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Tag: advertising

  • McDonald’s India new spots focus on takeout, on-the-go & contactles delivery

    McDonald’s India new spots focus on takeout, on-the-go & contactles delivery

    MUMBAI: McDonald’s India west and south has launched its new campaign that celebrates the brand’s unwavering commitment to serving safe, hygienic and delicious food to its customers in a changing world. The campaign also highlights the brand’s convenience channels –including contactless delivery, take out and on-the-go that enable customers to savor their favorite McDonald’s food whenever, wherever, and however they like it as well as its heightened safety and hygiene processes across the same.

    The brand has launched three heart-warming and impactful TVCs that highlight brand trust and convenience. Conceptualized by DDB Mudra, the TVCs show how despite families not being able to come together like before, on account of the new social distancing norms and the increased sanitization requirements, the joy of enjoying a McDonald’s meal has remained the same. They also focus on the new convenience channels launched by the brand to ensure that customers continue to get their favourite food in the safest and convenient way. These TVCs are further customized for different markets across West and South India and will be deployed across a strategic mix of TV and digital in key McDonald’s markets.

    The first TVC shows a granddaughter and grandfather enjoying a burger over a video call, a husband playfully waking up his doctor wife who has fallen asleep in the car after a busy day, with a piping hot cup of McCafé coffee and friends using a creative way to share everyone’s favourite McDonald’s French fries in a basket passed from a floor above. These slice of life stories instantly connect with viewers.

    Read more stories on McDonald’s

    The other two TVCs showcase the convenience and safety of the brand’s contactless delivery and take-out channels, which enable customers to experience and share the joy of having delicious McDonald’s food with great convenience and without any worries. The delivery TVC shows a young boy collecting his order through the brand’s contactless delivery service and gifting a meal to his society’s watchman before heading back home. The take-out TVC shows a guy, in the middle of an official video call, collecting his lunch from the McDonald’s take-out window.

    Speaking on the launch of this new campaign, McDonald’s India West and South director – marketing & communications Arvind RP says, “The ongoing pandemic has brought about significant changes to our lives. At the same time, it has helped us find new ways to connect, communicate and celebrate little joys of life with our families, friends and with those around us. We at McDonald’s have been committed to making these moments special for our customers by ensuring that they can share their joys over our food, without any worries. We have not only heightened our world-class safety and hygiene protocols but also launched new ways for customers to access their favourites, in the most convenient and safe way possible. With this campaign, we want to assure our customers that while the world has changed, our commitment to serving them in the best way possible hasn’t.”

    Read more news about DDB Mudra

    DDB Mudra West creative head Shagun Seda adds, “Midnight snack bingers. Fri-daters. Work lunchers. Coffee cravers. We’ve all missed our comfort food. With this campaign being the brand’s first since lockdown, we wanted to assure everyone that, while a lot has changed around us impacting how we get together, share, and bond over our favourites, what hasn’t changed is the taste, safety and memorable moments associated with McDonald’s.”

    To ensure highest standards of safety and hygiene across all channels, McDonald’s had launched its ‘Golden Guarantee’ platform which ensures a stringent 42- pointer checklist and contactless operations across its dine-in, delivery and take-out services. Being a leader of innovations in the QSR industry, they have also recently introduced a new On-the-Go feature on their McDelivery app to give customers added convenience of collecting their McDonald’s order without stepping out of their vehicle. With this, they have converted all their restaurants into drive-thru outlets to offer maximum safety and convenience effectively to their customers.

  • Colors’ Bigg Boss promises to give a befitting reply to 2020

    Colors’ Bigg Boss promises to give a befitting reply to 2020

    MUMBAI: The year 2020 has been the most trying and difficult year for humanity in the recent past. From everyone getting exiled within their homes to embracing uncertainty, we are living in the new normal. As we all look forward to the first rays of a restart, the new season of Colors’ reality show, MPL presents Bigg Boss powered by Dabur Dant Rakshak Ayurvedic Paste and TRESemmé will hopefully change the course of events and bring back normalcy into our lives. Featuring a great mix of contestants and bringing back the magic of the inimitable host, Salman Khan, the new season of Bigg Boss promises to be packed with drama, thrill, and excitement. Through the new brand campaign, Bigg Boss Dega 2020 Ko Jawaab , Colors is set to give viewers a peek into the regular life through various innovative engagements. Bigg Boss will premiere on 3 October 2020 at 9 pm and air Monday- Friday at 10.30 pm and Saturday-Sunday 9 pm on Colors and before TV exclusively on Voot Select.

