ITV

Tag: advertising

  • Facebook fuelling growth story via ‘Stories’

    Facebook fuelling growth story via ‘Stories’

    MUMBAI: Facebook CEO Mark Zuckerberg's vision of Stories as the future of the social media giant is gradually becoming a reality. While investors kept an eye on the advertising revenue coming from Stories, the company definitely did not disappoint. More importantly, Stories is growing quickly not only on Instagram which just passed 500 million daily active users on stories but also on the Facebook blue app.

    The media tech company claimed in an earnings call after posting Q4 results that 2 million advertisers are using Stories to reach customers across all its apps. As more users are also starting to use Stories, this is emerging as a promising area of opportunity for marketers. According to Facebook, it is trying to make it easier for advertisers to adopt its campaigns for Stories. It even launched ads in Messenger Stories in the last quarter but feels it is too early to talk about monetisation.

    Mumbai-based Digital marketing agency DigiChefs co-founder Deep Mehta also thinks Stories will gain more popularity as the language of communication moves to more instantaneous and visual ones. According to him, users today have a tendency to first see what's happening 'right now' as soon as they open their favourite social media app via the Stories and then move to the newsfeed.

    Mehta said that from the advertising point of view as well it's no secret that brands running ads in Stories usually end up seeing a better Click Through Rate. He added that if someone has not exploited the power of Story ads yet, it's time to jump in.

    “Though for now, there's quite some time for advertisers to have their campaigns circled only around Stories and the feed ads are pretty much indispensable, it will be interesting to see how advertisers use the AR enabled stories and features like Instagram carousel ads to their advantage. As a performance agency, I would definitely insist my clients to bet their monies on Story ads in the long run with a creative strategy suited to showcase their propositions visually without being to pushy,” he added.

    However, compared to Facebook, there has been a faster adoption of the feature on Instagram. Despite the decrease in the average price per ad, the number of ad impressions across Facebook apps increased by 34 per cent. According to Facebook, the impression growth was primarily driven by ads on Instagram, including both feed and Stories.

    “While we have opportunities to grow impressions on Facebook and Instagram, that's less so in feed, where we already have healthy ad loads in – on both surfaces and more in Stories where we have lower CPMs. So – whereas in 2018, we benefited from strong impressions growth on Instagram in both feed and Stories. We'll be more reliant on Stories impression growth in 2019,” Facebook CFO David Wehner commented.

    Facebook rolled out ephemeral stories in its mobile apps back in 2017 resembling Snapchat, which invented the Stories format way earlier in 2013. While the success of the feature was uncertain, Facebook first spoke about its growth in 2018. After acquiring a 150 million daily active user count for its Snapchat Stories clone, the social media network went down the path of advertising.

    It is now gearing up to put more efforts into popularising it on Facebook too. As the platform is eying more advertisers for Stories, Facebook will bring more ad formats for the product also. Facebook COO Sheryl Sandberg said it is focusing on making the format of Stories easier for marketers to help them to get the best ROI. According to Sandberg, both large advertisers and small advertisers are adopting the format.

    “Now right now, one of the interesting things about Stories is there's a benefit to being an early adopter. So the pricing is really attractive. And so we think the mix shift to Stories is a big opportunity for us and it's going to take time to continue to get advertisers in, but we're very happy with demand to date,” Sandberg added.

    "From a pricing perspective, we've got to improve our ability to grow the number of advertisers using Stories and improve price there, but it's going to be more reliant on that in terms of revenue growth,” Wehner added. However, he also added there’s a scope to improve pricing as well as number of advertisers using Stories.

    Facebook's CEO also spoke on a highly optimistic note about the potential of Stories. Zuckerberg has put his faith on Stories too along with core News Feed work for growth of the business over the next year. But he admitted that they have to work a lot to monetise Stories at the same level of News Feed.

    “Stories on Facebook is growing quickly. I think we're going to get to where we need to get to there. We started a little bit later, and some of the early execution, I think, wasn't as good as it needed to be. But I think we're doing good work there now and it's growing quite quickly. So I'm confident about where we're going to be there,” Zuckerberg added.

    Though the feature is being adopted first on WhatsApp also, Facebook does not have a plan to launch ads there in near term given the consumer experience-centric focus on the messaging app.

  • Cheetah Mobile Responds to Kochava’s Misleading Statements on Advertising

    Cheetah Mobile Responds to Kochava’s Misleading Statements on Advertising

    MUMBAI: Cheetah Mobile Inc. (NYSE: CMCM) ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, today announced plans to take legal action against mobile app attribution and analytics company Kochava. As per the company, Kochava has provided false information and opinions about Cheetah Mobile’s advertising system to the media, leading to a sharp decline in the company’s stock price. The company believes that Kochava’s actions are misleading and completely without merit.

