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  • Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    MUMBAI: “If you wanna make the world a better place, take a look at yourself and make the change.”

    King of Pop, Michael Jackson, sang these lines in his 1987 song ‘Man In The Mirror.’ Ironically, the lines still haven’t lost its relevance, as we continue to procrastinate from acting upon that much needed social change from within.

    Reinforcing the idea of ‘starting with oneself’, the celebrated lyricist and McCann Worldgroup South Asia chairman has penned the phrase ‘Shuruaat Hoon Main’ or ‘It starts with me’, which strikes the core sentiment behind the Indian chapter of Global Citizen, that the Global Education and Leadership Foundation (tGELF) launched recently.

    “We need to realise that the change has to start from us. We can keep blaming the government, keep blaming the society or organisations and corporations, but we forget we can be a start of a change as well. We should at least do what is within our control. The line ‘Shuruaat Hoon Main’ should be a pledge to ourselves to spearhead change,” Joshi elaborated on the thought behind the line.

    Global Citizen has launched an ambitious plan to eradicate extreme poverty in the world. The India chapter has initiated a 15-year long campaign that will  focus on creating a meaningful impact in three key areas: quality education, gender equality, and clean water and sanitation.

    Celebrities such as Amitabh Bachchan, Farhan Akhtar, Kareena Kapoor, AR Rahman, Aamir Khan and others have pledged their commitment to the social cause, each resonating Joshi’s line ‘Shuruaat Hoon Main’.

    Mobilising a generation from 1.2 billion population to act on social change is not a mean fete, and thus Global Citizen has aggressively made strategic partnerships leveraging its brand power, to reach far and wide. McCann Worldwide Group’s association with the movement is a fine example. “This isn’t a regular commercial deal. Of course, the cost of production of the campaign is being met, but it has been done in complete spirit of philanthropy. Wherever we could, we have tried to cut down the cost as a goodwill gesture,” Joshi frankly states about the nature of the collaboration.

    Apart from McCann Worldgroup, Global Citizen India has also roped in Wizcraft International Entertainment, Viacom18 and Times of India group as partners to aid in media management and coverage of the campaign across media.

    Infact, Wizcraft and tGELF chairman Shiv Khemka had approached Joshi to seek McCann’s association with the movement and lend his pen to the cause.

    Asked if McCann is committed to the campaign for 15 years, Joshi stated, “We would love to have a long-term association. I personally believe that a cause like this requires an extended commitment to see worthwhile change. Otherwise, it just remains as flash in the pan. It is important that there is consistency to what a brand like Global Citizen says. We would like to have a unceasing association depending on how other variables align.”

    The inaugural Global Citizen Festival India, scheduled in Mumbai on 19 November 2016, will be headlined by Coldplay, Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur.

    While a video shot by actor Aamir Khan has been launched at the inaugural event of Global Citizen India, McCann’s team is in the process of making more creatives leading to the festival in November, based on the feedback of the first audio-visual. The upcoming parts may feature more celebrated faces from Bollywood.

    Association of several major artistes and international guests will be announced at different stages of the campaign.

  • Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    MUMBAI: “If you wanna make the world a better place, take a look at yourself and make the change.”

    King of Pop, Michael Jackson, sang these lines in his 1987 song ‘Man In The Mirror.’ Ironically, the lines still haven’t lost its relevance, as we continue to procrastinate from acting upon that much needed social change from within.

    Reinforcing the idea of ‘starting with oneself’, the celebrated lyricist and McCann Worldgroup South Asia chairman has penned the phrase ‘Shuruaat Hoon Main’ or ‘It starts with me’, which strikes the core sentiment behind the Indian chapter of Global Citizen, that the Global Education and Leadership Foundation (tGELF) launched recently.

    “We need to realise that the change has to start from us. We can keep blaming the government, keep blaming the society or organisations and corporations, but we forget we can be a start of a change as well. We should at least do what is within our control. The line ‘Shuruaat Hoon Main’ should be a pledge to ourselves to spearhead change,” Joshi elaborated on the thought behind the line.

