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Tag: advertising

  • A majority of Facebook’s 3 million advertisers are SMBs’

    A majority of Facebook’s 3 million advertisers are SMBs’

    MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

    As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

    What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

    Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

    Currently more than 50 million small businesses use Facebook’s free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

    To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share “what they are in the business of” doing.

  • A majority of Facebook’s 3 million advertisers are SMBs’

    A majority of Facebook’s 3 million advertisers are SMBs’

    MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

    As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

    What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

    Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

    Currently more than 50 million small businesses use Facebook’s free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

    To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share “what they are in the business of” doing.

  • Indian Railways target four-fold increase in advertising revenue: Railway Budget 16-17

    Indian Railways target four-fold increase in advertising revenue: Railway Budget 16-17

    MUMBAI: Aiming to tap newer areas for generating revenue, Railway minister Suresh Prabhu expressed his intention to heavily explore the potential of Indian Railways in generating more advertising revenue, with a target to multiply earnings by almost four times.

    While presenting the Railway Budget 2016 – 2017, Prabhu said, “We have vast physical infrastructure that facilitates exploitation through advertising. We intend to give special focus to exploring advertising potential on trains, stations and land adjacent to tracks of big stations.”

    “We will use customer interfacing assets to earn advertising revenue. Evolve models for revenue potential in 20 stations over the next three months to target ad revenue and improve earnings from advertising by more than four times than the current ad revenue,” added Prabhu.

    To further optimise the service’s potential for advertising revenues, Prabhu also announced the introduction of display screens. “We are soon introducing 20,000 high tech display screens across 2000 stations as rail display network for real time information to passengers and also unlock advertising potential,” Prabhu asserted.

    “Railway has typically focused on increasing revenues on tariff hikes,” Prabhu had stated at the beginning of his budget address at the Rajya Sabha.

    Stressing the need to increase Indian Railways’ revenue through non-tariff resources and methods at the beginning of his address at the Rajya Sabha, Prabhu also shared his plans to capitalise on the heavy digital traffic on the IRCTC website by engaging in e-commerce activities. “Railway has typically focused on increasing revenues on tariff hikes. IRCTC also has potential to exploit e commerce activities due to the large number of hits,” Prabhu shared.

    The minister also announced a special concession for journalists on ticket tariff. “For our journalist friends we will allow e-booking of tickets on concessional passes,” said Prabhu, later adding in jest, “Hoping that they will cover it better.”

  • Indian Railways target four-fold increase in advertising revenue: Railway Budget 16-17

    Indian Railways target four-fold increase in advertising revenue: Railway Budget 16-17

    MUMBAI: Aiming to tap newer areas for generating revenue, Railway minister Suresh Prabhu expressed his intention to heavily explore the potential of Indian Railways in generating more advertising revenue, with a target to multiply earnings by almost four times.

    While presenting the Railway Budget 2016 – 2017, Prabhu said, “We have vast physical infrastructure that facilitates exploitation through advertising. We intend to give special focus to exploring advertising potential on trains, stations and land adjacent to tracks of big stations.”

    “We will use customer interfacing assets to earn advertising revenue. Evolve models for revenue potential in 20 stations over the next three months to target ad revenue and improve earnings from advertising by more than four times than the current ad revenue,” added Prabhu.

    To further optimise the service’s potential for advertising revenues, Prabhu also announced the introduction of display screens. “We are soon introducing 20,000 high tech display screens across 2000 stations as rail display network for real time information to passengers and also unlock advertising potential,” Prabhu asserted.

    “Railway has typically focused on increasing revenues on tariff hikes,” Prabhu had stated at the beginning of his budget address at the Rajya Sabha.

    Stressing the need to increase Indian Railways’ revenue through non-tariff resources and methods at the beginning of his address at the Rajya Sabha, Prabhu also shared his plans to capitalise on the heavy digital traffic on the IRCTC website by engaging in e-commerce activities. “Railway has typically focused on increasing revenues on tariff hikes. IRCTC also has potential to exploit e commerce activities due to the large number of hits,” Prabhu shared.