    Kochava has accused Cheetah Mobile’s apps of engaging in a fraudulent advertising practice known as “click injection.” Kochava has based this assertion on a series of tests carried out in a simulated smartphone environment, the results of which were shared with Cheetah Mobile and the media in a series of videos. However, upon analyzing the videos and other evidence, the company discovered that Kochava’s testing methods contained fundamental mistakes, leading to a number of false or misleading conclusions, including:

    1. In the evidence provided to Cheetah Mobile, click injection occurs whether Cheetah Mobile apps are installed or not. It is unrelated to Cheetah Mobile’s apps.

    On November 27, BuzzFeed News published the following statement, attributed to Grant Simmons, the head of client analytics for Kochava:

    “The explanation provided by Cheetah refers to SDKs meant for ad delivery in-app. The fraud detailed in our research and the related article does not look at in-app ad delivery from the apps in question, but instead the syndication of fraudulent signals taking place on the device when the apps are present," he said in an email.

    In the videos, Kochava first opens a Cheetah Mobile utility app while a large number of apps and SDKs unrelated to Cheetah Mobile’s apps are open, such as Appcoach and Webeye. These ad SDKs have no relationship with Cheetah Mobile’s utility apps. Kochava then uses the smartphone simulator to install a new app, which causes Appcoach or Webeye to report the installation to Kochava. But since Appcoach and Webeye are not installed inside Cheetah Mobile’s apps, this action has nothing to do with Cheetah Mobile.

    In fact, in the above simulation environment, even if you uninstall all of Cheetah Mobile’s apps, an attribution report is generated. But by deliberately opening Cheetah Mobile’s utility apps within the simulation environment, Kochava is giving the erroneous impression that the reports generated by the third-party SDKs are related to Cheetah Mobile’s apps. Therefore, the evidence presented in Kochava’s videos is inaccurate and misleading.

    2. Kochava has alleged that all of relevant advertising SDKs embedded in Cheetah Mobile’s products are owned and developed by Cheetah Mobile, but in fact, nearly 97% of Cheetah Mobile’s overseas utility revenue comes from third-party advertising SDKs. These third-party SDKs can be found on all of the world’s major advertising platforms and are being used on numerous mainstream global apps. The SDKs are unrelated to Cheetah Mobile.

    The following statement appears in the same BuzzFeed article mentioned above:

    The SDK involved in the suspect activity is actually owned and developed by Cheetah, not by third parties, according to Kochava.

    Kochava’s videos show that once a new app is installed, advertising SDKs on Cheetah Mobile apps, such as Batmobi, Duapps and Altmob, report the download data to Kochava, which then determines attribution based on this data.

    Cheetah Mobile cooperates with all of the major global advertising platforms. Every platform provides ads on Cheetah Mobile’s apps through their own SDKs embedded on Cheetah Mobile apps. The SDKs and third-party attribution platforms work together to determine attribution of app installations. Cheetah Mobile is not part of this process.

    Kochava is an app attribution company, whose business model is based on determining installation attribution from third-party SDKs. Therefore, they fully understand that attribution is unrelated to the app itself. In their videos, they are misleading the media to believe that Cheetah Mobile is engaged in fraudulent practices.

    3. The media and Kochava intentionally exaggerated the relationship between Cheetah Mobile and Kika Tech to intentionally overstate Cheetah Mobile’s influence over Kika Tech.

    The article states that:

    The other app is owned by Kika Tech, a Chinese company now headquartered in Silicon Valley that received a significant investment from Cheetah in 2016.

    This statement is misleading. Kika Tech is just one of more than 80 companies that the Company has invested in. Cheetah Mobile owns less than a five percent stake in Kika Tech and has no seats on the board. Furthermore, the Company has zero operational control over Kika Tech.

    4. Kochava has severely damaged the reputation of a public company with its unfounded claims. The Company reserves the right to take legal action against Kochava.

    In the same article, Grant Simmons, head of client analytics for Kochava, is quoted as saying:

    “This is theft — no other way to say it.”

    The company finds this comment extremely hostile and outrageous.

    Cheetah Mobile is a leading global app developer with numerous global partnerships. In the third quarter 2018, 70.31% of the company’s overseas utility revenue came from Google and Facebook’s ad SDKs, while 26.06% came from other mainstream global ad platform SDKs. These SDKs are used on mainstream apps throughout the world.

    Cheetah Mobile’s success is based on long-term steady development and providing users with a better user experience. The company is dedicated to building a healthy development model. The company is also committed to complying with all relevant Google policies, GDPR, laws and regulations.

    Gaia Guan, CEO of Moca Technology, a global mobile advertising platform focused on India and developing markets, said, “Cheetah Mobile is a pioneering Chinese mobile app company overseas. They are constantly focused on improving the product experience and ad experience for users, while strictly adhering to industry regulations and standards. In our many years working with Cheetah Mobile, they have always put the user and advertisers first, while treating their partnerships fairly and transparently.”

    5. After investigating our third-party SDKs, the company has removed Batmobi and Duapps from its apps

    Cheetah Mobile has cooperated with the third-party security firm Threat Hunter to investigate the situation, particularly regarding the advertising SDKs featured in the videos that could potentially possess attribution risks, namely Batmobi and Duapps. To be cautious, the company has proactively removed them from its updated apps. Cheetah Mobile continues to investigate, and will suspend cooperation with any SDK providers that are found to be engaging in fraudulent activities.