    Global Citizen has launched an ambitious plan to eradicate extreme poverty in the world. The India chapter has initiated a 15-year long campaign that will  focus on creating a meaningful impact in three key areas: quality education, gender equality, and clean water and sanitation.

    Celebrities such as Amitabh Bachchan, Farhan Akhtar, Kareena Kapoor, AR Rahman, Aamir Khan and others have pledged their commitment to the social cause, each resonating Joshi’s line ‘Shuruaat Hoon Main’.

    Mobilising a generation from 1.2 billion population to act on social change is not a mean fete, and thus Global Citizen has aggressively made strategic partnerships leveraging its brand power, to reach far and wide. McCann Worldwide Group’s association with the movement is a fine example. “This isn’t a regular commercial deal. Of course, the cost of production of the campaign is being met, but it has been done in complete spirit of philanthropy. Wherever we could, we have tried to cut down the cost as a goodwill gesture,” Joshi frankly states about the nature of the collaboration.

    Apart from McCann Worldgroup, Global Citizen India has also roped in Wizcraft International Entertainment, Viacom18 and Times of India group as partners to aid in media management and coverage of the campaign across media.

    Infact, Wizcraft and tGELF chairman Shiv Khemka had approached Joshi to seek McCann’s association with the movement and lend his pen to the cause.

    Asked if McCann is committed to the campaign for 15 years, Joshi stated, “We would love to have a long-term association. I personally believe that a cause like this requires an extended commitment to see worthwhile change. Otherwise, it just remains as flash in the pan. It is important that there is consistency to what a brand like Global Citizen says. We would like to have a unceasing association depending on how other variables align.”

    The inaugural Global Citizen Festival India, scheduled in Mumbai on 19 November 2016, will be headlined by Coldplay, Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur.

    While a video shot by actor Aamir Khan has been launched at the inaugural event of Global Citizen India, McCann’s team is in the process of making more creatives leading to the festival in November, based on the feedback of the first audio-visual. The upcoming parts may feature more celebrated faces from Bollywood.

    Association of several major artistes and international guests will be announced at different stages of the campaign.

  • Zenith revises global ad spend growth forecast upwards

    Zenith revises global ad spend growth forecast upwards

    MUMBAI: Zenith Optimedia’s Advertising Expenditure Forecasts is a bellwether for the global ad industry. And the top notch media agency revised its earlier June forecasts for the rest year in an update posted today. Zenith says that global adex will grow by 4.4 per cent to reach $539 billion, much better than 4.1 per cent growth it forecast earlier.  It will expand by 4.5 per cent in 2017, and 4.6 per cent in 2018, better than the 4.3 per cent and 4.4 per cent it had earlier estimated. By 2018 global advertising expenditure will total  $589 billio,  $4 billion more than forecast in June.

    The US, the Philippines and Western Europe drive faster adspend growth

    This upgrade is mainly the result of stronger-than-expected growth in the US, where a strong labour market has encouraged consumers to increase their expenditure, and advertisers have fought harder for their share of the expanding market. The agency expects US network TV to return to growth this year (at one  per cent) after shrinking five  per cent last year, thanks to new spending by pharmaceutical and consumer packaged goods companies and a strong upfront. Zenith stated that it expects social media to accelerate from 32  per cent growth last year to 35  per cent growth this year, as advertisers take advantage of new formats, such as in-feed video, and the transition to mobile internet consumption continues. Overall the agency forecasts that US ad spend to grow 4.4  per cent this year, compared to the previous estimate of 3.8  per cent.

    Zenith has also made slight upgrades to its adspend forecasts for Asia Pacific and Western Europe. It has revised its estimate for APAC from 6.2 per cent to 6.3 per cent and for Western Europe from 3.5 per cent to 3.6 per cent. Its APAC optimism is based on  heavy political spending in the Philippines in the run-up to the May 2016 elections. Its bullishness about Western Europe is courtesy improved conditions in Belgium, Finland, Germany, Italy, Norway, Portugal and Sweden have compensated for the  slowdown in the UK.