    The minister also announced a special concession for journalists on ticket tariff. “For our journalist friends we will allow e-booking of tickets on concessional passes,” said Prabhu, later adding in jest, “Hoping that they will cover it better.”

  • FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466 million in FY-2014. The company’s net income attributable to common Class A and Class B stockholders increased 25.4 per cent to $3,669 million (20.5 per cent margin) as compared to $2,925 million (23.5 per cent margin). For the quarter ended 31 December, 2015 (Q4-2105, current quarter), revenue increased 51.7 per cent YoY to $5,841 million as compared to $3,851 million, while net income attributable to common Class A and Class B stockholders more than doubled (up 2.23 times) YoY to $1,555 million (26.6 per cent margin) as compared to $696 million (18.1 per cent margin).

    “2015 was a great year for Facebook. Our community continued to grow and our business is thriving,” said Facebook founder and CEO Mark Zuckerberg. “We continue to invest in better serving our community, building our business, and connecting the world.”

    Approximately 95.3 per cent of Facebook’s revenue came from advertising in the current year as compared to 92.2 per cent in FY-2014, while the rest came from Payments and Other Fees. Please refer to Fig A below for revenue breakup in Advertising and Payments & Other Fees.

    A major portion of Facebook’s advertising revenue (almost 50 per cent) comes from the US and Canada (US-Can), followed by Europe (Eur, about 25 per cent). The Asia-Pacific (APAC) region contributes about 15 per cent, while the Rest of the World (ROW) about 10 per cent. Please refer to Fig 2 below for advertising revenue break-up by user geography.

    Facebook’s Daily Active Users (DAU) in Q4-2015 increased 16.6 per cent YoY to 1038 million from 890 million and increased 3.1 per cent QoQ from 1007 million. The number of Mobile DAUs in the current quarter increased 25.4 per cent YoY to 934 million from 745 million and increased 4.5 per cent QoQ from 894 million.

    Please refer to Fig 3 below. Facebook has the highest number of Daily Active Users (DAU) from ROW followed by APAC , Eur and US-Can respectively in terms of DAU. In other words, US-Canada and Europe’s DAUs, which amount to about 26 per cent, contribute about 75 per cent of Facebook’s advertising revenue, and the ROW and APac’s DAUs contribute about 25 per cent, reflecting higher ARPUs from US-Can, followed by Eur, APac and ROW in descending order.

    The curve B in Fig 3 below signifies the ratio of DAUs to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs to DAUs.

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  • FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466 million in FY-2014. The company’s net income attributable to common Class A and Class B stockholders increased 25.4 per cent to $3,669 million (20.5 per cent margin) as compared to $2,925 million (23.5 per cent margin). For the quarter ended 31 December, 2015 (Q4-2105, current quarter), revenue increased 51.7 per cent YoY to $5,841 million as compared to $3,851 million, while net income attributable to common Class A and Class B stockholders more than doubled (up 2.23 times) YoY to $1,555 million (26.6 per cent margin) as compared to $696 million (18.1 per cent margin).

    “2015 was a great year for Facebook. Our community continued to grow and our business is thriving,” said Facebook founder and CEO Mark Zuckerberg. “We continue to invest in better serving our community, building our business, and connecting the world.”

    Approximately 95.3 per cent of Facebook’s revenue came from advertising in the current year as compared to 92.2 per cent in FY-2014, while the rest came from Payments and Other Fees. Please refer to Fig A below for revenue breakup in Advertising and Payments & Other Fees.

    A major portion of Facebook’s advertising revenue (almost 50 per cent) comes from the US and Canada (US-Can), followed by Europe (Eur, about 25 per cent). The Asia-Pacific (APAC) region contributes about 15 per cent, while the Rest of the World (ROW) about 10 per cent. Please refer to Fig 2 below for advertising revenue break-up by user geography.