    Kochava has a relatively small market share. In 2016, Kochava publicized its cooperation with Cheetah Mobile multiple times to raise its prestige, while seeking to expand its cooperation with the company. Cheetah Mobile ceased its collaboration with Kochava in September 2016.

    Cheetah Mobile rejects Kochava’s accusations as baseless. The company will continue to place even more value on advertisers’ rights and making sure the industry develops in a healthy way. As one of the top publishers in the world, Cheetah Mobile pledges to redouble its efforts towards monitoring and detecting potential issues within third-party ad SDKs and its own products in order to ensure maximum benefits for advertisers and users alike.

  • ZEEL launches media buying & selling online platform for small retail advertisers

    ZEEL launches media buying & selling online platform for small retail advertisers

    MUMBAI: Media & Entertainment powerhouse Zee Entertainment Enterprises Ltd (ZEEL), has launched zeemitra.com, a first of its kind online platform to democratise advertising on television by going direct to small retail advertisers.

    ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform.

    Zee Entertainment Enterprises chief growth officer of advertising revenue Ashish Sehgal says, “Our first organisational value is ‘Customer First’ which stands for the need to anticipate, understand and meet the needs of our customers, ensuring customer delight. We want to partner our advertisers in growing their business and provide customised solutions to help grow their business.”

    With a focus on small and medium scale enterprises, Zee Mitra website will enable them to advertise their brand on TV in their relevant markets, independently, at an affordable cost. The intent is to empower them to move beyond print and radio which has been the entry medium for MSMEs. TV advertising has been viewed as a costly and complicated medium. We wish to break that barrier with this initiative.

    With its presence across multiple states, this platform will offer the entire bouquet of 52 channels under the Zee umbrella, genres ranging from national and regional GECs, movies, local regional news, lifestyle, English entertainment, English movies, etc. (count of 52 is without Zee Bollywood which will be added post Nov).

    It will additionally offer the split beam of it marquee national channels — Zee TV, Zee Cinema & Zee News, for advertising across 15 key markets of India, viz., Mumbai, Rest of Maharashtra, Maharashtra, Delhi NCR, UP, Punjab, Gujarat, Madhya Pradesh, Bihar, Hyderabad, Bangalore, Odisha, West Bengal, North-East, Rajasthan. This will not only create an opportunity for hyper-local advertising at a cost which is much lower than national ad spot but also help expand reach by opening-up the possibility to test market product in newer territories.

    The platform has an intelligent algorithm which is based on advertiser’s business objective will suggest the ideal channel mix to reach out to the relevant target audience through an easy to use interface, which not only creates a media plan but also allows to edit and customise their plans as per their needs.

    The Zee Mitra platform will also allow advertisers to avail the services of an in-house creative team to devise a television creative in motion graphics at a nominal cost.

    In addition to the online platform, this initiative will also be supported by the Zee Mitra feet-on-street sales team, who will approach potential advertisers spread in the relatively smaller corners of India and explain the benefits of advertising on TV. These advertisers will be guided and closely assisted by the Zee Mitra sales team through the entire buying process.

    The platform intends to change the landscape of TV media buying in India, bringing more advertisers within its fold, by making it accessible and affordable to all.

  • Concept BIU Acquires the Business of Bluebytes

    Concept BIU Acquires the Business of Bluebytes

    MUMBAI: Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News. Concept BIU is part of Concept Group, which is India’s leading independent agency offering advertising, digital and PR services. With this acquisition, Concept BIU will be servicing around 550 clients.

    Bluebytes has had the PR fraternity for media monitoring and analysis for nearly thirteen years and this consolidation with Bluebytes will make Concept BIU the largest and most comprehensive Media Monitoring & Analytics service provider in India.

    Ankoor Choudharri, CEO, Concept BIU, said, “We are proud to acquire the business of Bluebytes and we are happy to welcome their 120 plus clients onboard. The new clients will have access to Concept BIU’s service experience which offers an array of analytic tools, consultative client relations; mobile application based services and more allied services offered by us.”

    Speaking on the aggressive growth, he further added “it’s been a terrific year for Concept BIU; this is the second business acquisition in this fiscal year. Along with a tremendous organic growth that Concept BIU is witnessing we remain eager to explore opportunities to acquire or partner with growing businesses that strengthens our market presence and also helps us in improving our range of services”.

    N. Chandramouli, CEO, Bluebytes News commenting on the acquisition, said, “It was a strategic initiative for our group, Bluebytes will be acquired by Concept BIU, a competition we came to admire over time for their large and satisfied clients. While the parting of Bluebytes from our group is an emotional one considering we birthed and raised it, we are happy that the clients are in safe hands with Concept BIU. That said, the next decade for the Comniscient Group looks exciting due to growth in public relations and in brand analytics through our companies, Blue Lotus Communications and TRA Research.”

    Chandramouli added, “We felt Concept BIU was the most aptly suited to continue the services to the Bluebytes clients in the same efficient manner as we have over the years. The two teams are working in unison to ensure the client transitions are seamless.”

