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Mumbai: One of the most palpable ways to tell if things are coming back to normal is to begin the day with a newspaper whose mere...
New Delhi: Global advertising spend is expected to rise 12.6 per cent during 2021 as a whole to reach $665bn, according to WARC Data’s report tracking...
Mumbai: In this week’s Throwback Thursday segment, we present an ad that isn’t so much of a relic considering it was launched just over a year...
Shan Kadavil’s bio on a networking platform reads ‘Farmer, Fisherman & Entrepreneur’. In his own words, his journey to co-founding FreshToHome stemmed simply from a desire...
New Delhi: Practically, an experiential learning app for students of class sixth to twelve has appointed Madison Media Infinity as its media agency of record(AOR), following a multi-year agency pitch....
MUMBAI: India has emerged as one of the top five markets with high year-on-year growth rate in advertising spends, said dentsu in its latest Global Ad Spend...
New Delhi: After a competitive multi-agency pitch, CupShup, a full-service agency has secured the digital mandate for Treebo Hotels. As part of their mandate, Cupshup will be creatively...
New Delhi: As India enters its 100th year of participation at the Olympic Games this July, Thums Up has set out to celebrate the historic feat...
MUMBAI: In continuation of our Throwback Thursday series featuring brilliant ad campaigns from the past, we revisit an ad that sent shivers down viewers’ spines. And...
KOLKATA: Behemoths like Hindustan Unilever, Godrej, Procter & Gamble, and others of their ilk, may be lording it over product categories nationally, but in regional markets,...
Mumbai: Ad agency Chimp&z Inc celebrated the LGBTQIA+ members of the advertising community by bringing them together for its digital Pride parade, #PrideOfAdvertising, all through the...
Mumbai: There is little doubt about television as a far-reaching instrument of viewership connecting masses pan India. It remains the medium of choice to build reach...
New Delhi: Zupee has announced Gaurav Mehta as the company’s new chief marketing officer. He was previously associated with GirnarSoft – the name behind the automotive...
KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers...
New Delhi: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has continued its run as the highest-scoring Indian agency at 2021 Cannes...
Mumbai: Dentsu Webchutney continued its winning spree on day four of the Cannes Lions International Festival of Creativity 2021, winning two Silver Lions and two Bronze...
Mumbai: IndianTelevision.com kicks off its Throwback Thursdays series where we go into flashback mode to revisit brilliant ad campaigns created over the years – one campaign...
New Delhi: AcneStar face wash from the house of Mankind Pharma has collaborated with music streaming platforms- Gaana, Wynk, Spotify, and Saavan to engage with music...
New Delhi: Leo Burnett Orchard on Tuesday promoted Gaurav Dudeja as executive vice president and head of Leo Burnett Orchard and appointed Pravin Sutar as head...
New Delhi: On the back of its global organisational redesign, dentsu international on Tuesday created a new structure for its creative service line in India. The...
New Delhi: Havas Media India has won the offline media mandate for Hamdard Laboratories’ food division, which includes the widely known beverage brand RoohAfza and all its extensions,...
New Delhi: In business-to-business (b2b), marketing often comes to a halt at the lead generation funnel. Given the economic environment created by the pandemic, the stress...
New Delhi: Integrated digital marketing company, 1702 Digital has promoted Pranay Bhan to the role of national creative director. Bhan will be responsible for elevating the creative...
Mumbai: Television continues to stay strong and resilient as a medium of advertising amid the second wave of the pandemic. Despite a marginal dip in April 2021,...
New Delhi: Global advertising technology firm, The Trade Desk has launched operations in India, and appointed Tejinder Gill as the company’s India general manager. Gill will...
New Delhi: Home electrical company, Luminous Power Technologies on Wednesday appointed Wavemaker India as its integrated media partner for all categories across Inverters, Batteries, Solar and Home Electricals. Wavemaker...
New Delhi: Nivea India on Wednesday appointed Ajay Simha as the marketing director. Simha was earlier responsible for the Nivea body care and cleansing and baby care...
New Delhi: Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing...
Mumbai: Havas Media Group India on Monday announced several new elevations and promotions, as it gears up to accelerate its growth across key markets in the...
New Delhi: After a 27 per cent plunge in 2020, ad revenue in India is forecast to rebound strongly over 2020-25 with a CAGR of 13...
Mumbai: The ebbing of the second wave of the pandemic is gradually paving the way for “normal” life to return. The restrictions are beginning to ease...
Mumbai: Taproot Dentsu, the creative agency from the house of dentsu India, was awarded the creative mandate for the forthcoming campaign of the leading tech giant,...
KOLKATA: With large parts of the country still under lockdown, people have begun exploring new virtual spaces to interact with each other. Within few days of...
Kolkata: After the Swiss major FMCG Nestlé faced flak over the nutritional value of its products, its Indian unit has announced a major outreach campaign to...
Delhi : Publicis Groupe on Wednesday announced the launch of PubHub, a comprehensive ecosystem that will create bespoke marketing transformation solutions at scale ,through the integration...
Mumbai: Ad agency 82.5 Communications on Tuesday appointed Anirban Mozumdar as chief strategy officer in Mumbai. He replaces Rishabha Nayyar, who is moving on from the agency...
New Delhi: Anwesh Bose, the chief executive officer of the ad-tech company Whisper Media has moved on from the company, after leading it for over a year....
New Delhi: Essence, a global data and measurement-driven media agency which is part of GroupM, on Tuesday appointed Magda Wolder as head of experience, APAC. Based out of...
Mumbai: Honouring outstanding achievement in entertainment, marketing and design, the Promax India Regional Awards 2021 is all set to be held virtually on 11 June, the association announced on...
New Delhi : Dentsu International on Friday bolstered its senior leadership team with the appointment of Fiona Lloyd as the global client & brand president at...
MUMBAI: Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds...
Mumbai: BL Agro Industries Limited, one of the fastest growing edible oils and food products companies in India, with a turnover of Rs 2500 crore is...
MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the...
Mumbai : Wavemaker, part of GroupM and WPP has successfully retained the media responsibilities for the beauty leader L’Oréal. Wavemaker has been the media AOR for...
KOLKATA: The absence of live sports during the pandemic has not only been felt by fans, but by brands and advertisers alike. Even when the games...
New Delhi: iProspect, the digital-first end-to-end media agency from the house of dentsu India, has won the digital mandate for AU Small Finance Bank, a Scheduled...
New Delhi : Justdial has appointed Prasun Kumar as the chief marketing officer. Kumar was previously associated with Magicbricks, where he was the head of marketing, revenue...
New Delhi: After a hotly contested pitch, Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL) to manage the integrated creative duties for...
New Delhi: OMD India has bagged the communications mandate to service the new-age edtech platform, Cuemath. The creative and marketing agency will drive Cuemath’s business by...
Mumbai: Nothing about our lives or the world we dwell in today is like what we knew it to be, till a little more than a...
