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New Delhi: Ad giant Ogilvy announced outgoing Leo Burnett executive Liz Taylor as its next global chief creative officer. With this, Taylor becomes the first-ever woman...
New Delhi: With people struggling with one of the worst health crises in recent times, the need for continuous blood oxygen saturation (SpO2) monitoring has become...
KOLKATA: When the Board of Cricket Council of India (BCCI)’s announced on 4 May, that it is indefinitely suspending the Indian Premier League (IPL) mid-way, the...
MUMBAI: Garage Worldwide – the digital and design arm of Famous Innovations has appointed Manish Arora as head of business. At Garage, his main mandate will be growth...
New Delhi: Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios – a new, integrated global...
KOLKATA: The Indian Premier League (IPL) going into limbo due to the current Covid2019 crisis has thrown up a whole host of problems for the stakeholders...
NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing...
NEW DELHI: Publicis Worldwide India has brought on Radhika Burman as vice president – strategic planning. She will be based out of New Delhi and will...
KOLKATA: Television advertising is expected to bounce back this year, courtesy a power-packed live sports line-up. While the January-March period has been exceptionally good for the...
MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding,...
KOLKATA: The Indian Premier League (IPL) returned to Indian soil after two years amid great excitement but no one had expected that the tournament would come...
New Delhi: MediaCom has strengthened its senior leadership with the appointment of Shekhar Sharma as managing partner (north and east) and Averill Sequeria as chief product...
NEW DELHI: Publicis Groupe’s global marketing and technology services brand Digitas has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report...
New Delhi: Advertising agency Rediffusion founders Diwan Arun Nanda and Ajit Balakrishnan on Monday announced their decision to step back from the day-to-day management of the...
New Delhi: Integrated marketing and communications agency Mogae Media is all set to acquire independent advertising agency Rediffusion. The deal also includes sibling agency Everest Brand...
KOLKATA: The Asia Video Industry Association (AVIA) has appointed a new chief policy officer to be based in its Singapore office, a first for the role....
KOLKATA: Microblogging site Twitter reported $1.04 billion revenue for the first quarter of 2021, up 28 per cent year-on-year. It also posted a profit of $68...
KOLKATA: Senior media and marketing professional Anita Nayyar has moved on from OTT platform Zee5. Nayyar was heading customer strategy and relationships at the organisation. In...
New Delhi: Facebook on Thursday reported stronger than expected financial results for the first quarter with soaring ad revenue during the pandemic. The social media giant...
MUMBAI: It is to Bisleri’s credit that to basically every vendor or person on the street in India the company’s name is synonymous with drinking water!...
MUMBAI: Jack in the Box Worldwide (JITB) has reshuffled its core leadership team. Business director Harsh Shah has been elevated to VP – business and growth,...
MUMBAI: To celebrate and honour the symbol of love this Mother’s Day, Mankind Pharma’s pregnancy detection card brand Prega News has released the #CoolHaiMeriMaa campaign. The campaign reiterates that...
MUMBAI: That Bollywood & Cricket reign supreme over Indians’ hearts and minds has never been doubted – in fact it’s a tie between both! In the...
MUMBAI: WPP has launched its new global data consultancy arm Choreograph, to help clients realise the value of their first-party data, consult on and implement their...
NEW DELHI: Yellophant Digital has won the digital marketing mandate for financial advisory firm ExpertMFD, following a multi-agency pitch. The agency will be managing the brand’s digital...
MUMBAI: Instant fruit-based concentrate maker Rasna has rolled out a digital forward strategy this summer season. Known for its I Love You Rasna tagline for years,...
Mumbai: With the Indian Premier League (IPL) leading the charge, cricket contributed Rs 5,133 crores ($694 million) to the total sports sponsorship in India in 2020,...
As the entire country is battling the second wave of coronavirus outbreak, advertisers asserted that they will continue advertising on television as it is the most...
New Delhi: Social media giant Facebook Inc said on Thursday that it will begin testing advertisements on Instagram Reels in India as it aims to expand...
Mumbai: Havas Media Group India has strengthened its leadership team with Sanchita Roy taking over as head of strategy on Thursday. Roy had joined the group...
Mumbai: Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide...
Havas Sports and Entertainment, which functions under Havas Media Group, in association with YouGov has launched Hi-CRICKET, a proprietary study to understand the impact of the Indian...
MUMBAI: New mothers returning to work often find balancing career and primary caregiver responsibilities challenging. However, millennial moms are leaning upon technology to ease into the...
NEW DELHI: As the world underwent a tectonic shift in 2020, sparking evolution in consumer behaviour, brands had to resort to innovative ways to target their...
NEW DELHI: L&K Saatchi & Saatchi has onboarded Namit Prasad as senior vice president, planning. He will be based out of Mumbai and will report to...
MUMBAI: Madison Media has promoted its chief digital officer Vishal Chinchankar to CEO at Madison Digital and Madison Media Ultra. Chinchankar has been involved in shaping...
MUMBAI: Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme ‘Hai Akal, Khelo MPL’,...
MUMBAI: Condiments brand Nilon’s has rolled out a new campaign – Isme Pyaar Mila Hai, highlighting the brand products across television and digital platforms with Pankaj Tripathi...
MUMBAI: After the success of its #DontLickAssKickAss campaign last year featuring a donkey, edtech platform upGrad has come out with another campaign which sees the animal...
MUMBAI: Billy Kapoor. A feisty manager. An advertising legend. A man who brought management to what was an entrepreneur driven ad agency at that time. My...
New Delhi: DraftFCB+ Ulka chairman emeritus Anil Kapoor I had passed away. Kapoor served as managing director and chief executive officer of DraftFCB+ Ulka until 2006, when he was appointed...
New Delhi: India is among a handful of countries where there is great scope for further penetration of television. Since the turn of the millennium, pay-TV...
KOLKATA: As the country slowly descends into the second wave of the pandemic, a sudden sense of bleakness is on the rise among the populace. More...
KOLKATA: Following a pandemic hit year, the Indian media and entertainment (M&E) sector declined by 24 per cent to Rs 1.38 trillion in 2020, compared to...
KOLKATA: There are stories to listen to, lessons to learn, advice to follow – podcasts have all sorts of content in store. The plethora of genres,...
KOLKATA: Women are increasingly coming out and taking up more challenging roles against all odds. The media, entertainment and advertising industry is no exception. Despite the...
NEW DELHI: TV Today GM strategy planning and research Amit Sinha has moved on from the organisation and is set to join India TV in the...
NEW DELHI: Dentsu India chief creative officer Soumitra Karnik has moved on from the agency, six months after taking on the new role. Karnik was leading...
NEW DELHI: Remember the good ol’ days when we could go to the corner store and buy essentials without fear of catching some newly fangled disease?...
Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point website for Allcargo Logistics – India’s largest integrated...