  • AAAI Subhas Ghosal Memorial Lecture 2018

    AAAI Subhas Ghosal Memorial Lecture 2018

    Mumbai: The Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF) is pleased to announce the Subhas Ghosal Memorial Lecture by Rajan Anandan, Vice President, Google India and South East Asia on Thursday, September 20, 2018 at 7:00 p.m. at Hotel St. Regis, Lower Parel, Mumbai.

    Mr. Rajan Anandan will enlighten the audience on what the new Internet User is like and what to expect in the Digital World we now live in, a few years from now. 

    Says Ashish Bhasin, President, AAAI says, “In a world that is rapidly being disrupted by digital, it will be extremely interesting to and important for everyone to prepare themselves. We at AAAI look forward to Rajan Anandan’s perspectives at the Subhas Ghosal Memorial Lecture.”

    Says Sam Balsara, on behalf of SGF, “Both Digital Natives and Digital Immigrants will find the lecture useful and enlightening.”

    All members of Advertising, Marketing, Media and Digital community are welcome. However, RSVP to Mr. Sudesh Kapoor at aaai@aaai.inis a must. If you need an invitation please send an email from your official email id to Mr. Sudesh Kapoor.

    This lecture is possible because of support from ABP LIVE, to whom the organisers are grateful.
     

  • India to be APAC’s fourth largest online video subscription opportunity by 2023: MPA

    India to be APAC’s fourth largest online video subscription opportunity by 2023: MPA

    MUMBAI: The latest report by Media Partners Asia (MPA) predicts that by 2023, India will be Asia Pacific’s fourth-largest online video subscription opportunity after China, Australia and Japan.

    The Asia Pacific Online Video & Broadband Distribution report goes on to say that Asia Pacific’s online video revenue, comprising net ad spend and subscription fees, is expected to grow at 18 per cent CAGR, up from $21 billion in 2018 to $48 billion by 2023.

    The growth of online video subscription has been impressive in China, with fees rising from less than $850 million in 2015 to a projected $5 billion in 2018. The growth of online video subscription fees has also been strong and increasingly scalable in Australia and Japan, while meaningful opportunities are opening up in India, driven by the growth of payment infrastructure as well as investment in sports rights, local movies and series. Online video sub fees in Southeast Asia (including Hong Kong) are relatively low, at a projected $267 million in 2018. This could grow to $724 mil by 2023, driven by greater momentum in Hong Kong, Indonesia and the Philippines.

    China will account for the lion’s share of industry value, with more than 60 per cent of Asia Pacific online video revenue and more than 75 per cent of direct-to-consumer SVOD subs by 2023. After China, the largest markets by revenue in 2023 will be Japan, Australia, India, Korea and Taiwan. 

    MPA executive director Vivek Couto said,“Online video monetisation is starting to scale, supported by rising investment in premium entertainment and sports as well as the growth of broadband and digital payments. Strong digital ecosystems are emerging, especially in China while telcos are also becoming important aggregators of video services in markets such as Australia, India and Southeast Asia. Advertising is a major revenue stream for online video across the region, while subscription is also key, especially in Australia, China and Japan, and growing from a low base in India, Southeast Asia, Korea and Taiwan. Different payment models are emerging across China, India and Southeast Asia incorporating, including TVOD and shorter time commitments, freemium tiers, bundles and loyalty programs tied to a broader mix of digital services.”

    Net online video ad spend in Asia Pacific will grow from $13 billion in 2018 to $30 billion by 2023. Ex-China, this opportunity equates to more than $11 billion by 2023, versus $5 billion in 2018. YouTube and to some extent Facebook will remain dominant, with 73 per cent of online video ad spend ex-China by 2023, versus 78 per cent in 2018. The biggest online video ad markets after China by 2023 will be Japan, Australia, India and Korea. Local players will gain share with India leading the way, although Southeast Asia will lag behind.

    Online video content costs across Asia Pacific grew by 27 per cent in 2017 to reach $13 billion, with China contributing 85 per cent. Asia Pacific online video content costs will grow from $16.6 billion in 2018 to $31.5 billion by 2023, a 14 per cent CAGR, according to MPA. Ex-China, OTT video content costs will grow from $2.7 billion to $5.9 billion over 2018-23, a 16.5 per cent CAGR, with Australia, India and Japan driving momentum, followed by Korea.

    Advances in broadband will provide a significant boost to online video consumption, reach and monetisation. Mobile broadband will continue to grow, including the first flowering of 5G in North Asia and Australia post-2020, alongside a slow but steady transition to next-generation fixed broadband. Mobile broadband penetration in Asia Pacific ex-China will reach 80 per cent per capita by 2023 versus 57 per cent in 2018, with some of the biggest growth coming from India, Indonesia and Thailand. With China included, average mobile broadband penetration in Asia Pacific will grow from 74 per cent to 94 per cent per capita over the 2018-23 period. Average fixed broadband penetration in Asia Pacific will grow steadily from 50 per cent to 54 per cent of households over 2018-23, with the focus increasingly on upgrading networks using fibre and next-generation cable technologies.