    Conceptualised by advertising agency Leo Burnett, the campaign highlights how this year has robbed us of our freedom, limited our entertainment avenues, and forced us to live in a confined environment without actually being able to enjoy the normal aspects of life. But the new season of Bigg Boss will serve as an antidote to the viewers’ humdrum and fuel their lives with unlimited entertainment, drama, and emotions. The promos of the show have also been interestingly shot and they showcase Salman Khan mopping the floor resonating with everyone’s sentiment of being caught up with daily household chores. In the next one, he is seen sitting in a theatre relishing popcorn while watching a movie signifying that 2020 might have put a brake on our entertainment outings but Bigg Boss will give it a befitting response by bringing Manoranjan back into our lives. In the recent promo, he is seen depicting that Bigg Boss will break the chain of monotony and boredom and set the ball of entertainment rolling once again.

    Read more news on Bigg Boss

    Viacom18 Hindi mass entertainment & brand solutions marketing & digital head Sapangeet Rajwant said, “Bigg Boss is one show that over the years has brought the viewers together and been the most sought after entertainment reality show. With an unprecedented disruption and uncertainty looming of when things will improve, we wanted to evoke a sense of normalcy through the campaign and give a befitting response to all the challenges that 2020 has put us through. Taking into consideration the shift in the marketing paradigm, we have also pivoted our promotional strategy to generate maximum talkability and engagement. By creating different zones in the Bigg Boss House, like a movie hall, mall, spa, and dining area , we have magnified the theme of the show, Ab paltega bhi scene, kyunki Bigg Boss dega 2020 ko jawaab. It also allows us to further our brand engagement and strike a better consumer connect.”

    Leo Burnett chief strategy officer south Asia & MD India Dheeraj Sinha said: “2020 has been a difficult year thus far. The word ‘unprecedented’ has made its way all the way up the charts. In these times, what people need in their lives are predictable anchors – familiar things and a part of our lives. Bigg Boss is one such pop-culture event in India. It has been a show that’s given us much entertainment and conversation material over the years. The unveiling of this season of Bigg Boss is not just an unveiling of yet another show, it is a statement that we are standing up to adversity and ready for a change of scene. Moreover, in terms of the sheer package, this year’s show is designed to be even more entertaining, a befitting reply to all the drama that this year has subjected us to. Just that in the case of Bigg Boss , this is the drama that we are eagerly looking forward to. The launch campaign this year, captures this sentiment of a comeback.

    Read more news on Colors

    Leo Burnett national creative director Sachin Kamble said: “This year, the challenge of creating a campaign for Bigg Boss , felt even bigger. But we knew if we ended up doing something that helped people feel positive about themselves and life, we would have done the correct thing for the show as well. As a result, we knew we had to upturn the scene altogether.”

  • Nestle Milo partners with Royal Challengers Bangalore for IPL 2020

    Nestle Milo partners with Royal Challengers Bangalore for IPL 2020

    Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming T20 season. As the official partner, the brand has launched its #RoarForCricket campaign.

    As part of the campaign, Nestlé Milo has launched a limited-edition pack that features RCB players. This RTD pack will be available across retail outlets at a special promotional cost of INR 30/-.

    Read more stories on Nestle

    The brand will bring alive the partnership on mass media as well, with a special energetic TVC for the team’s home state, Karnataka. There will also be numerous engaging consumer activations on-ground and on the brand’s social media channels to celebrate the passion that fans have for Royal Challengers Bangalore team.

    Speaking about the association and the campaign, Nestlé India director, Dairy Vineet Singh said, “We are proud to be the Official Partners for a bold team like Royal Challengers Bangalore. Through the partnership with RCB team and MILO, we extend the brand’s legacy of more than 86 years, of providing budding champions with nutritious energy all over the world. This unique partnership is a reaffirmation of MILO’s commitment to motivate kids to take up sports & imbibe life values that only sport can deliver. With our campaign #RoarForCricket, we want to provide an opportunity for our consumers to look beyond the many challenges of the ‘new normal’ and relish the excitement and celebration of the cricket season with MILO energy.

    Commenting on the partnership Chairman, RCB chairman Sanjeev Churiwala said, “We are delighted to partner with Nestlé MILO. The brand shares the same ethos of RCB to encourage participation in sports and embody valuable learnings that the sports teaches us for life.”

  • Harpic’s new spots continues to aware Indians on disinfection

    Harpic’s new spots continues to aware Indians on disinfection

    NEW DELHI: For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades.

    Harpic, with its new brand campaign- ‘Saaf Nahi Swachh’, is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their family’s health & well-being.

