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  • Star India scores Cricket South Africa media rights till 2024

    Star India scores Cricket South Africa media rights till 2024

    NEW DELHI: Strengthening its cricket portfolio, Star India has acquired the media rights to Cricket South Africa (CSA) till the end of the 2023/24 cricket season across Asia, Middle East and North Africa.

    The agreement grants Star India exclusive rights across linear and digital mediums including all India tours to South Africa in this period. The association will commence with England’s tour to South Africa starting on 27 November 2020, marking the return of cricket on Star Sports Network since the conclusion of the Indian Premier League (IPL). Star India already has the global rights for ICC, BCCI, and the IPL, apart from other cricket rights.

    “We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India's consumer proposition. South Africa has some of the most highly recalled cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024," said Star India CEO – Sports Sanjog Gupta.

    He went on to add that the network has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. Going forth, Star India hopes to apply the same approach and elevate the consumer experience of CSA's matches.

    “The partnership will kick off with the England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets," Gupta said.

    Read more news on Star India

    CSA acting CEO Kugandrie Govender said, “There are few social events on the South African sporting calendar that rally our fans up as much as the cricket-showdown between South Africa, India, Pakistan and Bangladesh, so we wholeheartedly welcome this agreement with Star India. Knowing that the sport reaches millions of people all over the world, which is now further amplified by this Star deal, will see our Protea teams even more powered up to impress fans and to outperform their rivals.”

    The agreement will cover all international cricket matches played by the South African men’s cricket team. As per future tour plans, South Africa will be playing 59 matches at home including series against top teams such as India, England and Australia. With the Indian cricket team scheduled to tour South Africa thrice in this period, this deal comprises 20 South Africa vs India bilateral matches across formats, with the first of these tours commencing in 2021/22 and comprising three Tests and three T20Is. The agreement will also cover women’s international cricket matches played by the Momentum Proteas as well as CSA’s domestic men’s franchise matches.

    Cricket resumes on the Star Sports network with the T20I matches for South Africa vs England series. This will be a first for Star India for a non-India bilateral cricket tournament to be produced in Hindi on SS1 Hindi, in addition to the English feed. England’s tour of South Africa will consist of three T20Is and three ODIs, beginning on the 27 November.

     

  • #SpreadWordSpreadLove campaign gets love on social media

    #SpreadWordSpreadLove campaign gets love on social media

    MUMBAI: The Covid2019 pandemic was a particularly dark time for students. With schools shut, the only effective and safe mode of imparting lessons was through online lectures. But due to lack of adequate facilities, infrastructure or means of family income, not every child could avail the benefits of digital education. In light of this, influencer marketing company Word has teamed up with the NGO Teach for India for the #SpreadWordSpreadLove campaign, which aimed to facilitate education and amenities for the under-privileged students to achieve a brighter future.

    Started on 9 November, this social-media driven donation drive culminated on World Kindness Day i.e. 13 November and was deemed to be a massive success.

    Word x Teach For India encouraged their audience to be a part of something meaningful by giving students of Teach For India digital access to education. Not only that, almost 20+ content creators and celebrities like Dia Mirza, Aisha Ahmed, Tridha Chaudhary, Karan Dua, Sana Khan, Sameera Reddy and more stepped forward to #SpreadWordSpreadLove for this noble cause. All the proceeds garnered from this donation drive will go towards the students at Teach For India to make their year memorable by providing learning devices to facilitate online learning.                     

    Word & Alchemy Group COO Dharika Merchant said, “This year has been a roller coaster ride for many – be it from losing a source of income to lacking basic amenities to learn at home. A lot of unfortunate families have had to face hardships owing to the pandemic which has hampered the growth and learning of students across the country. Therefore, this World Kindness Day, we at Word decided to do a kind gesture by influencing goodwill and bringing in the festivities for the under-privileged children. Our network of social media influencers also decided to contribute their bit to our noble cause and spoke about this initiative across their social media channels in order to encourage donations amongst their audience. We are thankful to each of one of you for stepping forward and contributing towards this cause because each donation counts. “

    She further added, “#SpreadWordSpreadLove has been a massive success and highlights the essence of giving back to society. Logging thousands of keen donors from the campaign with people coming out in abundance to support this cause. This initiative is also an epitome of what a successful Instagram driven campaign looks like – with 66 per cent of the total donations rerouted through content pieces on Instagram.”