    High level of online piracy leads the list of barriers to the growth. Apart from China, many local players are also struggling to scale in fragmented marketplaces. The top three SVOD players in a market typically have 50 per cent or more of online video subscription revenues, according to MPA analysis, leaving scope for future consolidation.

    Couto added: “We are in the early innings of an industry evolution which will require high levels of investment and strong balance sheets. For standalone players, there is no clear path to significant free cash generation in any market over the medium term, while integrated digital giants and large-scale TV players are subsidising losses for their online video services, although operational breakeven is likely in the near-to-medium term for local platforms in Australia, China, India and Japan.”

  • Amazon posts stronger-than-expected Q2 result

    MUMBAI: E-commerce giant Amazon posted much-stronger-than-expected second quarter earnings. Owing to growth in prime subscriptions, cloud computing and nascent advertising business, the company topped $2 billion in quarterly profit for the first time in its history. Analysts predict those two factors will continue to push the company forward in coming quarters.

    Net income increased to $2.5 billion in the second quarter while last year in the same quarter the growth was $197 million. Net sales increased 39 per cent to $52.9 billion in the second quarter, compared with $38.0 billion in second quarter 2017. However, the sales growth was slightly below Wall Street’s estimates.

    “A big contributor to the quarter and the last few quarters obviously has been strong growth in our highest profitability businesses and also advertising,” CFO Brian Olsavsky said. “We’ve seen a greater-than-expected efficiency in a lot of our spend in things like warehouses, data centres, marketing.”

    This was the third consecutive quarter that Amazon has topped $1 billion in profit. Amazon’s cloud computing business, Amazon Web Services division, jumped to more than $6 billion in sales for the quarter. “Amazon Web Services is basically the silver bullet for them for future growth,” Synovus Trust senior portfolio manager Dan Morgan said as quoted by CNN.

    “I would say that, in addition to the operating efficiencies, advertising is also starting to make an impact on gross profit, although advertising is smaller in the international segment than it’s in North America, it’s growing at a same rapid clip year-over-year,” Olasavsky said in an earnings call.

    “We continue to invest. We’re investing in India obviously, and have seen good traction there. We just passed our Fifth Year Anniversary – celebrated our Fifth Year Anniversary, as the most visited site in India. So we think there’s a lot of great innovation that has continued to occur for Indian consumers and sellers, and that will continue,” he commented on Indian market.

    Amazon is on an upward journey this year. Earlier this month, its market value topped $900 billion for the first time. Following the result, the stock jumped 3 per cent in afterhours trading.

  • Kyoorius Creative Awards 2018 sees O&M take away 2 black elephants

    Kyoorius Creative Awards 2018 sees O&M take away 2 black elephants

    MUMBAI: The fifth edition of the Kyoorius Creative Awards has just concluded with five black and 90 blue elephants handed out across advertising, media and digital categories.

    Amitabh Bachchan was the recipient of the Master of Creativity award for his immeasurable contribution in the advertising and marketing world of India. His presence has changed the way people look at brands today.

    The five black elephant winners were taken by four teams namely Ogilvy & Mather for #HoliNotHooliganism and Vodafone Sakshi, Early Man Films for The Story of Kaveri, FCB India Group for Sindoor Khela- No Conditions Apply, BBDO India for #FuelFor The RealFit. 

    The Power of Print award, an IP owned by the Times Group was seen presented to Curry Nation Brand Communication for its print campaign ‘Lifeline Question’.  Brave New World, Bangalore and FCB Interface were awarded the runner-up title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

    The out-of-home advertising contest, Inoohvation, this year in association with Kinetic, saw participation from the brightest minds across creative communities in the country. Based on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative Agency Studio Mars won the coveted title for its campaign ‘Will they see Blue’. While J. Walter Thompson and Locopopo bagged the runner-up titles for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

    Kyoorius founder and CEO Rajesh Kejriwal said, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them for their truly deserved win. It gives me immense happiness to announce that we received 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