    RB Hygiene south Asia CMO Sukhleen Aneja said, “Over the last 100 years, Harpic has been a champion in providing access to clean and hygienic sanitation solutions across the world. Its communication has been focused on driving behavior change. With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected. Harpic’s range of toilet and bathroom cleaners not only provide superior cleaning and disinfection but have also been found effective at killing the Covid2019 virus while being extremely water efficient vs commonly used detergents.”

    Read more stories on RB

    Bollywood actor Akshay Kumar commented, “Being associated with Harpic has helped me reach out to Indian audiences and educate the Indian audiences them on the need for optimum hygiene and sanitation. During the ongoing pandemic, where everyone is aware of the need to wash hands, disinfect floors and surfaces, cleaning toilets & bathrooms that can have illness causing germs is equally important. I am certain that this campaign will be a message for consumers not just to clean but also to disinfect their bathrooms and toilets, thus avoiding the spread of infection.”

    RB Hygiene south Asia director R&D Dr. Skand Saksena highlighted, “Harpic plays an important role in providing superior solutions that effectively clean and disinfect toilets/bathrooms. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner, have been scientifically proven to successfully kill Sars-Cov-2 virus when used undiluted. These products, therefore, play a contributory role in protecting homes and families during this tough time.”

    Read more stories on Havas Media

    The Harpic ad film has been created by Havas Media.

  • Chimp&z Inc Bags ORM mandate for VakilSearch.com

    Chimp&z Inc Bags ORM mandate for VakilSearch.com

    NEW DELHI: Chimp&z Inc, the digital-first integrated marketing agency has won the online reputation management (ORM) mandate for legal, tax, and compliance services platform, VakilSearch.com, and will now handle the brand from its Gurugram office.

    According to the mandate, Chimp&z Inc will administer the brand’s end-to-end online reputation (ORM). The scope of work covers the management of all consumer touchpoints including digital media, review sites, and e-commerce platforms. The agency will work to resolve customer queries and concerns across digital platforms.

    Established in 2010, VakilSearch.com is an online legal service and solutions provider. It assists people to prepare basic legal documents, fix an appointment with a lawyer and get reliable legal guidance on taxation, property/real estate, company law, labor law, intellectual property, and foreign exchange laws online. A few of the big names in the clientele are Oyo, Big Basket, Amazon, HDFC Bank, and many more.

    Read more stories on Chimp&z Inc

    VakilSearch marketing head Abhishek Singh said, “We are excited to have Chimp&z Inc on board to help us establish a better presence on the digital front. Being a legal service provider, we need to ensure our customers know us better so they can trust us better. This partnership is aligned with a common aim to enhance our standing as India's largest professional platform.”

    Chimp&z Inc business director Alin Choubey commented on the new partnership, “With a reputation established over 10 years, VakilSearch.com has made a niche in its respective market. We have partnered with the brand for more advanced solutions to help them upgrade and refine their presence on digital. Our team looks forward to venturing into the legal services space with VakilSearch.com.”

  • Subhash Kamat: “We are looking for government collabs for ASCI”

    Subhash Kamat: “We are looking for government collabs for ASCI”

    NEW DELHI: Last week, BBH & Publicis Worldwide India CEO Subhash Kamat was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (ASCI), an independent industry body that works towards protecting the consumers' interests by containing the menace of misleading ads. The veteran ad man replaced the outgoing chairman Rohit Gupta who served in that the position for a year. Kamath has been an active member of The Ad Club in the past and has been serving on the board of governors of Asci since 2010.

    Kamat has his work cut out for him: ASCI is not the only body which can crack the whip on advertising: there’s the Central  Consumer Protection Authority which apparently has powers to penalise errant advertisers. There’s a huge surge in political advertising, which does not come under its remit. Then there’s the continuing explosion in digital advertising, online and on OTT platforms.

    Indiantelevision.com’s Dolly Mahayan got into a conversation with Kamat on the challenges before Asci, how it is dealing with them, what is he going to immediately focus on, and what kind of a legacy he would like to leave behind. He also spoke about the industry watchdog's guidelines on big and small brands to curb misleading advertisements and what lies in the future around the celebrity influencer guidelines. Excerpts from the interview:

    Read more news on ASCI

    What will be your immediate role and responsibilities? What are your top priorities? 

    We must continue to build on our past milestones, as well as work hard to take our work to the next level. Collaborations across different stakeholders, making ourselves technologically savvier, will be some key objectives so that we are able to address the opportunities of the future stronger and better. In terms of the regulatory context, we have a new consumer protection law and the Central Consumer Protection Authority. Therefore, the context in which ASCI functions has also been transformed. All this makes it imperative for us to think hard about codes, guidelines, regulations, etc. We will build on our past work. The question is what should we do to take this work to the next level? I’d love to see the Consumer Complaints Council and board members working more closely together. The intellectual debate that would follow would raise the quality of decisions and the standards of internal working.