    Facebook’s Daily Active Users (DAU) in Q4-2015 increased 16.6 per cent YoY to 1038 million from 890 million and increased 3.1 per cent QoQ from 1007 million. The number of Mobile DAUs in the current quarter increased 25.4 per cent YoY to 934 million from 745 million and increased 4.5 per cent QoQ from 894 million.

    Please refer to Fig 3 below. Facebook has the highest number of Daily Active Users (DAU) from ROW followed by APAC , Eur and US-Can respectively in terms of DAU. In other words, US-Canada and Europe’s DAUs, which amount to about 26 per cent, contribute about 75 per cent of Facebook’s advertising revenue, and the ROW and APac’s DAUs contribute about 25 per cent, reflecting higher ARPUs from US-Can, followed by Eur, APac and ROW in descending order.

    The curve B in Fig 3 below signifies the ratio of DAUs to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs to DAUs.

    >

  • FX and FX HD bring back ‘Mad Men’

    FX and FX HD bring back ‘Mad Men’

    MUMBAI: Mad Men is all set to make a comeback on television yet again. 

     

    After being aired on Star World Premiere HD, the show will now be shown on FX and FX HD. The first season of the transcendent period drama will air on 29 January, 2016.

     

    The show will be aired from Monday to Friday at 11 pm.

     

    Viewers can witness the high-powered world of advertising, set in 1960s of Madison Avenue.

     

    Created by Matthew Weiner, the show revolves around the lives of various characters reflecting the various aspects of the advertising world. The plot includes characters like Don Draper played by Jon Hamm, Peggy, Joan, Roger, Pete, Paul, etc, working with Draper at Sterling Cooper along with his wife Betty.

     

    The show seamlessly intertwines ambitions, scandals, greed, love, the downfall and upheaval of the advertising era serving as a bridge to a faded and now forbidden world of the 60s.

  • FX and FX HD bring back ‘Mad Men’

    FX and FX HD bring back ‘Mad Men’

    MUMBAI: Mad Men is all set to make a comeback on television yet again. 

     

    After being aired on Star World Premiere HD, the show will now be shown on FX and FX HD. The first season of the transcendent period drama will air on 29 January, 2016.

     

    The show will be aired from Monday to Friday at 11 pm.

     

    Viewers can witness the high-powered world of advertising, set in 1960s of Madison Avenue.

     

    Created by Matthew Weiner, the show revolves around the lives of various characters reflecting the various aspects of the advertising world. The plot includes characters like Don Draper played by Jon Hamm, Peggy, Joan, Roger, Pete, Paul, etc, working with Draper at Sterling Cooper along with his wife Betty.

     

    The show seamlessly intertwines ambitions, scandals, greed, love, the downfall and upheaval of the advertising era serving as a bridge to a faded and now forbidden world of the 60s.

  • Q3-2016; Advertising drives 9% YOY revenue growth at HT Media; radio revenue up 25%

    Q3-2016; Advertising drives 9% YOY revenue growth at HT Media; radio revenue up 25%

    BENGALURU: HT Media Limited (HT Media) reported seven per cent YoY growth in total income from operations (TIO) for the quarter ended 31 December, 2015 (Q3-2015, Q3-15, current quarter) at Rs 681.12 crore as compared to Rs 605.50 crore and a 13.2 per cent QoQ growth as compared to Rs 601.55 crore.

     

    The TIO growth was driven primarily by a 9.2 per cent YoY and 14.4 per cent growth in advertising revenues.

     

    HT Media’s radio segment (Fever 104 FM) reported a 25 per cent YoY increase in operating revenue to Rs 32.26 crore (4.7 per cent of TIO) as compared to Rs 28.81 crore (4.3 per cent of TIO) and grew 10 per cent QoQ as compared to Rs 29.34 crore (4.9 per cent of TIO).

     

    Note: (1) 100,00,000 = 100 Lakhs = 10 million = 1 crore

    (2) The figures mentioned in this report are consolidated figures unless stated otherwise.

