.3 per cent jump in its net income for the fourth quarter of the fiscal ended 31 December 2011.

    The marketing and corporate communications company’s net income for the quarter stood at $271.9 million, as against $246.5 million in the corresponding quarter of the previous fiscal.

    In a tough economy, the company’s worldwide revenue has seen 7.4 per cent increase to $3.85 billion, as compared to $3.59 billion in the year ago period. Company’s domestic revenue during the quarter has seen a 5 per cent increase to $1.93 billion (from $1.84 billion). International revenue increased 9.9 per cent to $1.92 billion compared to $1.75 billion in the corresponding quarter of the previous fiscal.

    In category wise division, the revenue from advertising made up for 47.5 per cent of the total income at $1.83 billion followed by CRM at $1.39 billion (36.1 per cent), speciality at $318.8 million (8.3 per cent) and PR at $310.6 million (8.1 per cent) in the fourth quarter.

    Geographically, United States region recorded a growth of 5 per cent at $1.93 billion. The UK recorded a growth of 5.9 per cent at $328.3 million. The Euro currency markets region was the only region to register a negative growth of 2.9 per cent with revenue of $723.3 million. The rest of the world recorded maximum growth of 25.5 per cent, garnering a revenue of $872.6 million.

    Meanwhile, for the full fiscal ended 31 December, Omnicom‘s net income jumped 15.1 per cent to $952.6 million, from $827.7 million a year ago.

    Revenue during the fiscal jumped 10.6 per cent to $13.87 billion, from $12.54 billion. Advertising contributed to 46.1 per cent of the total revenue at $6.40 billion while CRM made for 36.5 per cent of the yearly revenue at $5.07 billion.

    PR fared better over the whole year as opposed to the fourth quarter bringing 8.8 per cent of the revenue at $1.21 billion, followed by specialty at $1.19 billion (8.6 per cent).

    During the full fiscal, the other markets recorded a 30.7 per cent growth, the UK market grew at 12.5 per cent, the US markets saw 5.5 per cent growth while Euro currency markets grew at 4.9 per cent.

  • Disha Chennai walks away with creative and media mandate of FAIRPRO 2012

    Disha Chennai walks away with creative and media mandate of FAIRPRO 2012

    MUMBAI: Disha Communications, Chennai has won the creative and media duties of FAIRPRO 2012 after a multiagency pitch contested by Cedilla Communications, Layam Advertising, and Fifth Estate Communications.


    The incumbent creative agency is Layam. Cedilla handled the media duties previously.


    FAIRPRO is the annual real estate expo of the Tamil Nadu Chapter of Confederation of Real Estate Developers’ Associations of India (CREDAI) and will be held at the Chennai Trade Centre from February 17-19.


    A high-decibel campaign will get underway from 11 February across print, digital, outdoor, and radio and will run for a period of two weeks. The media spends for the two-week campaign period is estimated at around Rs 15 million.


    Disha Communications vice president-south Devarajan Duraibabu said, “Our understanding of the client’s need and the way we went about crafting the campaign thought seems to have worked in our favour. We always do ample research before we make our creative/ media recommendations, whether it is a new brand launch or, for that matter, an event. This approach has helped us win the confidence of the core committee of FAIRPRO 2012. The objective of the campaign is to maximise eyeballs and drive footfalls for the three-day event.”


    In its fifth year, FAIRPRO 2012 will showcase 250+ pre-approved properties, ranging from Rs 1.5 million to Rs 100 million, from Chennai’s top 66 builders.


    CREDAI is the apex body for private real estate developers in India. CREDAI represents over 6,000 developers through 18 member associations across the country. CREDAI links private real estate developers to the government and customers through numerous initiatives and activities.

  • ITDC gets 12 agencies to handle its Rs 700 mn creative biz

    ITDC gets 12 agencies to handle its Rs 700 mn creative biz

    MUMBAI: Indian Tourism Development Corporation (ITDC) has opened up its Rs 600-700 million creative account to 12 agencies.

    The empaneled agencies are Impact Advertising, Adfactor Advertising, Enthrall Advertising, Span Communications, Pamm Advertising, Disha Advertising, Concept Advertising, Square Communications, Goldmine Advertising, Prabhatam, Crayons Advertising and Alaknanda Advertising.

    ITDC had invited a multi-agency pitch in November last year.

    The size of the three-year deal is estimated to be around 600-700 million, according to multiple agency sources.

    Span Communications director Rohit Khetrapal said, “We have been handling the account for more than 8 years now and it feels good to win it again.”

    The empaneled agencies will now have to work on the branding of ITDC including Ashok Group of Hotels, not only in India but also abroad. The main responsibility is to position ITDC as the leader in hospitality and travel.

    Set up in 1996, ITDC runs hotels and restaurants at various places for tourists, besides providing transport facilities. In addition, the corporation is engaged in production, distribution and sale of tourist publicity literature and providing entertainment and duty free shopping facilities to the tourists.

