ITV

Tag: advertising

  • PhonePe’s new campaign showcases the ease of buying insurance

    PhonePe’s new campaign showcases the ease of buying insurance

    Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances.

    The campaign launched during the ongoing T20 World Cup highlights how the insurance buying process on PhonePe is instant, paperless, and mobile-first – making it easily accessible to all users.

    The light-hearted campaign encompassing over 12 films will run on Television, YouTube, Hotstar, and other prime channels. The six-month-long campaign will educate customers on the availability of bike, car, life, and health insurance plans on the PhonePe app. It will also showcase PhonePe’s insurance expertise, scale, size, and trust that customers have on the platform.

    “We launched Insurance a few months back and the response we received from our customers informed us of the need to take a more prominent role in the insurance distribution space,” said PhonePe VP and head of insurance Gunjan Ghai. “Our users place immense trust in us as a brand. We are, thus, in a much better place to reach our customers and offer the right insurance at the right price. With that objective in mind, we have launched a large multi-media integrated campaign to drive awareness and build consideration for PhonePe’s insurance offering over a period of six months.”

  • Bajaj Finance releases Diwali Campaign ‘EMI hai na’

    Bajaj Finance releases Diwali Campaign ‘EMI hai na’

    Mumbai: With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign ‘EMI hai na’ to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj Finserv Direct.

    “Customers can avail discounts on a slew of electronic products, home appliances, smartphones, smartwatches, furniture, fitness equipment, home decor, accessories, kitchen appliances, and much more with the minimal down payment. The campaign concludes on the 15 November,” announced the company on Thursday. 

    The campaign has a catchy jingle that addresses the common sentiments of most middle-class Indian consumers when they are faced with the choice of making high-value lifestyle purchases. With the “EMI Hai Na” campaign, the brand enables every customer living in different cities to experience benefits for their shopping aspirations, anytime, anywhere. The campaign encompasses the essence of India being ‘United by One Mantra’ and, i.e. “EMI hai na” in the context of repayment of purchases through monthly installments, said the company in a statement.

    Running LIVE across digital platforms, including Bajaj Finserv’s social media channels, audio streaming platforms (like Gaana, JioSaavn), radio, infotainment, and other OTT channels, the brand has infused a 360-degree strategy to make “EMI hai na” synonymous with Bajaj Finserv’s affiliate companies, Bajaj Finance, and Bajaj Finserv Direct. 

    It has also created a virtual game where customers can participate in a challenge to score maximum points. The participants will get cashback rewards. The Bajaj Finserv EMI Store also promises a seamless experience through its network of reputed and trusted partners. 

  • DDB Mudra Group advances gender equality with Phyllis India Project

    DDB Mudra Group advances gender equality with Phyllis India Project

    Mumbai: DDB Mudra Group has launched ‘The Phyllis India Project’- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth.

    The comprehensive training program includes a customised career plan for each participant based on their goals and development areas. The idea is to help participants navigate mental and societal challenges such as experiencing motherhood guilt-free, overcoming the imposter syndrome, courage, and self-belief, making your voice heard, and other such themes. Each participant’s career plan and development is tracked and reviewed monthly with the leadership team. 

    The program also includes one-on-one and group mentoring sessions conducted by several industry leaders including Titan Watches CEO Suparna Mitra, Sequoia Capital CMO – India & SEA Gayatri Yadav, Jio Saavn VP – brand solutions Virginia Sharma, Inmobi MD- APAC Vasuta Agarwal, Mirchi – national content director –digital Indira Rangarajan as well as DDB Worldwide global business director Varsha, DDB Germany CCO Diana Sukopp, DDB Chicago VP and strategy director Noelle Baer among others.

    “Gender gaps influence the society, culture, economy, and the way in which we shape our world for the next generation. Supporting the advancement of women and non-binary individuals by addressing the challenges they face is a global priority for the Group, and we in India have taken it very seriously. It’s inspiring to watch the participants of the Phyllis program grow personally and professionally, take on new roles, and steer the company towards a future with unbound potential,” said DDB Mudra Group CEO and MD Aditya Kanthy.

    The DDB Mudra Group first entered participants into the global Phyllis Project in 2017, and later introduced the Indian edition that addresses the cultural challenges that women leaders face in the country. The Phyllis India Project pilot kicked off in 2020. The program has since been training its pilot batch of women leaders. The program is named after Phyllis Robinson – DDB Worldwide’s first copywriter and the first female copy chief in US history, who was known for her rebellious creative spirit, for challenging the rules, and opening the doors for women in the industry. 

