ITV

Tag: advertising

  • Pubilicis acquires 51% of Law & Kenneth

    Pubilicis acquires 51% of Law & Kenneth

    MUMBAI: In December last year, when Publicis Groupe CEO Maurice Levy visited India, he was very clear about India being a strategic market for the company.

     

    Staying true to his words, the world’s third-largest advertising network has acquired 51 per cent of Law & Kenneth, a New Delhi-based independent agency led by adman Praveen Kenneth. 

     

    The acquired entity will merge with the group’s Saatchi & Saatchi in India and will be re-branded as L&K Saatchi & Saatchi (Law & Kenneth Saatchi & Saatchi), which will strongly reinforce the agency’s presence in India between its offices in Mumbai, Delhi, Chennai and Kolkata. Kenneth will take over as the chairman and managing director of the combined unit. He will join the Saatchi & Saatchi Asia-Pacific board and will work directly into Saatchi & Saatchi Asia-Pacific Chairman and CEO Chris Foster. Kenneth was also the CEO of Publicis India from 1999-2003.

     

    The senior management team of Law & Kenneth including, Anil S. Nair (CEO and Managing Partner), Sandhya Srinivasan (Chief Strategy Officer and Managing Partner) and Anil K. Nair (CEO Digital and Managing Partner) will continue their respective roles in the new entity. Law & Kenneth’s CFO Vijay Agarwal will report to Saatchi & Saatchi Asia-Pacific Regional CFO Johann Xavier.

     

    “We are excited to be adding the breadth and depth of talent and resources of Law & Kenneth to the Saatchi & Saatchi network in India, a growing and important market for Publicis Groupe as a whole. Praveen has built an impressive network throughout the country, one that will provide a heightened added value and a mutually beneficial relationship for both existing and future clients. We are glad to be welcoming him back into the Publicis Groupe family,” said Levy in a release. 

     
    Kenneth remarked: “Law & Kenneth was born out of passion and has always focused on adding value to client brands and to the lives of people we touch every day. This has helped us become the largest independent agency in India in just over 10 years. Our story is an example of the Saatchi & Saatchi spirit of Nothing Is Impossible. The combination of Law & Kenneth’s stability, size proven success and experience in India’s dynamic market place, together with Saatchi & Saatchi’s iconic status and mystique, results in a creative powerhouse that is L&K Saatchi & Saatchi. Success for us will be to use the philosophy of Lovemarks to win the hearts of Indian consumers and grow our clients’ brands and reputations.” 

     

    Years ago, Kenneth along with Andy Law and investment support from Bodyshop’s Anita Roddick took over St Luke’s India operations to form Law and Kenneth. With this newly formed agency, he had wished to create an agency that gives creative freedom. Over the years, the agency only grew and presently counts over 285 professionals and boasts of clients that include Renault, Dabur, TATA AIG Insurance, Godrej, ITC, Reliance, Idea and Hero MotoCorp among others. 

     

    However, lately, the agency witnssed a number of exists including that of CEO Matt Seddon, besides Ramanuj Shastry, Kamal Basu, Nisha Singhania, Sourabh Mishra among others.

     

    This acquisition follows those of Beehive into Publicis Worldwide in October 2013 and Neev into Razorfish earlier in 2013.

  • TV grows by 57.6 per cent, Internet saw 4.5 per cent increase in ad spends: Nielsen report

    TV grows by 57.6 per cent, Internet saw 4.5 per cent increase in ad spends: Nielsen report

    MUMBAI: Nielsen has released its Global Adview Pulse for the Q3-2014. The report puts out the latest figures on the state of the advertising market across traditional and new media platforms, globally.

     

    The biggest take away from the report was that the Asia Pacific ad spend picked up speed in Q3. Global advertising spending rose 3.2 per cent in the third quarter of 2013, closing the first three quarters of 2013 also at 3.2 per cent. Asia Pacific’s powerhouse ad market expanded further, growing by 7.0 per cent for the period January to September. China (up 16.7 per cent), Indonesia (22.1 per cent), and Malaysia (15.7 per cent) contributed to the growth, with the largest decline within the region seen in Australia and South Korea (both down by 2.9 per cent for the year – to date).

