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MUMBAI: GroupmM’s Wavemaker has bagged the media account for Truecaller. The account was won following a multi-agency pitch. The pitch includes all 360 degree-media services. Previously,...
MUMBAI: The folks at Hindustan Unilever Ltd (HUL) are in a celebratory mood. Reason: the FMCG multi-product major has announced shiny financial results for the quarter...
Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest...
New Delhi: Leading QSR brand, KFC India announced key changes to its leadership in India. Moksh Chopra has been elevated as the General Manager for KFC...
Mumbai: Wieden+Kennedy has announced that Ayesha Ghosh has been appointed as managing director for India. Ghosh, who will be based in Mumbai, officially starts at W+K...
Mumbai: Dentsu global ad spend forecasts indicated that advertising spending would increase globally by 8.7 per cent in 2022. Ad spending in Asia Pacific is anticipated...
Mumbai: Disney Advertising and global advertising technology company The Trade Desk have reached a landmark agreement to power greater audience activation at scale programmatically. This deal...
Mumbai: Madison PR, a unit of Madison World, has announced the appointment of Abhinav Krishna Srivastava as its chief executive officer. He will be based in...
Mumbai: The Good Glamm Group has recently announced the appointment of advertising stalwart Malvika Mehra as chief creative officer. Malvika will lead the strategic thinking and...
Mumbai: Ogilvy India has promoted Tithi Ghosh as president and head of office for Ogilvy Bengaluru as Ram Moorthi has moved on from the agency after...
Mumbai: India is on the cusp of a revolution in the sports business. A recently released report compiled by Anand Rathi Advisors (ARAL) confirms what sports...
Mumbai: Until recently, the concept of brand endorsements and the way brands reach their target audience has recreated the social media landscape. A newer concept of...
Mumbai : Upstox extends its partnership with Tamil Nadu Premier League 2022 as associate partner Sub: The aim of this year’s partnership is to further strengthen...
Mumbai: GOZOOP Group has bagged the social media and online reputation management mandate for the premium men’s comfort wear and innerwear, XYXX. With this association, XYXX...
Mumbai: Rasna on Thursday launched a new influencer campaign on Instagram to bring back everyone’s favourite summer cooler Rasna in a new avatar; remixing the old...
Mumbai: Last year, the global entertainment and media (E&M) industry grew significantly faster than the world economy as a whole. Following a 2.3 per cent dip...
Mumbai: The leading wellness brand Nyumi has rolled out its first-ever brand campaign, #BiteMe featuring bollywood actress Kriti Sanon. The campaign is executed by creative agency...
Mumbai : Exactly a year back on 22 June 2021, erstwhile Dentsu Impact president Amit Wadhwa took on the mantle of chief executive officer (CEO) to...
Mumbai: Springfit has onboarded Bollywood actress Kareena Kapoor Khan as its brand ambassador. With a series of campaigns, the association aims to promote and make people...
Mumbai: OYO has launched its latest summer campaign, ‘Don’t let their summer break, break you!’. The campaign will go live across multiple channels including press ads,...
Mumbai: Omnichannel meat and seafood D2C brand TenderCuts has rolled out a campaign for father’s day with cricketer Dinesh Karthik and chef Sanjay Thumma. The campaign...
Mumbai: Apollo Tyres has launched an awareness campaign #RacingHeartsSince1909 for Vredestein in India. The campaign, which is created and launched by Mirum, a WPP agency, is...
Mumbai: Viacom18’s strategic partnership with Jio will offer unmatched targeting and personalisation opportunities for the Indian Premier League (IPL). In a letter addressed to staff, Viacom18...
Mumbai: Online insurance marketplace Policybazaar has announced its new tagline – Har Family Hogi Insured to underscore the brand’s vision of a healthy and well-protected India....
MUMBAI: The ministry of information and broadcasting has issued an advisory to print, electronic and digital media to refrain from advertising online betting platforms, according to...
Mumbai: The role of Artificial Intelligence (AI) in adtech has become pivotal over the years. It started with simple bots that helped customers with basic queries...
Mumbai: According to a TAM Sports report, ad volume in season 15 of the Indian Premier League (IPL15) increased by 11 per cent per channel compared...
Mumbai: Following a social media backlash over its controversial deo ads, and after being called out by the ministry of information and broadcasting (MIB) and the...
MUMBAI: The ministry of information and broadcasting (MIB) on Saturday wrote to social media platforms -Twitter and YouTube to remove two recent controversial advertisements from deo...
Mumbai: Havas Group India has decided to part its ways from Langoor, the full-service independent digital agency, according to a company statement. The digital marketing agency...
Mumbai: Flipkart has launched three new ad films under its ongoing campaign #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers. Conceptualized...
Mumbai: boAt has rolled out a new campaign promoting its Alexa Built-in smartwatch, boAt Xtend, that put the spotlight on GenZ and how they like to...
MUMBAI: After an eleven-year-long stint at the network, dentsu India chief client officer (CCO) Narayan Devanathan has resigned. Devanathan moves on from the agency to pursue...
Mumbai: Publicis Groupe-owned media agency Zenith India has retained the media business of Nestlé India, according to the company’s statement. The business was won in a...
Mumbai: Lakmé Academy powered by Aptech has signed Bollywood actress Ananya Panday as the brand ambassador. The association comes after a long-standing relationship of the actress...
Inox’s chief sales and revenue officer Vishal Anand has helmed critical management roles with various cinema entities. With a career spanning over two decades, he has...
Mumbai: Titan Raga has signed Alia Bhatt as its new ambassador. The onboarding of the vibrant actress also marks the launch of the brand’s new TVC...
Mumbai: The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to...
Mumbai: It’s indeed a sad day when a dear friend passes. Friends aren’t easily made and acquaintances take years to qualify as friends. They are hugely...
Mumbai: The fashion clothing brand MADAME has launched a video campaign featuring actress Tara Sutaria to promote the brand’s summer collection. The campaign is based on...
The D2C brand SleepyCat has launched a new campaign for Ultima Mattress featuring stand-up comedian & actor, Vir Das. Designed with a revolutionary CoolTEC™ fabric and...
MUMBAI: The world is now entering the third connected age and it is going to have a huge impact on various areas of advertising and marketing....
22feet Tribal Worldwide has won the digital mandate for India’s largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch. The primary...
Mumbai: With the weekend upon us, IndianTelevision.com rolls over to the next in its series of informal, fun snippets that peek into the mind of corporate...
Mumbai: Procter & Gamble (P&G) India on Tuesday announced its commitment to improve the accessibility of brand advertising to people with sight and hearing impairments by...
Mumbai: Mastercard and CRED on Monday launched a campaign that will enable Mastercard credit cardholders to make simple, secure tuition and rent payments for housing expenses...
MUMBAI: On day three of Goafest saw the grand finale of the event celebrating the best in advertising, marketing and media industries, with creative minds battling...
Mumbai: The global brand name in flash memory solutions, Lexar has announced the appointment of Advent Public Relations, an award-winning research-based PR Consultancy, as its strategic...
Mumbai: There has been an increasing awareness of the metaverse recently. It was revealed in Wunderman Thompson Intelligence’s latest survey ‘New Realities: Into the Metaverse and...
Mumbai: The edtech learning platform, Unacademy has launched its new campaign celebrating motherhood titled ‘Meri Pehli Academy’. The film commemorates the role of every mother as...