    Complete list of blue winners

    CATEGORY CLIENT TITLE AGENCY/CITY  
    FC | 1802A: Cinematography For Film Advertising Jeep India Fables Of India 10 Films BLUE
    FA | 1608A: Ad / Promotional Films Produced Under Rs 10 Lakh Mankind Pharma Manforce #ShutThePhoneUp ADK-Fortune Communications BLUE
    FC | 1808A: Use Of Music For Film Advertising Jabong Jabong Spring Summer Runway 2018 Asylum Film BLUE
    DM | 2501: Integrated Digital Campaign PepsiCo India #ReleaseThePressure BBDO India BLUE
    ME | 2408: Use Of Integrated Media PepsiCo India #ReleaseThePressure BBDO India BLUE
    WA | 1511A: Writing For Film Advertising (TV) PepsiCo India #FuelForTheRealFit BBDO India BLUE 
    PSA | 2206: PSA – Integrated Media PepsiCo India #ReleaseThePressure BBDO India BLUE
    OA | 1102B: Ambient: Billboards & Travel Amar Tea Pvt Ltd Tea Society Black Swan Life Communications BLUE
    CA | 1302B: Photography For Advertising Amar Tea Pvt Ltd Tea Society Black Swan Life Communications BLUE
    SM | 2603A: Branded Social Post – Topical / Real Time Response Bunge India Pvt Ltd Gagan Cooking Oil – Diwali Bunge India Pvt Ltd BLUE
    DI | 2902: Innovative Use Of Mobile Technology Sense International India The Good Vibes Project Cheil Worldwide India BLUE
    DM | 2501: Integrated Digital Campaign Flipkart Internet Pvt Ltd Flipkart #PenguinDads Dentsu Webchutney BLUE
    DC | 2705B: Animation & Illustration For Digital Marketing (Social Media Posts) ScoopWhoop 30 Years of GIF Dentsu Webchutney BLUE
    SM | 2603B: Branded Social Post – Topical / Real Time Response ScoopWhoop 30 Years of GIF Dentsu Webchutney BLUE
    SM | 2604: Social Engagement – User-Generated Content Wildcraft India Pvt Ltd Wildcraft Wildlings Dentsu Webchutney BLUE
    ME | 2406: Use Of Mobile ScoopWhoop ScoopWhoop In-Flight App Dentsu Webchutney BLUE
    PSA | 2204A: PSA – Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1802A: Cinematography For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1803A: Direction For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE 
    FC | 1804A: Editing For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1805A: Production Design For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1808A: Use Of Music For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    WA | 1502B: Writing For Poster Advertising Snapin – Duval Enterprises Coffee’s Perfect Partner Famous Innovations BLUE
    DMA | 2006: Direct Response – Ambient Livpure Water Purifiers Rivers In A Bottle Famous Innovations BLUE
    IM | 2303: Innovative Media Religare Health Insurance Don’t Eat The News Famous Innovations BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Livpure Water Purifiers Rivers In A Bottle Famous Innovations BLUE
    SM | 2608: Social Influencer Marketing – Multi Channel Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    ME | 2405: Use Of Events Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    ME | 2408: Use Of Integrated Media Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    BC | 1905A: Live Experience Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    DMA | 2000: Direct Integrated Campaign Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    CFG | 2102: Advertising & Marketing Communications / Not For Profit Fruitbowl Digital Chal Rang De Fruitbowl Digital Media BLUE
    DM | 2504: Websites Tata Pravesh Doors of India Hungama Digital Services BLUE
    FC | 1801B: Animation For Film Advertising Bajaj Electricals Bajaj Electricals – Magic Of Light Hungry Films BLUE
    CA | 1304B: Digitally Enhanced Illustration For Advertising PN Gadgil & Sons Poster Ideas At Work Advertising BLUE
    DM | 2507: Digital Installations Google India Look Before You Leave Kinetic Advertising India BLUE
    DI | 2901: Innovative Use Of Technology Google India Google Maps : look before you leave Kinetic Advertising India BLUE
    ME | 2404: Use Of Outdoor Vodafone India Limited Vodafone Eco Pond – Good In Good Bye Kinetic Advertising India BLUE
    ME | 2405: Use Of Events The Times Of India Equal Streets Laqshya Live Experiences BLUE
    SM | 2605: Social Engagement – Community Building The Ammada Trust #GiveHer5 Law & Kenneth Saatchi & Saatchi BLUE
    FC | 1804A: Editing For Film Advertising Puma Puma – Run the Streets (India) Loudmouth Film BLUE
    DM | 2503A: Digital Branded Film Content & Entertainment Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    ME | 2403: Use Of Branded Content Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    BC | 1905A: Live Experience Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    IM | 2302: Use Of Experiential Marketing Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    DM | 2501: Integrated Digital Campaign PepsiCo India Breaking The Deafening Silence – #ReleaseThePressure Mindshare BLUE
    ME | 2403: Use Of Branded Content Cipla Health Ltd I Can You Can Mindshare BLUE
    FA | 1602: Ad / Promotional Film (31 – 60 seconds) Motilal Osawl Financial Services Think Equity. Think Motilal Oswal. Motilal Oswal Asset Management Company BLUE
    DM | 2501: Integrated Digital Campaign Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    DM | 2503A: Digital Branded Film Content & Entertainment Mondelez – Bournvita Beverages The Exam Sale Ogilvy & Mather BLUE
    SM | 2603B: Branded Social Post – Topical / Real Time Response Mondelez International The Great IPL Phub Ogilvy & Mather BLUE
    DI | 2902: Innovative Use Of Mobile Technology Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE 
    ME | 2404: Use Of Outdoor Unilever Hamam CCTV Hoardings Ogilvy & Mather BLUE
    ME | 2407: Use Of Technology Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    ME | 2411: Use Of Direct Media ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    ME | 2415: Use Of Social Platforms Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    ME | 2416: Use Of Interaction ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    ME | 2418: Use Of Digital Platforms Pidilite Industries Sticky Banner Ogilvy & Mather BLUE
    OA | 1103A: Ambient: Experiential & Installations The Akanksha Foundation Akanksha Placement Surprise Ogilvy & Mather BLUE
    OA | 1104B: Poster Advertising – Free Format Surnai Ibsen Festival Ogilvy & Mather BLUE
    CA | 1301B: Illustration For Advertising Surnai Ibsen Festival Ogilvy & Mather BLUE
    RSAC | 1403: Radio Advertising Campaigns Dixcy Scott 56 Inch Ka Seena Ogilvy & Mather BLUE
    RSAC | 1411B: Direction for Sonic Advertising (Including Radio) Dixcy Scott 56 Inch Ka Seena Ogilvy & Mather BLUE
    WA | 1511B: Writing For Film Advertising (TV) Tata Sky Acting Adda Ogilvy & Mather BLUE
    PSA | 2205A: PSA – Digital Media ICICI Lombard #IWillDriveYouHome Ogilvy & Mather BLUE
    PSA | 2205B: PSA – Digital Media Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    BC | 1905A: Live Experience Mondelez – Bournvita Beverages The Exam Sale Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient The Akanksha Foundation Akanksha Placement Surprise Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient Vodafone India Vodafone Eco Pond Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    DMA | 2011: Direct Innovation Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE 
    DMA | 2012: Direct Acquisition & Retention Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    IM | 2301: Integrated Campaign Amazon India Amazon Chonkpur Cheetas Ogilvy & Mather BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    DD | 2808: User Interface Design – Mobile Nexino Labs Private Limited Programming Hub – Mobile App ProCreator Solutions Private Limited BLUE
    FA | 1602: Ad / Promotional Film (31 – 60 seconds) Make My Trip Delhi Publicis Ambience BLUE
    FC | 1801A: Animation For Film Advertising Krok International Animated Film Festival Absolut Volga Studio Eeksaurus Productions BLUE
    DM | 2503B: Digital Branded Film Content & Entertainment Red Bull Doppelgangers Supari Studios BLUE
    OA | 1104B: Poster Advertising – Free Format Zoobar Pet Friendly Bar tbwaindia BLUE
    DMA | 2011: Direct Innovation Asha Ek Hope Foundation Blink to Speak tbwaindia BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Asha Ek Hope Foundation Blink to Speak tbwaindia BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) FDC India Limited Letters To My Son The Audacious Project BLUE
    SM | 2604: Social Engagement – User-Generated Content Netflix Life of a Narcos Fan – Rajkumar Rao The Glitch BLUE
    DI | 2901: Innovative Use Of Technology Saregama India Carvaan The Womb BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Tinder Start Something Epic Tinder BLUE
    FC | 1810A: TV & Cinema Title Sequences Trigger Happy Entertainment Breathe Trigger Happy Entertainment BLUE
    DM | 2501: Integrated Digital Campaign Zee TV #ChangeHerNot Zee Enteprises Entertainment Ltd BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Zee Entertainment Enterprises Limited Zee TV – Aaj Likhenge Kal Zee Enterprises Entertainment Ltd BLUE