     

    As per the report, Television continues to be the favorite medium through which advertisers attempt to reach their consumers, commanding a 57.6 per cent share of all spending and growing 4.3 per cent. Display Internet, though representing a smaller share of spends at 4.5 percent grew significantly by 32.4 percent. Nielsen points out that the one area in which Internet shows its might is in that of multi-screen advertising, which involves media buys that extend across web, mobile and more.

     

    Outdoor too saw an increase of 5.1 per cent while newspapers, magazine, cinema and radio saw a dip in the ad spend figured. Newspapers saw the biggest dip with 2.2 per cent followed by cinema with 1.3 per cent. The reason for the same is that advertisers increasingly continue to move their ad budgets to both television and display Internet.

     

    Industry & Services and FMCG advertising continued their reign as the macro sectors with the highest percentage growth during the first three quarters of 2013. The Industry & Services macro sector, driven by advertising in the Property category, saw an impressive 33.9 percent increase in the Asia Pacific, while the sector dropped by  5.7 per cent in North America (mostly due to US election advertising, which took place in Q3-2012).

     

    Automotive advertisers put on the brakes globally, cutting ad spend by 1.9 per cent for the year-to-date. Automotive advertisers in Europe cut budgets by 11.2 per cent, while advertisers in the Asia Pacific reduced spending by 6.8 per cent.

     

    As global economy stabilises and sees a better prospect and Asia Pacific’s ad market continues to gain momentum, the information and measurement company plans to keep a check on the global advertising market and its growth trajectory.

  • HUL y-o-y ad spends up by 13 per cent, down q-o-q by 2.6 per cent in Q3-2014

    HUL y-o-y ad spends up by 13 per cent, down q-o-q by 2.6 per cent in Q3-2014

    BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16 crore during Q3-2013, but 2.57 per cent lower than the Rs.954.02 crore for Q2-2014.

     

    During the nine month period ended December 31, 2013 (y-t-d), the company spent Rs. 2773.26 crore, 15.04 per cent more than the corresponding period during the last year. During FY2013, HUL spent Rs.3231.88 crore towards advertising and marketing during FY2013.

     

    Overall, the FMCG giant saw standalone revenue during Q3-2014 increase by 9.39 per cent to Rs.7037.78 crore from the Rs.6433.69 crore during the corresponding quarter of last year and increase by 4.31 per cent from the Rs.6747.20 crore during the immediate trailing quarter.

     

    Its nine month revenue to December 31, 2013 increased by 8.67 per cent to Rs.20472.47 crore from Rs.18839.25 crore during the nine month period ended December 31, 2012. HUL had revenue of Rs.25206.38 crore during FY2013.

     

    Based on this advertising and marketing  spends percentage with respect to revenue during Q3-2014 was 13.21 per cent, in Q3-2013 it was 12.78 per cent and in the immediate preceding quarter it was 14.14 per cent.

     

    The corresponding advertising and marketing spends percentage of overall standalone revenue was slightly higher at 13.55 per cent during the nine month period ended 31 December 2013 at Rs.2773.26 crore as compared to the 12.8 per cent (Rs.2410.75 crore) during the corresponding period of last year. During FY2013, the percentage of standalone revenue that the company spent towards marketing and advertising was 12.82 or Rs.3231.88 crore.

     

    HUL’s PAT jumped by 22.02 per cent to Rs.1062.31 crore during Q3-2014 from Rs.871.36 crore in Q3-2013 and was up by b16.26 per cent from the Rs.913.80 crore during Q2-2014. PAT for the nine month period of FY 2014 at Rs.2995.36 crore was lower by a little less than half a per cent as compared to the Rs.3009.47 crore during the corresponding period of last year. HUL’s PAT for FY2013 was Rs.3796.67 crore.

     

    The company reported healthy performance and growth in most of the segments it operates in. Here is a reproduction of a part of the company’s press release.

     

    Soaps and Detergents deliver a healthy performance

     

     Skin Cleansing delivered another quarter of volume led growth. The category performance was driven by Dove, Pears, Lifebuoy and Breeze. Pears was relaunched during the quarter with a new proposition around younger looking skin. The liquids portfolio saw accelerated growth led by Lifebuoy Handwash.