    This campaign highlighted the travails faced by less fortunate students in attaining access to proper education and was aimed at raising awareness about giving back to society on the occasion of World Kindness Day.  The power of social media influencers coming forward to support this initiative has helped raise more donations because when the influencers talk – their followers really listen.

  • JK White Cement attempts to reinvent building materials communication space

    JK White Cement attempts to reinvent building materials communication space

    MUMBAI: JK White Cement is reinventing the building materials communication space through its quirky new campaign series #MaxXHaiNa!

    Through the superlative use of humour, visual content and music in its marketing salvos, JK Cement has been challenging conventions as far as the perception of the cement industry is concerned.  In a similar fashion, the #MaxXHaiNa comprises a series of digital first short format ad films, along with the digital brand mascot Mr. MaxX – the problem solver for every home improvement need. This campaign finds resonance with and reinforces the recent rebranding initiative of bringing all the brands of JK White Cement under the ‘MaxX’ umbrella.

    The ad films showcase some of the products in the brand’s portfolio – JK Cement WallMaxX (wall putty), JK Cement PriMaxX (wall primer) and JK Cement TileMaxX (adhesive and grouts). All the products in the MaxX bouquet are an extension of JK White Cement’s core brand messaging i.e. delivering the maximum in everything it stands for. The company is pro-actively reaching out and identifying consumer needs while understanding emerging patterns like digital and music, along with the reassuring tagline of Fikar Not, MaxX Hai Na (No fear, MaxX is here) to make its products more identifiable. The campaign is live across a mix of offline and online platforms including print and social media.

    JK White Cement business head Niranjan Mishra said: “We, at JK White Cement, have always aspired to raise the bar by providing the best quality products and services. At the same time, we have continued to reinvent ourselves, keeping abreast with the changing market dynamics and consumer expectations. We have expanded and strengthened the JK White Cement portfolio with the aim of providing better than the best and bringing uniformity in our brand architecture. Our ‘MaxX’ family of products provide a one stop solution to the customers for all their home building needs.”

    JK White Cement head – strategy & branding Nitish Chopra added, “With crisp digital ad films, intelligent content and catchy music forming the fulcrum of the campaign, "MaxX Hai Na” aims to reassure consumers, that no matter what their home improvement requirement is, the MaxX range of products is the solution. With a youthful and quirky tone, our campaign has been designed to be creative, yet contextual and the tagline Fikar Not, MaxX Hai Na is memorable as well as relevant.”

    The digital trend has witnessed a swell owing to the pandemic hitting physical presence and marketing. In addition to conventional media which still forms an important medium for reaching the TG, these aspects of content marketing have been important establishing a consumer connect with the brand when physical presence is absent, and JK White Cement is putting all of these strategies to ‘MaxX’ use.

  • Emami ropes in Shikhar Dhawan as face of home hygiene range

    Emami ropes in Shikhar Dhawan as face of home hygiene range

    KOLKATA: Emami is ready to hit the Indian market with its newest offering – Emasol – a complete range of home hygiene products. With this launch, the company, which has enjoyed a strong presence in the personal care and healthcare space, is making a big bang entry into the homecare segment for the very first time.

    Under Emasol range of products, Emami will manufacture and market five offerings: Emasol Disinfectant Floor Cleaner; Emasol Disinfectant Toilet Cleaner; Emasol Disinfectant Bathroom Cleaner; Emasol Antibacterial Dish Wash Gel; Emasol All Purpose Sanitiser.

    Emami has roped in international cricket all-rounder Shikhar Dhawan as the global brand ambassador for its Emasol range.

