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Tag: advertising

  • Leo Burnett forecasts 2014 Cannes Lion winners

    Leo Burnett forecasts 2014 Cannes Lion winners

    MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

     

    Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..

     

    With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

     

    “We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

     

    Top 25 Contenders

     

    1. Guinness “Sapeurs” by AMV BBDO / London, UK

     

    2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

     

    3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA

     

    4. British Airways “The Magic of Flying” OgilvyOne / London, UK

     

    5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand

     

    6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia

     

    7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK

     

    8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France

     

    9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil

     

    10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands

     

    11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA

     

    12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA

     

    13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA

     

    14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden

     

    15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan

     

    16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil

     

    17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA

     

    18. Honda “Hands” Wieden + Kennedy / London, UK

     

    19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy

     

    20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan

     

    21. Nike “The Nike SB App” R/GA / New York City, USA

     

    22. Adidas “D Rose Jump Store” TBWA / London, UK

     

    23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA

     

    24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA

     

    25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

     

    “Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

  • Unilever’s Rahul Welde: Consumer communication in a digital world

    Unilever’s Rahul Welde: Consumer communication in a digital world

    SINGAPORE: “Advertising and campaigns are not dead,” said the red-frame bespectacled executive on stage. “Whosoever says that is foolish. The TV commercial is changing from three seconds to as much as three minutes or six minutes. Its form may change but advertising and campaigns are here to stay.”

     

    Most professionals in India are familiar with this gent. Rahul Welde is Unilever vice-president Media for Asia, Africa, Middle east, Turkey and Russia, and he is seen as a media tour de force in the world as he controls ad spends running into billions of dollars for a large part of the emerging markets for the consumer giant.

     

    Welde was speaking at the closing session of Social Matters in Singapore. He said he welcomes the explosion; the fragmentation in media. “I believe it has brought with it tremendous opportunity.  It allows to not go by classical reach and frequency approach that we have to do with mass media where we do a shot gun spray gun approach. It allows us to specifically target specific audiences. But we need to ride all the platforms – TV, print, outdoors, radio, online, social and what have you.”

     

     He pointed out that Unilever is constantly listening to whispers in the digital social universe. “We are constantly on the alert. We are listening. We are reacting to what consumers are saying. It helps us tweak products; attributes and helps build brand love amongst consumers,” he stated.

     

    He spoke about a campaign that Unilever ran in India on the day of the election results on 16 May on Facebook. “We knew everyone was going to be on Facebook to comment, give their views on the election results. The reach block we resorted to asked engaged Facebook users to embrace the change that is coming. We got 35 million impressions; 165,000 reacted and interacted. It was very effective,” he explained.

     

    Welde said that digital is also permitting Unilever to deliver on “target moments.”

     

    For instance, he said that if the weather prediction is that the temperature is going to rise four days from a specific date, then he can choose to flood the various social and digital sites with advertising or messaging pushing ice-creams.

     

    “Let’s take this further,” he said. “This month is Magnum ice cream’s 25th birthday in Singapore. I can reach out to all those who are celebrating their birthday this week or this entire month individually and help create a personal touching moment for each of them with their brand which is Magnum. In the old world of print and television, I could have never done this. “

     

    He also spoke about the Dove Real beauty sketches campaign which was conceived in Latin America but broke in Australia. The idea of the campaign was to convince 96 per cent of women who think they are not beautiful that their beliefs about themselves are untrue.

     

    As part of the campaign, a forensic artist asked women to describe themselves and he drew them without ever taking a look at their faces. The next day a stranger – who had met the women – then described the women sketched the day before to the artist who once again drew them. In almost all’ the cases, the women’s description of themselves and their beauty was not as charitable as the strangers and it showed in the two version sketches.

     

    “The video which was produced by our agency Ogilvy went viral wildly,” says Welde. “We wanted every woman to know and believe you are more beautiful than you think and I think it worked very well.”

     

    Welde and the Unilever team are obviously pressing the right levers.

  • Global Advertisers expands its reach

    Global Advertisers expands its reach

    MUMBAI: With office premises shifting from south Mumbai to the city’s western suburb and rehabilitation of slums going on full swing, the Virar region in Thane district has emerged as a preferred destination for business expansion plans of MNCs, national companies and SME business players.