     

     In Laundry, growth was led by the premium segment. Surf growth was buoyed by the robust performance in Surf Excel Easy Wash and Excel Matic while Rin saw good growth on the bars portfolio. Wheel was re-launched with a superior formulation at the end of the quarter. Comfort fabric conditioners continued to lead market development with sustained high growth. Household Care delivered another strong quarter with both Vim and Domex growing in double digits.

     

     Personal Products growth steps up

     

     Skin Care grew well in a slowing market. The re-launch of Fair & Lovely, with the new ‘Best Ever Formula’ and a focused activation plan in the last quarter, is on track. Lakme and Dove grew well and the facial cleansing portfolio registered strong growth, driven by a range of differentiated innovations launched earlier in the year.

     

    Hair Care sustained its strong growth momentum with broad based double digit volume growth. Dove led the category performance with accelerated growth while Sunsilk, Clinic Plus and TRESemmé continued to make very good progress.

     

     In Oral Care, both Pepsodent and Close Up delivered stepped up double digit growth in a competitive market. Pepsodent GermiCheck which was relaunched in the last quarter with a superior product and proposition did particularly well. A&P investments were significantly stepped up to sustain our competitive position in this category.

     

     Colour Cosmetics maintained its strong innovation led growth momentum across both Lakmé and Elle 18. Lakmé continues to strengthen its position in premium make up driven by a range of exciting and contemporary offerings from Absolute and 9 to 5.

     

     Beverages led by double digit growth in tea

     

    Tea delivered another quarter of broad based growth with Taj Mahal, Red Label, 3 Roses and Taaza growing in double digits, driven by a strengthened mix and focused in-market activities. The sustained thrust on leading market development for tea bags, enabled flavoured and green tea bags more than double sales in the quarter. The Lipton Clear Green Tea portfolio was expanded with the launch of new packs. In a slowing Coffee market, Bru continued to drive category premiumization, led by Bru Gold.

     

     Packaged Foods growth steps up; Kissan, Knorr and Kwality Walls grow in double digits

     

     Kissan further accelerated with both Ketchups and Jams delivering strong growth on the back of impactful activation. Knorr had a good quarter particularly on Instant Soups which more than doubled volumes while the growth in Kwality Walls was driven by sharper in-market execution and the robust performance of Cornetto and Creamy Delights. Magnum continues to do well.

  • Tata Sky opens Actve Series to advertisers

    Tata Sky opens Actve Series to advertisers

    MUMBAI: Indian DTH players have been scouting for newer revenue opportunities in order to reduce their dependency on subscription revenues. One of the bigger ones,  Tata Sky, yesterday announced that it would be selling advertising space on its Actve Series platform allowing advertisers and brands to effectively reach out to the desired TG through either commercials or integrate brand communication in the programmes.

     

    Some of the popular series include Actve Fun Learn for kids under 10 years, Actve English, Actve Cooking, Actve Vedic Maths and Actve Music. According to the DTH provider, almost 2 million of its subscribers watch the Actve Series with cooking and English being the preferred choices, especially in tier II cities and towns. Brands such as McCain Foods, Google, Yakult, Maggi and Britannia have already been signed on to showcase their infomercials on Actve Cooking.

     

    “Reaching out to the audience based on research and preferences has helped our Actve services become a huge success in India. Being a paid platform, there is a high level of interaction with repeat viewers every day consuming content that they desire and expect. The infomercials hence integrated aptly with the Actve channels have resulted in a positive impact on our subscribers,” states Tata Sky CCO Vikram Mehra.

     

    Media planners seem sold out on the idea of getting segmented viewers for their clients. “It is a good way to reach out to people. Ultimately it is content that could be in any form. 2 million isn’t a small audience. The key thing is that it gives you a focused audience,” says MindShare India principle partner Jai Lala.

     

     “Each of these DTH players has launched such content platforms of their own so that they get to know the profile of their users. It is a thing we have been waiting for since long,” adds Lodestar UM CEO Nandini Dias.

     

    Some brand names have been signed up already, but that apparently is only the tip of the iceberg, as bigger advertisers will surely get on board.   Dias is of the opinion that personalised brands will do well in this series and FMCG brands will surely advertise as they advertise on an overall basis. Lala feels that brands that can integrate well with the programme will work best. “Consumers are getting onto this platform to learn. So educational brands, retail brands would work well here,” he says.