     

     

  • Zenith’s Tom Goodwin dismisses concept of a digital world

    Zenith’s Tom Goodwin dismisses concept of a digital world

    MUMBAI: The last few years have seen a major shift in consumer behaviour and the way brands interact with them through various mediums. So, the industry is evolving and changing? Well, if Zenith Media EVP and Head of Innovation Tom Goodwin is to be believed, nothing is changing.

    “All we hear now is how the world is changing and the [advertising and marketing] industry is evolving, which is not true. Nothing is changing. Our businesses will not be hampered with drones overnight. It’s easier for people living in big cities to say that the world is changing, which is not the reality,” Goodwin said.

    Speaking at Zee Melt 2018 marcom event here yesterday, Goodwin not only shattered some of the common perceptions and myths about the advertising and marketing industry but expounded too on his theories.

    Take, for example, the perceptive trend of newspaper readerships on the decline globally with people now accessing news on hand-held devices like mobile phones and tablets. Goodwin rubbished this belief by stating that newspaper readerships have increased significant, especially in countries like India and Africa.

    According to the Zenith executive, in a perfect future, passwords and payments could become a thing of the past and one would be able to unlock devices or pay a bill via face recognition software or a smile or a just a gesture. “But that’s far from today and we have to work actively in the right direction to make that happen as we, as an industry, only talk about technologies but know very little about them,” Goodwin explained, adding the industry hasn’t been able to use chatbots effectively.

    Expounding more on technology, he said people were still trying to figure out technology and its many uses in, what he calls, the “mid-digital era”. “As our expectations are high, we tend to refer [to] the past and layer it up without completely understanding it. For instance, reading newspaper should give different consumer experience on different mediums. But it doesn’t. Most newspapers today tend to copy-paste the same model of the physical paper and put it up on the internet without any innovation,” Goodwin explained.

    Pointing out that the world hasn’t “really seen any innovation in advertising since 1950”, while taking pride in being in the creative industry, he didn’t mince words: “We keep making the same mistakes”.