     

     

    Growing opportunities, rapid improvement on connectivity, affordability of real estate prices and infrastructure: the demand of promotional campaigns have increased tremendously in this region. Most of the brands have opened their outlets there and looking for best advertising solution to create awareness amongst Mumbaikars.

     

     

    Seeing these lucrative prospects, Global Advertisers has expanded its portfolio with two beautiful sites in Virar.  “We have always brought new advertising avenues for our clients, suiting to their product and budget.  Virar is growing in terms of population, rail and roadways connectivity have further strengthened this region. These two factors combined together have paved way for a steady economic and industrial growth of Virar. Our news sites of 40X40 are located on the highway and with such a great size, we are expecting to reach out to thousands of potential customers everyday,” said Global Advertisers MD Sanjeev Gupta.

     

     

    Presently, more than 1.2 million residents stay in Vasai –Virar region making it fifth largest city in Maharashtra.

  • Vdopia announces three senior-level appointments

    Vdopia announces three senior-level appointments

    MUMBAI:  Vdopia has announced the appointment of several top talents to further strengthen its leadership ranks: Jason Shulman, Farzad Jamal and Narayanan Iyer.

     

    Farzad Jamal has come on-board as vice president, Europe. Jamal will be based in the company’s London office and will be responsible for expanding Vdopia’s business across Europe. Previously, he was at the OpenX (London) where he has been commercial director of EMEA for the past two years.

     

    Jason Shulman has joined as senior vice president, sales at the company’s San Francisco office. Shulman will be responsible for growing North America media and programmatic revenue for the company. “There are very few companies with global scale in the mobile video advertising space and Vdopia is on that short list. There was no saying ‘no’ to such an opportunity, especially when Vdopia is rolling out programmatic offering,” said Shulman.

     

    Senior director of finance, a newly created position, will be occupied by Narayanan Iyer.  He will be based in Fremont and is responsible for company’s finances. A veteran with 20 years of experience, he’s worked with Rocket Fuel, Mint and Intuit. Prior to Vdopia, he was working with Quri (San Francisco), a retail intelligence company.

     

     “Vdopia is moving ahead at a great pace and building a world-class team, which has expanded dramatically over the last year to match pace with our growth.” said Vdopia APAC VP Preetesh Chouhan.

     

    “Jason is an amazing strategist of the digital century—helping brands take best advantage of the growing programmatic landscape.  Farzad is a creatively driven revenue executive and been able to produce big digital ideas in Europe. And Narayanan is hardcore numbers guru,” added Vdopia co-founder & chief business officer Saurabh Bhatia. “Together they will help Vdopia build on the momentum we’ve been gaining. We are thrilled to welcome them to the team.”

  • L&K Saatchi & Saatchi ropes in Delna Sethna Patel as CCO

    L&K Saatchi & Saatchi ropes in Delna Sethna Patel as CCO

    MUMBAI: Delna Sethna Patel joins L&K Saatchi & Saatchi as chief creative officer where she will primarily focus on their P&G businesses namely Head and shoulders, Ariel, Olay and Pampers.

     

    Delna brings with her 17 years of experience having worked with agencies like Lowe, Ambience and JWT. Her last assignment was with Leo Burnett where she was the regional creative director on brand Whisper.

     

    She has worked across an array of brands like Johnson Baby, Croma, Fair & Lovely, Lux, Sunsilk, ICICI Prudential Life Insurance, Bajaj Auto, Pepsodent, Tata Tea Gold, Lakme, Taj Hotels, Palaces & Resorts and Vivel to name a few.

     

    L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “Delna is a kind of creative leader who brings the best out of everyone who works with her, irrespective of the department they work in. We are excited to have such an inspirational leader in our team.”

     

    Patel added, “I am very happy to be back and I’m looking forward to working with Anil and Praveen to grow business and push the creative envelope.”

  • An ‘Infectious’ association

    An ‘Infectious’ association

    MUMBAI: For colleagues at the then Saatchi & Saatchi who saw them fighting with each other, it came as a surprise when Ramanuj Shastry and Nisha Singhania quit within days of each other, to start an enterprise of their own.