  • Marico’s ad spend up 48% in Q3 to Rs 1.34 bn

    Marico’s ad spend up 48% in Q3 to Rs 1.34 bn

    MUMBAI: FMCG major Marico has increased its advertising and promotional spends by 48.62 per cent for the three-month period ended 31 December compared to the year-ago period.

    On a consolidated basis, Marico spent Rs 1.34 billion in advertising and sales promotions in Q3 FY’12, comprising 12.5 per cent of net sales. In the earlier year same quarter, the company spent Rs 901.1 million, or 11 per cent of net sales.

    The spends on advertising also resulted in increasing the company’s turnover by 29 per cent. Net profit rose 21 per cent during the quarter.

    Marico’s net sales during the quarter under review was at Rs 10.58 billion, compared to Rs 8.18 billion a year ago.

    The company’s net profit for the quarter stood at Rs 841.17 million, as against Rs 695.28 million.

    For the nine-month period ended 31 December 2011, the spends on advertising increased by 18.52 per cent to Rs 3.30 billion, compared to Rs 2.79 billion in the same period last year.

    The promotion activities included the The Saffola life World Heart Day Campaign 2011, which started in Q2 and continued in Q3 of FY’12.

  • Microsoft Advertising launches Global Creative Storytelling Contest

    Microsoft Advertising launches Global Creative Storytelling Contest

    MUMBAI: Software giant Microsoft has announced the launch of a creative storytelling contest -The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries across the world, including India, to submit a campaign idea for a brand or nonprofit of their choice, using Microsoft Advertising‘s storytelling platforms.

    Marketers are asked to submit a hypothetical digital media plan and creative idea for the brand or nonprofit of their choice that addresses a “key business challenge” for that organisation‘s 2012 or 2013 calendar year. The contest does not judge work that has already been executed and challenges marketers across the globe to tell a brand‘s story using Microsoft Advertising technology and solutions including MSN, Mobile, Windows Live, Xbox and Messenger to solve real marketing challenges.

    Microsoft India country director advertising and online Neville Taraporewalla said, “At Microsoft Advertising, we have initiated this contest to highlight the wider focus of the business which is to help brands step back from the clutter and put storytelling back at the heart of marketing. We strive towards providing an International platform to the enormous amount of talent residing in India and are confident that entries from India will be innovative and engaging.”

    Y&R global chief executive Officer David Sable added, “It is all about inspiring digital marketers to take their discipline back to its roots by developing fresh ideas that focus on reaching a target audience with a powerful story. We encourage anyone with a knack for great storytelling and a creative brain to pair up and throw their hat into the ring.”

  • PVR posts Q3 net profit of Rs 89 mn

    PVR posts Q3 net profit of Rs 89 mn

    MUMBAI: Delhi-based multiplex major PVR has reported a consolidated net profit of Rs 89.2 million for the three-month period ended 31 December 2011, compared to a net loss of Rs 132.6 million in the corresponding quarter of the previous fiscal.

    Total income went up marginally by 4.01 per cent to Rs 1.39 billion, from Rs 1.34 billion in the year-ago period.

    The company said that during the quarter it had 6.6 million footfalls in its cinemas, up 28 per cent from the corresponding quarter of last fiscal.

    Admissions revenue jumped 15 per cent while food and beverage revenues have shown a growth of 40 per cent. Advertising and sponsorship revenues, too, went up 26 per cent over the corresponding period last year.

    Meanwhile, total expenditure of the company declined 9.88 per cent to Rs 1.23 billion, as against Rs 1.37 billion a year ago.

    The movie exhibition business saw a segment profit of Rs 164.4 million in the quarter as compared to a profit of Rs 142.6 million in the year ago period. The revenue from the segment was Rs 1.26 billion (from Rs 1.03 billion).

    PVR deployed a capital of Rs 3.88 billion on the movie exhibition segment, as of 31 December 2011.

    In the movie production and distribution segment, the company registered a segment profit of Rs 4.9 million, compared to a loss of Rs 178.2 million a year ago. Revenue from the segment stood at Rs 102.5 million (Rs 302.5 million in the year ago).

    Capital deployed on the segment was Rs 1.07 billion, as of 31 December.

    Shares of PVR closed 5.71 per cent down at Rs 138.90 on the BSE.

  • US online ad spend to exceed print in 2012

    US online ad spend to exceed print in 2012

    MUMBAI: US online ad spend that grew 23 per cent to $32.03 billion in 2011 is expected to grow an additional 23.3 per cent to $39.5 billion this year, pushing it ahead of total spending on print newspapers and magazines, according to a new forecast by eMarketer.


    Print advertising spend is expected to fall to $33.8 billion in 2012, from $36 billion in 2011.


    eMarketer‘s previous US online advertising forecast from July 2011 was among the more bullish estimates issued during the year, yet consistently stronger-than-expected results from major industry players and the IAB/PwC through the first three quarters of 2011 contributed to the upward revision.


    eMarketer principal analyst David Hallerman said, “Advertisers‘ comfort level with integrated marketing is greater than ever, and this is helping more advertisers and more large brands put a greater share of dollars online.”