    Mild weakening of UK ad market after Brexit vote

    Although the vote for ‘Brexit’ in the UK’s EU referendum came as a shock to many in the market, so far advertisers have reacted calmly, with no widespread budget reductions. Zenith has forecast a 5.4  per cent growth in ad spend this year, fractionally less than its  5.6  per cent forecast just before the vote. The agency says that its view is that most of the impact that Brexit will have on the UK ad market will happen in the long term.

    The UK’s new terms of trade with the EU and other countries – whatever they turn out to be – are likely to restrict flows of trade and investment in comparison with the pre-Brexit status quo, leading to slower economic growth and slower growth in advertising expenditure. In the short term, uncertainty about the consequences of the vote will make companies less likely to invest in new products, and consumers less likely to take on big spending commitments. This could lead to anything from disappointingly slow growth to outright recession. Zenith’s current forecasts assume that economic growth will slow but remain positive, in which case UK adspend will grow 3.4  per cent next year, down from its pre-vote forecast of four per cent growth.

    Mobile advertising taking over from desktop even faster than expected

    In June, Zenith had forecast that mobile advertising would overtake desktop in 2017.  And it says its position has not changed on this score, excepting that it has upgraded its forecasts for mobile growth for this year (from 46  per cent to 48  per cent) and next year (from 29  per cent to 33  per cent), and  it now expects mobile adspend to exceed desktop by $ 8billion in 2017, up from the $2billion it predicted in June. Zenith expects mobile to account for 60 per cent of all internet advertising by 2018, up from the earlier forecast of 58 per cent.

    Desktop to shrink by more than newspapers or magazines to 2018

    The agency’s view is that desktop advertising peaked in 2014 at $99 billion and shrank 0.1  per cent in 2015 to $98.9 billion as advertisers switched their budgets to mobile. It now expects desktop advertising’s decline to accelerate over the next few years with spends falling by 0.8  per cent in 2016, 2.9  per cent in 2017 and 7.4  per cent in 2018. Between 2015 and 2018 desktop adspend will have shrunk by $10.7billion, more than the other two declining media – newspapers (which will shrink by $9.6 billion) and magazines ($4.4 billion). Meanwhile mobile adspend will grow by $81.3 billion over the same period, seven times more than the combined growth of television ($7.3 billion), outdoor ($3 billion), radio ($0.9 billion) and cinema ($0.7 billion).

    “The global ad market has strengthened over the past few months, thanks mainly to the resilient US consumer,” said Zenith head of forecasting Jonathan Barnard. “So far any impact from the vote for Brexit has been limited, and confined to the UK. We expect the global ad market to strengthen further in 2017 and 2018.”

  • Zenith revises global ad spend growth forecast upwards

    Zenith revises global ad spend growth forecast upwards

    MUMBAI: Zenith Optimedia’s Advertising Expenditure Forecasts is a bellwether for the global ad industry. And the top notch media agency revised its earlier June forecasts for the rest year in an update posted today. Zenith says that global adex will grow by 4.4 per cent to reach $539 billion, much better than 4.1 per cent growth it forecast earlier.  It will expand by 4.5 per cent in 2017, and 4.6 per cent in 2018, better than the 4.3 per cent and 4.4 per cent it had earlier estimated. By 2018 global advertising expenditure will total  $589 billio,  $4 billion more than forecast in June.

    The US, the Philippines and Western Europe drive faster adspend growth

    This upgrade is mainly the result of stronger-than-expected growth in the US, where a strong labour market has encouraged consumers to increase their expenditure, and advertisers have fought harder for their share of the expanding market. The agency expects US network TV to return to growth this year (at one  per cent) after shrinking five  per cent last year, thanks to new spending by pharmaceutical and consumer packaged goods companies and a strong upfront. Zenith stated that it expects social media to accelerate from 32  per cent growth last year to 35  per cent growth this year, as advertisers take advantage of new formats, such as in-feed video, and the transition to mobile internet consumption continues. Overall the agency forecasts that US ad spend to grow 4.4  per cent this year, compared to the previous estimate of 3.8  per cent.