     

    However, this being a first attempt the ad rates  will be at a bare minimum. “The ad rates need to be evolved. They have to be competitively priced because there should be a logic as to why should money be invested into these active services. If there is better segmentation for clients then we can invest and ensure that money is not wasted,” points out Dias.

     

    Tata Sky claims that through its various interactive series, advertisers can directly target customised TGs. Currently, the only way to advertise on the DTH provider is on its channel 100, its initiation channel.

  • Awards shouldn’t be taken very seriously: R Balki

    Awards shouldn’t be taken very seriously: R Balki

    MUMBAI: A leader is said to be the one who takes criticism in his stride and recognition is the last thing on his mind. We wonder if this is the driving thought of filmmaker and the chairman and chief creative officer of the ad agency Lowe Lintas & Partners R Balki?

     

    At the recently concluded Effie Awards conducted by the Advertising Club, Lowe Lintas walked away with the Agency of the Year honour as it bagged six gold, five silver and five bronze metals at the award ceremony. But the man, who is the driving force behind the stupendous work, proclaims that awards have never been in his priority list.

     

    In fact, most of the award shows of the advertising world have in any way not earned the required respect from the ad fraternity. While some have been shunned by most of the advertisers, some have not even been noticed. And some agencies have started their own award shows in order to bring in quality, for instance Lowe Lintas’ True Show or Ogilvy and Mathers’ Envies.

     

    Unlike the showbiz that’s full of award functions and celebrities gracing them as well, the award shows of the ad world are a low key affair attended by few and the number of participants being even fewer. And if in such a scenario, an award function manages to bring almost the entire fraternity together, it certainly means something. The 13th edition of Effie received a great response with almost every agency gracing the event.

     

    Lowe Lintas led the Effies leaving Ogilvy & Mather behind by 35 points, but the winning companies’ boss still stood by his belief that these functions are about partying and winning and losing doesn’t really matter. Indiantelevision.com probed Balki a little more to get an insight after his agency’s grand victory. Excerpts:

     

    On a personal level, you have been very vocal about what awards (don’t) mean to you! So what do you and your team have to say about winning the Effie?

     

    It is not about winning or losing but an evening of celebration. Effies have always been a constant part of the industry and we have always participated in it. It is a democratic agency where many feel that we should enter the agency and not others. So we enter in the shows where the team as a whole wants to participate.

     

    So if you win, you party with a lot of noise and if you don’t win then you should party without making a big noise. I think winning and losing is a part of the game and I don’t think awards should be taken so seriously. It’s not a death and life scenario at all; it is not that if one wins an award we are better or otherwise. I believe that it is the work that speaks and it could be good or bad without winning an award.

     

    Awards are not important but if the team feels that they want to participate in a certain award then they are free to do so. The team right now felt that it should participate in the Effies and so we went ahead and did. Tomorrow, if the team feels that it doesn’t want to participate in any award then we will not. It all depends on the team.

     

    Anything you would like to change about Indian advertising awards?

     

    One hundred per cent we would like to initiate an award where advertising should be just the way it is. It can neither be all about effectivity nor creativity. I think creativity is to make things better and sometimes it is not about making it better. Sometimes great ideas also don’t work. It cannot be just about effectiveness or blind creativity. There is a way to judge advertising ads. It is funny that an industry which creates so many ads and brands hasn’t been able to create an awesome award function for itself.

     

    Whom do you see as your main competitor especially during award shows?

     

    We don’t believe in award shows so we don’t believe in competitors. There are a lot of good agencies; O&M is a great agency which is during great work. There are few others as well but two agencies which are doing some great work are O&M and Lintas.

     

    Which would be the one award which you would like to hold in your hands? Since you have dabbled in films it can be a film award too?

     

    Since I don’t believe in them, I guess I will have to think hard before I say that. Right now, I don’t know if there’s an award that exists that really catches my fancy.

  • Eureka Mobile Advertising takes on a new avatar

    Eureka Mobile Advertising takes on a new avatar

    MUMBAI: Eureka Mobile Advertising, which monetises the idle screen of the mobile phone, today released an exciting new upgrade to its application that transforms it into the world’s first live customer engagement platform. Marketers can now engage consumers with Timed content in an enhanced and intuitive HTML 5 format, while the application’s Live Voting facility can help collate real-time user feedback. For users, this means greater relevance and ease, while for brands, this translates into a never-seen-before platform that allows live customer engagement, feedback collection and real-time analysis.