    How do you plan to further strengthen the teeth of ASCI?

    With the digital revolution influencing brand messaging and engagement with consumers, advertising is evolving rapidly. And with the recent formation of the Central Consumer Protection Authority constituted by the government, self-regulation will be even more crucial in promoting consumer confidence and trust. Our industry today is at a crucial stage.In addition to the above, we will look for more close collaborations with government departments.

    How do you plan to regulate the brands and agencies to stop coming up with misleading ads?

    We already have a clear code in place that is continuously evolving. Our processes have kept pace too. For instance, we now monitor 3,000 digital platforms in addition to print and TV through the national advertising monitoring service. We now cover 80 per cent of India’s ad spend. We have a transparent and easy complaints redressal process and we offer fast-tracking of it too. Because we’re self-regulated, we have consistently had a compliance rate of well over 90 per cent.

    What is the way forward on celebrity influencer guidelines?

    The world over, people follow celebrities and get influenced by them. The ASCI code clearly states that celebrities must do due diligence to ensure that the advertisements they appear in do not violate ASCI codes so that they don’t land up misleading consumers. It’s reasonable to expect that celebrities be mindful of what they attach their name to because they have the trust of millions of consumers.

    A lot of small agencies across different pockets of the country are less aware of the role and functionality of ASCI. How do you intend to aware of them? 

    We already have a robust awareness creation mechanism. We do this through regular interaction with the media and also through very active social media channels. That is why consumers know and agencies know about us and approach us in such large numbers.

    Read more stories on Subhash Kamath

    While we see big and small brands coming up with misleading ads across categories, which are the top five  categories with the most misleading ads?

    Last year, the food and beverage, healthcare, and education sectors accounted for 79 per cent of the complaints processed by ASCI. These are sectors we’re looking at closely, especially given the claims about Covid2019 preventions and cures.

    What will be the key milestone that you would want to achieve in this position?

    To be completely in sync with the new digital reality.

  • FCB India’s Rohit Ohri’s advertising mantras

    FCB India’s Rohit Ohri’s advertising mantras

    NEW DELHI: FCB India group chairman & CEO Rohit Ohri doesn’t need a long introduction. An ad veteran, with years of experience in the trenches, he has earned respect and his stripes over the past three decades.

    Hence, when he got together with  Indiantelevision.com founder CEO & editor-in-chief Anil Wanvar over in a virtual fireside chat on Saturday when the rest of the industry was putting its legs up, resting, one expected some interesting insights. And boy! did he provide them.

    For instance, he revealed that he is not a great votary of working from home (WFH), which has become the norm now. He has accepted it as a necessity but is raring to get back to the office.

    “I come from the pretty old school of advertising, and WFH is much harder because you’re doing so many things altogether,” he said. “Advertising is a people business. Yes, virtual meetings are good, we are getting more work done, and are saving on travel time. But the business of advertising requires ideas, which we get in casual interactions and in the face to face meetings and even in having fun. That constant interaction is essential to get the creative juices flowing more. I can't wait to get back.”

    He, however, admitted that the past few months of lockdown and WFH have allowed him the opportunity to get involved in the larger set of business needs. Plus it has lent to a cleaning up of the environment something that millennials have really appreciated.  “Nature is telling us it is possible to clean up your act and this realization has made an impact among people,” he revealed.

    Read our coverage on FCB

    Ohri shared that he has learned all about advertising from his first boss Kolkata-based Response Advertising’s Ram Ray who passed away in November 2019.

    “His skills, his passion, his attention for detail was impeccable, his eye for detail are qualities that I have never seen in many ad professionals,” he expounded. "Ray used to write letters to clients and employees, one of the best lessons I learned in business communication. He always had said if you don’t pay attention to your own brand and if the client sees shoddy communication how will you handle them? Ray took me under his wings, and I learned so many things.”

    Ohri firmly asserted, as leaders of companies and organizations it’s our responsibility to mentor the next generation and leave a rich legacy.

    According to him, Ogilvy’s Piyush Pandey brought about a change in the way creative brand advertising can be used to build organisations just like he did for Pidilite.

    Read our coverage on Rohit Ohri

    But he was also very clear that he lets FCB’s advertising output do the talking rather than sounding a bugle about its creative prowess. “I don't believe in the flamboyance of agencies at all, the flamboyance should be the brands,” he emphasised. “In my head, what work we do, and the best rewards are when the brands do well in the market. In my book, there’s no other flamboyance required. It is genetically against the way FCB is as an organization. We believe in solid partnership with clients.”

