Mumbai: Edtech firm, upGrad’s latest campaign focuses on the importance of upskilling across tech domains for working professionals. It is a digital-first, gender-specific micro-targeted campaign. The...
Mumbai: Tanishq has launched its latest campaign ‘The Interview’ ahead of Mother’s Day. Conceptualized by Tanishq and Talented, the two-minute slice of life film attempts to...
MUMBAI: Brand X “launches heart-warming video dedicated to all ‘Super Moms’” blares an accessories brand campaign…“Celebrating the superstar mothers”, says another. “Dedicated to mothers who like...
Mumbai: Goafest returns back once again! For advertising and media businesses, it is one of the important celebrations. 15 years of Goafest is truly a special...
Mumbai: New age content house Pippip Media has announced the onboarding of Cannes Lions winning filmmaker and ad-man Pranav Harihar Sharma as partner and showrunner of...
Mumbai: In March this year, India completed a year of double-digit wholesale price inflation (WPI inflation). This is the sixth occasion when inflation has remained over...
Chivas has appointed Hrithik Roshan as its new brand ambassador with a captivating campaign, ‘Made of Great Character’. Chivas showcased a refreshing brand image through the...
Mumbai: The stage is finally set for the annual awards hosted by The Advertising Club (TAC) to be held from 5 to 7 May at the...
Mumbai: Olx Autos has partnered with Bollywood director Rohit Shetty and actor Sharman Joshi for its first celebrity-led ad campaign. The latest campaign titled ‘Shetty Ke...
Mumbai: The OTT ecosystem in India is growing every day with new players coming into the fray and novel, edgy content being churned out. The way...
Mumbai: Mango has announced Kiara Advani as the new brand ambassador in India on Thursday. She will endorse the Spring Summer 2022 collection and the campaign...
Mumbai: IndianTelevision moves on to the next in its series of informal, fun snippets that peek into the mind of corporate executives – akin to a...
Mumbai: Bollywood superstar Akshay Kumar often remains in the discussion for his films. The actor has been in talks on social media again for the past...
Mumbai: The OTT ecosystem in India has been evolving by leaps and bounds in recent times with amazing and diverse content being churned out on the...
Mumbai: Love them or hate them, you can’t ignore them! Yes, we are referring to the ubiquitous Cred bounty ads. Whether you tune into Disney+ Hotstar...
Mumbai: Integrated business and brand growth agency L&K Saatchi & Saatchi has appointed Avinash Jakhalekar as group creative director. In this role, he will be based...
Mumbai: Covid-19 disruptions and months-long lockdowns hampered the marketing industry for the last two years. While some mediums became irrelevant during the pandemic, others witnessed enormous...
Mumbai: The Abbys Award Governing Council on Monday announced the names of six advertising professionals, who will be judging Abbys 2022 along with the international judges...
Mumbai: After 17 years with Ogilvy India, Kunal Jeswani will be moving to Singapore as Ogilvy Singapore & Malaysia’s group chief executive, the agency said on...
Mumbai: Colgate India has roped in cricketer R Ashwin for it’s awareness campaign about oral health for people dealing with diabetes. The campaign has been conceptualised...
Mumbai: With ad volumes of 5848.21, FMCG firm Hindustan Unilever Ltd (HUL) was the top advertiser in week 13 (26 March to 1 April), according to Broadcast...
Mumbai: AI-enabled marketing already accounts for nearly half of all advertising revenue, that is more than $300 billion of global advertising revenue. And its growth is...
Mumbai: After skipping the 2020 edition due to the Covid-19 pandemic, Ad Club Bangalore has announced that it will be holding the Big Bang Awards 2021 in...
Mumbai: Wavemaker and Hindustan Unilever Ltd (HUL) grabbed the top honours at the 22nd edition of Emvie Awards, organised by The Advertising Club on Friday at...
Mumbai: Manoj Jagyasi has quit as Zee Media Corporation Limited (ZMCL) chief revenue officer, ending his 1.9 years stint with the company, sources confirmed to Indiantelevision.com Having...
MUMBAI: Aaj Tak has got the lion’s portion of the market share at 24.9 per cent, according to the BARC data provided to TV Today. According...
Mumbai: With ad volumes of 5022.9 (against last week’s 4557.7), FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the ninth week of 2022...
Mumbai: With ad volumes of 4557.7 (against last week’s 4940.43), FMCG firm Hindustan Unilever was the top advertiser in the eight week of 2022 (19 to...
Flamingo, the flagship consumer healthcare brand from Ascent Meditech has been ramping up its marketing efforts as it looks to tap into a younger consumer demographic....
Mumbai: With ad volumes of 4940.43 (against last week’s 5080.24), FMCG firm Hindustan Unilever Ltd (HUL) was once again the top advertiser in the seventh week...
Mumbai: As the home to nearly 68.89 million active direct-to-home (DTH) subscribers, India has witnessed significant growth in DTH advertising. With this top DTH service providers...
Mumbai: Chewing gum and mint brand Center Fresh has refreshed its core communication of ‘fresh breath confidence’ to something that’s more in sync with changing times....
Mumbai: Neobanking platform Stashfin has released a new brand video introducing its all-in-one card that promises to meet all the needs of its customers. The film...
Mumbai: With ad volumes of 5080.24 FMCG firm Hindustan Unilever (HUL) was once again the top advertiser in week 6 (5 to 11 February), according to Barc...
Mumbai: Despite the lingering impacts of the pandemic, advertising expenditure is set to surge by 20 per cent to reach nearly Rs. 90,000 crore, according to...
Mumbai: How does one ensure that absolutely no one takes offense to content one posts online? Simple- add a disclaimer that denies any accountability or responsibility...
Mumbai: Political advertising and marketing case studies might be a bit of a bore for many. But once you pick up ‘Don’t Forget 2004 – Advertising...
Mumbai: With ad volumes of 5635.09 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fifth week of 2022 (29 January to...
Mumbai: Trust, inclusivity, and going above and beyond are now major factors in creating the most meaningful customer experience, showed the X Index 2022 report released...
Mumbai: With ad volumes of 4940.62 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fourth week of 2022 (22 to 28 January),...
Mumbai: At least 26 per cent of people surf the internet while watching Television, revealed Axis My India CSI Survey for February, thus opening deeper conversations...
Mumbai: Gillette India announced on Thursday that it has commenced marketing and selling of Braun® in India. With this latest addition, Gillette India (GIL) now has...
Mumbai: After successful completion of its maiden internship programme ‘Havas SPARK’ in 2021, Havas Group India has announced chapter two this year. The Group had recruited 13...
Mumbai: Hero Lectro, the e-cycles brand of Hero Cycles has unveiled its brand film for its cargo variant with the tagline ‘Badhao Tarakki Ki Raftar’. With...
MUMBAI: PepsiCo-owned international brand Quaker has launched a new TVC Campaign – ‘Fuel For The Real Fit’ to inspire consumers to have Oats as part of...
Mumbai: South Asia’s pre-eminent awards for Creativity, Media and Communication, ABBY’s has joined hands with The One Show, the globally prestigious award program in advertising, design...
Mumbai: Hindustan Lever Ltd (HUL) was once again the top advertiser in the third week of 2022 (15-21 January). As per data released by Broadcast Audience Research Council...
Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle,...
Mumbai: The nation marks 73 years of its transition to a republic on 26 January. To commemorate the day on which the Constitution of India came...
Mumbai: The television ad volume recorded significant growth in 2021, beating the previous year’s performance, according to the latest data released by the Broadcast Audience Research...