    Zenith has also made slight upgrades to its adspend forecasts for Asia Pacific and Western Europe. It has revised its estimate for APAC from 6.2 per cent to 6.3 per cent and for Western Europe from 3.5 per cent to 3.6 per cent. Its APAC optimism is based on  heavy political spending in the Philippines in the run-up to the May 2016 elections. Its bullishness about Western Europe is courtesy improved conditions in Belgium, Finland, Germany, Italy, Norway, Portugal and Sweden have compensated for the  slowdown in the UK.

    Mild weakening of UK ad market after Brexit vote

    Although the vote for ‘Brexit’ in the UK’s EU referendum came as a shock to many in the market, so far advertisers have reacted calmly, with no widespread budget reductions. Zenith has forecast a 5.4  per cent growth in ad spend this year, fractionally less than its  5.6  per cent forecast just before the vote. The agency says that its view is that most of the impact that Brexit will have on the UK ad market will happen in the long term.

    The UK’s new terms of trade with the EU and other countries – whatever they turn out to be – are likely to restrict flows of trade and investment in comparison with the pre-Brexit status quo, leading to slower economic growth and slower growth in advertising expenditure. In the short term, uncertainty about the consequences of the vote will make companies less likely to invest in new products, and consumers less likely to take on big spending commitments. This could lead to anything from disappointingly slow growth to outright recession. Zenith’s current forecasts assume that economic growth will slow but remain positive, in which case UK adspend will grow 3.4  per cent next year, down from its pre-vote forecast of four per cent growth.

    Mobile advertising taking over from desktop even faster than expected

    In June, Zenith had forecast that mobile advertising would overtake desktop in 2017.  And it says its position has not changed on this score, excepting that it has upgraded its forecasts for mobile growth for this year (from 46  per cent to 48  per cent) and next year (from 29  per cent to 33  per cent), and  it now expects mobile adspend to exceed desktop by $ 8billion in 2017, up from the $2billion it predicted in June. Zenith expects mobile to account for 60 per cent of all internet advertising by 2018, up from the earlier forecast of 58 per cent.

    Desktop to shrink by more than newspapers or magazines to 2018

    The agency’s view is that desktop advertising peaked in 2014 at $99 billion and shrank 0.1  per cent in 2015 to $98.9 billion as advertisers switched their budgets to mobile. It now expects desktop advertising’s decline to accelerate over the next few years with spends falling by 0.8  per cent in 2016, 2.9  per cent in 2017 and 7.4  per cent in 2018. Between 2015 and 2018 desktop adspend will have shrunk by $10.7billion, more than the other two declining media – newspapers (which will shrink by $9.6 billion) and magazines ($4.4 billion). Meanwhile mobile adspend will grow by $81.3 billion over the same period, seven times more than the combined growth of television ($7.3 billion), outdoor ($3 billion), radio ($0.9 billion) and cinema ($0.7 billion).

    “The global ad market has strengthened over the past few months, thanks mainly to the resilient US consumer,” said Zenith head of forecasting Jonathan Barnard. “So far any impact from the vote for Brexit has been limited, and confined to the UK. We expect the global ad market to strengthen further in 2017 and 2018.”

  • Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    MUMBAI: FCB Ulka Group has appointed Mahendra Bhagat as the national creative director. Bhagat will be based in Bengaluru and will support all FCB Ulka’s south India offices. Mahendra was earlier with JWT Mumbai as the vice president and creative head.

    FCB Ulka CEO Nitin Karkare said, “Mahendra is a heady mix of creative, business acumen [he headed an office for a few years] and team building”.

    FCB Ulka CCO Swati Bhattacharya said, “By his own admission, Advertising is his first love and he couldn’t stay away from it too long. Mahendra is a powerhouse of talent”.

    Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form”.

    In his last assignment, he created some landmark work for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, Mahendra has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.

  • Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    MUMBAI: FCB Ulka Group has appointed Mahendra Bhagat as the national creative director. Bhagat will be based in Bengaluru and will support all FCB Ulka’s south India offices. Mahendra was earlier with JWT Mumbai as the vice president and creative head.