    Emami director Mohan Goenka said, “The Covid2019 pandemic has accelerated home hygiene consciousness to newer heights. People are more concerned about maintaining household hygiene with higher frequency of cleaning across all economic strata. Home hygiene, as a category of approx. Rs 3000 crore had been growing in double digits in the pre-Covid times and is expected to grow much faster in the coming days. Emami is thrilled to capture the topical relevance of the time and foray into the home hygiene space by introducing Emalso range of home hygiene products. We expect a very encouraging market response from this launch as consumers are on lookout for hygiene products that are effective and enjoy high level of brand trust.”

    As per a recent Kantar Worldpanel report, Covid2019 has resulted in change of consumer behaviour in the context of home hygiene, leading to increase in use of toilet cleaners by 47 per cent, mopping of floors by 41 per cent, and disinfectant use by 28 per cent. As per Nielsen category trends, a significant growth in penetration and consumption has been witnessed for home hygiene products with e-commerce channels recording a growth of around 80 per cent for floor and toilet cleaners in the post-pandemic environment.

    London-based design firm Evolve Creative developed the packaging for the Emasol home hygiene range, which comprise competitively priced quality products. The product line is being launched across general trade, modern trade and e-commerce channels with a major focus on urban metro markets, which is expected to contribute majorly to its overall sale.

    Emasol is the first home hygiene range to hit the Indian market that apart from killing 99.9 per cent germs, also has BGV24 advanced antimicrobials action that offers up to 24 hours protection from virus, germs and bacteria.

  • Byju’s launches #KeepLearning with TOI to empower parents, students, & teachers

    Byju’s launches #KeepLearning with TOI to empower parents, students, & teachers

    NEW DELHI: Times of India in association with BYJU’S has launched #KeepLearning campaign. The initiative intends to empower students, parents and educators with information and the best practices of online learning.

    With a key focus towards offering innovative, engaging and informative content for young students, the campaign platform will also offer guidance via discussions and one-on-one chats for parents and educators.

    The campaign will further delve into various topics, pertaining to education, curated by luminaries and stalwarts from the education sector including Artsphere & Soulsphere founder & director Anubha Doshi, Nehru World School director Arunabh Singh, Ophthalmologist Navin Sakhuja, Max Super Specialty Hospital  director and head Sameer Malhotra, Springdays School & Fountainhead Leaders co-founder Ramya Rajendiran among others.

    Some of the key topics include, new education policy, curriculum during Covid2019 and beyond, Blackboard to a digital screen, screen time – how much is too much, and many more.

    #KeepLearning is a holistic one stop platform solving all thee-learning pain-points faced by teachers, parents and students in today’s time. The platform includes: – 

    ·         Content on Online Education: Almost all topics related to online learning are covered through variety of articles, listicles and videos on the website

    ·         Discussion with Subject Matter Experts: There will be series of Webinars and Panel Discussions with subject matter experts on various topics throughout the 2 months duration of the initiative

    ·         One-on-One Connect with Experts: Registered users will also be able to connect one on one with key experts from multiple domains like Education System, Lifestyle Coaching, Child Psychology, Ophthalmology, Career Counselling etc. to answer their questions/queries

    ·         Discussion Forums: Registered users will also be able to participate in discussion forums on various topics and get perspective of top experts and other participants

    The campaign is also engaging with prominent celebrities and experts. The list includes known influencers like Rajiv Makhani, Anaita Shroff, Katerina Folkman, Momcom India and many others.

    TOI director brand Sanjeev Bhargava said, “The pandemic has brought about several drastic changes in the way we live our lives. One of the sectors that have seen sizeable change is the education sector, which has swiftly transitioned and adopted a digital approach. As a media platform, we have consistently been drivers of effective change in society, building and supporting movements; with this legacy, we bring an endeavour to empower parents and educators while providing them with the best guidance and knowledge in association with Byju’s. Bridging the gap between the knowledge of how to leverage the various digital learning tools that have been developed for us, #KeepLearning will help children, parents and educators alike.”