    While everyone talks about how the millennials were difficult to connect with, Goodwin thought they were the “easiest generation to target”. Reason? As the millennials were always connected or on their mobile phones, there, probably, hasn’t been an easier group to “reach in the entire history of humanity”. Though he’s not the only one now saying so, but Goodwin is of the opinion that “TV is not going anywhere” or dying out due to a digital onslaught simply because “TV is now being watched at more places than ever” and it was “irritating to hear” about the death of television.

    However, Goodwin certainly is not wishing away the march of digital altogether. The post “digital age” will be a world where digital will become a part of everybody’s existence and, for that to happen, “markets and agencies collectively need to create brand new experiences from the scratch”, was the advice. He added: “In order to do better business in times of chaos, brands need to transform their communication strategy by understanding people and what they need at what time.”

    While everyone talks about a digital world, Goodwin thinks there is no digital world and people were just “obsessed with the idea of digital being a thing”. Why so? He explained: “We still talk about digital as a thing and a behaviour. We have heads for digital and digital strategy and digital advertising. For the next generation, digital will be a part of their lives just as electricity is. Do we have a global head for electricity? People today don’t do internet banking but do banking in 2018, they don’t do e-commerce, they just buy stuff as and when they feel like it.”

    Not content with countering some presently held popular industry beliefs, Goodwin had some observations on brand expectations too. “Brands today like to set expectations of being the best or giving the best experience ever, which is not at all true. For instance, every bank wants to compare with every other big bank on the street,” the master said, adding, “But that’s not how a consumer judges you. They [consumers] judge you for your own service. Brands need to look into that [aspect], rather than setting high expectations.”

    Moving on to technology and companies, Goodwin advised people to apply technology correctly though they may not necessarily be technology companies. Driving home the point that beyond all the hype, consumer was the king and that every company should keep consumers at the heart of their businesses, he said, “It’s an incredible balance to be made and brands like Uber, WeWork, Whatsapp, Facebook are doing a tremendous work in that area.”

    He also noted that it was easy to presume that most companies don’t know what they were doing today, which is not the case really. “Most companies in the market today have had a large legacy behind them, and whatever and whichever version we see of them today, is a compilation of all the work they’ve been doing for so many years,” Goodwin explained, however, cautioning them of the need to “revamp and relook at their consumers” with a different lens to keep up with the changing needs and demands.

    What does he think of the present era? “It’s the most exciting time to work in business, advertising and marketing. And to be alive,” was how Goodwin summed it all up.

  • How Google views India’s internet landscape

    How Google views India’s internet landscape

    MUMBAI: After having worked with three tech giants of today – Google, Microsoft and Samsung – Guneet Singh is not hesitant to speak of the power of digital. The Google head of marketing solutions for India and SEA was speaking at the Zee Melt 2018 conference.

    At Google since the time digital market was a minuscule fraction in the country, he believes that digital empowers people to market their products providing equal chance. As the industry transformed from TV to digital, creative ecosystem needs to change to understand how the consumption is happening.

    “Internet market is led by two things. It’s led by the smart device which has to process and the good network. Both of those were struggling. The first big shift came between 2012-15 when prices were going down and quality of data improved. The next shift came after Jio entered the market,” he revealed in an interaction with Indiantelevision.com.

    Owing to the large population, even when only 10 per cent of Indians were on the internet, India was a priority market for Google. Though India’s vast cultural and linguistic diversity makes it a challenging market, Singh thinks every company has to be ready to able to be flexible and appeal to users across the country. According to him, the best way to look at India is not as a country but as a region which has eight to nine geo-clusters or small countries.

    India being a priority market, Google has a large marketing team in India. It likes to keep a multi-cultural team in every office. Along with a high number of local population, it also encourages people from other parts of the world to come and work in different countries paving the way to knowledge-sharing.

    One of the major areas Google focuses on India is always having more people on the internet, to really get the value of the internet which is beyond funny videos. It is also working with manufacturers to look at ways to get great performance at affordable prices on Android devices. In 2016, Google launched, in collaboration with Indian Railways, its free high-speed public wi-fi service at five railway stations which has now reached around 400 stations.

    “The second part is that as you grow beyond the first 100 million users, we have so many different languages, cultures, there’s an effort on trying to build a vernacularity. The focus is on the content on the internet which is primarily in English and then goes to Hindi, Punjabi, Telugu, Malayalam, Bengali, whatever India needs and next generation of Indian users comes up from that effort. That’s another big initiative we are taking,” Singh said.

    While with the recent Cambridge Analytica scandal, GDPR roll out in Europe, protection of consumer data has become a burning issue worldwide, Singh also considers the issue very important. “The internet empowers people. Therefore the way data can be used should be a choice of that individual,” he said. However, he thinks it should not become a rightist movement. People should be given a choice if they are okay with sharing data for getting something better.

    With an experience of more than 15 years in the industry, he thinks digital advertising needs to evolve to grab the eyeballs of an audience which has a very short attention span. Six-second videos aren’t always the goal but the right engagement. The optimistic man, however, firmly believes creativity is not dead.