    Singhania makes no bones about it. “We still have a lot of fights. Of course, it’s all related to work, but we aren’t the kinds who will just nod our heads to what the other person has to say,” she admits. How do they resolve these conflicts? “We try and convince the other. At the end of the day, it is all about logic and creativity,” she answers.

    What began as an association when the duo first met in Rediffusion Y&R blossomed into an up-and-coming agency christened ‘Infectious’. Ask them why such a title and Singhania says it has to do with their belief that their work should be infectious. “We wanted to solve clients’ business problems, rather than focus only on creating communication like large agencies. Our work is to engage people and for that to happen, the work had to be communicable. We wanted to start an epidemic of good with ideas that spread,” she adds.

    The freedom to do the kind of work the two of them wanted to was the mainstay of this self-funded agency. “We wanted to ‘do’ as well as ‘say’. For instance, when Camlin asked us to create a print ad for Children’s Day, we ‘did’ an activity instead. We created a ‘join the dots’ ad, which kids had to colour and parents were urged to upload on their Facebook page. It was a very successful engagement and within 24 hours, took the likes on the Kokuyo Camlin FB page from 150 to 15,000,” says Shastry.  The activity went on to be nominated by Facebook Studio for best use of the social networking website by any brand.

    According to Singhania and Shastry, what sets their agency apart is the quality of ideas, lesser turnaround time, and personal involvement in every business. The client list is a mixed bag of biggies like HCL, DNA and Camlin and start-ups like Pied Piper and Braces & Smiles. For some clients, the agency handles all their marketing requirements while for others, it looks after specific projects.

    For an organic set up, Infectious was lucky to have bagged two clients even before it launched. However, Singhania and Shastry are candid about the fact that clients are usually more comfortable giving business to larger agencies. Besides, it did take them a while before winning the confidence of heavyweights like HCL and DNA.

    Infectious is headquartered out of Mumbai with a presence in Chennai, Delhi and Kolkata and has a young, energetic, hand-picked team of 15 running it. “We have worked in various agencies, so when people heard that we were starting something of our own; we got a lot of calls, especially from the youngsters. And since we have worked with them, so we knew what we could expect from them. We are blessed to have hand-picked talent,” says Singhania.

    In addition to having a young team, the agency saw no harm in advertising itself. “Very few advertising agencies ever advertise about themselves. What is the harm in doing so? The logo adaption is our way of having fun. Digitally, one can do so much to engage with people, let alone clients,” says Shastry. Though he quickly adds that at its core, the business is still about ideas and digital is only a medium. Speaking of elections, he says that most political parties engaged and optimized their reach via the digital medium. Even Infectious created a special campaign along with DNA to urge people to go out and vote.

    What do the next five years look like for Infectious? “Five years is a very long time. We are a ‘work in progress’ agency, with plans for the next 100 days,” say Shastry and Singhania at once.

    What about network agencies snapping up independent agencies? The duo feels that in most cases, it is a win-win situation where network agencies bring in resources and scale while independent agencies bring in local expertise.

    And with Goafest coming up, the agency which is all for awards as long as they are for real work, the future holds only great promises.

    One wouldn’t be wrong in saying that like Monday mornings and coffee (chai, in some cases), Singhania and Shastry are a perfect combo.

  • Lowe Lintas and Partners to host the 12th Portfolio Night in Mumbai

    Lowe Lintas and Partners to host the 12th Portfolio Night in Mumbai

    MUMBAI:  Think you can write a copy which will wow the creative heads of leading agencies? Then it is time to participate in the Portfolio Night. 

     

    In its constant endeavor to encourage and bring in raw, young creative talent to the shores of Indian advertising, Lowe Lintas and Partners will organise the twelfth edition of Portfolio Night in Mumbai. This is for the second time that the agency is hosting Portfolio Night in India.

     

    A global portfolio review and recruitment event is a platform for young creative aspirants to have their work sampled by at least top creative directors from the industry in one evening. In the process they not only get feedback and advice, but if they are good enough, they might land up a job as well. It is conducted on the same date in more than 20 cities all over the world every year.

     

    With this announcement, Lowe Lintas and Partners calls upon young creative professionals from advertising, digital and design agencies and senior students of art colleges from across the country to be a part of the world’s largest advertising portfolio review-cum-recruitment event.