    TOI director response Sudha Natrajan has also shared a similar take on the initiative. She said, “Covid-19’s prevailing impact has forced people to live life indoors. The education sector has also moved from blackboards to digital screens, affecting the life of the students and forcing them to adapt to the digital way of learning. With TOI’s and Byju’s – #KeepLearning initiative, we aim to edify the parents and educators about how they can adapt to these changes and alsohelp students adapt to the changing times for a better future. By using different approaches and digital tools we intend to create a bridge between the parents and teachers to drive them towards a better future for the students.”

    Byju’s COO Mrinal Mohit said, “Learning and education are an important part of our lives. With the advancement of technologies and availability of several tools, it is necessary to expand the scope of learning at every stage and educate ourselves on how we can harness the presented opportunity. With the #KeepLearning campaign, in association with TOI, BYJU’S hopes to enlighten students, parents and educators about the ‘how-to’ of e-learning and bring about a change in the education sector.”

    Launched today, the campaign will garner a national presence via the media house’s extensive reach, further amplified digitally as well as with social media. Parents and children can visit the campaign microsite https://timeskeeplearning.com/ for a deep-dive into the world of e-learning.

  • Ferns N Petals launches FNP Media, a digital content company & production house

    Ferns N Petals launches FNP Media, a digital content company & production house

    New Delhi: Ferns N Petals has forayed into the digital video content segment with the launch of FNP Media, the brand’s new digital content house. FNP Media is a content company and production house that works to produce quality content for digital platforms. Given the fact that FNP has been a part of peoples’ lives from birth to marriage and even death, the journey of human emotion has been experienced from very close quarters, and it was but natural to translate that understanding on screen.

    FNP Media has three verticals, Live By FNP Media,Films By FNP Media and Music By FNP Media. The content in the form of short films, web series, storytelling etc. is hosted on YouTube channels of the respective verticalsthat showcases performing arts, films & shows and original music.

    Live by FNP Media is a platform for both aspiring and established artists to showcase their talent in multiple disciplines of performing arts. It brings in a plethora of new-age-content, an interesting mix of social media platforms, YouTube channel and live events. Live by FNP Media is truly an opportunity that performing arts as a whole needs. 

    “We are very excited to enter in this new segment. With the launch of FNP Media we see ourselves catapulting into the next phase of growth,” Ferns N Petals & FNP Media MD & founder Vikas Gutgutia said. “Digital will play a critical role in fueling this growth and we wanted to ensure that we had a strong offering and presence in the space. We have invested a lot of time and energy in creating and acquiring good content for FNP Media, which we hope our viewers enjoy.”

    The other vertical, Films by FNP Media is a completely integrated entertainment offering of original short format movies, which showcases unique content that is believed to have the power of changing people’s perception. The platform will also host content to address the entertainment demands of a New India that is increasingly digital savvy and globally connected, yet fundamentally rooted in its culture.

    Commenting on the occasion, FNP Media GM Ahmad Faraz said, “I believe the audience has become smarter and they want to see good meaningful content. We are concentrating on bringing the content which appeals to people and helps them change their perception. We are working with some new but very talented writers and directors from the industry right now. As a content company we have seen and observed that short format content appeals with audiences as well as brands and it is the future of the content industry. Having said that, we are also going to bring out some unique and never heard before concepts of web series as well in coming months."

    Music by FNP Media envisions to bring you original music content by upcoming and established artists. The platform will help independent musicians and performing artists to present original music under FNP Media’s label and for fans to discover hidden gems. The brand intends to bring out the best in every genre.

    FNP Media marks its entry into this segment with an original short film, The Hire. In addition to this, the platform also offers many other hard hitting films like Almariyaan– that deals with significant LGBTQ issues, Blue Sweater and many more.

  • HBO Max now available on Amazon Fire TV

    HBO Max now available on Amazon Fire TV

    NEW DELHI: WarnerMedia has revealed that HBO Max, the US streaming platform, will begin rolling out immediately on Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets.

    HBO Max is WarnerMedia’s direct-to-consumer streaming offering, with 10,000 hours of curated premium content. The platform features content from HBO, Warner Bros, DC, Cartoon Network, Adult Swim, Turner Classic Movies, and more. As per media reports, the platform has nearly 38 million subscribers.