    “The growing amount of time consumers spend with digital platforms and advertisers‘ view of the internet as a more measurable medium, especially as the soft economy forces businesses to be more accountable with their ad dollars—are both significant contributors to digital‘s growing footprint,” Hallerman added.


    Despite concerns about the economy among agencies and marketers, total ad spending in the US is expected to continue to rebound in 2012 after rising 3.4 per cent to $158.9 billion in 2011. US total media ad spending will grow an estimated 6.7 per cent to $169.48 in 2012, boosted by the national elections and summer Olympics in London, eMarketer estimates.


    The research company estimates for total media ad spending growth remain slightly more confident, a result of the rapid rise of digital advertising and brands‘ continued confidence in television advertising, despite increasingly fragmented viewership and the soft economy.


    Spending on TV advertising grew 2.8 per cent in 2011 to $60.7 billion, eMarketer estimates. This year, TV ad spending will grow an estimated 6.8 per cent to $64.8 billion.


    In the newspaper industry, digital revenues remain a sole bright spot. US digital ad revenues for newspapers will grow 11.4 per cent to $3.7 billion, after rising 8.3 per cent to $3.3 billion in 2011. Print advertising revenues at newspapers, however, will dip an additional 6 per cent to $19.4 billion in 2012, after falling 9.3 per cent to $20.7 billion in 2011.


    In case of magazines, US print ad revenues are expected to rise 0.5 per cent to $15.34 billion in 2012, up from $15.3 billion last year.US digital advertising spending at magazines is expected to grow 19.3 per cent to $3.3 billion this year, after growing 18.8 per cent to $2.7 billion in 2011.


    Radio advertising spending will grow 3.6 per cent to $16.7 billion in 2012, after growing 1.3 per cent to $16.1 billion in 2011 while spending on outdoor advertisements will grow 6.3 per cent to $6.8 billion. Directories ad spending will decline 8.5 per cent to $7.5 billion this year.

  • Amanora Town Centre awards creative mandate to TBWA

    Amanora Town Centre awards creative mandate to TBWA

    MUMBAI: TBWA has bagged the creative duties for Amanora Town Centre (ATC), a recently-opened lifestyle retail centre in Pune, following a multiagency pitch.

    Situations Advertising was the incumbent agency on the account.

    The agency‘s Mumbai branch will handle the account and the media budget is estimated to be Rs 100 million.

    ATC, a shopping, lifestyle and entertainment centre, commenced operations in August, 2011. ATC belongs to City Realty Development, which is a joint venture between City Corporation and Horizon Realty Fund.

    Everstone Capital is the investment manager of Horizon Realty Fund.

  • Thought Bubbles wins GadgetsGuru.com’s creative mandate

    Thought Bubbles wins GadgetsGuru.com’s creative mandate

    MUMBAI: Online technology retailer GadgetsGuru.com has awarded the creative mandate to creative agency Thought Bubbles. The media mandate for the company rests with Deadline Advertising.

    The total ad spends by the company would approximately be Rs 300 million over the next two years.

    GadgetsGuru.com founder and chief executive officer Arun Kapur said, “We chose Thought Bubbles because of the impressive work that was presented to us. There was simplicity. It was casual, yet there was a sense of boldness and sophistication.”
     
    Thought Bubbles founder and chief creative Manoj Motiani said, “For Thought Bubbles, to win the creative duties of GadgetsGuru.com is a great start to the year. Gadgets are fun and we are buzzing with ideas to be done across the year on this business.”
     
    Motiani revealed, “The launch campaign has a fun take on buyers. We are building the story around an interesting insight to push the masses to check out GadgetsGuru.com as the place to buy from. The single-minded thought is to highlight the website as the new, irresistible place everyone is buying from.”

    Besides the television commercial to break later this month across news, movies, and sports channels, there are tie-ups with radio stations for radio promotions, and promotions through multiplexes.
     

  • Ravi Raghavendra is ECD of Euro RSCG India

    Ravi Raghavendra is ECD of Euro RSCG India

    MUMBAI: Euro RSCG India has appointed Ravi Raghavendra as executive creative director (ECD) to head the creative team at its Gurgaon office.


    Raghavendra will take charge from 12 September and will be reporting to Euro RSCG India managing partner and CCO Satbir Singh.


    Confirming the development, Singh said, “Our Delhi branch is the biggest in the country and we needed an experienced person like Ravi for the job. The enormous experience and superb skills that he has will help strengthen our creative offering from our Gurgaon office.”


    Raghavendra moves in from Contract Advertising where he was working as ECD for the agency’s Bangalore office.


    A graduate in chemistry, Raghavendra has about 15 years of advertising experience behind him having worked with Lemon, Trikaya Grey and DDB Dubai.