    FCB Ulka CEO Nitin Karkare said, “Mahendra is a heady mix of creative, business acumen [he headed an office for a few years] and team building”.

    FCB Ulka CCO Swati Bhattacharya said, “By his own admission, Advertising is his first love and he couldn’t stay away from it too long. Mahendra is a powerhouse of talent”.

    Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form”.

    In his last assignment, he created some landmark work for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, Mahendra has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.

  • Lower e-commerce spending slows down TV ad growth: Madison

    Lower e-commerce spending slows down TV ad growth: Madison

    MUMBAI: H1 2016 has not been a good time for the advertising industry – TV specially – according to leading Indian ad agency Madison Media.

    Against the projected 20 per cent TV ad growth for the full year, only 11 per cent growth has been achieved in H1 2016. This compares poorly with the gee-whiz 35 per cent growth rate achieved in H1 2015 over H1 2014 on the back of a substantial increase in e-commerce spends and the ICC World Cup.

    The drop in the TV ad growth rate is also the main reason why the total ad market growth in H1 2016 has only been 12.9 per cent, says Madison Media. This has led to a downgrade of the earlier projected growth rate for 2016 from 16.8 per cent to 13.2 per cent. The drop in value of advertising growth has been accompanied by a reduction in the volumes of adverts on most TV programming genres, with the exception of Hindi movie and Kannada channels.

    The Madison-Pitch report says that the TV industry attracted around Rs 10,198 crore in ad spending in H1 2016 as compared to Rs 9186 crore in H12015. FMCG advertisers splurged 16 per cent more in H1 2016 at Rs 5,346 crore (Rs 4,622 crore in H1 2015) but contributed 72 per cent to the growth rate of the industry. E-commerce as a category shaved spending by 37 per cent as it fell from Rs 629 crore in H1 2015 to Rs 394 crore in H1 2016.

    “The drop in growth rates in TV is led by a lower contribution of e-commerce which is a category known to pick and choose high priced inventory / impact programmes and substituted by FMCG users who resort to everyday advertising and seek high value for money,” explained Madison Media & OOH CEO Mr Vikram Sakhuja.

    Clothing fashion and jewelry ad spending also slipped into the negative zone with a 22 per cent plunge from Rs 308 crore in H1 2015 to Rs 241 crore in H1 2016.

    The telco internet and DTH segment, however, maintained its growth of last year with spends of Rs Rs 1198 crore (Rs 1068 crore in H1 2015),

    In a release sent out last week, Madison Media said it expects this trend to continue and if it does, the overall ad industry should be on course to hit a spend of Rs 50,000 crore by end 2016. However, the agency says it is culling down its TV growth rate number from 20 per cent to 11 per cent.

    Which Madison World chairman Sam Balsara says is not good news at all. “The drop in growth rate of TV advertising does not augur well for the economy as generally a spurt in ad spends leads to higher GDP growth.”

  • Lower e-commerce spending slows down TV ad growth: Madison

    Lower e-commerce spending slows down TV ad growth: Madison

    MUMBAI: H1 2016 has not been a good time for the advertising industry – TV specially – according to leading Indian ad agency Madison Media.

    Against the projected 20 per cent TV ad growth for the full year, only 11 per cent growth has been achieved in H1 2016. This compares poorly with the gee-whiz 35 per cent growth rate achieved in H1 2015 over H1 2014 on the back of a substantial increase in e-commerce spends and the ICC World Cup.

    The drop in the TV ad growth rate is also the main reason why the total ad market growth in H1 2016 has only been 12.9 per cent, says Madison Media. This has led to a downgrade of the earlier projected growth rate for 2016 from 16.8 per cent to 13.2 per cent. The drop in value of advertising growth has been accompanied by a reduction in the volumes of adverts on most TV programming genres, with the exception of Hindi movie and Kannada channels.