    The current subscribers of HBO through Amazon’s Prime Video channels will be able to log in to the HBO Max app with their Amazon credentials at no additional cost. The HBO app on Fire TV and Fire tablets will automatically update to become the HBO Max app; customers will be able to log in using their existing HBO credentials. New customers can also subscribe to HBO Max directly in the app. Additionally, all existing HBO Max customers – regardless of how they subscribe to the platform – can now access all of HBO Max via supported Fire TV and Fire tablet devices using their existing provider credentials.

    WarnrerMedia head of sales and distribution Tony Goncalves said, “We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max. Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favourite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”

    “We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalised recommendations. We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV,” Amazon Entertainment devices and services VP Marc Whitten said.

    With Amazon Alexa, at launch customers can navigate to the HBO Max app by saying “Alexa, find HBO Max” with Fire TV’s included Alexa Voice Remote or a paired echo device for hands-free control. HBO Max content is also integrated into universal search on Fire TV, meaning that its content will appear in searches such as “Alexa, find dramas” or “Alexa, find Game of Thrones.” Customers can also ask Alexa to start watching something specific; “Alexa, play The Undoing.”

    WarnerMedia has plans to energise the India ops with HBO Max. 

  • Swaraj tractors launches new brand campaign with a ‘Josh’ manifesto

    Swaraj tractors launches new brand campaign with a ‘Josh’ manifesto

    NEW DELHI: Swaraj Tractors, a part of the USD 19.4 billion Mahindra group today launched a new brand campaign ‘Josh Ka Raaz Mera Swaraj’ to communicate how Swaraj tractors fuel the passion in its customers as true companions in their farmlands.

    This new brand campaign is a sequel to Swaraj Tractors’ – Mera Swaraj campaign, which successfully highlighted the feeling of ownership, pride, and togetherness among its stakeholders, especially its customers. It defined the long-standing and successful association of its stakeholders with the brand Swaraj.

    The new ‘Josh Ka Raaz Mera Swaraj’ campaign describes the passion within its stakeholders, which is the key to the success of the brand and its ability to outperform. To describe ‘Josh’, a new Swaraj Tractors’ manifesto has been released with this campaign. The manifesto exemplifies the passion of its stake holders to take on every new challenge and inspires Swaraj engineers to design powerful, rugged & reliable tractors.

    Swaraj Division CEO Harish Chavan said, “We believe Mera Swaraj brings out the Josh in each one of us and in everything we do. This Josh in turn is also reflected in the ability of our powerful tractors that perform the best in toughest conditions across the length and breadth of our country.”

    The new Josh Ka Raaz Mera Swaraj campaign is also an indication towards the changing face of Swaraj in times to come.

    The campaign has been crafted by FCB Interface. 

  • OkCredit launches OkShop

    OkCredit launches OkShop

    NEW DELHI: With a global pandemic, the year 2020 has been challenging for small businesses that have been struggling to stay afloat through this. OkCredit aka ‘Digital India ka Digital Bahi Khata’ with its aim and mission of helping small businesses to grow and empower them digitally has now taken it upon them to spread some festive joy amidst the Chanderi craftsmen community this Diwali.

    OkCredit, continuing its pledge to empower small businesses by creating simple and easy to use products is all set to launch OkShop – Aapki Apni Online Shop. OkShop provides the ease of doing business to all the small merchants by allowing them to set up their online presence in two simple steps. It helps to create product catalogues with images, description and pricing, secure online payments, and easy sharing options of the inventories and offerings on WhatsApp. Vendors can also add or remove from the catalog as per their stock availability. It enables the local vendors to run a digital business-like a pro with the help of this truly Made in India app.

    With the common vision of the Nation – ‘Vocal for Local’, OkShop launches its first campaign ‘Chanderi ki Diwali’. With this campaign OkShop is on its way to onboard more than 3000+ looms, and around 6000+ weavers from Chanderi working hard to thrive the culture and struggling to create a sustainable business, post-pandemic. This opportunity will now enable the weavers to reach to their potential consumers directly along with providing an incentive to increase their sales and gain higher visibility of their products across India. There is no commission attached to it, so the weavers can sell their products free of cost to end consumers.