     

    The company’s profit after tax (PAT) in Q3-2016 increased 12.4 per cent YoY to Rs 80.88 crore (11.9 per cent margin) as compared to Rs 63.97 crore (10.6 per cent margin) and was more than double (2.22 times) QoQ as compared to Rs 36.42 crore (6.1 per cent margin).

     

    Advertising and Circulation revenue

     

    HT Media says that Advertising Revenue grew by 9.2 per cent YoY in Qe-2016 to Rs 542.5 crore (76.6 per cent of TIO) as compared to Rs 496.7 crore (76.4 per cent of TIO) and increased 14.4 per cent QoQ as compared to Rs 475.2 crore (78.8 per cent of TIO).

     

    Circulation revenue in the current quarter increased 4.8 per cent to Rs 76.9 crore (10.9 per cent of TIO) as compared to Rs 75.4 crore (15.9 per cent of TIO) and grew 2.1 per cent QoQ as compared to Rs 75.4 crore (12.5 per cent of TIO).

     

    Let us see how the segments performed

     

    Three segments contribute to HT Media’s numbers – (1) Printing and publishing of newspapers and periodicals (Publishing) (2) Radio and (3) Digital.

     

    HT Media’s publishing segment reported 9.8 per cent YoY growth in revenue at Rs 607.29 crore (89.2 per cent of TIO) as compared to Rs 553.20 crore (91.4 per cent of TIO) and grew 12.9 per cent QoQ as compared to Rs 538.08 crore (89.4 per cent of TIO).

     

    The publishing segment reported 41.2 per cent higher YoY operating profit of Rs 110.82 crore as compared to Rs 78.49 crore and was 41 per cent more QoQ as compared to Rs 65.36 crore.

     

    HT Media has four FM radio stations – Fever 104 in Delhi, Mumbai, Bengaluru and Kolkata.

     

    Radio segment revenue numbers have been mentioned above. HT Media’s radio segment reported 21 per cent decline in operating profit at Rs 7.46 crore as compared to Rs 9.44 crore, but was 94.3 per cent more QoQ than of Rs 3.84 crore.

     

    The company’s digital segment reported 43.4 per cent YoY growth in revenue to Rs 38.21 crore (5.6 per cent of TIO) as compared to Rs 26.65 crore (4.4 per cent of TIO) and was 12.7 per cent higher QoQ as compared to Rs 33.91 crore (5.6 per cent of TIO).

     

    Digital segment reported lower YoY loss of Rs 11.07 crore as compared to Rs 1442 crore, and lower QoQ loss as compared to Rs 18.35 crore.

     

    The company reported unallocated losses of Rs 13.31 crore in Q3-2016; of Rs 12.13 crore in Q3-2015 and of Rs 15.40 crore in Q2-2016.

     

    Company Speak

     

    HT Media chairperson and editorial director Shobana Bhartia said, “We are happy to report a strong quarter of growth across all our core businesses on the back of an increase in advertising spends during the festive season. Growth in revenue and our continuing focus on costs have resulted in higher profitability. Our Hindi business continues to grow profitably; HT Mumbai & HT Delhi businesses saw year-on-year revenue growth; we successfully re-launched the Chennai radio station; and our digital businesses have reduced losses even as they have grown revenues. With momentum on our side, we expect to close the financial year on a strong note. The company is well positioned to seize any opportunity that comes its way.”

  • Q3-2016; Advertising drives 9% YOY revenue growth at HT Media; radio revenue up 25%

    Q3-2016; Advertising drives 9% YOY revenue growth at HT Media; radio revenue up 25%

    BENGALURU: HT Media Limited (HT Media) reported seven per cent YoY growth in total income from operations (TIO) for the quarter ended 31 December, 2015 (Q3-2015, Q3-15, current quarter) at Rs 681.12 crore as compared to Rs 605.50 crore and a 13.2 per cent QoQ growth as compared to Rs 601.55 crore.