     

    “Advertising has been the nesting place for too many media related professions. And we have lost people to these newer options. PN is also a great platform for young people to discover the joys of advertising. And since we have to cast this net wider PN should only get bigger!” said Lowe Lintas and Partners NCD Amer Jaleel.

     

    The agency’s NCD Arun Iyer added, “It’s a great opportunity for Lowe Lintas to give back to the community and the industry of advertising. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. Not only to get a sense of what the real world is all about, but also for the encouragement that they deserve and opportunities that advertising offers.”

     

    Founded by IHAVEANIDEA in 2003 and now presented by Art Directors Club, New York, the 2014 Portfolio Night 12 event will be held simultaneously in more than 20 participating cities worldwide. In addition to Lowe Lintas in Mumbai, confirmed Portfolio Night 12 cities and City Hosts include:

    · Athens, hosted by Bold Ogilvy & Mather

    · Austin, hosted by LatinWorks

    · Beijing, hosted by Ogilvy & Mather

    · Beirut, hosted by Havas Worldwide Middle East

    · Boston, hosted by SapientNitro

    · Budapest, hosted by Kirwoskiisobar & Umbrella

    · Cape Town, hosted by McCann

    · Chicago, hosted by Chicago Portfolio School

    · Detroit, hosted by Doner

    · Dubai, hosted by Havas Worldwide Middle East

    · Johannesburg, hosted by McCann Johannesburg

    ·  Kansas City, hosted by VML

    · Los Angeles, hosted by Team One

    · Montreal, hosted by Tank

    · New York, hosted by Huge

    · Paris, hosted by AACC

    · Shanghai, hosted by Ogilvy & Mather

    · Singapore, hosted by BatesCHI & Partners

    · Tel Aviv, hosted by Habetzefer Advertising School

    · Tokyo, hosted by Saatchi & Saatchi Fallon Tokyo

    · Toronto, hosted by The Hive

     

    Each City Host is responsible for bringing together the top creative directors in its city with up-and-coming advertising talent; which will provide junior talent with the opportunity to learn from the best, and to provide leading industry creative directors with a chance to mentor and give back to the advertising industry.

     

    With 25 top CDs from the industry slated to attend and review the work of young, enthusiastic and creative, this highly anticipated evening will unite advertising and design communities in every continent as the next generation of creative talent makes an exciting foray into the industry.

     

    The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted. For the review process, aspirants will be divided into three batches and every aspirant will be given a chance to get his/her portfolio reviewed by three creative directors. Each creative director will meet three candidates individually for 15 minutes and review their work, ideas and offer them feedback.

     

    The best portfolio out of the lot will be identified as ALL STAR and will be flown to New York to take part in a week long creative challenge on a specific brief.

     

    Portfolio Night 12 is made possible by the support of global sponsors – Shutterstock, Twitter and SqaureSpace.

    Tickets for Portfolio Night are on sale since 16 April. More details are available on http://www.portfolionight.com/12/mumbai/

  • IAA Conversations on role of polls and media in influencing voters

    IAA Conversations on role of polls and media in influencing voters

    MUMBAI: Election wave is on and is not sparing anyone. In the same context, International Advertising Association (IAA) in its next IAA Conversations will see political party representatives Ram Naik (BJP), Prem Shukla (Shiv Sena), Sanjay Jha (Congress) and political analyst Kumar Ketkar debating.

     

    The panel discussion moderated by Anand Rathi will deliberate on ‘Do Opinion Polls and Media Reports Influence Voters?’ between 4pm and 6pm on 10 April at the Nehru Centre, Mumbai.

     

    IAA India Chapter president & development Asia Pacific region of IAA vice president Srinivasan Swamy said, “Our objective at the IAA India Chapter is to bring about discussions on key issues concerning advertising, media and allied sectors. This edition of IAA Conversations is an attempt to deliberate on an issue that has generated much discussion in the run-up to the general elections.”

     

    Zee Media group CEO and chair of the event Dr Bhaskar Das said, “The role of the media in influencing public opinion cannot be denied and hence this discussion with key stakeholders will bring to the fore issues and concerns on how opinion polls and media reports can influence the masses at election time.”

     

    “Many senior members of the advertising, marketing and media fraternity are invited to be present at the engaging event,’ added Swamy.