    He believes that an agency’s role has evolved to become more of a marketing solutions provider. “It’s not just about advertising. It goes way beyond helping them solve any marketing problems. This is something FCB is known for since Anil Kapoor’s days,” he pointed. For instance, the decision to air old Amul commercials during Ramayan and Mahabharat on Doordarshan was something that both the FCB and the Amul team reached. “It was a nostalgic journey into the Amul history,” Ohri explained. ”And on many levels, AmulDoodhPeetaHaiIndia will go down in marketing history because of the way the brand behaved during this crisis. It built a new bond with the whole set of consumers. There was not a day when Amul Milk was off the shelves even during the lockdown. Even with consumers, it brought back the nostalgia, and everybody felt connected with the brand.”

    Ohri shared that he is cautiously optimistic about the advertising industry’s propsects going forward. “We have a global freeze on recruitments or increments, everyone is holding together in these difficult times. But the good news is that clients are coming back and there’s a lot of pent up demand,” he revealed. “FMCG, automotive, white goods are a few categories that have seen improvements.

    He pointed out that there’s a clear pathway that he has charted out for the FCB group (which includes FCB Ulka, FCB Interface, Lodestar UM, FCB Digital, and FCB Cogito). “We are not in the binge acquisitions game,” he said. “We work with partners to provide services to our clients who are satisfied with what we have to offer. That's the path we will continue to tread. Additionally, we have brought all our digital offerings in-house under the main agency. I believe that way we can work holistically together to offer clients a comprehensive solution.”

  • DDB Mudra Group to handle integrated marketing communications for McDonald’s India–north, east

    DDB Mudra Group to handle integrated marketing communications for McDonald’s India–north, east

    NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – north & east (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

    DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media. There will be additional emphasis on strengthening brand visibility in the digital space aligned with the business goals. The team will work across brand touchpoints to connect and engage with consumers.

    Read more stories on DDB Mudra

    CPRL head Robert Hunghanfoo said, “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

    McDonald’s India – north & east DGM-Marketing Kriti Awasthi added, “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. COVID-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

    DDB Mudra Group – north managing partner Ashutosh Sawhney said, “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability to create media-agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

  • MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

    MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

    NEW DELHI: MediBuddy, India’s largest digital healthcare platform, is now the official digital healthcare partner for Royal Challengers Bangalore, for the thirteenth season of T20. 

    “We are delighted to be the digital healthcare partner for Royal Challengers Bangalore. Through this partnership, we hope to spread the message of being & staying healthy. This is consistent with our endeavour to make healthcare accessible to each individual in this country. We wish the team good luck and abundant good health”, MediBuddy-DocsApp co-founder & CEO MediBuddy-DocsApp said.

    RCB Chairman Sanjeev Churiwala said, “We are delighted to have MediBuddy as digital healthcare partner with Royal Challengers Bangalore, with this partnership we aim to drive the message of the importance of health in these current times.”

    The T20 tournament will be played in the UAE this year and is scheduled to start on 19 September and will conclude on 10 November 10.

  • ArcelorMittal Nippon Steel onboards Scarecrow M&C Saatchi for customer communication

    ArcelorMittal Nippon Steel onboards Scarecrow M&C Saatchi for customer communication

    NEW DELHI: ArcelorMittal Nippon Steel India has roped in Scarecrow M&C Saatchi as the creative agency for its customer communication needs. The brand will be handled by the agency’s Mumbai office. 

    Scarecrow M&C Saatchi founder director Manish Bhatt said, “It is a matter of great satisfaction to have a brand like AM/NS India in the agency’s kitty. As a joint venture company, it offers the best of both the worlds and carries with it a rich and unparalleled legacy.  The brand’s wide range of B2B and B2C offerings, gives us the opportunity to develop a wholistic communication strategy for its customers. And to that extent it is a great challenge as well.”

    Read more stories on Scarecrow M&C Saatchi

    AM/NS India spokesperson said, “We are excited to have Scarecrow M&C Saatchi as our creative partner. It is an exciting partnership and we are looking forward to working with their team.” 

    AM/NS India is a joint venture between ArcelorMittal, one of the world’s leading steel and mining companies, with a presence in 60 countries and an industrial footprint in 18 countries and Nippon Steel Corporation, Japan’s largest steel producer. It is the leading integrated flat carbon steel producer in India, with an achievable capacity of around 8.5 million tonnes per annum and a full diversified range of flat steel products, including value-added steel, and have significant capacity to produce iron ore pellets.