     

    The TIO growth was driven primarily by a 9.2 per cent YoY and 14.4 per cent growth in advertising revenues.

     

    HT Media’s radio segment (Fever 104 FM) reported a 25 per cent YoY increase in operating revenue to Rs 32.26 crore (4.7 per cent of TIO) as compared to Rs 28.81 crore (4.3 per cent of TIO) and grew 10 per cent QoQ as compared to Rs 29.34 crore (4.9 per cent of TIO).

     

    Note: (1) 100,00,000 = 100 Lakhs = 10 million = 1 crore

    (2) The figures mentioned in this report are consolidated figures unless stated otherwise.

     

    The company’s profit after tax (PAT) in Q3-2016 increased 12.4 per cent YoY to Rs 80.88 crore (11.9 per cent margin) as compared to Rs 63.97 crore (10.6 per cent margin) and was more than double (2.22 times) QoQ as compared to Rs 36.42 crore (6.1 per cent margin).

     

    Advertising and Circulation revenue

     

    HT Media says that Advertising Revenue grew by 9.2 per cent YoY in Qe-2016 to Rs 542.5 crore (76.6 per cent of TIO) as compared to Rs 496.7 crore (76.4 per cent of TIO) and increased 14.4 per cent QoQ as compared to Rs 475.2 crore (78.8 per cent of TIO).

     

    Circulation revenue in the current quarter increased 4.8 per cent to Rs 76.9 crore (10.9 per cent of TIO) as compared to Rs 75.4 crore (15.9 per cent of TIO) and grew 2.1 per cent QoQ as compared to Rs 75.4 crore (12.5 per cent of TIO).

     

    Let us see how the segments performed

     

    Three segments contribute to HT Media’s numbers – (1) Printing and publishing of newspapers and periodicals (Publishing) (2) Radio and (3) Digital.

     

    HT Media’s publishing segment reported 9.8 per cent YoY growth in revenue at Rs 607.29 crore (89.2 per cent of TIO) as compared to Rs 553.20 crore (91.4 per cent of TIO) and grew 12.9 per cent QoQ as compared to Rs 538.08 crore (89.4 per cent of TIO).

     

    The publishing segment reported 41.2 per cent higher YoY operating profit of Rs 110.82 crore as compared to Rs 78.49 crore and was 41 per cent more QoQ as compared to Rs 65.36 crore.

     

    HT Media has four FM radio stations – Fever 104 in Delhi, Mumbai, Bengaluru and Kolkata.

     

    Radio segment revenue numbers have been mentioned above. HT Media’s radio segment reported 21 per cent decline in operating profit at Rs 7.46 crore as compared to Rs 9.44 crore, but was 94.3 per cent more QoQ than of Rs 3.84 crore.

     

    The company’s digital segment reported 43.4 per cent YoY growth in revenue to Rs 38.21 crore (5.6 per cent of TIO) as compared to Rs 26.65 crore (4.4 per cent of TIO) and was 12.7 per cent higher QoQ as compared to Rs 33.91 crore (5.6 per cent of TIO).

     

    Digital segment reported lower YoY loss of Rs 11.07 crore as compared to Rs 1442 crore, and lower QoQ loss as compared to Rs 18.35 crore.

     

    The company reported unallocated losses of Rs 13.31 crore in Q3-2016; of Rs 12.13 crore in Q3-2015 and of Rs 15.40 crore in Q2-2016.

     

    Company Speak

     

    HT Media chairperson and editorial director Shobana Bhartia said, “We are happy to report a strong quarter of growth across all our core businesses on the back of an increase in advertising spends during the festive season. Growth in revenue and our continuing focus on costs have resulted in higher profitability. Our Hindi business continues to grow profitably; HT Mumbai & HT Delhi businesses saw year-on-year revenue growth; we successfully re-launched the Chennai radio station; and our digital businesses have reduced losses even as they have grown revenues. With momentum on our side, we expect to close the financial year on a strong note. The company is well positioned to seize any opportunity that comes its way.”