  • This Diwali, Amazon Prime urges viewers to log out and spend time with family

    This Diwali, Amazon Prime urges viewers to log out and spend time with family

    Mumbai: Amazon Prime Video has launched a unique campaign to celebrate the festive season, urging its customers & fans to reconnect with their loved ones. In a year that saw people turning to streaming platforms like Prime Video as their preferred entertainment destination, the campaign urges viewers to press pause on the world of Prime Video, and instead celebrate with their family and friends, following all necessary health and safety precautions.

    “Over the last four years, we have had the amazing privilege of entertaining our customers with a slate of compelling Amazon Originals and movies across multiple languages. Especially over the last 18 months, as the country went into lockdowns, Prime Video has become the go-to entertainment destination for customers across the country and we are truly humbled by this. At the same time, we want to encourage our customers to take a moment to reconnect and rediscover the joy of togetherness – in real life or virtually,” said Amazon Prime Video (India) director marketing Sushant Sreeram.

    The streaming platform is reminding customers that Prime Video and the world of their favourite stories and characters are always going to be around, but they shouldn’t miss the beautiful opportunity to celebrate the festive season with their loved ones. “We couldn’t think of a better way to say this than have some of our iconic characters do it for us! We hope customers enjoy many joyous moments and create some amazing new memories this festive season and we can’t wait for them all to be back to their favourite world of Prime Video,” added Sreeram.

    Led by two of Prime Video’s iconic characters, Kaleen Bhaiyya (“Mirzapur”) and Siddhi (“Four More Shots Please!”), the campaign features two films that will run on digital platforms and TV. The films were conceptualised in-house and created and directed by Big Momma Productions founder Sohini Dasgupta.

    Actor Pankaj Tripathi who returns as Mirzapur’s Kaleen Bhaiyya in one of the films, said, “I want to tell my fans that Kaleen Bhaiyya would love for them to spend time with their families. Diwali gives us the opportunity to connect with our loved ones and the time spent with them adds to the joy of the festival. Kaleen Bhaiyya and the many characters that you love will be there on Prime Video tomorrow and every other day, but Diwali should be all about family and friends.

  • Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

    Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

    Mumbai: Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans.

    The new campaign launched on Sunday is called ‘Game Ke Deewane’ and celebrates the fervour of cricket fans. And in order to laud their winning spirit, whenever Team India wins a match, the player gets to win double the prize in the fantasy game.

    Games24X7 director-brand and marketing strategy Avik Das Kanungo said, “We set out to give a tribute to the game of cricket, celebrating the passion of Indian cricket lovers, and the campaign captures the sentiment extremely evocatively. We’re delighted with the initial response from all quarters, and are glad that cricket fans are enjoying yet another unique offering from My11Circle.”

    Speaking about the campaign, The Script Room co-founder Rajesh Ramaswamy (Ramsam) said, “It’s a very simple and fundamental thought. All of us know that India has a crazy following for cricket. And this love and passion often get expressed through what is called ‘fan-giri’. The films are trying to capture this through multiple stories – deewangi for our favourite stars, and deewangi for our favourite game. We are really lucky and super delighted that Abhinay Deo came on board. Only he could’ve captured this madness in the scale and spirit that it finally came out.”

  • #KooKiyaKya asks Koo in its first-ever TVC

    #KooKiyaKya asks Koo in its first-ever TVC

    Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup.

    The social media app has partnered with Ogilvy India and developed a creative communication platform – ‘Koo Kiya Kya’ to urge people to express themselves in their mother tongue. The campaign is reflective of users’ desire to leverage social media for self-expression and to connect and engage with their communities in a language of their choice. 

    Launched at the start of the T20 World Cup 2021, the campaign consists of a series of short-format 20-second advertisements that grab viewer attention through their quirks, wit, and humour laced around the tagline #KooKiyaKya. 

    The visuals capture people going about their daily lives, indulging in light-hearted banter, and talking straight from their heart – with catchy idioms that can be Kooed to express themselves online. The ads are woven around a unifying message – ‘Ab Dil Mein Jo Bhi Ho, Koo Pe Kaho.’ The ads are live across leading sports channels and will play during the T20 World Cup matches. 

    “The campaign positions Koo as an inclusive platform, as a platform for self-expression which gives voice to those who have never experienced language-based social media before,” Koo App co-founder Apremeya Radhakrishna said. “With the T20 World Cup 2021 happening right now, the timing is perfect to leverage television as a key channel to put across our message, to help people connect with each other meaningfully.”

    Koo co-founder Mayank Bidawatka added, “A large part of India hasn’t been given an online public platform to express these thoughts in people’s preferred language. That’s what this campaign is about – an invitation to every Indian to start sharing their thoughts in their mother tongue and connect with millions of others on Koo in a meaningful way.”

     Elaborating on the campaign, Ogilvy India chief creative officer Sukesh Nayak said, “Our idea came from life. When talking to our friends or family in our own language we find the comfort to express ourselves the best. Our intent is to ensure whoever sees these films, should instantly think of many such incidents from their own life. And feel comfortable to express the same in their own language with a wider set of audience on Koo.” 