    The Madison-Pitch report says that the TV industry attracted around Rs 10,198 crore in ad spending in H1 2016 as compared to Rs 9186 crore in H12015. FMCG advertisers splurged 16 per cent more in H1 2016 at Rs 5,346 crore (Rs 4,622 crore in H1 2015) but contributed 72 per cent to the growth rate of the industry. E-commerce as a category shaved spending by 37 per cent as it fell from Rs 629 crore in H1 2015 to Rs 394 crore in H1 2016.

    “The drop in growth rates in TV is led by a lower contribution of e-commerce which is a category known to pick and choose high priced inventory / impact programmes and substituted by FMCG users who resort to everyday advertising and seek high value for money,” explained Madison Media & OOH CEO Mr Vikram Sakhuja.

    Clothing fashion and jewelry ad spending also slipped into the negative zone with a 22 per cent plunge from Rs 308 crore in H1 2015 to Rs 241 crore in H1 2016.

    The telco internet and DTH segment, however, maintained its growth of last year with spends of Rs Rs 1198 crore (Rs 1068 crore in H1 2015),

    In a release sent out last week, Madison Media said it expects this trend to continue and if it does, the overall ad industry should be on course to hit a spend of Rs 50,000 crore by end 2016. However, the agency says it is culling down its TV growth rate number from 20 per cent to 11 per cent.

    Which Madison World chairman Sam Balsara says is not good news at all. “The drop in growth rate of TV advertising does not augur well for the economy as generally a spurt in ad spends leads to higher GDP growth.”

  • IAA announces knowledge seminar in Bengaluru on 11 June

    IAA announces knowledge seminar in Bengaluru on 11 June

    MUMBAI: The International Advertising Association (IAA) India Chapter encourages conversation around hot button topics across industries. The next Knowledge Seminar being held in Bengaluru is on retail marketing strategies. The event is on 11 June at Lalit Ashok in Bengaluru from 14.45 hrs to 20.00 hrs.

    IAA India Chapter brings together decision makers from the field of retail marketing, advertising and media with the goal of addressing the challenges faced by the retail sector and to guide its future course of action.

    IAA India Chapter president Srinivasan K. Swamy said, “IAA Knowledge Seminars bring in fresh perspectives for the audience. In this session we have acknowledged experts addressing important issues related to the retail industry including brand building, valuation and retail spaces. We also have a mix of veterans and young leaders speaking on various topics. We are very glad that Vijayvani has partnered us for the second time in succession”

    Speakers:

    1. Bijou Kurien, Board member L Capital
    2. V Vishwanath, Director – Brand & Marketing, Urbanladder
    3. Senthil Kumar, CCO, JWT India
    4. Sruti Swamy, Head, Hansa RetailScape
    5. Ramesh Jude Thomas, President and Chief Knowledge Officer, Eqitor Value Advisory

  • IAA announces knowledge seminar in Bengaluru on 11 June

    IAA announces knowledge seminar in Bengaluru on 11 June

    MUMBAI: The International Advertising Association (IAA) India Chapter encourages conversation around hot button topics across industries. The next Knowledge Seminar being held in Bengaluru is on retail marketing strategies. The event is on 11 June at Lalit Ashok in Bengaluru from 14.45 hrs to 20.00 hrs.

    IAA India Chapter brings together decision makers from the field of retail marketing, advertising and media with the goal of addressing the challenges faced by the retail sector and to guide its future course of action.

    IAA India Chapter president Srinivasan K. Swamy said, “IAA Knowledge Seminars bring in fresh perspectives for the audience. In this session we have acknowledged experts addressing important issues related to the retail industry including brand building, valuation and retail spaces. We also have a mix of veterans and young leaders speaking on various topics. We are very glad that Vijayvani has partnered us for the second time in succession”

    Speakers:

    1. Bijou Kurien, Board member L Capital
    2. V Vishwanath, Director – Brand & Marketing, Urbanladder
    3. Senthil Kumar, CCO, JWT India
    4. Sruti Swamy, Head, Hansa RetailScape
    5. Ramesh Jude Thomas, President and Chief Knowledge Officer, Eqitor Value Advisory