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Mumbai: Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his...
Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good...
Mumbai: Maintaining lead in the second week of 2022 (8-14 January), Hindustan Lever Ltd (HUL) delivered ad volumes of 4010.93, as per Barc data. Reckitt Benckiser India...
Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According...
An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first...
Mumbai: In recent times, several advertisements have faced controversy with various individuals or groups objecting to them. There is also a growing trend of ads and...
Mumbai: Starting the year with a ‘masaledaar’ twist, Kurkure has unveiled a film featuring Bollywood actor Akshay Kumar and actress Samantha Ruth Prabhu. This film is...
Mumbai: Acko, a new-age insurance company has released a print campaign with Ogilvy India to communicate the advantage of using its paperless services over traditional insurance providers,...
Mumbai: Discovery Inc has joined FOX, NBCUniversal, and ViacomCBS to buy a minority stake in OpenAP, the advanced advertising company which is working on a goal...
Mumbai: Every year, tax season is a time when discussions around how, where, and when to save taxes gain momentum. These conversations often tend to be...
Mumbai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7Up has unveiled its all-new limited-edition festive packs featuring the quirky, curly-haired...
Mumbai: Policybazaar, insurance aggregator and leading fintech platform has roped in actor Akshay Kumar as its new superhero –‘Mr Policybazaar’ for its latest ad campaign. Claim...
The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass,...
Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent...
Mumbai: The FMCG sector happens to be one of the toughest and volatile categories to succeed, often regarded as modern branding’s birthplace. The FMCG market in...
Mumbai: New year, new products, new campaigns – the party of 2022 seems to have only begun for Dizo, the first brand from the realme TechLife ecosystem....
Mumbai: Reliance General Insurance Company (RGICL) has launched its new digital campaign #CarKaYaar to reinforce its brand positioning as the ‘Friend in Need’ for car insurance...
Mumbai: Paytm, mobile payments & financial services company has teamed up with Dentsu Impact – a dentsuMB company & the creative agency from dentsu India to...
Mumbai: HiveMinds- Bengaluru-based digital specialist unit of Madison World has appointed Saurabh Tyagi to lead its enterprise clients. Tyagi was previously working in Madison Media Omega...
Mumbai: Advent Public Relations, a research-based image consulting PR firm has acquired the mandate for Veterans Super League (VSL), a platform for the Football spirit assimilation...
Mumbai: Continuing its association with ace athletes and sportspersons, Bank of Baroda on Tuesday announced Indian cricketer Shafali Verma as its brand endorser. “We continuously support...
Mumbai: Music streaming app, Gaana has unveiled its latest product feature ‘AutoQueue’ that promises to offer personalised music listening to its users. The newly introduced feature...
Mumbai: OZiva, plant-based nutrition, and wellness brand has launched a social experiment film #BeYourOwnMan challenging the stereotypes that Indian men face with respect to their mental...
Mumbai: Twenty-four hours in a day and a zillion media choices to be made! This is the new regular day in the life of a consumer....
Mumbai: Liquid detergent brand Godrej Ezee has joined hands with actor entrepreneur Gul Panag for its campaign ‘Ezee Hugs’ under which it helps underprivileged children prepare...
December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all...
Mumbai: Hercules, the bicycle brand from the stable of TI Cycles of India has announced its partnership up with Dabang Delhi Kabaddi Club for the Pro Kabaddi...
Mumbai: Fyp, Neobank for teenagers has announced its association with the film ‘83’ for a cross-promotional deal. The film based on the historic 1983 World Cup win...
Mumbai: “Yeh Covid na…2020 ghar mein, aur 2021 darr mein!” From uncertainty about going back to work to worrying about a new variant of Covid-19 that...
Mumbai: Hindustan Lever (HUL) has emerged as the top advertiser in week 50 (11 December to 17 December) in the recently released weekly Barc data. The...
MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two –...
Mumbai: Parents undergo immense stress while preparing their kids for school and often end up putting their children under undue pressure. It is this thought, that...
Mumbai: Smartphones have become an integral part of our day-to-day lives. But, the excessive use of smartphones post-pandemic has also impacted human relationships. It is this...
Mumbai: 2021 was coined as the year of the ‘New Normal’ and it did turn out to be one in many ways. The second wave of...
Mumbai: According to recently released Broadcast Audience Research Council (Barc) data, Hindustan Lever Ltd was the top advertiser in week 49 (4 December to 10 December). The FMCG...
Mumbai: The pandemic has changed the way businesses function all around the world. As organisations start limping back to the new normal, they also had to...
Mumbai: Skybags, the brand from the house of VIP Industries has come out with its latest campaign titled #MyDripMySkybags targeting Gen Z. The campaign shows some...
Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser once again in week 48 (27 November to 3 December) according to the data released Broadcast Audience Research Council (Barc)....
Mumbai: The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this industry turned a challenge into an...
New Delhi: Advertising revenues swung back to a healthy growth rate of 14 per cent in 2021, rising from Rs 577 billion to Rs 657 billion....
Mumbai: At least 66 per cent of global marketers expect their budgets to increase next year, with this figure rising to 71 per cent for Indian...
Mumbai: Day two of the five-day TV Brand Fest summit being organised by IndianTelevision.com saw brands discuss their experience, with regards to increasing the market share...
Mumbai: The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their...
Mumbai: German personal care brand Sebamed has unveiled its latest campaign- a satirical, tongue-in-cheek take on the tall claims peddled by hair care brands under the...
Mumbai: Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma. The...
Mumbai: Rediffusion has announced the appointment of Rajendra Gupta as chief growth officer, based at its corporate office here. An engineer from BHU-IT and an MBA...
Mumbai: Women are successful thriving in numerous fields. They have big dreams and take pride in expressing themselves – as homemakers, artists, or as CEOs. Caregiving...
Mumbai: The pandemic took a heavy toll on people, and constrained activities across industries. So much so that it made the advertising industry apprehensive of its...
Mumbai: Continuing the path to recovery, print media has witnessed a 93 per cent increase in ad volume in the July-September period, over its previous quarter....
Mumbai: FMCG major Hindustan Lever Ltd (HUL) dominated the top-10 advertiser list in week 47 (20 to 26 November) according to Broadcast Audience Research Council (Barc) data. Recorded...
