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Mumbai: Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year,...
Mumbai: Majority of the advertisements shown across media channels are replete with problematic and stereotypical depictions of gender, shows the latest study of over six hundred...
Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad...
Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39...
Mumbai: Leader Batteries, a part of the Pilot Industry group has launched a new brand campaign announcing the new avatar Leader 2.0 to strengthen its pan...
New Delhi: Home appliances and consumer electronics major Haier has launched a series of new TVCs titled ‘Perform Big, Silently’ featuring notable women achievers who pushed boundaries to make...
Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68...
New Delhi: 2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This gave birth to...
Mumbai: The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria...
Mumbai: Havas Creative Group India has appointed Debopriyo (Debo) Bhattacherjee as EVP & planning Head – North effective immediately. In his new role, Bhattacherjee will be...
Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72....
Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online...
Mumbai: Rarely does one stop to question the meaning of age-old rituals and traditions that have been passed down to us from generation to generation. Most...
Mumbai: E-sports platform Mobile Premier League (MPL) is back with its IPL campaign Hai Akal Khelo MPL with a series of new digital films titled ‘Mind Blowing’. The...
Mumbai: Dentsu India has bolstered its Digital, Experiential and PR capabilities under the Isobar India group, comprising the creative agencies Isobar India and WATConsult, and the...
Mumbai: The top ten advertiser list for week 35 was led by FMCG giant Hindustan Lever Ltd (HUL) with an ad volume of 5072.06 (‘000 secs),...
Mumbai: Coconut Films has been in the business of TV commercial production for more than a decade and has recently delivered a digital film for the bullet...
Mumbai: From Siri to Tesla Car, and Google AI to Alexa, Artificial Intelligence is now impacting every aspect of our lives. It is designed and programmed in...
Mumbai: FCB Group India has announced the elevation of Vidyadhar Wabgaonkar as the CEO of FCB Cogito, the independent consulting arm of the Group in India....
Mumbai: In yet another reminder of why we need to look beyond the label of ‘differently abled’, Indian athletes created history, by hauling 19 medals- their...
MUMBAI: As the world adapts to the post-pandemic world, there’s been a significant shift in the way people shop, eat and look for entertainment among other...
MUMBAI: The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping...
Mumbai: The top-ten advertiser list for Barc Week 33 was led by FMCG giant Hindustan Unilever with ad volumes of 4393.11 (‘000 secs). The second position...
Mumbai: German personal care brand Sebamed has launched its all-new baby care campaign urging moms and to-be-moms to use Sebamed products with pH 5.5 benefits right from...
Mumbai: The COVID-19 pandemic has transformed people’s lives in unprecedented ways. There are people who continue to experience social isolation and loneliness, and find it challenging to...
Mumbai: Gulf Oil India has launched a digital film as a part of its on-going Gulf ‘Superfleet Suraksha Bandhan’ campaign to appreciate the truck drivers who...
Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also...
Mumbai: The top-ten advertisers list for BARC week 32 (7 August to 13 August) was led by Hindustan Unilever Ltd (HUL) with ad volume of 4445.94...
MUMBAI: Tanishq has been known for taking the path less travelled by when it comes to its creatives. This Raksha Bandhan, the brand has yet again...
Mumbai: Country Delight, a direct-to-consumer daily essentials brand, has released a lively music video to mark the 75th Independence Day. The “Good Morning India” anthem celebrates...
Mumbai: Incense sticks manufacturing brand Zed Black has launched its new campaign with brand ambassador M S Dhoni, where he is seen engaging with his audience...
New Delhi: Madison Digital on Friday announced the promotions of Chintan Soni and Kosal Malladi to vice presidents. Soni joined the organisation in September 2013, while...
New Delhi: Dentsu Group has witnessed a significant rebound in performance for the quarter ended June, recording organic revenue growth of 15 per cent. The Group...
MUMBAI: India recorded its finest performance at the 2020 Tokyo Olympics catapulting several talented sportspersons on the world-stage. As the country revelled in their stunning achievements,...
Mumbai: Homegrown media agency Madison Media on Wednesday announced Jolene Fernandes Solanki as the new chief operating officer of Madison Media Ultra. She will be working...
Mumbai: The Advertising Standards Council of India (Asci) is all set to update its guidelines and procedures according to the changing requirements of the digital era....
New Delhi: Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by...
MUMBAI: Edtech platform upGrad has launched a new ad film addressing the disenchantment experienced by the youth across the country due to the shutting down of...
New Delhi: The government’s expenditure on print advertisements has dropped by almost 54 per cent in the last three years. According to the latest data presented...
Mumbai: Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour. The...
MUMBAI: As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the...
MUMBAI: The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on...
New Delhi: Rediffusion SmartMedia has appointed Suraj Nagappa as the senior vice president. He will now take over as the agency’s digital lead in the south....
Mumbai: Madison Media has acquired Kolkata-based full service digital agency, Crow’s Nest. Crow’s Nest, a unit of Bengal Internet Marketing Pvt Ltd was founded 14 years...
Mumbai: Ed-tech start-up BYJU’S has rolled out a new digital campaign honouring the sacrifices made by parents to build a successful professional career for their children....
Mumbai: TV advertising continues to remain resilient, despite the onslaught of the second wave of the pandemic. According to Broadcast Audience Research Council (BARC) India’s latest THINK...
New Delhi: Bike taxi platform, Rapido on Wednesday announced the launch of its new digital marketing campaign #NoStressSawari highlighting the struggles commuters face while traveling to...
New Delhi: Dentsu International on Tuesday named Fred Levron as the company’s global chief creative officer. In his new role, Levron will lead the network’s holistic...
Mumbai: As the country recovers from the second wave of the pandemic, it is necessary for people to take precautions and hope for the recovery of...
Mumbai: Bottled drinking water brand Bisleri has announced its foray into the personal hygiene segment. The company launched a new TVC for its new range of...