    OkCredit has also launched an exclusive website for weavers to add their products and for customers to buy directly: http://chanderi.okshop.in/

    The Chanderi society has also seen a great support from the government and local authorities, and is one of the initial 100 per cent free Wi-Fi community, which motivates and enable the weavers to innovate and take next steps towards contributing to the digital economy of India. OkCredit via OkShop top up to this aim to lead the digital empowerment and grow such small Indian businesses go Atmanirbhar.

    OkCredit co-founder & CEO Harsh Pokharna said, “As Shri Narendra Modi rightly says, these tough times have truly made us realize the significance of all local shops & businesses in our country, and we must take it upon ourselves to enable them to have a voice in the Indian digital economy. OkShop provides a platform to digitally empower them, and the Diwali campaign this year depicts gratitude and appreciation to the small merchants for their selfless support extended during this challenging situation; we hope we’re able to make a difference in the Chanderi society.”

  • Guest Column: The greatest brands are the ones that take ‘Onus’ of customer experience

    Guest Column: The greatest brands are the ones that take ‘Onus’ of customer experience

    NEW DELHI: Customer experience is about brands demonstrating their commitment to prioritizing and anticipating the problems of the customers and taking the onus to provide a solution to the customers. One of the frequent problems that were most customers face while purchasing online is the whole complexity of the 'return' process.

    Agile brands are managing this, by using technology to simplify this process and some cases even ensuring that the need to return itself reduces. Service technology is changing the face of customer support and service and empowering the customers to make their lives convenient at all hours of the day.

    The three, brands that are emerging as shining stars by using technology in effective ways to deliver effortless convenience.

    a) Zomato 

    When buying from an aggregator, the problem often becomes about who takes the onus in case of a product quality issue. In a recent experience, there was a wrong order delivered by a restaurant via Zomato, an Indian restaurant aggregator. The fault according to me lay with the restaurant, as it was a wrong variation of the dish that had been served up. It did not a case of an incorrect order picked up by the delivery boy. The restaurant in itself was unreachable / not contactable. None of the numbers worked. However, a simple chat exchange solved my problem; Zomato took onus and refunded the amount without the need for an actual conversation with a customer service executive or even any follow-up on emails/chats, etc. A simple chat message that can resolve the consumer’s concern, can create a lasting impact in the customer’s mind.

    b) UNIQLO 

    Given the pandemic, physically shopping for clothes is becoming an 'preferred' option for many, and rightly so. Yes, online shopping for apparel is possible. And it has its perks like saving time and effort, allowing us to compare brands, filter and shortlist our options at the convenience of a click, the aftermath of dealing with returns because of 'size' related issues just makes the shopping process longer. It is then that I do miss the occasional suggestion of the salesperson for the right size. Uniqlo’s size measurement technology tool solves this problem so efficiently for people like me. This simplistic technology on their website for online shopping requires you to enter your physical measurements, and it prompts a recommended size for you for that particular apparel, thus making the customer experience significantly much better. Gone are my days of taking the onus of opening size charts and trying to assess which size would be comparable basis a standard size chart and hence a better fit for me.

    c) Amazon

    Amazon has always been at the forefront of introducing innovations aimed at making the experience easier for its customers. It provides customers with a whole host of options to ensure minimal effort and convenience for the user. Minimal effort is a key and a determinant of your experience regardless of whether you are buying or returning a product. Effortless experience is what leads to customer loyalty. Many retailers are reaching new heights in ensuring a seamless purchase experience however only a few can surpass expectations when it comes to the 'return, ' experience. Amazon is a stand out brand in this aspect. Both the process and policies are aimed to please the customer and require minimal effort. Customer support is technology-driven yet easy to access, pick up is prompt and convenient to organize again via technology, and policies are fair, which are essential elements to ensure a seamless 'return experience.’

    (The article is written by Hansa Research senior VP and national head – CX Practice Piyali Chatterjee. The views are personal and Indiantelevision.com may not subscribe to them.)