  • Mindshare India expands its footprint in the east

    Mindshare India expands its footprint in the east

    Mumbai: Expanding its foothold in the east, Mindshare, GroupM’s flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday.

    Mindshare India has a mix of brands in its client roster across sectors like retail, manufacturing, jewelry, FMCG, etc. with brands like Nature’s basket, Berger Paints, Senco, Tata Steel, Khadims, Dollar, Dey’s Medical, etc. The most recent wins the agency saw were Openbrain Pvt Ltd and SPS Steel Rolling Mills Ltd.

    “We aim to continue consolidating existing businesses and rapidly grow with new business wins in the east, particularly in the Kolkata market. We believe in the significant, but the hitherto untapped potential of this region,” said Mindshare north and east India – senior vice president (client leadership) Ruchi Mathur. “Digital and e-commerce are increasingly emerging as areas of prime interest hence they will be our priority. Mindshare is fully committed to developing and expanding its footprint in the East.”

    Brands in the East market have been experimenting with media strategies across the funnel and are focusing on traditional mediums along with digital media, emerging platforms, e-commerce, Influencers, content, and integrations, the agency said.

    Mindshare South Asia CEO Parthasarathy Mandayam said, “As part of our ‘good growth’ agenda, we are committed to building stronger brands in this market. Brands are keener than ever before to revamp their strategies basis the changing consumer preferences. The capability and potential of the East market is huge. It’s exciting to see the Mindshare Kolkata team partner with prestigious brands across categories on their transformation journey.”

  • Vishal Nicholas to lead strategy for Dentsu Impact

    Vishal Nicholas to lead strategy for Dentsu Impact

    Mumbai: dentsuMB (formerly Dentsu India) planning and strategy head Vishal Nicholas will now also lead strategy for Dentsu Impact, a dentsuMB company.  Under this expanded mandate, Nicholas will manage planning & strategy – South, Mumbai, and Delhi for both the agencies. He will continue to report to dentsuMB Group CEO Sidharth Rao.

    Armed with 16 years of experience, Nicholas has had stints at Lowe Lintas and McCann where he worked on Flipkart, Tata Tea’s JaagoRe platform, Myntra, TVS Motors, ITC Aashirvaad, and Britannia. He is a multiple EFFIE award winner across the India and APAC regions, said the agency on Monday.

    Speaking on the elevation, Sidharth Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a planning leader who has experience with both traditional and new-age businesses; and Vishal was the obvious choice to steer the strategy product for both dentsuMB and Dentsu Impact.”

    Vishal Nicholas added, “Ever since I joined dentsu, I’ve always been excited about the Eastern approach to building brands with simplicity and second-order thinking at its core. With dentsuMB, the combination of the East and West make it even more compelling. And with Dentsu Impact’s fantastic roster of clients, I look forward to achieving greater business outcomes for them.”

    For the record, Dentsu Impact and dentsuMB are part of the dentsuMB Group in India that also houses the agencies Dentsu Webchutney, Dentsu One, and Taproot Dentsu.

  • OPPO India’s new Diwali ad film urges people to ‘Light Up New Beginnings’

    OPPO India’s new Diwali ad film urges people to ‘Light Up New Beginnings’

    Mumbai: Celebrating the spirit of new beginnings, Oppo, the global smart device brand has announced the launch of its new Diwali campaign that urges people to spread joy, cheer, and optimism this festive season.

    The hopeful and heart-touching film sends out a message of hope and positivity with a voiceover featuring lyrics from the young poet Megha Rao, translated into Hindi by poet Rakesh Tiwari.

    Directed by Bharat Sikka, the film is all about being optimistic, brave, and rejoicing the little joys of life, such as meeting friends and celebrating with family. The film beautifully captures the emotions and emphasises the fact that there is always light at the end of the tunnel and this Diwali is all about caring, sharing, and giving.

    Oppo India chief marketing officer Damyant Singh Khanoria said: “The year gone by was challenging for everyone. It has made us more empathetic and thoughtful about who we are and what we hold dear. With Diwali around the corner, we at OPPO wanted to celebrate the human spirit with a message of optimism and hope. Here’s wishing everyone a happy Diwali and hoping we all ‘light up new beginnings’ in the New Year.”

    The film starts with the phrase “tum me himmat hai” and then the voice-over addresses how we all have come so far, overcame setbacks without giving up hope. Despite the hurdles, the film encourages people to keep going, pave new paths for themselves and celebrate joys with their loved ones. The film goes on to say that, the many tales of your bravery will never be written down in any history books but you know how to fight fearlessly and this is the most beautiful thing about you.