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BANGALORE: Air Deccan’s (AD) Captain Gopinath says that his dream is to have people fly for free, and hopes that one day ancillary income would make...
MUMBAI: ‘Advertising is creativity personified’. A line that Lowe India’s national creative director R Balakrishnan, better known in the ad world as ‘Balki’, would spout, right?...
MUMBAI: In 2005, US Internet advertising spending will surpass $10 billion for the first time, shooting past that mark to $12.9 billion, according to eMarketer projections....
MUMBAI: Boalt Advertising has rebranded itself as THAT Agency. It emphasises on putting the client first in everything that they do. THAT Agency president Bill Teubner...
MUMBAI: After a 14 month stint, UTV COO Vikas Varma has put in his papers and is currently serving his notice period. Former UTV creative director...
MUMBAI: Gillette’s M3Power razor’s ad in the US seems to have got itself into some serious trouble. In a competitive move, razor rivals Energizer Holdings’s Schik...
It‘s that time of year. When sports lovers of the non-cricketing variety (an extreme minority in a country that seems to swear by only one sport)...
NEW DELHI: No more fun times with Kingfisher. McDowell soda water will remain uncorked and Cavender’s adventure gear will have to take a backseat, as the...
CANNES: Of all the sessions devoted to the challenges posed by the oncoming technology (seems to have arrived in many parts of the globe actually), one...
MUMBAI: BBC World, BBC’s international television news channel launches its first ever Indian focused brand advertising campaign on 16 January. The campaign tag line reads ‘What...
MUMBAI: BBC World has launched a new global advertising campaign, which features correspondents and cameramen, who will tell the stories behind some of their most extraordinary...
MUMBAI: The Northpoint Centre of Learning in Maharashtra’s Khandala district has announced a full time post graduate programme in advertising and marketing communications The...
Let me start with a question? If it rains in Mumbai, why is there is no campaign for ice cream in the rest of India?If there...
MUMBAI: The Internet and Online Association (IOA) has undertaken a research study, which will provide extensive data to prove the effectiveness of advertising, marketing and e-commerce...
Point of Purchase Advertising International (POPAI) is the only non-profit trade association exclusively committed to serving the interests of all those involved in POP advertising including...
MUMBAI: Leo Burnett Worldwide recently took a look at some of the pressing issues facing the advertisers’ ability to connect with one of the largest and...
NEW DELHI: The operating earnings of News Corp’s Asian subsidiary Star Group has exceeded $50 million for the full year (ending June 30, 2004) with advertising...
MUMBAI: The Rupert Murdoch-owned media conglomerate News Corporation has reported full year revenues of $21 billion. This marks an increase of 20 per cent over the...
MUMBAI: Talk about targeted programming. Riot Media, a recently launched company based in New York, will develop, produce and market multi-platform entertainment programming and media products...
It‘s that time of year. When people who couldn‘t care two hoots rustle up some contrived empathy for the cause of womanhood. But for those who...
MUMBAI: In one of the most expected turn of events, Yahoo has dropped Google search results from their Yahoo Search function. This was foreseen after Yahoo...
Lists – don‘t we just love them, the best of…, the worst of…, the what not… But one list that everyone wants to be on is...
NEW DELHI: A vacation bench of the Delhi High Court today did not put a stay on the CAS rollout in South Delhi area – as...
MUMBAI: London cabbies are getting hi-tech! Following the launch of a new broadcast service, black cabs in the Queen’s country will have an in-built television. Named...
MUMBAI: In-store media network creator Premier Retail Networks (PRN) has announced the results of its recent survey conduced in the US. This shows that PRN’s Home...
The Indian Media Business penned by Business World senior editor Vanita Kohli, published recently by Sage Publications, treads territory few Indian writers have ventured into –...
FILM PRINT OUTDOOR CYBER MEDIA DIRECT AWARD CATEGORY TITLE ADVERTISER, PRODUCT AGENCY, CITY Grand Prix Retail Stores & Rental Companies Lamp Ikea, Home Furnishings Crispin...
FORT WORTH, TEXAS: Leading travel website Travelocity has selected McKinney + Silver as its new advertising agency of record Formed in 1969, McKinney + Silver...
MUMBAI: Advertising giant WPP third quarter revenues have climbed above the ?1 billion mark for the first time. The figure for the three months to 30...
NEW DELHI: The Superbrands Council comprising eminent professionals from the corporate world has recently listed Exide among the top brands in India. According to an official...
SCOTSDALE, Arizona: The media-buying divisions of Publicis Groupe’s Starcom MediaVest Worldwide wants online media to be included in upfront buys and its CEO Jack Klues has...
Sandhya Divecha does not qualify as a conventional writer. She comes with a rich experience from the world of advertising and has been producing ad films...
MUMBAI: Oh the ways of advertising! There really seems no limit or bar on the places one can advertise their brands. The latest is that Internet...
NEW YORK: News Corporation has announced the reorganisation of its integrated advertising and corporate marketing operations. Formerly comprising the company’s News Corp One division, these operations...
MUMBAI: The ubiquitous and inexpensive short messaging system is firing the imagination of advertisers. SMS based services have progressed to the next frontier beyond merely providing...
NEW YORK: In the US, four major ad agencies and at least one automaker are exploring the possibilities of addressable advertising. They have been mandated by...
There was once a vibrant industry in cable TV land. The advertising market was blooming. Television channels were flourishing, courtesy the influx of TV commercials and...
MUMBAI: TNS, the world’s third largest global market information organisation, has announced the expansion of its brand & advertising division. It will be headed by research...
NEW DELHI: India’s Information and broadcasting ministry has got itself a new additional secretary (broadcasting) – Vijay Singh as Anil Baijal has been moved to Delhi...
Black and white ads, in this age of digitally created colours, which endeared themselves to all and sundry; better still won creative awards for excellence! Apocalypso...
Channels and ad agencies feel the heat as NGOs and the government wake up to discriminatory fairness product ads Fairness products may have just lost shade...
MUMBAI: The advertising industry hasn’t reacted well to the fact that the service tax has been increased from 5 per cent to 8 per cent. However,...
No longer the film stars, not even an original ‘Lalitaji‘. The common protagonist in a TV ad these days is the ubiquitous hausfrau from your favourite...
The Subhash Chandra promoted Zee Telefilms could not have been going through a worse phase. With TRPs of programmes failing to register in the Top 50...
LONDON: Internet service provider Yahoo! launched an advertising campaign to support the worldwide anti-spam initiative it is spearheading along with Microsoft and AOL. As part of...
Why Ad-Wise – a forum focusing on the business of TV Air Time? That’s a question that many from the industry may ask. The answer: the...
A man who happened to chance upon advertising, an individual who stands by his beliefs in this very pseudo world of advertising. A die hard Ilyaraja...
Except in print, other media seem to getting it easy from the government. The Indian government has further liberalised foreign direct investment (FDI) in advertising by...
Walt Disney: “I’d rather entertain people and hope they learn rather than teach them and hope they get entertained.” David Ogilvy: “You can’t bore people into...
The world is a communications village. And television is one of the media for facilitating that communication. Today it is no surprise to see the same...