     

    Commenting on this development, Rahul S Jayawant, Founder and CEO, Eureka Mobile Advertising, said, “We are really excited to introduce a slew of never-seen-before offerings which make us a Live Customer Engagement platform. This holds a sea of opportunities for brands to engage with consumers and help them make informed decisions, using authentic, measurable user data in real time. The feedback we have received so far in our pilot phase has been fantastic, and we believe that this is going to be a game-changer in the mobile advertising space.”

     

    Eureka successfully launched its live voting functionality at the recently concluded Mood Indigo (MoodI), Asia’s largest youth festival. This was the first introduction to the upgrade along with HTML 5 and timed ads anywhere in the world. There has also been a lot of early excitement seen amongst Marketers and Agencies for this Live Engagement Platform and the potential it holds.

     

    Yogesh Sholapurkar, Co-Founder and CTO, Eureka Mobile Advertising said, “Innovation is part of the company’s DNA. Our Live Customer Engagement basket of products is architected keeping in mind scalability and a user experience that is intuitive but simple.”

  • INC’s revamped website is all about Rahul Gandhi

    INC’s revamped website is all about Rahul Gandhi

    MUMBAI: Soon after Prime Minister Manmohan Singh’s announcement that he isn’t in the race for the 2014 Lok Sabha election, the Congress party seems to be going for an overhaul. Reportedly, the national party has brought on board Dentsu India, the Japanese advertising and public relations company (along with JWT) that will be working on a massive campaign around the party’s vice-president Rahul Gandhi.

     

    However, Dentsu isn’t talking about the association as of yet. “No comments on Congress,” is what Dentsu India executive chairman Rohit Ohri who is holidaying in Koh Samui, Thailand said.

     

    But the idea is to build up the image of Gandhi before the election. And it seems the process has already begun. The homepage of the website of Indian National Congress shows Rahul Gandhi in the most positive light. The side panel on the website has stories just of Rahul Gandhi addressing people at different times. All his speeches that have made news till now also feature in the panel.

     

    Few of the highlights are: “An India In Which No One Is A Minority: Rahul Gandhi”; a video of Rahul Gandhi talking to the media in Delhi about combating corruption and tackling inflation; and also a report published in The Telegraph that talks about Rahul Gandhi already taking over the charge of the Indian National Congress. It says, “The new website the Congress launched a few days ago reflects the changes in the party, both in its content and approach, and provides evidence of Rahul Gandhi’s supremacy despite Sonia Gandhi still heading the hierarchy.”

     

    Besides, the Gandhi scion is the most highlighted person on the site’s homepage. The mention of everyone else who have contributed to the development of the Party is in different sections of the site.

     

    So, is it a beginning of announcing him as a PM candidate?

  • AP Tourism to spend 40 crore on communications campaign

    AP Tourism to spend 40 crore on communications campaign

    BENGALURU: State tourism departments across India have become more and more visible across the Indian media and mass communication space, including the digital space. Andhra Pradesh (AP) Tourism too has decided to pile on the aggro with a budget of Rs 40 crore for this fiscal.

     

    AP Tourism Development Corporation (AP Tourism) conducted a road-show – “Fall in Love with Amazing Andhra Pradesh” – in Karnataka at Bengaluru in order to promote tourist places in the state of AP. The state plans to use the tagline ‘Eeverything’s possible’ in its communications.

     

    Government of Andhra Pradesh, special chief secretary (Tourism) Chandana Khan says, “The budgeted spends for next year are likely to be higher. We use a number of agencies for creative as well as media buying.”

     

    “People are under impression that Andhra is only a land of myriad of opportunities and industrious people. The state has a rich culture and heritage legacy. We are putting in a lot of efforts to attract tourists to the state. A number of ideas are under consideration. With this road-show, we also look forward to have tie-ups with tour operators in the state,” she further adds.

     

    Hyderabad will also stage the first edition of the Hyderabad Travel Meet & India Tourism Heritage Conclave from 21 to 24 February. “While Hyderabad Travel Meet (HTM) will showcase Andhra Pradesh as a destination, bringing together all buyers, sellers and potential consumers, the India Tourism Heritage Conclave will have seminars and panel discussions on various aspects of the Tourism industry,” says Khan.

