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Mumbai: In the dynamic realm of the contemporary digital landscape, social media has emerged not merely as a communication tool but as a formidable force in...
Mumbai: TAM India has released an advertising report on TV news channel for Jul-Sept’23. Television ad volumes in news genre witnessed growth in both Apr-Jun’23 and...
Mumbai: TAM Sports has released a commercial advertising report on ICC Cricket World Cup 23. This advertising report is based on all 48 matches of ICC...
Mumbai: TAM AdEx has released a quarterly report on television advertising for Jul – Sep’23. Ad volumes on television advertising witnessed growth of five per cent...
Mumbai: TAM Sports has released an advertising report based on the first 39 matches of ICC CW’23 and for all the channels on which matches are...
Mumbai: TAM Sports has released an advertising report based on the first 31 matches of ICC Men’s Cricket World Cup’23 and for all the channels on...
Mumbai: TAM Sports has released an advertising report based on the first 23 matches of ICC Men’s Cricket World Cup’23 and for all the channels on...
Mumbai: What could I possibly write about a man, about whom so much has already been written? How did he make Ogilvy into one of the...
Mumbai: TAM India has released a half-yearly report for advertising in Banking Finance Investments(BFSI). Ad volumes’ trend for BFSI on TV: The BFSI sector’s ad volumes...
Mumbai: Niddhish Puuzhakkal, a creative dynamo hailing from Mumbai, has carved an inspiring path in the world of filmmaking that speaks volumes about the power of...
Mumbai: TAM India has released a report on advertising on music genre for the period Jan-Jun 2023. Both H1 2023 observed nine per cent growth compared...
Mumbai: Palasa Creative House is an energetic hot shop with a clear focus on doing winning creative for our clients. As Raymond Rubicam once said, “The...
Mumbai: Everyone is talking about inflation these days. The cost of living is rising, and people are struggling to make ends meet. In such an unstable...
Mumbai: The Big Picture Summit 2022, organised by the Confederation of Indian Industry (CII) on 16 & 17 November saw the presence of various senior executives...
Mumbai: The Advertising Standards Council of India (ASCI) released its half-yearly complaints report, which consists of data from April to September 2022. During the period, it...
Mumbai: Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate for Electrolux to strengthen their footprint in the country. The directive...
Mumbai: GroupM has launched Consumer Eye Research, which seeks to uncover insights related to the impact of media-related technologies on brands and society. The latest edition...
Mumbai: Addressing analysts during a conference call to announce the company’s Q1’23 results, Fox executive chair & CEO Lachlan Murdoch spoke about the importance of scale....
Mumbai: NOFILTR Group is an influencer marketing agency that was conceptualised and co-founded by Sumedh Chaphekar. The agency saw the first light of dawn on 21...
Mumbai: BBH India, a Publicis Groupe agency, has announced the appointment of Himanshu Saxena as chief operating officer & managing director. Saxena will report to CEO,...
Mumbai: One can’t match his English skills and the research that he puts into defining every idiom, metaphor, and phrase with so much ease unless you...
Mumbai: In today’s digital world, the way that companies connect with their customers and cater to their preferences is key. The digitally empowered consumers of today...
Mumbai: Adding fuel to the rocketing speed of its expansion in India, Inuxu Digital Media Technologies has appointed Rohan Joshi to strengthen Adgebra’s strategic positioning in...
Mumbai: Ouch! Speak to any senior advertising or media agency official or even a broadcast sales executive, and they all seem to be yelping in pain,...
Mumbai: Alisa Bowen has been named Disney+ president, effective immediately. In this role, Bowen will build on the flagship streaming service’s reputation as a global destination...
Mumbai: It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But...
Mumbai: Although an American brand, Colgate is the only brand in India purchased by more than half of all households. Another interesting fact about the brand...
Mumbai: Dentsu India’s media agency Carat has won the media mandate for TimesPro. The account was won following a multi-agency pitch and will be serviced from...
Mumbai: Thought Blurb Communications, a full-service advertising and design agency helmed by Vinod Kunj, has announced the elevation of Renu Somani to national creative director. After...
Mumbai: Connected TV (CTV) viewing has been gaining momentum in the western part of the world and is now on an escalating curve in India with...
Mumbai: BBH India, a Publicis Groupe agency announced the elevation of Priya Gurnani & Arvind Menon as executive creative directors. Priya and Arvind have been senior...
MUMBAI: Next by Rediffusion has roped in Asheesh Malhotra as its executive director. Asheesh joins the Rediffusion group from Dentsu. The launch of Next was announced...
Mumbai: Mindshare India, the flagship agency from GroupM, announced the appointment of Mausami Prasad as national head – strategy & insights. Mausami will be based out...
Mumbai: With yet another weekend upon us, in our latest ‘Weekend Unwind’ series, it’s time to take a peek into the mind of the head of...
Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal at its 68th annual...
Mumbai: If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and...
Mumbai: Stunt-based reality show, Khatron Ke Khiladi, has delivered yet another successful season with its action-packed content, breaking records across various mediums. The show was featured...
Mumbai: Western Europe will generate annual revenues of $1.9 billion for Netflix from advertising by 2027, more than the US and almost as much as North...
Mumbai: According to a new report by Ampere Analysis, the Asia-Pacific will be the strongest growth region for Netflix’s ad tier, with one of the largest...
Mumbai: Integral Ad Science (IAS), in collaboration with YouGov and a market research firm, has released its report ‘2022 Future of Privacy-First Advertising.’ IAS surveyed 346...
Mumbai: Historically, in India, during the three to four months of the festive season that stretches from August, starting with Raksha Bandhan, up until New Year’s...
Mumbai: Moving on to the next in our series of lighthearted snippets that peek into the minds of corporate executives by having them share their mantras...
Mumbai: adidas and Rohit Sharma have signed a collaboration to launch their first-ever collaboration in sustainable apparel for the Indian market. This collection comes in continuation...
Mumbai: On Wednesday, Yardley announced the launch of a new commercial for its all-new range of floral essence shower gels. Aimed at young women, this new...
Mumbai: JSW Paints released a new ad film titled “Think Beautiful” on Friday to commemorate India’s 75th Independence Day. The film drives home the brand’s promise—”Thoughtful...
Mumbai : With yet another weekend upon us, it’s once again time to unwind with our special series ‘Weekend Unwind’. Where we take a peek into...
Mumbai: Mobile original equipment manufacturer (OEM) inventory is rapidly increasing, with a year-over-year growth of 3.8 per cent, and with shipments expected to reach 1.43 billion...
The advertising & media landscape in the country is evolving every day, especially with the exponential growth of all things digital during the pandemic. According to...
Mumbai: Cinema exhibition company PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic. It has introduced 270-degree...
Mumbai: Omnicom Media Group (OMG) India on Tuesday announced the on-boarding of Anand Chakravarthy as its new chief growth officer. Anand is set to use his...