     

    AP Tourism has tied up with airlines to offer complete packages such as Balaji Darshan. It has also placed its facilities through Online Booking and has increased accessibility of making AP Tourism bookings in a big way.

  • Spends on in-app advertising to be $17 billion by 2018: Juniper Research

    Spends on in-app advertising to be $17 billion by 2018: Juniper Research

    MUMBAI: The times are changing and so is advertising. Today, the line between traditional advertising and digital advertising is blurring. A new report, Mobile Advertising: In-App, Mobile Internet & Messaging Strategies 2013-2018, by Juniper Research has found In-app mobile ad spends will reach $16.9 billion by 2018, up from $3.5 billion last year.

     

    According to the report, growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to be deployed in preference to traditional static display advertising.

     

    Tablets close the adspend gap on smartphones

     

    The report argues that while smartphones currently account for approximately 70 per cent of in-app ad spend, the growth in tablet users and usage would propel greater medium-term spend. It observed that tablet in-app ad spend would be further fuelled by the fact that CPMs (Cost per 1,000 impressions) are significantly higher than those for smartphones, particularly for rich media ads, which also have higher CPMs than static display ads. By 2018, the tablet/smartphone ad spend split will be almost 50/50.

     

    Location, Location, Location

     

    It also observes that although app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter. Nevertheless, report author Sian Rowlands remained optimistic about the opportunities for smaller developers: ‘As the mobile advertising industry matures, more sophisticated advertising solutions are being installed by leading players, with a clear trend towards utilising location-based advertising to drive greater relevance. These new technologies and formats will benefit stakeholders across the mobile advertising value network.’

     

    Other key findings from the report include:

     

    • Global mobile ad spend will surpass $39 billion in 2018, up from $13 billion in 2013.

    • Rich media ad spend will surpass display ad spend in apps by 2018, as more engaging ad formats see huge uptake.

    • Advertisers can increase conversions by simply adding mobile optimised features, for instance a ‘click to call’ button, or by linking to the relevant app store.

  • It’s ‘Agility’ for festival of Media Asia Pacific

    It’s ‘Agility’ for festival of Media Asia Pacific

    MUMBAI: The Festival of Media Asia Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific, is back for its third year.

    “The theme of this year’s event is ‘Agility’, and will see influential speakers sharing unique regional perspectives on how businesses can be more ‘agile’ in adapting to the ever-changing media landscape,” said, Founder of Festival of Media and Chairman of C Squared Charlie Crowe. “Attendees will have the opportunity to learn about some of the most topical issues affecting the industry today, whilst getting the chance to network with a broad range of media companies from across Asia.”

    Topics being discussed at the 2014 event include the future of Native Advertising in Asia, virtual media trading, social media in the newly-opened up Myanmar, unlocking the potential of Indian consumers and understanding Bitcoin, among others.
    The Festival will attract over 700 delegates from across 22 countries in Asia, who will be coming together to hear from some of the media industry’s most agile and forward-thinking leaders.

    Charlie Crowe added, “A stellar line-up of exciting industry speakers, excellent awards programs, and thought-provoking content, all within the larger Asian media context, means that FOMAP 2014 is set to be the most exciting yet.”

    Some of the speakers for the event include:

        Linda Yueh, Chief Business Correspondent, BBC World News
        Rita Nguyen, Co-Founder and CEO, SQUAR
        Vipul Chawla, VP and CMO, Yum! Asia
        Mark Laudi, Former CNBC presenter
        Daryl Lee, Global CEO, UM
        Leo Liang, Senior Director of National Business Development, Youku Tudou
        Steve Mosko, President, Sony Pictures Television
        Scott Lamb, VP of International, Buzzfeed
        Lakshmi Pratury, Host and Curator, The INK Conference
        Rose Tsou, Senior Vice President, APAC, Yahoo!
        Peter Vessenes, Founder and CEO, CoinLab, Chairman Bitcoin Foundation
        Manmeet Vohra, Marketing Director, Tata Starbucks
        Jerry Wind, Professor, Wharton Future of Advertising Program

     The festival will take place from 16-18 March at the Capella Singapore.